The Social Takeoff Podcast with Kelli Hayes Smith

So, in this chat, Kelli Hayes Smith dives into why some travel agents aren't raking in those dreamy bookings they're after, all tied up with their marketing strategies. First off, many folks out there don't quite grasp what travel agents actually do, so it's vital to spell out the perks of their services nice and clear. Then there's the dance with objections; gotta face 'em head-on, like dealing with concerns about costs or who's steering the vacation ship. Lastly, it's all about knowing your ideal client inside and out, their quirks and woes, so you can whip up content that speaks right to their wanderlusting souls. Keywords: Travel agents, bookings, marketing, potential clients, objections, ideal client, relatable content Key Takeaways: Episode Titles:

Get ready to shake off the negativity and embrace the bright side as we dive into recent challenges faced by travel agents and how they're flipping the script with transparency and flair. Chapters: 00:00 - Navigating Stormy Seas: Recent Negative Incidents Involving Travel Agents 03:18 - The Traveler's Tale: The Perception of Travel Agents as Non-Essential 08:10 - Facing the Music: Addressing Concerns and Objections in Marketing 11:09 - Content Carnival: Creating Content to Combat Negative Perceptions 13:44 - Behind the Scenes: Explaining Payment Processing, Booking, and Planning Processes 15:21 - Owner's Oasis: Addressing Concerns for Travel Agency Owners Takeaways: Riding the Wave of TransparencyStraight Talk, No FluffContent is KingSeries PowerSupport for All Titles: Sound Bites:

Today Kelli will dive deep into how to create a How you can too story.

Let’s talk about how to pull a higher ticket client!

The marketing science about repeating yourself- and how to create your 5 key messages in your business. www.wanderlustceo.com/sail

Hey there, fellow travel enthusiasts! Did you hear the buzz? Disney just dropped the bombshell of early 2025 packages, catching everyone off guard. But fear not, we've got you covered on how to seamlessly blend this surprise into your content strategy without leaving 2024 in the dust. Key Takeaways: Episode Chapters: 00:00 - Disney Drops the Bomb: Early 2025 Packages 03:18 - Crafting Content Pillars and Initiatives 08:57 - Navigating the Marketing Maze for 2025 and 2024 13:14 - Rekindling Relationships: Email Marketing for Ghosted Clients 15:53 - Facebook Fun: Engaging Groups and Virtual Hangouts 19:12 - Price Patrol: Monitoring and Service Spotlight 21:06 - Chatting it Up: Threads and Conversations 23:25 - Mixing 2025 into Your Content Cocktail 24:15 - Amping Up the Excitement and Building That Waitlist 25:52 - Wrapping Up: Conclusion and Your Call to Action

Hey there, fellow travel agents! Get ready to dive into some juicy marketing tips with Kelli Hayes Smith on this episode. She's here to help us navigate the wild world of social media content creation and engagement. First up, Kelli tackles the beast of perfectionism head-on, giving us some killer strategies to squash it and actually get stuff done. Then, she spills the beans on how to brainstorm content ideas like a pro – think asking your audience, jotting down FAQs, and networking with other industry peeps. But wait, there's more! Kelli drops wisdom bombs on boosting engagement (hint: it's all about interaction), teaching beginner-friendly content to cast a wider net, and using sneaky strategic content to upsell your awesome services. Oh, and don't even get us started on timing and post types – Kelli's got the inside scoop on that too. Plus, she'll help you conquer your fear of the camera and nail that on-screen presence. And hey, forget just promoting destinations – Kelli's all about highlighting the value of your services, baby. Wrap it all up with some tips on writing killer captions and keeping it real on social media. So sit back, relax, and soak in the goodness. Let's rock this marketing game together! 🚀 Takeaways

Kelli is taking a deep dive into solution based content and how you can relate to your ideal client.

Last week I took a call from Meta - and today I'm spilling all the tea!

Y'all it is time to get serious about selling travel this year! Listen in for great strategies to use now!

Wave season is upon us - listen in as Kelli helps you create marketing for Awareness and Consideration buyer phases that will increase those wave season bookings. LINKS : Instagram Content Creation Workshop

Today Kelli is taking a deep dive into 5 of the social myths that have recently been in her inbox. Listen in as she breaks it all down. LINKS Sales Summit

Today Kelli takes a deep dive into educational content and how to use it to stop the scroll!

In this episode, Kelli dives into the crucial aspects of marketing during the awareness and consideration phases to boost sales for next year's wave season. Join her as we share expert strategies and insights to help travel agents chart a course towards success in the pre-wave season. LINKS : Planner : Code KELLI15 Wanderlust Campus : Code khsCEO Content Creation Workshop : Code marketing50

Today Kelli dives deep into the 5 things driving her bananas on travel advisors socials - BUT she gives you alternatives! Let’s listen in.

Today Kelli shares how Travis Kelce and Taylor Swift are teaching us what it’s like to build fans instead of followers.

So WHY do you wanna forget the follower count - and start turning people into fans of your business?? Today, Kelli answers just that! LINKS Instagram Wanderlust Campus use code kellihs at Check Out

Learn how to recap and reuse that content you gathered all summer long to create lasting marketing that will fill up your books!

Hey there, travel pros and content creators, get ready to put on your party hats because we're about to throw a Content Carnival like no other on this episode of The Social Takeoff Podcast! 🎈🎉 I'm your host Kelli Hayes Smith, the ultimate travel geek and marketing whiz, and I'm here to spill the beans on how you can whip up content that takes your followers on a wild ride through every step of their buying adventure. Picture this: You're strolling through the vibrant Awareness Phase, where imagination runs wild and passports practically jump out of pockets. We'll spill the secrets on crafting eye-popping visuals and stories that'll have your audience feeling like they're already sipping coconut water on a tropical beach. But wait, there's more! As we roll into the Consideration Carousel, we're breaking down the art of keeping those potential travelers on the edge of their seats. We're talking blog posts that read like page-turners, videos that have them reaching for the popcorn, and social media magic that keeps 'em hitting that heart button. Hold onto your sunhats, because the Decision Drama (conversion phase) is where things get seriously thrilling! Learn how to sprinkle in urgency, throw in a dash of FOMO, and serve up offers so irresistible, your followers will be booking before they even realize it. 🚀 And guess what? The party doesn't stop once the tickets are booked. In the Booking Bonanza (Loyalty Phase), we're spilling the beans on how to keep that pre-trip excitement alive and kickin'! From countdown posts that'll have them feeling like kids waiting for Christmas, to personalized surprises that show them you're just as excited for their trip as they are. So grab your favorite fruity drink, pop in those earbuds, and get ready to turn your content into the ultimate Content Carnival! This episode is your all-access pass to creating content that's so captivating, your followers will be lining up for tickets to your next adventure. Let's get this fun-filled fiesta started! 🎧🌎🎡 LINKS Careers on Vacation : Use code khscov Instagram Reels Crash Course

If growth on social media is important to you - listen up! These 10 practical ways to help grow your brand are tailor made for YOU the travel advisor!