Salesforce Commerce Cloud Innovations

In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The discussion also highlights the essential partnerships between marketing and IT departments, the nuanced KPI alignment across various teams, and the challenges of adopting new technologies. Listeners will gain valuable perspectives on fostering a culture of collaboration and innovation to achieve remarkable commerce experiences and substantial business growth. Show Highlights: The evolving role of the Chief Marketing Officer (CMO) in digital commerce and their partnership with IT for successful brand growth. The importance of CMOs mastering technology to meet heightened customer expectations and drive organizational success. The impact of generative AI on marketing, consumer expectations, and the necessity for future-ready marketers. The distinct dynamics of B2C vs. B2B marketing and the importance of CMOs in direct customer engagement and market influence. The significance of aligning KPIs across marketing and merchandising teams to reduce friction and enhance collaboration for business growth. Practical advice for CMOs on investing in customer understanding and preparing their teams for an AI-forward future in commerce. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. 064: A CMO’s Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski Jacobi Zakrzewski LinkedIn: https://www.linkedin.com/in/jacobi-zakrzewski/ Amanda Cole LinkedIn: https://www.linkedin.com/in/aelam/ Join the Commerce Trailblazer Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we learn about the journey of Joseph Kubon, a three-time Salesforce MVP and a trailblazing architect. Joseph shares his inspiring climb from a business analyst to a leader in the Salesforce ecosystem, highlighting the significance of mentorship, community involvement, and embracing Salesforce's cutting-edge features. The episode also shines a light on Joseph's insights into the integration of AI in commerce, featuring discussions from his co-authored book, "ChatGPT for Accelerating Salesforce Development," and how this technology is revolutionizing development, enhancing customer service, and fostering inclusivity within the tech industry. Don't miss this invigorating exploration of innovation and success. Show Highlights: The role of mentorship, community engagement, and embracing Salesforce innovations in professional growth. Utilization of agile methodologies to tackle complex business challenges and Joseph's latest work with generative AI and analytics. The integration of AI in commerce to improve web services, manage customer interactions, and bolster customer loyalty. The benefits of combining AI, CRM, and trust through the Einstein platform for a unified customer experience within Salesforce. Joseph's emphasis on a "human at the helm" approach to AI. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Twitter: https://twitter.com/sforceROCKER Linkedin: https://www.linkedin.com/in/sforcerocker/ Trailblazer Profile: https://www.salesforce.com/trailblazer/sforceROCKER AI for Accelerating Value Blog: https://www.linkedin.com/newsletters/7150307940892037120/ ChatGPT for Accelerating Salesforce Development: https://www.amazon.com/ChatGPT-Accelerating-Salesforce-Development-cost-effective/dp/1835084079/ Join the Commerce Trailblazer Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we welcome Kailin Noivo, the innovative co-founder and president of Noibu, to discuss his trailblazing journey in the e-commerce sector. Listen in as Kailin reveals the birth of Noibu and its transformative impact on online businesses, pinpointing and rectifying critical website errors that can make or break conversion rates. Kailin also shares about Noibu's synergistic partnership with Salesforce, delving into how they leverage Salesforce's CRM to enhance their e-commerce solutions. We then explore the world of e-commerce implementation, from the rising trend of headless and composable commerce to ensuring brands deliver a seamless online presence that mirrors their opulent in-store experiences. We dissect the nuances of crafting a digital strategy that resonates with a brand's identity, and how even in the post-pandemic landscape, the imperative for differentiation remains the key to cultivating lasting brand loyalty and profitability. Tune in for an episode packed with expert guidance, strategic foresight, and an inspiring story of innovation in the bustling digital marketplace. Show Highlights: Noibu's growth acceleration during COVID-19 and the company's integration with Salesforce CRM to enhance e-commerce solutions. Exploration of headless and composable commerce platforms. The importance of unique digital identities for brands post-pandemic to foster customer loyalty and remain competitive. Advice on staggered digital transformation strategies, prioritizing product specialization, and creating custom digital experiences. Insights on automated error detection and prioritization with Noibu's platform to improve e-commerce website performance and reduce tech debt. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Kailin Noivo LinkedIn: https://www.linkedin.com/in/kailinnoivo/ Noibu Website Audit: https://info.noibu.com/free-checkout-audit?