The Floral Hustle

Welcome, flower friends, to another minisode of the Floral Hustle podcast with your host, Jen! 🌸 In this episode, Jen dives into the vital importance of consistency in both your floral business and personal life. From planning your week to tracking your progress, discover actionable tips and strategies to help you stay consistent and achieve your goals. Whether you're a seasoned florist or just starting out, these insights are designed to help you grow your business and find success. Episode Highlights: IntroductionConsistency in Daily LifeSunday Night PrepMeasuring ProgressChipping Away at TasksKeeping Promises to YourselfMotivation and MindsetKey Takeaways: Plan Your WeekTrack Your ProgressBreak Down ProjectsKeep Promises to YourselfStay MotivatedResources Mentioned: Trello EpisodeEvernote AppConnect with Us: Instagram@‌FloralHustlePodcast

Welcome to another episode of the Floral Hustle Podcast! This episode delves into the sometimes-dreaded aspect of floral business management—having difficult conversations with clients. Whether you're dealing with unappealing aesthetic requests or handling clients with unrealistic budget expectations, Jen shares invaluable insights and practical advice to navigate these challenges smoothly. Key Highlights from This Episode: Declining Clients Tactfully:Handling Mismatched Aesthetics:Addressing Budget Constraints:Navigating Family Pressures in Cultural Weddings:Managing Low Budget Requests:Utilizing Tools like ChatGPT:Live Coaching Series - Business Breakthroughs:Invitation to Listeners: If you're facing difficult conversations in your floral business or need help navigating business challenges, Jen invites you to join the Business Breakthroughs series. Apply through the link in the show notes for a chance to receive live coaching on the podcast! Final Thoughts: Jen wraps up the episode by encouraging all floral business owners to approach difficult conversations with confidence and tact. Remember, every challenging interaction is an opportunity to refine your communication skills and strengthen your business. Stay Flower-Powered! Thank you for tuning in. Don’t forget to subscribe for more insightful episodes aimed at helping you thrive in the floral industry. Have a flower-filled day! Subscribe to the Floral Hustle Podcast for more tips on growing your florist business, and don’t miss out on the opportunity for live coaching by applying through the show notes link.

Episode Overview: In this episode of the Floral Hustle Podcast, Jeni discusses the importance of assessing the success of major floral holidays like Mother's Day to prepare for future events. She emphasizes the need for florists to evaluate what worked, what didn’t, and how to effectively document and utilize this data to enhance business strategies. What You’ll Learn: Assessment Techniques:Documentation Importance:Analytical Tools:Feedback Utilization:Planning Ahead:Key Moments: 00:00:01:32:http://thefloralhustle.com/holiday03:35:05:47:07:01:08:10:09:01:10:08:Resources Mentioned: Call to Action: Download the free Holiday Wrap-Up Guide from http://thefloralhustle.com to start setting up your next holiday for success. Let Jeni help you transform your floral business insights into actionable strategies. Closing: Thank you for tuning in to the Floral Hustle Podcast. Remember to follow us for more insights on growing your floral business effectively. Have an amazing flower-filled day!

Welcome to another insightful episode of the Floral Hustle Podcast with your host, Jeni. This episode is a treasure trove for florists aiming to refine their marketing strategies and see tangible results. Whether you're a seasoned florist or just starting out, understanding the nuances of digital marketing is crucial to your business growth. Dive in as Jeni shares her firsthand experiences and practical tips to enhance your marketing effectiveness. What You'll Learn: Analyzing Marketing Effectiveness:Website Analytics Deep Dive:Social Media Strategies:The Role of Networking in Marketing:Real-world Applications and Results:Episode Highlights: Jeni's Marketing Review:Marketing Metrics Explained:Long-term Social Media Impact:Effective Networking Techniques:Don't miss out on these valuable insights that can transform your floral business. Tune in now to start mastering the art of marketing in the floral industry. Whether you’re refining your digital presence or strengthening your networking skills, this episode is your guide to more effective marketing and sustainable business growth.

