OOO - A Web3 Marketing Podcast

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ ⁠Hello everyone, This week's guest is Eva Nevraj, Director of Growth at Persona3 - a Web3 ad network. Persona is web3's fastest-growing Ad network and is revolutionizing Web3 advertising through the power of on-chain data. Through a curated network your ads will be matched to high quality Dapps allowing you to reach a targeted list of wallets. Persona is running campaigns for some of the biggest web3 brands such as Paypal, Metamask, Immutable, Hashflow, Bitget and many more. I brought her on to chat about: * How does Web3 advertising different from Web2 * How Persona can help you reach Web3 native audiences * Why Web3 advertising converts better than Web2 * How and when to integrate ads in your marketing strategy * Who should use Web3 advertising and what for and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Eva - https://twitter.com/evaintheverse Persona - https://www.persona3.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Mint the episode here - https://bit.ly/4aNWW2g ⁠Hello everyone, This week's guest is Eunika Sot, Marketing Advisory Manager at @OutlierVentures. Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles. Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise. I brought her on to chat about: * What is Outlier Ventures and how do their Base and Ascent accelerators work * Challenges Web3 Startups face * Go-to-Market Strategies for B2C and B2B Web3 startups * Emerging trends * Outlier Ventures's plan to start ahead of the emerging trends and more. A quick timestamp: 0:00 - Eunika's journey 7:03 - Outlier Ventures Accelerator 10:01 - Base Camp Program 11:50 - Wormhole Partnership 19:16 - Targeted lead engagement 29:03 - Managing work balance 38:56 - Understanding your audience 42:04 - Importance of storytelling and branding in Web3 45:10 - Lessons learned as a founder 48:41 - Web 3 Expectations 55:27 - Future of Metaverse Use Cases 58:29 - Apple Vision Pro 1:00:00 - Supporting Startups 1:08:25 - Managing Spam Levels 1:18:41 - Marketing Collaboration 1:20:47 - Staying Up-to-Date to emerging trends in Web3 Support the show here https://linktr.ee/supporttheooo Get in touch: Eunika - https://warpcast.com/eunika.eth Outlier Ventures - https://outlierventures.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024 Hello everyone, This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents. With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first fintechs in Europe to offer bitcoin onramp. Through founding Crypto Girls Club in 2021, Zoe is a prominent figure in Germany's vibrant Web3 scene. Her mission is to help women propel their careers in Web3 by hosting over 50 educational and networking events to over 2000+ women. From this, Zoe recently led and launched the crypto girls club NFT membership collection on Polygon, which unlocks real-life perks such as co-working spaces, mentorship and conferences. She is currently building CGC talents - a recruitment agency to encourage diversity in Web3 and sits on the advisory board of Soonami. I brought her on to chat about: * Challenges women face in Web3 * Tokenisation of Women in Web3 * Lessons from building Crypto Girls Club * How to make Web3 a more gender-diverse space * Company culture in Web3 and more. A quick timestamp 0:00 - Intro and how it's like being a woman in Web3 8:16 - Embracing anonymity in Web 3 10:11 - Challenges in hiring practices & Gender equality in judging candidates 16:17 - Web 3 equality concerns 20:27 - Challenges in job applications & Tokenisation in hiring practices 35:11 - Supportive community dynamics 37:02 - Moving beyond tokenism 39:10 - Striving for true equality 43:13 - Supporting women's initiatives 54:26 - Bridging the gender gap & Progress towards equality Support the show here https://linktr.ee/supporttheooo Get in touch: Zoe - https://twitter.com/ZoeCatherineF Crypto Girls Club - https://lnk.bio/cryptogirlsclub Follow us: Twitter - https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

Grab your free Dealfront demo here: ⁠⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing. I brought her on to chat about: * The identity crisis in Web3 * How founders can turn things around * Ledger's a massive PR scandal * Growth strategies used at Wallet Connect and more. Support the show here ⁠https://linktr.ee/supporttheooo⁠ Get in touch: Amy - ⁠https://twitter.com/amya_wilks⁠ Wallet Connect - ⁠https://walletconnect.com/⁠ Follow us: Twitter - ⁠https://twitter.com/ooo_podcast⁠ LinkedIn -⁠ https://www.linkedin.com/company/ooo-podcast⁠ Farcaster - ⁠https://warpcast.com/frogule⁠ Alexandra - ⁠https://twitter.com/frogule ⁠ Alex LinkedIn - h⁠ttps://www.linkedin.com/in/alexandranicorici/

