Booked Out Without Burnout

I have some big news! I’m taking a break from the podcast. I have spent the last 5 years putting out weekly episodes (sometimes even more) and it’s time for a change. I know many of you are diehard listeners, and I love you for that. I appreciate you so much, and I’m sorry that this news will be hard. So, for this week’s episode, I talk about my decision and how it came about, what is next for me and how I see myself and my business being an example for others. You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

I am convinced that the biggest red flag that turns people off from an entrepreneurial mindset is this idea of, “Retiring your husband”. And rightfully so, I get it! It seems like some empty dream, right? How could this possibly work? There are multiple scams, business models, MLMs, you name it, that dangle the promise of being able to “retire your husband”, without sharing what that actually might look like for all members of the family. So, for today’s episode of the podcast, I invited my husband, Stuart, back to discuss this idea of “retiring your husband”. We chat more about specifically what “retiring your husband” looks like in our family dynamic, what it actually entails from both sides of the relationship, and how to make it work for you and your family, if and when the time comes. You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

This episode you’ll hear me talking a lot about this word, permission. Permission to opt out of tools that are feeling heavy, outdated, and cumbersome to your business. Permission to change the processes and systems that you might have liked in the beginning of your business, but have outgrown overtime as a business owner. But most importantly, permission to work with the way you're wired, stay true to your authentic self, and stop negative self-talk about decisions you make in your business. This week on the podcast, I’m coming to you from my phone in my hotel room in Boston last week. After much procrastination towards recording this episode,( and then an unexpected flight cancellation,) I was put in a pickle where I had to record an episode on the fly without my normal equipment. But I hope that my experience is a great lesson for you; One that you truly don’t have to be perfect or different than you are to create an amazing, profitable business. You’ll learn: yourFeatured on today’s episode: CLICK HEREHEREHERE

Business owners are forever questioning every single step they take in their business. Correction… Every single breath, movement, and step…you name it, is brought into question on a daily basis. But why? Why do we do this to ourselves; why do we question our ability to create the perfect storm of both appropriate steps forward, and decisions to take a step back? Without feeling the guilt, or fear, of other people’s opinions about the actions we have taken. This week on the podcast, I invited my client Kirsten on to dive into the topic of decision making (that’s her specialty!) We’ll be chatting about how we make decisions as business owners, how you’re not alone in the fear of FOPO, (fear of other people’s opinions), and why it’s important to get fluent in your fear. Business building can get really exhausting, really fast, based on how you make decisions. If you’re feeling overwhelmed, overstimulated, and just clueless when it comes to business values, and not letting the fear of other people’s opinions paralyze you, this is the episode for you! You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

This question is undeniably the question I get asked the most in my coaching sessions: Where’s the line between selling yourself short, undervaluing what you provide, and charging too much? And the answers to these questions are… There’s really no right or wrong answer. Frustrating, right? There’s no secret formula, or hidden pricing guide somewhere that you should be following to determine your pricing. It is constantly changing. So if you're questioning your pricing, especially if you’re a newer business, the hesitation and anxiety surrounding pricing is completely normal; you’re in good company. I invited my sister, and COO, Brenna back to the podcast this week, to chat more about this topic. We will chat more about the idea of creating prices, and how to measure them accurately for your personal needs of your business. My goal with this episode is for you to get the perspective and tools you need to feel really great about what you offer to your clients and how it’s priced. You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

Full disclosure if you’re any kind of business owner: You can have a successful business with bad copy. I’ve been there…almost every single person that has a successful business has created bad copy once or twice before. (Think of it as almost a rite of passage as a business owner, LOL). And I really feel like this is such an important place to start because so many people feel like their business is suffering from bad copy. When in reality, because business owners believe they create bad copy, so they don’t create content. So then what happens? You get no clients, no sales, no business. But bad copy is better than no copy. Crappy content can still help and inspire people. You just have to know how and when to use it for you and your business. And once you find your voice, your area of expertise, and your groove, it will get easier. This week on the podcast, I invited my friend and client, Erica, to chat about all things related to copy. Together, we talk about how bad copy is better than no copy (and you can still get clients with it!), the different phases of copy skills development we’ve been through personally, and give lots of tips and prompts to help you up the value on the content you create. Learn More About Erica: Erica is a former therapist and certified life coach. She helps really busy professionals get more confidence and battle any sort of burnout. Erica also helps her clients manage their time so that they can enjoy all of the things that they’ve created and achieve even more in their professional and personal lives. You’ll Learn: Featured on today’s episode: CLICK HEREHEREHERE