__hstc=138242479.e264ebe25243bd1c86c727a9a26d449a.1701885995694.1706730851306.1706819145850.54&__hssc=138242479.23.1706819145850&__hsfp=3540976753 The eCommerce Toolbox: Expert Perspectives Podcast: https://podcasts.apple.com/us/podcast/the-e-commerce-toolbox-expert-perspectives/id1695871656 Join the Commerce Trailblazer Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Have you ever wondered how the digital marketplace keeps up with the lightning-fast changes in consumer behavior? Join us as we sit down with Olga Kostina of Adyen to discuss the future of composable payments and their seamless integration with Salesforce Commerce Cloud. With Olga steering the conversation from her telecom roots to the heart of fintech, we uncover how the mobile e-commerce explosion during the pandemic has transformed the payment landscape. We also dive into the Adyen formula, revealing the company's dedication to innovation and customer satisfaction and how they're constructing scalable payment solutions that can adapt to the ever-shifting desires of shoppers. Transitioning from the big picture to actionable tactics, we lay out the revolutionary payment integration solutions Adyen offers for merchants on Salesforce, simplifying global payment acceptance. Hear firsthand about the unprecedented flexibility Adyen’s Composable Storefront solution provides for brands to customize their payment experiences and how e-commerce accelerators are slashing the timeline for brands to make their mark online. Show Highlights: The shift to mobile e-commerce and Adyen's approach to innovation and customer care. Adyen's pre-built payment integration solutions for global expansion on Salesforce platforms. Exploration of e-commerce accelerators and cost-saving strategies for brands adopting Composable Commerce. Details on Adyen's unique offerings for Composable Storefronts, including flexibility and control over payment experiences. How brands can integrate Adyen payments, with options for tech-savvy brands and those preferring third-party service providers. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Håkan Fritz, CoreMedia’s sage of solution architecture, joins us in this episode, bringing with him information about the fusion of storytelling and technology. Håkan discusses his adoration for the sprawling epics of Dune and the Foundation series, and how these science fiction staples parallel the real-world tech advances at CoreMedia, which has been innovating in the CMS arena since '96. Step with us into a domain where editorial finesse meets e-commerce muscle, a realm where CoreMedia is crafting digital experiences. Håkan sheds light on the seamless integration of AI within the lifecycle of digital assets, shaping the e-commerce odyssey. We then pivot to the horizon, where the symbiosis of web and app development with AI looms large, prompting a fascinating discourse on the equilibrium between automated intelligence and the indispensable human element in customer engagement. Tune in for a riveting conversation that's part masterclass, part crystal ball into the future of media and e-commerce innovation. Show Highlights: Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we have a conversation with Lala Asif Alana, Director of Technology SalesForce at Royal Cyber. Lala shares his 18-year evolution from a software engineer to a tech leader in a global enterprise, guiding us through the intricate distinctions between monolithic, headless, and composable systems. He also demystifies these concepts, highlighting the limitations of traditional monolithic systems, the API-driven agility of headless architecture, and the unparalleled scalability of composable commerce. In our conversation with Lala, we also delve into the cutting-edge migration strategies that Salesforce provides. We tackle the real-world challenges of custom features, caching strategies, and third-party integrations and explore how Lala and his team at Royal Cyber craft bespoke solutions and develop accelerators that integrate crucial tools like Page Designer and Einstein Search. Tune in to learn how to navigate the complexities of e-commerce architecture and stay ahead in the digital commerce game. Show Highlights: The shift in e-commerce from monolithic to headless and composable commerce architectures. Salesforce's migration strategy for customers from SiteGenesis to B2C Composable Commerce using the SLS cartridge. Challenges faced during migration, such as integrating custom features and managing caching and third-party services. Available accelerators by Royal Cyber for various third-party services like Contentful, Algolia, and ShipperHQ. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Listen in to our latest conversation with digital commerce trailblazer Harvey Bierman, the mastermind behind Red Van Workshop. His tales are not just of growth but of innovation and humanizing the digital workspace. For anyone curious about the online retail evolution, Harvey's experiences — from his strategic roles at Crocs and Christie Sports to the inception of Red Van — are a treasure trove of industry wisdom. Amidst a world where remote work is more than a trend, Harvey discusses the pillars of success in forging a thriving virtual work environment. At Red Van, they're not just talking the talk; they're walking the walk with a 100% remote, onshore model that magnetizes top-tier talent and streamlines delivery. Harvey reveals how prioritizing people — be it staff, clients, or partners — creates a ripple effect of trust and transparency that's not just good karma but good business. Tune in to learn about building robust client relations, exemplified by Red Van's solution for brands like New Balance and Patagonia, and how platforms like Autobahn are reshaping customer success and post-launch support. Show Highlights: The inception and capabilities of Autobahn. The role of company culture in remote work environments and attracting top talent. Red Van’s 100% remote, onshore business model and its success with major brands like New Balance and Patagonia. Insights into the importance of valuing employees, clients, and partners equally in the tech industry. Red Van's approach to customer success and post-launch support with their roadside assistance program. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we engage with the innovative mind of Martin Oliveira, Global Chief Revenue Officer at ESW. Martin unveils his professional evolution from fashion industry insider to e-commerce visionary, guiding us through the landscape of direct-to-consumer engagement and strategic market development. This episode is for anyone looking to scale their direct-to-consumer brand globally as we dissect the challenges and unveil groundbreaking solutions. With Martin's insights, we're tearing down the barriers of international e-commerce, discussing how ESW's localized checkout solutions, smooth logistics, and unparalleled customer service are reshaping the shopping experience. Learn how ESW and Salesforce are collaborating to craft seamless, personalized shopping journeys and how this plays out for brands like Dsquared2. Join us for this exploration of the vital synergy between customer needs, technology, and the continuous evolution of online retail. Show Highlights: Strategies for scaling direct-to-consumer (DTC) brands internationally, including creating localized shopping experiences. ESW's approach to simplifying international e-commerce with localized checkout, logistics, and customer service. The role of returns management and trade regulations in international market expansion. Trends in global e-commerce, the impact of consumer behavior on strategies, and the partnership between ESW and Salesforce. The application of AI in payment processing, customer service, and returns management to enhance e-commerce operations. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we have a conversation with Becky Wright, the Senior Vice President of Global Marketing and Alliances at OSF Digital, for an enlightening discussion on the convergence of entrepreneurship, AI, and Salesforce solutions. Becky shares her pioneering journey from the magazine industry to digital advertising, illustrating her role in the early days of using websites to gauge the effectiveness of print ads. She also unveils the cutting-edge work OSF Digital is doing in the Salesforce ecosystem. Listen in as we explore the thrilling yet challenging landscape of AI implementation in business. We unpack the importance of data quality and organization, critical factors for AI's success, and how many companies struggle with this foundational step. Through real-world examples, we discuss how AI is refining customer service and marketing strategies, fostering a balance between ethical data use and building customer trust. Becky's insights reveal the intricacies of integrating AI into business practices, highlighting incremental progress and the potential for technology to revolutionize the industry. Show Highlights: Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Listen in as we explore the career of Courtney Austermehle, from her beginnings in sales to her current role as Chief Marketing Officer at Constructor. Courtney's story highlights the dynamic nature of the sales and marketing fields, particularly within the tech industry. Her transition exemplifies blending sales acumen with marketing strategy, offering a unique perspective on scaling impact and the continuous learning required to master marketing tools and tactics. We unpack how AI leverages consumer behaviors, such as clicks and scrolling, to customize online shopping experiences. The significance of transparency in AI's role and its influence on the decision-making process for merchandisers is brought to the forefront. We also examine the advancements in AI shopping assistants (ASAs) and their profound impact on both the grocery and apparel sectors. Discover how these ASAs create tailored experiences, such as generating recipes based on specialized diets or providing contextually relevant fashion suggestions. Join us for this exploration that blurs the lines between technology, business, and the human touch in marketing. Show Highlights: The role of AI in personalizing e-commerce shopping experiences by analyzing consumer behaviors for product recommendations. The interplay between human insight and AI in online retail. Advancements in AI shopping assistants for the grocery and fashion industries. The importance of continuous learning in marketing roles. The importance of AB testing and the "proof schedule" process for demonstrating the effectiveness of Constructor's AI solutions before purchase. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us for a conversation with the incredible Oana Dereli from OSF Digital as she brings her unique expertise in e-commerce loyalty and women's advancement in tech to the forefront. Oana’s double-edged sword of engineering prowess and sales acumen, coupled with her leadership role in the OSF Women's Network, paints a vivid picture of women's essential roles in the tech and retail sphere. Prepare to be captivated by her passion as we celebrate women's achievements and discuss the innovative master classes OSF offers to push boundaries on personal and professional growth. We also take a dive into the future of retail, where AI isn't just a buzzword but a game-changer in creating personalized shopping experiences and even fulfilling predictions such as same-day delivery. Learn how AI is no longer just a tool but a revolution driving retail forward, urging brands to adopt bold, customer-centric innovations to stay competitive. The path to tech success is often unexpected, and we wrap up by reflecting on surprising career journeys, including Oana’s own, reminding us to embrace the opportunities that keep us at the cutting edge of a constantly evolving industry. Don't miss out on these insights and more! Show Highlights: Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we add a personal touch to our Salesforce conversations by finally introducing our hosts, Natalija Pavic and Amalia Murray. Today we’ll peel back the curtain on their career stories, celebrating two decades of Amalia’s marketing journey and Nat’s diverse sales experiences. Our conversation is peppered with personal anecdotes and 'Nat-isms', offering you a deeper connection with the voices that bring this podcast to life. However, this episode isn't just about reflection; it's also about community and innovation. We spotlight trailblazer marketing within the Salesforce ecosystem, particularly for Commerce Cloud, discussing the power of community and the celebration of individual stories. From interactions with the founders of the unofficial SFCC community to the personal evolution within PR and marketing technology, we highlight the adaptability required to thrive in ever-changing industries. Amalia and Nat share a passion for bringing expert insights to our audience, and they delve into the technical world of e-commerce intending to make complex concepts accessible for all. Looking ahead, we're thrilled to welcome a diverse lineup of guests, from CEOs to inspiring female leaders, as we celebrate International Women's Month. We explore the importance of different perspectives and tease the exciting direction the podcast is headed in, with aspirations for more international content and discussions on the intersection of commerce and technology. So, be sure to stay tuned for more engaging conversations and invaluable insights from the world of commerce. Show Highlights: Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Natalija Pavic LinkedIn: https://www.linkedin.com/in/natpavic Twitter: https://x.com/natalijapavic Amalia Murray LinkedIn: https://www.linkedin.com/in/amaliamurray Twitter: https://x.com/emceeamalia/ Join the Commerce Trailblazer Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we explore the world of e-commerce with Pree Kalyanasundaram and Mofeyi Oluwalana, who share their insights on analytics, smart insights, and the impact of Generative AI on commerce cloud initiatives. Discover the game-changing concept of smart promotions and how AI is simplifying the once-complex process of creating promotions. Pree and Mofeyi, with their backgrounds in product management, bring to the table their experiences and the value this technology adds to enhancing merchant experiences. Listen in as we shed light on the advancements in Generative AI technology and its role in creating structured, smart promotions that elevate the customer experience. Our guests discuss the existing capabilities of Generative AI in suggesting and potentially executing promotions, illustrating Salesforce's proactive approach in the industry. They also touch on the broader impact of Generative AI, from personalizing customer interactions to summarizing data insightfully, and offer advice to brands considering adopting this technology. Get inspired to leverage the tools available through platforms like Salesforce to start small and embrace the AI-driven future of commerce. Show Highlights: Generative AI's role in simplifying the creation of smart promotions for e-commerce. Insights into customer-centric innovation and enhanced merchant experiences with AI technology. Discussion on the blend of AI efficiency and human insight in crafting effective promotions. The importance of rigorous testing and human oversight in AI-generated promotions. Starting small with generative AI tools and ensuring ethical considerations and data privacy. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Hunter Smith, the visionary director of production at Unity Solutions Group, joins us for a thrilling ride through Unity's transformation from a gaming engine to an indispensable tool in the realm of business applications. As we chat, Hunter unveils the fascinating evolution of his career, from crafting virtual worlds at EA to pioneering the integration of real-time 3D technology into corporate strategy. What does it mean to be creative in a world where AI can manipulate the very fabric of our digital spaces? We examine the thrilling crossroads where generative AI meets 3D content creation, reshaping everything from artistic endeavors to game design. We also discuss how it's helping businesses handle complex data mapping challenges and the necessity of a measured, informed approach toward tech adoption. Whether you're a seasoned professional or a curious tech aficionado, this episode is your gateway to understanding the seismic shifts occurring in interactive digital experiences. Join us as we dissect the opportunities, challenges, and future-facing strategies that are defining the landscape of business technology. Show Highlights: Unity's evolution from a gaming engine to a vital business tool for immersive digital experiences. The role and benefits of digital twins in industries. The use of Unity to integrate CAD data with 3D visualization. The impact of generative AI and natural language processing on 3D asset creation and creative disciplines. The shift in companies towards internal control of 3D assets for product development and marketing. The challenges of data management in integrating 3D solutions and the potential of AI in data mapping and standardization. