This Week Above The Fold
Business & Economics Podcasts
The most essential news stories from the world of ecommerce in 7 minutes or less. ‘This Week Above the Fold’ not only keeps you up to date with the news from the industry - Ascential Digital Commerce’s experts tell you exactly what it means for you and your business. Delivered to you by Senior Editor & Specialist at Ascential and host of the Mastering Metail podcast, Emma Irwin. This series is produced by Claus Cancel with sound design from Ines Cetenji.
Location:
United States
Description:
The most essential news stories from the world of ecommerce in 7 minutes or less. ‘This Week Above the Fold’ not only keeps you up to date with the news from the industry - Ascential Digital Commerce’s experts tell you exactly what it means for you and your business. Delivered to you by Senior Editor & Specialist at Ascential and host of the Mastering Metail podcast, Emma Irwin. This series is produced by Claus Cancel with sound design from Ines Cetenji.
Language:
English
Episodes
Roku x Instacart, Walmart Using AI for Vendor Negotiations, & Pinterest Partnering With Amazon Ads
5/3/2023
Check out Mastering Metail here: https://masteringmetail.captivate.fm/listen
This episode of This Week Above the Fold features Emma Irwin, Senior Editor and Specialist at Flywheel Digital, who covers Roku partnering with Instacart to prove the value of STV ads and their measurement abilities, Walmart using AI to negotiate prices with some vendors, & Pinterest partnering with Amazon Ads - Pinterest’s first partner on third-party ads.
Duration:00:05:01
4/26/23 - Instacart Hikes Valuation, Bed Bath & Beyond Closing, & The End of Free Amazon Returns?
4/26/2023
This episode of This Week Above the Fold features Bernie Che, Director of Omnichannel Platforms at Flywheel Digital, who covers Instacart hiking its valuation, Bed Bath & Beyond filing for bankruptcy and shutting down operations, & Amazon now charging $1 for some returns.
Duration:00:07:58
4/19/23 - Warnings from the FTC, Meta’s Newest Ad Offerings, & Generative AI Tools from AWS
4/19/2023
This episode of This Week Above the Fold features Emma Irwin, Senior Editor and Specialist at Flywheel Digital, who covers new warning letters sent from the FTC regarding misleading product claims, Meta’s new ad offerings in partnership with retail media networks, & AWS’ launch of generative AI tools for customers.
Duration:00:06:47
4/5/23 - Apple Pay’s Buy Now Pay Later, Walmart Cuts Distribution Center Staff, & Amazon’s “Frequently Returned” Badge
4/5/2023
This episode of This Week Above the Fold features Cara Henning, Director of Media at Flywheel Digital, who covers buy now pay later from Apple Pay, Walmart cutting some distribution center staff in a shift toward automation, & Amazon’s new “Frequently Returned” Badge.
Duration:00:06:38
3/22/23 - What’s Wrong with Banks, GPT-4, & Netflix’s Ad Strategy
3/22/2023
This episode of This Week Above the Fold features Dean McKenna, Associate Director of Client Services at Flywheel Digital, who covers the current banking issues, how GPT-4 outsmarts ChatGPT, and Netflix reviewing its current ad strategy.
Duration:00:07:35
3/15/23 - Amazon Pauses Construction of Second HQ, Amazon Closing Cashierless Stores, & SVB
3/15/2023
This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers Amazon pausing construction of its second HQ in Virginia, Amazon closing its cashierless stores in NYC, San Francisco, and Seattle, & what’s happening with SVB.
Duration:00:07:19
3/8/23 - Instacart Utilizing Chat GPT, Private Label Findings, & Amazon’s Customer Gallery Button
3/8/2023
This episode of This Week Above the Fold features Bernie Che, Associate Director of Omnichannel Platforms at Flywheel Digital, who covers Instacart adding a chatbot to their grocery shopping app, findings from the Cleveland Research Company’s updated study on private label in the US, and Amazon’s new customer gallery button.
Duration:00:07:04
3/1/23 - Amazon’s Purchase of One Medical, Amazon’s Slowing Delivery Solutions, & The Census Bureau’s Quarterly Ecommerce Report
3/1/2023
This episode of This Week Above the Fold features Greg Sylvia, Associate Media Director at Flywheel Digital who covers the finalizing of Amazon’s purchase of One Medical, Amazon’s plans to tackle their slowing delivery problem, and a quarterly eCommerce sales report from the Census Bureau.
Duration:00:07:09
2/22/23 - Walmart’s Q4, FTC Cracking Down on Ratings and Reviews, & Instacart for Small Businesses
2/22/2023
This episode of This Week Above the Fold features Gabe Fishbein, Director of Product at Flywheel Digital who covers Walmart’s Q4 earnings, the FTC cracking down on ratings & reviews “hijacking,” and Instacart’s launch of a page for small businesses, similar to Walmart and Amazon.