What was the reason you wanted to become a business owner? I know for me, I wanted to be able to have a way to use my training, and degree, while simultaneously being at home while my kids were young. I wanted a way to have both freedom and flexibility, while still financially contributing to my family. Having my own business, I was able to accomplish all three of those things. But here's the problem for pretty much all business owners… We started our business for freedom, and for flexibility. But are you actually experiencing the freedom and the flexibility that you wanted when you first decided to start ? I would say probably for every single business owner, the answer is no at some point. So it's not that it’s always going to be this terrible situation, where you're not having freedom and flexibility… But most of us will have periods of time where we are not experiencing as much of that as we would like, and it's important we focus on the reality of working for ourselves. In this episode of the podcast, I’m solo, which felt pretty necessary based off of the conversation we would be having today about our businesses. I will be taking you through some pivotal shifts in mindset work you need to make as a business owner. But most importantly, I will be giving you realistic and actual approaches to implement into your business today, to set yourself up for success. You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

“What if you quit?” This is a question I ask many of my clients during 1:1 coaching sessions. It usually branches from our initial conversation of the “Maybe” game that they’ve been playing. The “Maybe” game is probably one of the worst games that business owners play with themselves in the back of their heads…. You’ve probably played it before,you just didn’t know it had a name. “Maybe I should be more patient.” “Maybe it’s never going to work.” “Maybe I should pivot into a different direction.” “Maybe I should just quit altogether.” If you’ve felt any part of the “Maybe” game before, you are in good company. I invited my client, Sarah Waggoner, both a successful Etsy Seller and Etsy Seller coach, to the podcast today to chat more about this “part of the process' ' in both of our businesses. We have both doubted many twists and turns in our businesses before. She and I are ready to chat about the challenges, successes, and feelings around these fluid movements in our businesses. In this episode of the podcast, we’ll chat more about how you’ll know that it's time to quit, pivot, or stay the course as a business owner. If you’ve been playing the “Maybe” game more than you’d like, then this episode is for you! Learn More About Sarah: Sarah owns Heartland Lettering, a product business selling on Etsy and Amazon. She also teaches Etsy sellers how to get more sales on Etsy simply and efficiently. You can find her on Instagram or in her free Etsy seller Facebook group You’ll Learn: Featured on today’s episode: CLICK HEREHEREHERE

How many times have you questioned the way you run your business? Better yet, how many times have you felt embarrassed for even thinking you needed to question your business? Having the opportunity to work so closely with thousands of women creating businesses for themselves, I feel confident in saying this statement: YOU are not ALONE in your feelings. In fact, I would be so bold to say that I believe every single business owner at some point or another has had doubts about their business, and then felt guilty about having them. But why? Why do we feel the need to impose this idea of perfectionism on ourselves, or business, etc. When there are SO many of us that have the SAME kinds of emotions/feelings? This week on the podcast, I have my COO and sister, Brenna, on to talk about business shame and how we see it showing up for people. We also give you a peek behind the curtain of my business to help normalize pivots, changes, and all the ups and downs that come with business. You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

How many times have you had that light bulb moment in your business, for it to only burn out as fast as it came in? Then, what were you left with when the idea didn’t pan out, or took longer to achieve, besides a burnt out light? You’ve probably felt one, if not all of these: insecurity, unworthiness, frustration, anger, unmotivated, and sadness, just to name a few. There’s this narrative that's out there that if you don't keep taking action towards your goals, then you're lazy or you don't want it enough, or you aren't cut out for business. And more often than not… that’s just not true. In fact, you can thank your hormones for most of those feelings. This amazing, yet harmful fascination is what my friend, (and one of the incredible coaches on my team), Crystal Agyei, calls the “Dopamine Hangover”. I invited Crystal to join me on my podcast this week to talk more about this concept so we can help you feel less like an unmotivated lazy person who isn’t cut out for business… And help you to realize this happens because you’re a regular human with a regular human brain. In this week’s episode, you’ll learn why this “Dopamine Hangover” happens. But more importantly, tips and tricks to help you make it through. (or avoid!), the Dopamine Hangover to actually stay engaged with your goals and continue moving forward. This is a podcast episode everyone needs to listen to! You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