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we have a conversation with Marc Relford from EPAM to uncover the landscape of Composable Commerce and its role in equipping businesses for an unpredictable future. As we navigate through the complexities of EPAM's Salesforce Commerce and Experience Cloud Practices, Marc shares his invaluable insights from leading digital transformations and pioneering innovative products like the Swiffer. Listen in as we explore the emergence of composable e-commerce architecture, a game-changer that offers businesses the flexibility to pivot and innovate with ease. Our conversation delves into how EPAM spearheads this shift through modular enhancements, avoiding the need for extensive overhauls. We also shed light on the power of AI, from its predictive capabilities to the exciting realm of generative AI and its profound impact on enhancing customer experiences, streamlining business strategies, and fortifying businesses to be adaptive, scalable, and primed for the future. Don't miss this episode that promises to arm you with the strategies and insights needed to thrive in the ever-evolving world of e-commerce. Show Highlights: Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to the creation of his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for all. Venture into the technical depths of B2B Commerce, where understanding customer needs and segmenting audiences is paramount. Learn how Salesforce Lightning integration revolutionizes setup and enriches the Customer 360 experience and why expertise in core technologies like Apex and Lightning Web Components is crucial for developers. Finally, tune in for an inside look at how Saltbox is innovating the hiring and training landscape in the specialized realm of Salesforce B2B commerce. From cross-training Salesforce professionals to fostering talent with our educational initiatives in Mexico, we're turning fresh faces into seasoned experts. Show Highlights: Differences between B2B, B2C, and D2C commerce and insights into the Salesforce product landscape. Saltbox's approach to hiring and training in the specialized field of Salesforce B2B commerce. The process and experience of creating and balancing content for the Salesforce community through the Salesforce Mojo podcast. The significance of community engagement and support for professional growth within the Salesforce ecosystem. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Linkedin: https://www.linkedin.com/in/shanesmyth8/ Github: https://github.com/commerce-codeitforward/ Salesforce Mojo Youtube: https://www.youtube.com/playlist?list=PLtRpZp9v7Mz54_vDYdnFckLzLojlAoth7 Salesforce Ben articles: https://www.salesforceben.com/author/shane-smyth/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Dive into the power of AI in commerce as we sit down with Salesforce experts Tim Nelson, John Canderis, Beth Kincaid, and Karla Anderson at NRF 2024. Artificial intelligence is not just a buzzword but a game-changer for marketers and merchandisers, as it brings about unparalleled efficiency and a seamless customer service experience. This discussion is peppered with expert insights on Salesforce Commerce Cloud's latest advancements, and we examine the impact of AI on employee productivity and customer engagement across various platforms. The retail landscape is evolving rapidly, and AI is at the helm of this revolution. Tune in to learn how AI-driven call centers and co-pilot features are not only enhancing customer retention but also ensuring every interaction resonates with your brand's unique tone. We also uncover how Slack's innovative applications in the retail sector extend beyond messaging to include critical operations such as shift scheduling and inventory management. And for those overwhelmed by the information deluge, we explore how AI summarization is helping to declutter Slack channels. Don't miss out on this discussion through the AI-infused future of commerce and personal shopping experiences. Show Highlights: AI's role in commerce and customer service efficiency. The utilization of Slack for retail operations. AI summarization capabilities to declutter Slack channels and improve information management. Personalized shopping experiences and in-store communication tools through AI. The impact of AI on employee productivity and the importance of customer retention post-pandemic. