Everbros: Agency Growth Podcast

**Cold Open (Cody got a check from a class action lawsuit / Jake's old job is hiring)** **Skip the Cold Open at 12:39** Jake has seen a lot of new agency owners get hung up on what their offer should be to prospective clients. People aren't sure what their guarantee should be or what sets them apart from the numerous other agencies out there. However, we have a belief that your "offer" doesn't need to be an offer to your prospective client. It can be as simple as being good at your service or being niche-specific. In this episode, we dive into what it means to actually have an offer that sells your agency without you having to give anything away for free or deliver guarantees. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley@jakehundley

We hit our biggest milestone in this podcast since we started... 100 episodes! Throughout the last 2 years, we've been asked numerous times why we're even doing this. What's the point? We aren't monetizing it with ads or even have anything to sell our listeners. We don't even bring on guests who have things to sell our audience. This episode answers that. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley@jakehundley

**Cold Open (Jake gets involved with Agency TikTok / People on Reddit Suck)** **Skip the Cold Open at 18:00** We talk cash flow and how our agency maintains a healthy flow of liquidity and a stockpile of cash in the bank that would make Ron Swanson blush. There are a few things we do to ensure that we are a cash-positive business and that there is enough money in the business to keep things alive for 6 months with everyone having jobs even if we were to lose all of our clients tomorrow. This becomes more and more important as the United States heads into an economic downturn ahead of the election. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley@jakehundley

**Cold Open (Do you use the tongs at gas stations?)** **Skip the Cold Open at 6:30** This is an episode regarding a question we get asked frequently. What does our onboarding process look like when we onboard a new client? We take you through the process of the initial sales call all the way to the live website. Both from our perspectives as well as each team member's perspective who handles a portion of that onboarding. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley@jakehundley

**Cold Open (We Have a Bone to Pick with Stacked Marketer)** **Skip the Cold Open at 14:38** Evergrow Marketing's structure and goals are based on a business plan put together by Cody. But what is a business plan? What makes one good? We hear about business plans all the time but never really see them or see what's inside of them. In this episode, we talk about how we wrote our business plan, what's in it, and what business plans are even for. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

**Cold Open (Nickelodeon & Shohei Ohtani interpreter)** **Skip the Cold Open at 13:55** All of the gurus tell you how important it is to have multiple streams of income. But what they don't tell you is that advice is not for you. It's not for people who haven't made their money yet. You need to focus on your one, primary income stream before you even consider a second income stream. It's better to build one house with bricks than to build multiple stick houses. We talk about when you should start considering another stream of income and what we're doing at Evergrow to not only increase the streams of revenue within our business but considering the tangential businesses and services we can operate that are complimentary to Evergrow. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

Cody and Jake were asked, "At which point should you take a salary at your agency?" which brings up a good point... when should you? The answer to this question has a lot of variables, especially if you're dealing with multiple owners of that agency. How much recurring profit is coming into the agency? Are you using the Profit First system? How are you forecasting? Although a salary leads to increased stability in your personal life, it often leads to inflexibility and instability in the business during the early stages. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

**Cold Open (Cody is jealous of Jake's electric razor)** **Skip the Cold Open at 7:40** On this episode, we talk about common mistakes agency owners make when they choose to flex but can't back it up. It's incredibly easy for us to tell who is and isn't a legitimate agency owner by only having a short conversation. Furthermore, it's easy for your prospective clients to tell if you're not being truthful. Be honest about who you are, how big you are, and how many clients you have. This has actually gotten us more sales than pretending to be bigger than we are. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

**Cold Open (Jake's cigars and Cody solved the Google Ads suspension issue)** **Skip the Cold Open at 13:20** We often get requests to handle SEO and PPC services for other freelancers and agency owners and we've always had a firm stance against it for a few reasons. In this episode, we explain why we don't white label and why white labeling your services could be a trap that works against your business. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

**Cold Open (Cody has to do Jake's job and hates it)** **Skip the Cold Open at 3:25** We tend to get a lot of comments on the way we price our services and how we handle billing. Those questions might include things like why do we charge credit card processing fees to our clients? Why do we put our payment information in the ad account? Why do we bill forward vs execute the work and then bill back? We thought it'd be a good idea to answer all of these questions in one episode. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

We received an inquiry from a listener asking about how he could deal with contractors who weren't completing basic tasks such as time tracking. We decided to make this episode completely on how we handle not only underperforming contractors but employees as well. Ultimately, it starts at the hiring process and we get into why and how we pick our team but we also give really useful tips on how to manage team members when they aren't performing well or doing basic tasks or repeatedly missing something. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

**Cold Open (The Russell Brunson thing... again)** **Skip the Cold Open at 5:00** Google is picking a fight with us and suspending ad accounts over their own platform errors. Having your ad accounts get denied, disapproved, or suspended is every agency's worst nightmare and it's happening to us right now. In this episode, we go over what's going on with Google Ads and how we're fighting back. We also stress the importance of not having all of your eggs in one basket. Thankfully doing so has kept us safe from the issue we're dealing with Google on for the most part. in the middle of the episode, Cody talks about the article that he wrote on his website regarding this whole situation in order to get Google's attention. You can read that here: "Google Suspended Our Google Ads Accounts Over Their Mistake" ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