If you’re still thinking about discovery calls as a “you” thing, and not a “them” thing, chances are you probably are feeling stagnant in your business. Here’s the thing… As business owners, we are ALWAYS looking for more ways to improve or increase our revenue. It isn’t a bad thing, at all! This is a business, and in order for it to be successful, you have to make income. But, our mindset around our initial encounters with prospective clients sets the tone for our financial success. And if you’re STILL just thinking about “how do I get X amount of clients on a discovery call”... Instead of, “how can I support X amount of clients on a discovery call”.... THIS is what is stopping you from reaching more success in your business. On this week’s episode of the podcast, I’m talking about 5 different mindset shifts that have a huge impact on how and if you invite people to discovery calls – and if they book them. If you feel like you’ve been struggling to get people to say yes, or you feel weird about selling in general, or if you’re just plain feeling lost when it comes to discovery calls and how to turn a follower into a client - this episode is for you. You’ll learn: them Featured on today’s episode: CLICK HEREHEREHERE

The sweet scent of summer is slowly approaching. While I am SO ready for the shift in seasons, I know many business owners do NOT reflect my same emotions. If you’re a business owner, chances are you hate the upcoming season. And honestly, it probably has nothing to do with the influx of insects, the unbearable scorching heat in certain regions, and the constant desire to sit out by a body of water. This dread stems from your inability to take the time off that you both deserve, and need, as a business owner. I will give you a second to go back, read that again, and come to terms with what I just said. Because let’s be HONEST with ourselves, there is SOME part of you… (even if it is a tiny, microscopic part)... That TRULY believes, that if you take time away from your business, it will all fall apart. This week, I invited my bestie, Kristen, onto the show. We are chatting about all things summer break, vacation, and rest as it relates to running a business. My favorite business related podcast episodes are ones where you hear successful business owners candidly talking about the realities of business ownership, not just the highlight reel - and if you appreciate that too - you are going to love this episode. You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

I’m going to let you in on one of my biggest business strategies, ever… Sell the thing that people want, because it will be the easiest thing to sell. The thing that people already want that you can deliver on, that is the thing that you should sell. So many business owners when they first start out focus on: What is my hobby? What is the thing that I really love? And once they identify that, they think, “O.K., I'm going to monetize that.” But the truth is really this… As a business owner, you can either: 1. Explore your passions and interests, think about your life’s purpose, and make a business around that OR 2. Figure out what people want and need, that you can provide, and offer that. Today on the podcast, I asked my client Suzanne, owner of Level Up Co, to come on and talk about this. She’s someone who specifically started off her business with option two - and it led to incredibly fast growth and success (she was full time in her business within 6 months). We talk about selling the thing people want, how to know what people want, and more. If you are just starting out - OR - if you are feeling like you just aren’t selling as much as you want and wondering if it’s time to pivot, this episode is for you. You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

I want to start off this week’s episode with a gentle, but important reminder for every business owner that comes across this podcast… It takes a lot to break a business. I mean it. Think about all of the businesses you have EVER heard doing something “wrong, sketchy, or immoral”. Now think about how many of those have “closed up shop, gone under, etc”... The ratio isn’t nearly as high as you might think. So then WHY is there this common mindset that a business that you create from scratch, is NOT as stable as a typical 9-5 job? This is honestly one of my BIGGEST pet peeves, so this week, I invited Stuart onto the podcast to talk more about this. Specifically, the way that so many entrepreneurs perceive their businesses to be fragile and less secure than a typical job, and how to shift your mindset around that. We also give practical tips on managing the financial ups and downs that can come with business ownership - and how to give yourself more stability there. You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

When I first started my business, I searched for women in my position… People who were teaching how to effectively build a business, while simultaneously raising a young family. The overwhelming message I received was: to be this successful, you have to act like you don’t have kids. And that was just not realistic for me then, and it is not realistic for working mothers, now. Working mothers have a never-ending cycle of what needs to be accomplished, vs. the amount of time you have to accomplish it. And, as a result, having an endless supply of unnecessary mom guilt because of it. In this episode, I chat with my client, Shiro Bergbauer, a life and mindset coach for moms, about all of the topics surrounding running a business with kids. We touch base on topics of mom guilt, to setting boundaries, and giving yourself permission to not get it right every single time. More importantly, you’ll grab a potpourri of useful tips that you can implement into building a business with kids, with seamless ease. You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