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing. I brought her on to chat about: * The identity crisis in Web3 * How founders can turn things around * Ledger's a massive PR scandal * Growth strategies used at Wallet Connect and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Amy - https://twitter.com/amya_wilks Wallet Connect - https://walletconnect.com/ Follow us: Twitter - https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

Grab your free Dealfront demo here: ⁠⁠https://bit.ly/49CrzqW⁠⁠ Hello everyone, This week's guest is Jye Sandiford, Head of Entreprise at POAP.Jye is Head of Enterprise at POAP Inc. evolving solutions and working with organisations on their community and marketing strategies using POAP to create greater connection and experiences. His a member of various communities in Web3 from Safary, Serotonin and Purple DAO who fund the continued expansion of Farcaster Protocol. I brought him on to chat about: * What POAP does, how does it work and how companies can leverage it in their community growth * Best practices * Use cases * How Web2 is using POAP and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Jye - https://www.linkedin.com/in/jyesandiford/ POAP - https://poap.xyz/ Alexandra: ⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠ OOO podcast: ⁠⁠https://twitter.com/ooo_podcast

Grab your free Dealfront demo here: ⁠https://bit.ly/49CrzqW⁠ Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow. In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel. I brought him on to chat about: * Launching over 100 NFT projects: common marketing struggles, successful business models, and failures * The founder's funnel and why that plays a big role in this decentralized world * Community building best practices * Bull market predictions and more Support the show here https://linktr.ee/supporttheooo Get in touch: Leon Twitter https://twitter.com/leonabboud_ Youtube - https://www.youtube.com/leonabboud Unfungible - https://www.unfungible.xyz/ Alexandra: ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠ OOO podcast: ⁠https://twitter.com/ooo_podcast

Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her on to chat about: * Advantages and Disadvantages of Centralized vs. Decentralized Systems * How to create personalized onboarding experiences on chain and off chain * Disco's user growth through developer tools and partnerships * Digital identity importance in community engagement and more Support the show here https://linktr.ee/supporttheooo Claim your Disco drop here: https://claim.disco.xyz/discoxyzooo Get in touch: Evin: ⁠https://twitter.com/provenauthority Disco.xyz : ⁠https://www.disco.xyz/ Alexandra: ⁠https://www.linkedin.com/in/alexandranicorici/ OOO podcast : https://twitter.com/ooo_podcast

Hello everyone, This week's guest is Eugene Telnov, a seasoned marketing and brand-building expert with 15+ years of hands-on experience. I brought him on to chat about: * Acquiring and retaining users in Web3 * Data and analytics that are important for any founder & marketer * Brand ambassador programs and community building * Loyalty programs best practices and more Support the show here https://linktr.ee/supporttheooo Mint the episode here: https://pods.media/ooopodcast/loyalty-programs-in-web3-retention-strategies-that-work-with-eugene-telnov Get in touch: Eugene LinkedIn: https://www.linkedin.com/in/eugenet/ Twitter: https://twitter.com/dgencitizen Alexandra: https://www.linkedin.com/in/alexandranicorici/

Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more Support the show here https://linktr.ee/supporttheooo Mint the episode here: https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1 Get in touch: Amanda - https://twitter.com/amandacassatt Serotonin - https://www.serotonin.co/

Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more Support the show here https://linktr.ee/supporttheooo Mint the episode here: https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1 Get in touch: Amanda - https://twitter.com/amandacassatt Serotonin - https://www.serotonin.co/

This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about: * What should marketers know about data and analytics in Web3 * What kind of data can/should be tracked in Web3 * Can onchain/off-chain data be correlated in some way? and more Support the show here https://linktr.ee/supporttheooo Get in touch Filip - https://www.linkedin.com/in/filipwielanier/ Cookie3 - https://www.cookie3.co/

Hello everyone! In this first episode of the year, I brought Will Leatherman, CEO & Founder Voodoo, a boutique agency focused on working with Solana projects. In our chat we touch on: * Common needs of Solana projects * Partnerships within the ecosystem * Building communities on Solana * Trends within the Solana ecosystem and more. Want to support the show? On Patreon- https://www.patreon.com/OutofOrdinaryPodcast ⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic⁠⁠⁠ Get in touch: Will - https://www.linkedin.com/in/willleatherman/ Vodoo Agency - https://gotcatalyst.com/