**Cold Open (Russell Brunson Punches a Kid?)** **Skip the Cold Open at 11:06** A lot of agencies out there seem to still be charging things in a manner that isn't really conducive to a scalable model. Ultimately, what it comes down to is that the agency's owner is still stuck in a freelancer mindset. In this episode, we really dive into what it takes to get out of the freelancer mindset and start charging prices and packaging your services correctly so you're not putting too much work into the services you're selling based on what you're selling them for. We also make sure to cover how freelancers can start charging prices accordingly to set themselves up for correct and fair agency prices, even as a solo operator. If you're charging $20/hr then just get a job. If you're charging $2,000/hr... who do you think you are? ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

**Cold open (Jake takes a deep dive into agency Reddit and it sucks)** **Skip the Cold Open at 10:20** Last year, we recorded from our hotel in Colombia and recapped our finances from 2022 and how much we grew. This year, we're doing the same thing and recapping 2023. We had some explosive growth and also faced some challenges along the way that caused us to not grow as much as we wanted to. We also cover things we spent more on and things we spent less on. ---------------------------------- If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts. Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros. You can also get up to 50% off security and monitoring plans with the same link after your trial expires! ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

**Cold Open (Jake has a question for the audience)** We keep seeing gurus make the money part of owning an agency really simplified. How money is spent and finances are handled in an agency at $10k/mo and at $100k/mo look very different but no one talks about it. Cody and Jake do a deep dive in how money looks at different levels of the business. ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

**Cold Open (Jake and Lauren sneak onto First Class train in Japan)** **Skip the Cold Open at 13:18** There seems to be some confusion around the practical application of having a CRM in an agency. Jake aims to clear that up in this episode. Aside from the typical derailments, Jake talks about: ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

**Cold Open (Jake and Cody talk about their Hubspot automation)** **Skip the Cold Open at 7:08** There are many different lead generation agency models out there. On one hand, an agency can only be responsible for delivering leads. Another lead gen agency may also follow up with those leads for the client to make sure they close. We address why we don't like lead gen models in which it's the agency's responsibility to follow up with the leads. We also explain common objections to the idea of only supplying the leads and leaving the follow-ups and closing to the client such as: Jake also explains that if you follow up and close leads for your client, you're taking a foot out of the marketing agency space and putting another in the "consulting and sales" space. ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/u/JakeHundley

**Cold Open (Cody's had his credit card hacked twice in two months)** **Skip the Cold Open at 9:00** Jake and Cody answer the questions: For starters, it depends on what you're trying to do. Are you trying to grow your business or get better at growing your business? Because they're two different things. If you're trying to grow your business, Jake has tips and explains why you shouldn't care about networking with other agency owners. Instead, you should be networking with other professionals inside your niche that aren't agency owners. If you're trying to get better at growing your business, Cody talks tips and who to network with on the operations side... that is... other agency and business owners. But the challenge is knowing which agency owners to network with -- it's usually not the ones you meet online. ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/

Ahrefs has been in the SEO community chatter quite a bit since the pricing model change so we thought it'd be good to bring Tim Soulo himself on the podcast to talk a little bit about the reasoning behind that. But we wanted to get more value out of the episode than that. In this episode, Tim gives us some useful keyword research tips both using paid tools as well as free tools and sheds some light on the accuracy... or lack thereof... when it comes to the metrics that SEO tools spit out including how inaccurate Google's owned tools' metrics such as Search Console and Keyword Planner. Tim uncovers how Ahrefs does keyword research for their own blog using "Business Potential" keywords and the downside of using Google's free keyword tools. Additionally, if you're a longtime listener of the podcast, you know that Cody and Jake have been pretty anti-paid tools when it comes to SEO and SEO research. In this episode, hear Tim counter Cody and Jake's argument on the idea that paid tools aren't necessary for new agency owners. ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- You can find Tim Soulo and Ahrefs at these profiles / locations: @timsoulolinkedin.com/in/timsoulo/@AhrefsComwww.timsoulo.com/ ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/

**Cold Open (Jake's optimal morning)** **Skip the Cold Open at 3:06** We hear a lot of people quitting their day jobs in order to start an agency in which they have no experience -- only "knowledge" they've gained from online resources. To be frank, this is a dumb idea. We have grown our agency to near the half-million dollar mark while Jake still has a full-time day job. Doing this has allowed safe and steady growth while keeping full-time benefits and the same standard of living. So where do we find time to run a successful agency while also dedicating 40 hours per week somewhere else? Well, we tell you how we did it and continue to do it in this episode. ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials: @HundleyJakelinkedin.com/in/jake-hundley/facebook.com/jake.hundley.1instagram.com/jakehundley/