Good Marketing Unplugged

In this week's Good Marketing Brief, Nhu and Noah discuss ... CoorDown takes down assumptions 📖 New reports forecast fundraising growth 📖 charity: water gamifies its latest fundraising campaign 📖 A behavioral science perspective on emails 🎧 American Cancer Society tugs on your heartstrings 🎥 Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief *** Hosted by the brilliant team at Feathr. Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... The science behind optimal touchpoints 📖 How to boost fundraising and attract more big gifts 📖 Don’t wait any longer to engage Millennials—here’s why 📖 Charitable giving during presidential elections 📖 How to engage supporters dimensionally 🎧 Read and subscribe to the Good Marketing Brief newsletter *** Hosted by the brilliant team at Feathr. Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... Call out the loss of exclusive membership benefits 📖 Ways to use events to steward peer-to-peer participants 📖 The nonprofit guide to events 📖 How to make your audience feel engaged 🎧 LinkedIn becoming a hot spot for influencer marketing? 📖 Read and subscribe to the Good Marketing Brief newsletter *** Hosted by the brilliant team at Feathr. Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... Peer-to-peer as an acquisition tool 📖 Unlocking the secrets of nonprofit marketing success 🎧 9 actionable peer-to-peer fundraising tips 📖 Read and subscribe to the Good Marketing Brief newsletter *** Hosted by the brilliant team at Feathr. Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... A peek into building a trusted nonprofit brandWhat to do about the trust crisisA dive into Candid's social media strategyBuilding your brand with a customer promiseHow MDDS boosts audience engagementRead and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief *** Hosted by the brilliant team at Feathr (https://www.feathr.co/). Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

In this week's Good Marketing Brief, Nhu and Noah discuss ... *A guide to digital marketing for nonprofits 📖 *Stop treating donors like ATMs: Here’s how 📖 *Overcoming donor hesitancy 📖 *Report: Associations lag in AI adoption 📖 *How marketing can mobilize movements for your cause 🎧 Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief *** Hosted by the brilliant team at Feathr. Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... *Multichannel marketing that drives results 🎧 *Fundraisers stare down a tough year 📖 *Identifying the social sector AI opportunity gap 📖 *Email automation strategies to unlock more revenue 📽️ *How nonprofits can work smarter with AI 🎧 Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief *** Hosted by the brilliant team at Feathr. Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... *A type of campaign to boost donations 📖 *Email acquisition tactics to try 📖 *Email drives conversions, according to a new report 📖 *Group membership impacts volunteering and giving 📖 *How to tell nonprofit’s story to evoke empathy 🎧 Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief *** Hosted by the brilliant team at Feathr. Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... *The role of integrated campaigns in fundraising 🎧 *Ditch one-off marketing efforts 📖 *Creating habit-forming donor experiences 📖 *Leveraging search to expand your community 📖 *Digital ads continue to become more ‘relevant’ 📖 Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief *** Hosted by the brilliant team at Feathr. Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... *Marketers: Get comfortable with the unexpected 🎧 *Adapting to Gen Z's preference for group chats 📖 *The push-pull of media investments in 2024 📖 *Get to know zero-click content 📖 *Smart social media strategies for conferences 📖 Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief *** Hosted by the brilliant team at Feathr (https://www.feathr.co/). Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... *Building a durable marketing growth plan 🎧 *First-mover orgs keep open minds 📖 *Here’s how to ditch unrealistic fundraising goals 📖 *What marketers need to stop doing in 2024 📖 *Using the right tools to connect with members 📖 Read and subscribe to the Good Marketing Brief newsletter 👉 feathr.co/brief *** Hosted by the brilliant team at Feathr (https://www.feathr.co/). Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... *Good Marketing Unplugged: Reaching audiences through targeted campaigns 🎧 *6 clues in your donor file that could spell trouble ahead 📖 *The convergence of AI, privacy, and cookie deprecation 📖 *What about programmatic advertising? 📖 *5 common trends across nonprofit websites 📖 Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief *** Hosted by the brilliant team at Feathr (https://www.feathr.co/). Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.

“You need to be debriefing fast and often. What is working? What is not working? Why? How do we stop doing what's not working, or scale up what is? I think that's both an internal conversation as much as it is valuable to be having with your agencies.” In this episode of Unplugged we’re joined by Tobes Kelly, former VP of Digital Fundraising and Marketing at UNICEF and founder of the substack Some Personal News (SPN). Tobes offers guidance on prioritizing retention, cultivating community, and leveraging brand partnerships. You’ll walk away with practical advice on balancing acquisition and retention, asking the right strategic questions, and focusing your resources on the right audiences rather than channels alone. This conversation provides a roadmap for sustainable growth through changing times. You don't want to miss it! 🎧 Episode Highlights About Tobes Kelly Guest links: Tobes’ LinkedIn Additional links: Some Personal News (“SPN”) *** Hosted by the brilliant team at Feathr (https://www.feathr.co/). Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... *Going viral with ALIMA and Nazar Works 🎧 *Increasing retention and donor lifetime value 📖 *Applying the FACETS and ALPTruths to fundraising 📖 *How to retain your year-end donors 📖 *It's time to diversify your donor engagement 📖 Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief *** Hosted by the brilliant team at Feathr. Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.