Hello everyone. Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms. I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies. We also touch on : * Advertising opportunities in the metaverse * Growing a new community and engaging with new communities through Metaverse * Users behaviors and differences between Millennials and GenZ * What you need to know to prepare such a campaign * Data and analytics to track * Gaming integrations and more Want to support the show? On Patreon ⁠⁠⁠patreon.com/OutofOrdinaryPodcast ⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic%E2%81%A0%E2%81%A0 Get in touch Nodo - https://www.linkedin.com/in/nodo-ivanidze/ Metaviu - https://www.linkedin.com/company/metaviu/

Hello everyone. Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms. I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies. We also touch on : * Advertising opportunities in the metaverse * Growing a new community and engaging with new communities through Metaverse * Users behaviors and differences between Millennials and GenZ * What you need to know to prepare such a campaign * Data and analytics to track * Gaming integrations and more Want to support the show? On Patreon ⁠⁠⁠patreon.com/OutofOrdinaryPodcast ⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic%E2%81%A0%E2%81%A0 Get in touch Nodo - https://www.linkedin.com/in/nodo-ivanidze/ Metaviu - https://www.linkedin.com/company/metaviu/

Hello everyone. Today's guest is Sarunas Legeckas, Managing Partner at Founderheads, a boutique Web3 VC company. I brought him to speak about: * What should companies look at in 2024 and can they efficiently fundraise * What makes some stand out compared to others * Does Community building still matters for an investor in 2024? * What are some trends to watch out next year and more Before you scroll down, head over to Dealfront and book a free demo ⁠here⁠ Want to support the show? On Patreon ⁠patreon.com/OutofOrdinaryPodcast⁠ Unisub - ⁠https://app.unisub.io/subscribe/65?network=matic Get in touch Sarunas - https://www.linkedin.com/in/sarunaslegeckas/ Founderheads - https://founderheads.com/

Hello everyone. Today's guest is Mathew Sweezey, Chief Strategy Officer at Smart Token Labs. I brought him to speak about how they managed to get to 2.5 M users in 4 months. This conversation is a step by step guide on: * How they started and why the objective was important to them * Used strategies * Used channels * Budges and human power and more Before you scroll down, head over to Dealfront and book a free demo ⁠⁠here⁠⁠ Want to support the show? On Patreon ⁠⁠patreon.com/OutofOrdinaryPodcast⁠⁠ Unisub - ⁠⁠https://app.unisub.io/subscribe/65?network=matic⁠ Get in touch Mathew - https://www.linkedin.com/in/mathewsweezey/ Smart Token Labs - Website http://www.SmartLayer.network

This week on the pod, my guest is Oleksii Sidorov, co-founder Slise, a Web3 Native advertising platform. I brought him on as I believe is very important for all us marketers to * Understand the differences between web2 and web3 advertising * Similarities, principles and metrics to follow * Budgets * User acquisition costs Web2 and Web3 * A/B testing and more. I hope you enjoy it! Get in touch: Oleksii - https://www.linkedin.com/in/sidorovoleksii/ Slise - https://slise.xyz/ Head over to Dealfront and book a free demo here Support the show On Patreon patreon.com/OutofOrdinaryPodcast Unisub - https://app.unisub.io/subscribe/65?network=matic

Hello everyone! So excited for today's episode, as my guest is Sean Tepper, CEO Tykr - an educational platform for newbie investors. He is also the host of the podcast Payback Time, where he brings investors and startup founders to talk about building wealth. In our chat we speak of: * Why and how did he find the idea to start Tykr * Who is it for and how can be used * Is investing in crypto still worth it? * How AI will change the game for their product and more Get in touch: Tyrk - https://tykr.com/ Tune into Payback Time - https://pod.link/1524542367

Hello everyone! This week's episode features Max Santner, co-founder and partnership manager at QuestN. I brought him on to talk about * Are quests still a thing in Web3? * How QuestN grew to a 3.5 Million users data base * How do companies use QuestN * Trends and tactics that he's noticed on the platform and more. Get in touch: Max - https://www.linkedin.com/in/maximilian-santner/ Questn - https://questn.com/