Welcome to another empowering minisode of the Floral Hustle Podcast, where your host Jeni shares expert insights and real-life anecdotes to help florists thrive in their businesses. This week, we dive into the art of conducting magnetic consultations that not only charm your clients but also boost your bookings and business growth. Key Highlights: Building Client Relationships:Expertise in Venue Challenges:Consultation Techniques:Tailoring to Client Needs:Handling Different Client Personalities:Maximizing Referrals and Repeat Business:

Welcome to The Floral Hustle, the go-to podcast for florists and creative entrepreneurs! In today’s episode, we delve into a live coaching session with Whitley, a budding floral designer from Mississippi. Join us as Jeni, our host, helps Whitley navigate the complexities of starting and scaling a floral design business. Whether you're a seasoned florist or just starting out, this episode is packed with actionable insights! Episode Highlights: Starting OutChallenges FacedLive CoachingMarketing InsightsFuture PlansTimestamps: 01:37 Meet Whitley: A New Floral Business on the Rise 02:55 Diving into the Floral Business: Challenges and Aspirations 05:13 Whitley's First Official Wedding Gig 14:08 The Art of Pricing: Faux vs. Real Flowers 18:18 Streamlining Business Operations: Quotes and Contracts 24:33 Navigating the Legal Landscape: LLCs and S Corps 26:07 Enhancing Client Interaction: From Inquiry to Contract 27:59 Exploring Communication Platforms for Client Meetings 28:21 Crafting Quotes and Negotiating Prices 29:29 Rethinking Rental Package Pricing 31:03 Customizing Rental Packages: Semi-Custom vs. Full Custom 32:01 Incorporating Fees into Pricing Strategy 35:11 Marketing Strategies: Bridal Expos and Email Blasts 39:00 Networking with Wedding Professionals and Venues 46:12 Creative Approaches to Floral Arrangements and Business Expansion Key Takeaways: Whitley is the creative mind behind Petal and Plume, a floral design business specializing in faux and dried flowers based in Mississippi. With a background in graphic design and a passion for florals, she brings a unique blend of creativity and business acumen to the wedding industry. http://www.thepetalandplume.com Or follow at @‌petal.plume Don’t forget to follow us on @‌thefloralhustle and visit our website at thefloralhustle.com for more resources and episode updates. If you enjoyed this episode, please leave us a review on Apple Podcasts! Thank you for tuning into The Floral Hustle. Join us next week for another insightful episode designed to help you bloom in the business of flowers! Want to be featured on a Biz Breakthrough Coaching Episode? Apply at https://docs.google.com/forms/d/e/1FAIpQLSdb0y1UXFqVNCbyhp92V1x4r8RSGEIlJ6MJIBHiY_4aZ52aMw/viewform?usp=sf_link

Welcome to "The Floral Hustle," where we explore innovative strategies to enhance your floral business. In today’s episode, host Jeni shares her secret to boosting efficiency through a simple yet powerful approach: batching. Whether you’re crafting arrangements, managing social media, or scheduling client meetings, discover how this technique can transform your workflow and increase profitability. Timestamps: 00:01:01 - Introduction to Batching and Its Benefits 00:02:08 - Practical Examples of Batching in Floristry 00:03:02 - Applying Batching Beyond Creative Work 00:04:07 - Economic Benefits of Batching for Your Business 00:05:14 - Thematic Days and Content Batching Strategies 00:06:26 - Implementing Batching in Social Media Planning 00:07:08 - Inspiration from Jenna Kutcher’s Content Pillars Approach 00:08:39 - The Impact of Targeted, Consistent Content 00:09:12 - The Importance of Planning in Business Success 00:10:32 - Examples of Daily Themes and Batch Planning 00:11:12 - Closing Thoughts on Batching and Efficiency Key Takeaways: What is Batching:Application in Floristry:Economic Impact:Content Strategy:Episode Quotes: “Efficiency equals dollars in so many ways. When you batch your work, you're not just saving time; you're enhancing your entire operation’s effectiveness.” - Jeni Ready to harness the power of batching in your floral business? Start by identifying areas you can batch tasks to save time and improve output. Share your batching success stories with us via social media or email, and join our community of efficient florists! #FloralHustle #FloristTips #ProductivityHacks #FloralDesign #BusinessEfficiency