“I do always think that there is room to amplify the voices of the people that you serve and center those voices. One great way is to set up focus groups as much as you can to get those ideas and voices. To show them what you've been working on, and what you made before. And then ask them, “What do you think? What are your ideas? If you could make a campaign for this organization? What would you do?”” This week in the studio we’re joined by Kate Lord, Director of Advocacy and Communications at She's the First. She discusses the innovative Girl Activist Fellowship program launched last year that empowered 30 girls to create and lead four advocacy campaigns for the organization. Kate shares details about the campaigns around poetry, children's books, art shows, and interviews. Tune in for powerful conversation about how to create campaigns with blended outcomes across programs, communities, and donor engagement. You’ll hear best practices for designing community-driven campaigns that achieve mission impact at scale through grassroots leadership and partnership. Episode Highlights About Kate: Guest links: Kate’s LinkedIn Profile: https://www.linkedin.com/in/katelord Additional links: She’s The First Kate’s Website *** Hosted by the brilliant team at Feathr (https://www.feathr.co/). Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.

“For us, it was figuring out all the elements of that encounter between ALIMA and the audience to make it more than a scroll through but an actual moment.” Today in the studio, we take a deep dive into the viral "Breath for All" campaign created by nonprofit ALIMA in partnership with Nazar Works. Neda Azarfar, Founder of Nazar Works, and ALIMA USA’s executive director Charlie Kunzer share their unique paths to working in the nonprofit sector and discuss their chance meeting that led to this groundbreaking collaboration. Listen in as they explain how thorough audience research informed the development of a viral campaign focused not only on awareness, but on creating an engaging experience. ALIMA was able to bring the global issue of lack of medical oxygen access closer to home. Tune in to learn how understanding your audience at a cultural level can result in a message that resonates and inspires action on a massive scale. 🎧 Episode Highlights About Charlie Kunzer and Neda Azarfar Guest links: Neda’s LinkedIn: https://www.linkedin.com/in/neda-azarfar Charlie’s LinkedIn: https://www.linkedin.com/in/ckunzer Additional links: ALIMA’s Website Watch the Breath for All Campaign *** Hosted by the brilliant team at Feathr (https://www.feathr.co/). Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... Good Marketing Unplugged: Building a trusted nonprofit brand with UNICEF USA 🎧4 Gen Z marketing trends from 2023 📖WAFG: Reaching the next generation of donors 🎧10 new subcultures for marketers to consider when targeting Gen Z 📖Tips for building a social media strategy 📖Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief *** Hosted by the brilliant team at Feathr (https://www.feathr.co/). Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.

“I think that many look for only the positive, right? What data is really going to amplify us? And of course you want that, but I think it's also important to perhaps spotlight data that shows the gap. Because in the gap, there might be some gray space where you might be able to really leverage and to tell a story that's fresh and new.” Camille Currie, VP of Marketing and Communications at NAF, joins us this week in the studio to discuss her career journey and how she’s applying lessons from sports marketing to the nonprofit space today. NAF segments their audiences into 6 key groups, and Camille shares their strategies around storytelling and targeting campaigns to uniquely engage each with their mission. You’ll hear how NAF analyzes their data to uncover new stories and highlights their focus on activating alumni networks. This conversation offers valuable best practices for nonprofit marketers on community engagement, audience segmentation, and leveraging data to strengthen marketing efforts and mission impact. Can’t wait for you to hear it 🎧 Episode Highlights About Camille and NAF: Guest links: Camille’s LinkedIn Profile: https://www.linkedin.com/in/camille-currie/ Additional links: NAF Website *** Hosted by the brilliant team at Feathr (https://www.feathr.co/). Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.

In this week's Good Marketing Brief, Nhu and Noah discuss ... Featured item Digital ad campaigns to fuel year-end growthSnackable snippets How Stop Soldier Suicide optimizes the donor journey with data 🎧How to nail your EOY fundraising emails 📖Landing page health check: 39 best practices 📖A/B testing platforms nonprofits should consider 📖Understanding the digital media KPIs that matter 📖Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief *** Hosted by the brilliant team at Feathr (https://www.feathr.co/). Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.

“Does everyone in your organization speak about, understand, and behave in a way that aligns with your mission? Because without that, there's no authenticity, and authenticity leads to trust. And you have to put that lens on everything.” Today we have Shelley Diamond, Chief Marketing Officer of UNICEF USA, in the studio to discuss the organization's approach to building a trusted nonprofit brand. Shelley gives us an insider’s look at the balancing act of staying true to your mission while keeping the brand relevant and impactful. Throughout the conversation, Shelley emphasizes the role of marketing in driving both impact and growth through mission-driven storytelling, innovation, and authentic engagement with communities. Tune in for insights on developing brand trust and retaining relevance that can be applied to nonprofit marketing strategies of all sizes. 🎧 Episode Highlights About Shelley: Shelley Diamond is a passionate builder of global brands and businesses, with expertise across an integrated array of communications disciplines. As one of the highest ranking female executives in advertising (named the 11th Most Powerful Woman in Advertising by Business Insider, among other accolades), Shelley has helped champion marketing transformation for domestic and global clients in both the consumer and B-to-B spaces. UNICEF is on the ground in 190 countries and territories, providing children with the lifesaving supplies and assistance they desperately need. UNICEF won’t stop until every child is healthy, educated, protected and respected. Shelley and her team are responsible for building the UNICEF brand and communicating its mission "to be the leading child rights organization" to the US market. Guest links: Shelley’s LinkedIn Profile: https://www.linkedin.com/in/shelley-diamond/ Additional links: UNICEF USA Website *** Hosted by the brilliant team at Feathr (https://www.feathr.co/). Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.