Marketing Agility Podcast

In this episode, Yvonne Delaney discusses the importance of making organizational change stick when transforming an marketing organization to Agile. Yvonne worked on creating an agile center of excellence for change agents within a bank. She participated in a coaching program and paired with them to ensure the success of the change initiatives. Yvonne collaborated with leaders in the organization to create success stories in marketing during an 18 to 24-month agility journey. The goal was to institutionalize agility in different areas of the bank and allow each team to tell their own success stories. "Success vignettes" were created to help expand agile ways of working to other parts of the bank. Highlights: Creating an agile center of excellence for change agents, including marketing Collaborating with leaders to create success stories during an 18-24 month agility journey. Institutionalizing agility across different areas of the bank, including marketing Empowering marketing teams to tell their own success stories. Links: Agile Marketing Alliance - https://www.agilemarketingalliance.com/ iTunes Podcast Episodes - https://itunes.apple.com/podcast/marketing-agility-podcast

Episode Summary: In this episode, we sit down with Steve Davis, Managing Director and Transformation Lead at Accenture. With a rich history in Agile that spans nearly two decades, Steve offers invaluable insights into the evolution of Agile in marketing, including one of the earliest Agile Marketing transformations we've heard of; Ancestry.com in 2005! This conversation sheds light on the importance of agility in today's dynamic marketing landscape. Highlights: Steve Davis recounts his journey with Agile, including an early transformation at Ancestry.com in 2005 Discover how Agile made the leap from technology teams into marketing Understand the power of an experience Scrum master in helping marketing teams Hear why Steve thinks Agile marketing hasn’t been adopted by more marketers Notable Quotes: Steve Davis:"I got started in Agile in 2001, which was coincidentally the year that the Agile manifesto was introduced. It was a revolutionary shift that changed everything about how we approach marketing." "Agile isn't just a methodology; it's a mindset. Over the years, it's been fascinating to see how adopting this mindset has helped companies become frontrunners in their domains." Relevant Links: Agile Marketing Alliance - https://agilemarketingalliance.com/ Steve Davis on LinkedIn: https://www.linkedin.com/in/davisbase/ Closing Thoughts: Dive deep into the world of Agile with Steve Davis and understand why flexibility, responsiveness, and adaptability are key markers of success in contemporary marketing. Whether you're a novice marketer or a seasoned professional looking to adopt Agile methodologies, this episode is packed with historical context, personal insights, and forward-thinking strategies that promise to inspire and invigorate your marketing approach.