Introduction: Welcome to another exciting episode of the Floral Hustle Podcast, where we dive deep into the blooming world of floristry. Today, your host Jeni is joined by the vibrant and talented Tyler Keno of TK Floral Designs, based in the picturesque Hudson Valley, New York What You'll Learn: Episode Highlights: [00:00:32] - Jeni introduces Tyler Keno, sharing his contagious energy and passion for floral designs. [00:00:46] - Tyler discusses the location of his business and his main focus on luxury weddings, and how they cater to both large-scale and smaller, intimate weddings. [00:01:41] - The definition of a luxury wedding is explored, emphasizing immersive experiences and detailed floral arrangements. [00:02:28] - Discussion on the evolving perceptions of luxury and premium weddings and their impact on the floral market. [00:03:32] - Tyler highlights the role of social media platforms like Pinterest in setting high expectations for floral arrangements. [00:06:19] - The importance of experience and learning in the floral industry, with Tyler sharing his personal growth story. [00:07:41] - An insight into Jeni’s upcoming sustainable floral workshop, illustrating the importance of educational opportunities in the floral industry. [00:09:40] - Tyler and Jeni discuss the business side of floristry, emphasizing the importance of understanding business operations to succeed. [00:15:43] - Tyler reminisces about the initial name of his business and the lessons learned from past partnerships. [00:18:13] - The significance of having a supportive partner in both life and business to help maintain balance and focus. [00:22:46] - How technological tools and software can streamline business processes and allow florists to focus on their craft. [00:34:31] - The future focus of Tyler's business, highlighting his passion for weddings and the expansion of his educational offerings. Resources Mentioned: https://tkfloraldesigns.com/#/https://bbe371.myshopify.com/products/tk-floral-designs-luxury-floral-designs-one-on-oneshttps://www.instagram.com/tkfloraldesignshv/If you're inspired by Tyler's journey and want to learn more about luxury floral designs, follow TK Floral Designs on Instagram and check out their upcoming workshops. Don’t forget to subscribe to the Floral Hustle Podcast for more insightful conversations with industry experts!

Episode Summary: In this minisode, Jeni dives into the topic of freelancing for florists during the bustling wedding season. Whether you're considering freelancing to fill up your schedule or seeking freelancers to boost your team, this episode offers practical advice and tips drawn from real-life experiences and discussions within the florist community. Timestamps: [00:00:01] Introduction to the episode [00:00:56] Exploring the pros and cons of freelancing [00:01:57] Importance of the studio environment and aesthetics [00:02:26] How to identify and connect with potential freelance opportunities [00:03:12] Effective communication strategies for reaching out [00:04:14] Preparing a standout floristry portfolio [00:05:01] Administrative essentials: contracts and tax forms [00:06:11] Discussing fair compensation and expectations [00:07:47] Tailoring tasks to strengths in the floral studio [00:08:21] Fostering a supportive and enriching work environment [00:09:36] Managing creative credits and online representation [00:10:35] Setting clear expectations and communication Key Points Discussed: Freelancing Opportunities: Understanding the landscape and benefits of freelancing during wedding season. Finding Freelancers: Tips on sourcing and vetting potential freelancers through social media and professional networks. Studio Dynamics: The impact of a positive and inspiring studio environment on creativity and productivity. Professional Development: Leveraging freelancing for skill enhancement and networking. Portfolio Development: Guidance on creating an impactful portfolio to attract premium engagements. Compensation Negotiation: How to approach discussions about pay in a way that respects both parties' values. Legal and Practical Tips: Essential paperwork and logistical details for integrating freelancers smoothly. Jeni encourages all listening florists to embrace the opportunities and challenges of freelancing. By fostering clear communication and setting proper expectations, freelancers and studio owners alike can enjoy a mutually beneficial and growth-oriented relationship. Call to Action: Subscribe to the Floral Hustle podcast for more insights on thriving in the floristry business, and share this episode with fellow florists who might benefit from these freelancing tips!

Welcome to another episode of the Floral Hustle podcast, where we dive deep into the world of floral entrepreneurship. This week, your host Jen shares invaluable insights on boosting your floral business's profits amidst a slower year for bookings. Whether you're a budding florist or an experienced flower arranger looking to elevate your business, this episode is packed with actionable strategies to help you thrive. Key Takeaways: Optimizing Client ExperienceElevating Your Wedding Floral GameReducing Costs SmartlySecuring Recurring RevenueDiversifying Your RevenueSpecial Highlight: Floral Installations Workshopthefloralhustle.com/installationFor Newer Florists: This episode is a goldmine for those new to the floral industry or looking to grow their business. Jen's advice on improving client experience, financial management, and creative revenue generation is particularly beneficial. Additional Resources: InstagramContact InformationThank you for tuning into the Floral Hustle podcast. Implement these strategies to not only navigate through slower seasons but also to significantly boost your profit margins. Here's to a flourishing floral business!

