The Growth Pod(Cast)
Business & Economics Podcasts
The Growth Pod supports small businesses build winning growth strategies and business models through coaching and courses. If you are an entrepreneur or small business owner, then this Pod Cast will walk you through everything you need to know about creating an audacious and successful business strategy. We bring 20 years of corporate strategy consulting and share our knowledge of all the frameworks, tools and techniques that have helped build multi-billion businesses. We break it down into bitesize chunks that are practical and digestible.
Location:
United Arab Emirates
Description:
The Growth Pod supports small businesses build winning growth strategies and business models through coaching and courses. If you are an entrepreneur or small business owner, then this Pod Cast will walk you through everything you need to know about creating an audacious and successful business strategy. We bring 20 years of corporate strategy consulting and share our knowledge of all the frameworks, tools and techniques that have helped build multi-billion businesses. We break it down into bitesize chunks that are practical and digestible.
Language:
English
Website:
http://www.growth-pod.com
Email:
info@growth-pod.com
Episodes
Episode 5: Your Unique Selling Point
3/9/2023
This episode talks about your unique selling proposition (USP) - That is the uniqueness of your business compared to your competitors. We talk about how to bring your values, your purpose and your passion to the forefront of your business, to differentiate you in an increasingly homogenous world
In this episode we cover:
- What is a USP?
- what value do you and your business bring to your customers, to uniquely solve the challenges they have in their lives?
- The importance of building in and articulating your values, passion and purpose to create an extra plane of connection with your customers
- The fundamentals of a USP - the What, the How and the Where, for you and your competitors
- The basics of competitor benchmarking and why it’s important to grow
- Pricing the value, not a race to the bottom
You'll come out of this episode feeling excited about differentiating yourself from your competitors and ready to create a proposition that grows your business aligned to your values
Duration:00:10:28