Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Business & Economics Podcasts
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Location:
United States
Description:
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Language:
English
Episodes
Liquid Death: The Power of Smashing Category Norms
5/6/2024
In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.
Duration:00:26:28
Kentucky Derby: Leveraging Data to Build False Confidence
4/30/2024
In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.
Duration:00:37:17
Sustainability: Helping Consumers Make Decisions with Lateral Social Proof
4/18/2024
In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.
Duration:00:33:00
Redbull: The Pratfall Effect and the Benefit of a Bad Taste
4/9/2024
In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.
Duration:00:16:58
Chipotle: Piquing Interest by Building Community
3/25/2024
In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.
Duration:00:17:52
Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect
3/12/2024
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.
Duration:00:21:54
Optimism Bias with Tali Sharot
2/29/2024
In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.
Duration:00:41:14
Behavioral Economics with Mark Earls
2/27/2024
In this episode we chat with award-winning author Mark
Earls about concepts such as loss aversion, the false consensus
effect, and behavioral science's impact on economics.
Duration:00:47:45
The Big Game: Costly Signaling and the Public's Trust
2/27/2024
In this episode, we discuss the influence behind Super Bowl ads and how
concepts like costly signaling and cultural imprinting help consumers
align with brands.
Duration:00:27:01
Valentine's Day
2/27/2024
In this episode, we explore the intricate world of Valentine's Day, online dating, and the
hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.
Duration:00:22:01
Crossroads of Consumer Psychology and Marketing
2/27/2024
In this episode we sit down with Phill Agnew, the Senior Product Marketing
Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect,
the illusion of labor, and the behavioral science behind special days.
Duration:00:37:13
New Year's: The Power of Commitment
12/22/2023
In this episode we discuss the behavioral science behind New Year's Resolutions, commitments, the motivation to change behavior, and succeeding beyond January 1st.
Duration:00:31:26
Decoys, trainees, and the Power of Puzzles
9/28/2023
In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engage and persuade consumers, discussing the campaign's impact and the alignment of incentives in marketing.
Duration:00:31:54
Candy, comedy, and the power of a cue
9/28/2023
In this episode, we discuss the power of triggers and cues in marketing, emphasizing the
importance of associating a specific time, place, or mood with a product to convert intention into action. While also highlight the effectiveness of humor in advertising, explaining how humor can boost recall, positivity, and purchase intent.
Duration:00:24:45
Trash, graffiti, George W. Bush
9/28/2023
In this episode, we delve into the Don't Mess With Texas campaign and its remarkable
success in reducing litter on Texas highways by 72%, highlighting the power of reframing behaviors to align with existing beliefs and making change easier.
Duration:00:19:22
Diamonds, romance, and The Wheel of Fortune
9/28/2023
In this episode, we explore the success of De Beers' marketing campaign for diamond
engagement rings, highlighting the power of linguistic quirkiness, the influence of
anchoring on consumer behavior, and the relevance of behavioral science in shaping
even significant purchasing decisions.
Duration:00:20:37
Milk, mustaches, and the messenger effect
9/28/2023
In this episode,we explore the success of the "Got Milk" campaign, which tapped into the power of loss aversion, humor, and the messenger effect by using celebrities to emphasize what people would miss out on if they didn't have milk, ultimately generating over $1 billion in sales for the dairy industry.
Duration:00:21:48
Notepads, shutter clicks, and spreading innovation
9/28/2023
In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.
Duration:00:25:13
Convenance, Chinese restaurants, and the danger of choice
9/28/2023
In this episode, we discuss the power of menu design in influencing consumer choices, highlighting the importance of avoiding choice paralysis, using tactics like emphasizing popularity, and leveraging price relativity to boost sales.
Duration:00:25:25
Pigeons, speed cameras, and the power of uncertainty
6/6/2023
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.
Duration:00:14:01