Episode Summary: In this week's Floral Hustle podcast, Jen shares invaluable insights on a common challenge for florists: being ghosted by clients. Drawing from her extensive experience in sales, including the automotive industry, Jen reveals one straightforward strategy to drastically reduce the chances of client ghosting. This episode dives deep into understanding client expectations around pricing and how transparency can transform your client interactions. What You'll Learn: The Importance of Pricing Transparency:Starting At Pricing:Educating Your Clients:Communication Strategies:Florist Foundations Course:Featured Sections: Avoiding Client Ghosting:Transparency in Pricing:Client Education and Consultation:A La Carte Flowers Program:Florist Foundations Course:00:00 Varied flower pricing requires thorough budget inquiry. 04:55 Brochure educates clients on transparent pricing. 08:02 Planner seeks quote, client's budget falls short. 12:46 12-week program to improve business efficiency. 13:43 Comprehensive course with great investment value. Check it! Listen to This Episode If: You're a florist facing challenges with client communication, particularly around pricing and services, or if you're looking for strategies to enhance client satisfaction and reduce ghosting. Subscribe: Don't forget to subscribe to the Floral Hustle podcast on your favorite platform for more insights into growing and managing your florist business. Contact Us: Have a question or topic you'd like us to cover in a future episode? Email us at jeni@thefloralhustle.com or send us a message on our social media channels @‌thefloralhustle.

01:12 Recipe and Ordering Simplification 02:10 The Art of Simplifying Flower Formulation 02:42 Layering Techniques for Stunning Arrangements 03:20 Exploring the Six Foundational Bloom Types 05:42 Filler Flowers and Greenery 08:01 Coverage Blooms 09:17 Mastering Pricing by Square Foot 09:34 Installation Pricing and Planning 15:06 Incorporating Fun and Creativity in Flower Ordering 17:17 Finding Inspiration and Experimentation 18:03 The Impact of Foundational Systems on Business 19:07 Scaling Your Floral Business - even as a Mother 19:45 Closing Thoughts and Encouragement

Introduction In this empowering episode of The Floral Hustle Podcast, join host Jen as she dives deep into a transformative approach to managing life and business with serenity and efficiency. Drawing from her own experiences of personal hardship, neurodiversity, and an unyielding work ethic rooted in farm life, Jen shares how adopting a 'Do Not Disturb' philosophy has revolutionized her way of living and running her floral business. Highlights The Power of Personal StoriesTransforming Challenges into StrengthsThe 'Do Not Disturb' PhilosophyPractical Business Tips for FloristsEmpowerment through ChoiceActionable Advice Experiment with 'Do Not Disturb'Prioritize Your PeaceEmbrace EfficiencySeek SupportConclusion Jen's personal and professional evolution offers a powerful testament to the strength that comes from embracing one's vulnerabilities and making intentional choices for peace and productivity. This episode is a must-listen for any florist looking to uplift their business practices while ensuring their own well-being. 00:27 The Anxiety of High Achievement 04:20 The Constant Battle for Success and Validation 06:53 The Turning Point: Embracing Do Not Disturb 09:45 The Impact of DND on Personal and Professional Life 10:22 Being Present Keywords

Episode Summary In this week's episode, Jen dives into the realities of quitting your day job to pursue your dream of running your own floral business. Drawing from personal experiences and the stories of those she's coached, Jen discusses the importance of building a financial and strategic runway before making the leap. Learn about managing expectations, securing forecastable and recurring revenue, and the comprehensive approach to planning your transition from employee to entrepreneur in the floral industry. What You'll Learn: The allure and challenges of starting your own businessReal-life experiencesStrategies for building a runwayForecastable and recurring revenue sourcesThe importance of planning and researchPractical tipsIntroduction to Florist Foundations CourseEpisode Highlights: Resources Mentioned: Florist Starter Kit:Social Media Audit Guide:Pricing for Profit:Florist Foundations Course:

In this empowering minisode of the Floral Hustle Podcast, host Jen dives into the power of positive thinking, strategic planning, and staying present as keys to flourishing in the floral industry, especially in light of the anxieties surrounding the 2024 wedding season. Jen shares insightful advice on focusing on what you can control within your business, including pricing strategies for profitability, attracting your ideal client, and nurturing a mindset for success despite external uncertainties. Key Points Discussed: Overcoming Negativity:Living in the Present:Strategic Business Practices:Peer Support:Creative Solutions:Timestamps 00:33 Addressing the 2024 Wedding Season Panic 00:51 The Power of Living in the Present 02:57 Focusing on What You Can Control 04:15 2024: A Year of Opportunity and Creativity 06:12 Winning Market Share with Creativity 07:12 Join the Floral CEO Mastermind for Support 07:51 Gratitude and Closing Thoughts Featured Resources: jeni@floralhustle.com Call to Action: Feeling the need for a strategic revamp or just some positive reinforcement? Interested in joining the Floral CEO Mastermind? Reach out and let's make 2024 an incredible year for your floral business together. Don't forget to follow us on Instagram @thefloralhustle for more insights and updates. Thank You: A special thanks to all our listeners for making this podcast a part of your journey. Your support has led us to hit a record number of downloads, and it's a testament to the vibrant community we're building together. Wishing you all a flower-filled weekend!

In this enlightening episode of the Floral Hustle Podcast, host Jen dives deep into a common issue plaguing floral designers—selling themselves short. Whether it's financially, creatively, or personally, Jen sheds light on the detrimental impact of underestimating your worth and provides actionable strategies to claim the profits and recognition you deserve. From discussing the pitfalls of overstuffing orders to the importance of valuing your time, this episode is a must-listen for florists ready to scale their business in 2024 and beyond. Key Points Discussed: Financial UnderestimationCreative Self-ShortchangingPersonal Value RecognitionTime ManagementClient RelationshipsCall to Action: Join the ConversationSubscribe and ReviewSign Up for Our Newsletterthefloralhustle.comResources Mentioned: thefloralhustle.com/pricingEpisode Conclusion: "Remember, flower friends, you deserve abundance. You are magnetic and capable of attracting your ideal client. Let's make 2024 your most prosperous year yet. Tune in next week for more insights on elevating your floral business. Have an amazing flower-filled week!" Timestamps 01:13 The Pitfalls of Selling Yourself Short 03:50 Sticking to Formulas 04:22 Overcoming the Need to Overdeliver 04:55 Validating Your Own Worth 05:35 Underpricing 06:51 Strategies for Profitable Planning 07:15 Time Management: Maximizing Revenue-Producing Activities 08:44 Conducting a Time Audit for Efficiency 11:58 Setting Boundaries and Valuing Your Work 13:13 Attracting Your Ideal Client 18:09 Closing Thoughts: Magnetize 2024

Welcome to this week's minisode of the Floral Hustle Podcast, where we dive deep into the essentials of building a strong foundation for your floral business. Whether you're a budding florist or an experienced one looking to refresh your approach, this episode is packed with valuable insights and actionable advice. In This Episode: The Importance of Investing in Education:Overcoming Fear of Complexity:Evolving Floral Design:Boosting Confidence Through Skill:The Role of Personal Development:Launching the Florist Foundations Course:Time Stamps 00:30 The Importance of Investing in Yourself as a Florist 02:59 Building Confidence and Skill Sets in Floral Design 03:53 Personal and Professional Growth 05:19 Expanding Your Business Through Education and Creativity 06:06 My Personal Investment Journey in Floral Design 07:58 Adding Coaching and Personal Development to My Toolkit 09:10 Launching the Florist Foundations Course Join the Floral Hustle Community: Sign Up for the Florist Foundations Course:https://thefloralhustle.myflodesk.com/foundationsStay Flower-Powered:Let's Connect: www.thefloralhustle.comThank you for tuning in, and remember, it's never too late to make your floral business dreams a reality. Here's to a flower-filled week!