Such great advice, we are doing it twice :) If you missed the first part of this series on deinfluencing, my sister, (and COO), Brenna and I took a deep dive into deinfluencing. We gave some context, perspective, and freedom to business owners. We shared that just because a lot of people tell you that you should be doing something... Doesn't mean that you have to do it. On this week’s episode of the podcast, we're dissecting beliefs that we can deinfluence from the personal development world. I share a lot about how I grapple with the in-between feelings... And if we truly want to have a positive impact on our own lives and the whole world... It’s so important to look at the bad stuff, too. If you’ve felt like you struggle to find the balance between positive thinking and realism, this episode is for you. You’ll learn: youright now, Featured on today’s episode: CLICK HEREHEREHERE

The full spectrum of support as a business owner. We have all felt it before, right? Between having friends and family criticize your business… To have those same people antagonize and scrutinize all aspects of what you are building. I would be lying if I said I have never had a client deal with this before. Fun fact, this topic is actually one the one blog that Google sends most people to. So how do we deal with this spectrum of support as business owners? How can you be expected to run a successful business, when the people that matter the most to you are unsupportive? On this week’s episode of the podcast, I invited one of my program coaches on my team, Shyloh, to join me for this topic. We are going to touch on all the different feelings on this support spectrum. But more importantly, we will identify what are examples of actual unsupportive behavior, versus our own insecurities and intrusive thoughts painting a different narrative. You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

Is it possible? The three word phrase that more than likely has crossed your thoughts, and every business owner, at least a handful of times before. Is it possible to still have all of that are important to you, while not compromising elsewhere? More specifically... Is it possible to fulfill every single aspect of your business that you want to do... While not compromising the integrity of your work, your time, and your worth? The answer is yes, my friends. And the solution? Well, we are calling it healthy ceilings. On this week’s episode of the podcast, my client Andrea and I dig into this topic more, and I get pretty transparent about my business building journey, and what it’s really like scaling and running a million dollar company. Learn More About Andrea Scalici: Andrea is a Certified Life Coach, a work-life balance expert, a woman with an MBA, and business owner. Andrea helps her clients stop overworking and start enjoying their lives again. More information about Andrea available HERE Connect with Andrea on FACEBOOK You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

Deinfluencing is my new personal guilty pleasure when I am scrolling Tiktok. For those of you who do not know what deinfluencing is, it’s people sharing their opinions on products, services, etc. that they believe to NOT work. So, for example, someone sharing about how a mascara might not be as “fantastic” as influencers are claiming it to be. Which made me think, “hmm…wouldn’t it be so FUN to do a whole podcast episode deinfluencing some MAJOR key things in the online business world… Fun, right?! There are so many “must haves” and “must dos” out there in business, if you tried to do them all, you would never sleep and your business would never get off the ground. You know how I love a good controversy, and love getting juicy and ranty with things like this. And who better than my sister, Brenna, to do this kind of episode with?! In this episode, we’ve taken some common strategies, concepts, and tools associated with online businesses, and broken them down into three categories. We will be “deinfluencing” some juicy topics, and ideas, so you will want to tune in! You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE

When was the last time you felt let down in your business? Think about the situations and efforts surrounding that disappointment. Ask yourself: -Were you showing up as best as you could for that offer? -Did you do everything you possibly could to market yourself? So then WHY, if you truly believe in your heart of hearts, that you did everything you possibly could for a successful launch, do you feel like you failed? This idea of consistency HAS to equal high returning efforts is a notion that we see in varied areas of our life. From business to health/wellness, we have had this ideology drilled into our brains that if you work hard enough, the results will ALWAYS come. And that just isn’t always the case. For today’s episode, I invited one of my clients, Victoria Yates, to the podcast to discuss just that. We will talk about the similarities between business and health, self trust, consistency, and more. Learn about Victoria: Victoria is a health coach who helps clients make peace with their bodies and food, and pursue health goals with a more intuitive and sustainable approach. Connect with Victoria on INSTAGRAM You’ll learn: Featured on today’s episode: CLICK HEREHEREHERE