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew For the official Commerce Cloud NRF recap from Salesforce, listen to Eric Lessard and Rob Garf here: http://sfdc.co/nrf24recap *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Listen in as we explore the intricate world of SEO with Edwin Romero, a seasoned expert who specializes in Salesforce Commerce Cloud. In our chat, Edwin walks us through his entry into the niche of SEO within the e-commerce landscape. He shares how SEO isn't just about driving sales; it's about crafting valuable content that meets customers at every step of their buying journey. In our discussion, we tackle the evolving field of SEO and how artificial intelligence is reshaping best practices. Edwin stresses the importance of understanding SEO's place within a company's strategic framework and the need for clear advocacy to communicate its relevance effectively. And with the dawn of Search Generative Experience (SGE), Edwin gives us a glimpse into how AI is set to transform the way we present and perceive search results. With an emphasis on the dynamics between content, development teams, and SEO tools, Edwin advocates for a discerning and nuanced approach to SEO audits and the selection of partners. Whether you're deep into SEO or just scratching the surface, this chat is packed with actionable insights that can help you navigate the ever-changing digital landscape. Show Highlights: The role of AI in enhancing SEO practices, introducing Search Generative Experience (SGE), and its impact on search results. Small, non-disruptive SEO tweaks using Salesforce Commerce Cloud and the significance of data collection for ongoing SEO strategies. How AI tools like ChatGPT can disrupt traditional SEO workflows. The importance of discernment when working with vendors and partners in the Salesforce Commerce Cloud ecosystem for SEO success. Strategies for effective collaboration between content creation teams, development teams, and SEO tools to maximize online presence. Insights into future SEO trends, including the focus on expert content and the concept of the "messy middle" in the customer purchasing journey. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Website: https://www.edwindanromero.com/ Linkedin: https://www.linkedin.com/in/edwinromero/ Twitter: https://twitter.com/edwindanromero YouTube: https://www.youtube.com/@edwindanromero1 Salesforce Commerce Cloud SEO: A Guide To Optimizing SFCC: https://www.edwindanromero.com/salesforce-commerce-cloud-seo-guide/ Google’s Search Generative Experience On E-Commerce: https://www.edwindanromero.com/googles-search-generative-experience-on-e-commerce/ Andrew Holland - The Messy Middle: https://www.linkedin.com/pulse/googles-messy-middle-sequel-andrew-holland-/ What we now know about 'decoding' consumer decision-making: https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/the-consumer-decision-making-process/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we have a conversation with the exceptional Mauricio Silva, who shares his inspiring shift from a full-stack developer to a Salesforce architect extraordinaire. Mauricio's endorsement of Commerce Cloud as the ultimate customer interaction hub is an eye-opener for anyone interested in the forefront of customer experience technology. As someone who has steered projects in diverse domains, from service to financial cloud, Mauricio offers a rich repository of knowledge on the prospects within Salesforce's vibrant landscape. The episode offers an analytical look into how the pandemic has magnified the indispensability of digital commerce solutions like Commerce Cloud and Marketing Cloud. Mauricio then turns the spotlight on the burgeoning Salesforce community in Brazil and the significance of knowledge sharing in nurturing a well-informed and inclusive tech community across Latin America. Mauricio's encouraging message to connect with the Salesforce community is an invitation to embrace the future of e-commerce as Commerce Cloud establishes itself as an integral player in evolving business landscapes. Show Highlights: How major companies like ExxonMobil and Coca-Cola utilize Salesforce, particularly Commerce Cloud, to enhance their customer journey. The opportunities and importance of specialization in Commerce Cloud and Marketing Cloud within the Salesforce ecosystem. The growth and development of the Salesforce community in Brazil. The latest innovations in Commerce Cloud. Mauricio's advocacy for connecting with the Salesforce community. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: www.dvlprbr.com https://www.linkedin.com/in/dvlprbr/ https://twitter.com/DVLPRBR *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect with customers. With a common codebase as the cornerstone, we traverse the delicate balance between scalability and personalized experiences that cater to diverse consumer desires. Bettina elucidates the journey from high-pressure scenarios to remarkable success stories, emphasizing the indispensable role of a solid backend system, artificial intelligence, and the power of unwavering vendor relationships. We explore the surprising parallels between conscious parenting and effective leadership and the potential role of generative AI like ChatGPT in shaping these aspects of our lives. We envision a digital future where ethics and innovation coexist, considering the creation of digital personas and the responsibilities we share in demystifying technology. Join us in this episode that promises to leave you with a fresh perspective on the intersection of technology, personal growth, and the ethical paths we pave toward the future. Show Highlights: Collaboration with Salesforce to enhance customer engagement and societal impact through innovative retail strategies. The significance of scalable and adaptable e-commerce platforms for handling high-traffic product launches. Personalization in digital shopping through robust content strategies and the potential role of an AI concierge to assist time-pressed shoppers. The use of generative AI for parenting and leadership, offering neutral guidance and support in complex situations. Ethical considerations in tech and the responsibility of the tech community to educate and guide the public through digital advancements. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.