Welcome back to the Floral Hustle Podcast, where we dive deep into the world of floristry, offering tips, insights, and inspiration to help your floral business thrive. I'm Jen, your host, and in this week’s episode, we’re unpacking three critical systems that are essential for a successful 2024 wedding season. Drawing from my years of experience and the lessons I’ve learned along the way, I’m here to share how you can elevate your operations, enhance your marketing strategy, and refine your design skills to attract your dream clients and projects. Key Highlights: Streamlined Operations:Social Media and Marketing Plan:Elevated Design Skills:If you are wanting to uplevel your floral business- Florist Foundations is here and starts April 12th. https://thefloralhustle.myflodesk.com/foundations #FloralBusiness #WeddingSeason2024 #FloralDesignTips 01:54 Deep Dive into Operations: The Backbone of Your Business 04:38 Forecasting the Wedding Industry: Staying Positive Amidst Predictions 07:08 Marketing Magic: Attracting Your Dream Weddings 10:34 Attracting High-End Weddings 12:29 Standing Out in the Industry 14:31 Marketing and Networking: Making Your Mark 16:52 Design Skills: Elevating Your Floral Creations 19:46 Inspiration and Creativity: Pushing the Boundaries 25:28 Building Confidence Through Experience 29:24 Introducing the Florist Foundations Course 30:37 Comprehensive Learning: What's Included in the Course 31:32 An Affordable Opportunity for Growth 31:44 Join the Community: Weekly Group Zoom Calls 32:05 How to Learn More and Get Started

Welcome to this week's minisode of The Floral Hustle Podcast, hosted by Jen, your guide in the floral business journey. Today, we're diving deep into how unapologetic confidence is not just a trait but a key business strategy that can lead to increased trust, value, and ultimately, revenue. Whether you're a florist, a wedding planner, or an entrepreneur navigating the complexities of client meetings and social media presence, this episode is packed with insights you don't want to miss. Episode Highlights: The Confidence-Cash ConnectionUnapologetic Confidence in ActionValue over PriceExpertise and ExperienceNavigating Business as an IntrovertResilience Through ChangeIdentity, Ego, and ConfidenceWhat You'll Learn: Timestamps: 01:16 Confidence Equals Cash: A Florist's Perspective 02:23 Showcasing Success: The Installation Rockstar Workshop 03:18 The Impact of Confidence at Vendor Fairs 05:07 Transparency and Confidence in Pricing 06:30 Building Confidence in a Post-COVID World 10:14 Join the Floral CEO Mastermind for Confidence Growth Join the Floral CEO Mastermind: Feeling inspired but not sure where to start? Join Jen in the Floral CEO Mastermind, where you can cultivate your confidence alongside fellow floral entrepreneurs. Two spots opening on April 1st — don't miss this opportunity to transform your business and yourself. Closing Thoughts: Confidence is more than just a feeling; it's a business strategy that leads to trust, value, and success. Remember, flower friends, you have the power to be a confident floral boss. Let this episode be the first step towards unleashing your full potential. Thanks for tuning in, and until next time, keep blooming with confidence.

Welcome to the Floral Hustle podcast, where we dive deep into the heart of the floral industry to help you grow your business and passion for flowers. In this episode, our host Jen shares invaluable insights and personal experiences on transforming a floral business from struggling to thriving. Whether you're new to the floral world or looking to elevate your existing business, this episode is packed with tips, strategies, and real-life advice that will inspire and guide you. Topics Covered: Identifying and Overcoming Business Plateaus:The Power of Branding and Rebranding:Investing in Yourself and Your Business:Social Media and Marketing Strategies:Client Attraction and Retention:Consultations and Proposals:Featured Insights: Rebranding Journey:Masterminds and Education:Content Creation Tips:Timestamps: 03:50 Personal Decision to Rebranding 06:47 Investing in Self and Business Growth 09:10 The Power of a Strong Brand Identity 11:46 Elevating Your Brand to Attract Premium Clients 12:43 The Importance of Aligning Your Brand with Your Ideal Client 14:59 Crafting a Business That Resonates with Your Ideal Client 24:29 Mastermind Opportunities and Peer Support 25:13 The Invitation to Join the Mastermind Join Our Community: If you're inspired to take your floral business to the next level, consider joining our mastermind group. With new spots opening soon, it's the perfect opportunity to connect with like-minded florists, gain new insights, and grow your business. Visit our website or Instagram for more details. Thank You: Thank you for tuning into the Floral Hustle podcast. We hope this episode leaves you inspired and ready to take actionable steps towards achieving the floral business of your dreams. Stay tuned for more insights and inspiration in our upcoming episodes. Have a flower-filled week!