Duration:00:07:30
2/15/23 - New Amazon Fresh Fees, Amazon Research Updates, & Walmart’s Q4 Anticipation
2/15/2023
This episode of This Week Above the Fold covers new fees for Amazon Fresh delivery customers, takeaways from the Cleveland Research Company’s latest report, and Walmart Q4 predicted insights from Edgewater Research. Insights were provided by Janie O’Donnell, Associate Director of Client Services at Flywheel and covered by Emma Irwin, Senior Editor & Specialist at Ascential.
Duration:00:06:58
2/8/23 - Amazon Q4 Earnings, Amazon Fresh Expansion on Pause, & Private Label Grocery Findings
2/8/2023
This episode of This Week Above the Fold features Kelly Miller, Associate Director of Client Services at Flywheel Digital, who covers takeaways from Amazon’s Q4 earnings report, Amazon Fresh store expansion plans on pause, and findings from a Numerator private label brand study.
Duration:00:07:59
2/1/2023 - UK Amazon Warehouse Strike, Tesco Food Price Hikes, & Amazon’s New Prescription Plan
2/1/2023
This episode of This Week Above the Fold features Dean McKenna, Associate Director of Client Services at Flywheel Digital, who covers the first ever strike from Amazon warehouse workers in the UK, Tesco food price hikes and the response, and Amazon’s new $5/month prescription.
Duration:00:07:56
1/25/2023 - Big Tech Layoffs, Walmart Business Launch, & Section 702
1/25/2023
This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers layoffs across major tech companies, Walmart’s launch of Walmart Business, and Section 702 of the Foreign Intelligence Surveillance Act.
Duration:00:08:02
1/18/2023 - Microsoft Retail Media, Buy with Prime, & CES 2023 Highlights
1/18/2023
This episode of This Week Above the Fold features Cara Henning, Senior Media Manager at Flywheel Digital, who covers Microsoft’s new retail media offering, Amazon’s Buy with Prime, and highlights from CES 2023.
Duration:00:06:39
1/11/2023 - Holiday Spending Recap, 2023 eCommerce Forecasts, Recession Updates
1/11/2023
This episode of This Week Above the Fold features Patrick Miller, co-President of Digital Commerce at Ascential, who covers total consumer holiday spending, CRC’s 2023 eCommerce retailer forecasts, and a recession update comparing the US vs EMEA.
Duration:00:07:35
12/21/2022 - TikTok Bans, Walmart’s Text to Shop Feature, & Amazon Paying to Monitor Your Phone
12/21/2022
This episode of This Week Above the Fold features Cara Henning, Senior Media Manager at Flywheel Digital, who covers multiple federal government leaders calling for a ban of TikTok over cybersecurity threats, Walmart’s Text to Shop feature launch, and Amazon paying customers monthly to monitor traffic on their phones as the topics that belong Above the Fold - all in 7 minutes.
Duration:00:05:56
12/14/2022 - Amazon Continues to Push Into Social Commerce, Inflation Falling on Discretionary Merchandise, & Twitter Misses Advertising Targets
12/14/2022
This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers Amazon’s continued push into social commerce with addition of TikTok-like feed to its app, Walmart’s CEO stating that inflation on discretionary merchandise is falling, and Twiiter continuing to miss its advertising targets as the topics that belong Above the Fold - all in 7 minutes.
Duration:00:07:08
12/7/2022 - Cyber 5 Recap, AWS for Advertising & Marketing, & Is Everything on Amazon an Ad?
12/7/2022
This episode of This Week Above the Fold features Patrick Miller, Co-President of Ascential Digital Commerce, who recaps the 2022 Cyber 5 event, deciphers AWS for Advertising & Marketing + AWS Clean Rooms, and breaks down the myriad of headlines depicting the shopping experience on Amazon as “full of ads” as the topics that belong Above the Fold - all in 7 minutes.
Duration:00:07:15
11/30/2022 - Black Friday Recap, Walmart vs. Amazon in Black Friday Search, & EU Black Friday Results
11/30/2022
This episode of This Week Above the Fold features Kelly Miller, Associate Director of Client Services & Head of Retail for EMEA at Flywheel Digital, who recaps Black Friday in the US, analyzes Walmart taking over Amazon in Black Friday search, and Black Friday in the EU as the topics that belong Above the Fold all in 7 minutes.
Duration:00:05:30
11/23/2022 - WMT/TGT Q3 Earnings, Brand Stores as SBV Destination, & Net PPM Changes
11/23/2022
This episode of This Week Above the Fold features Patrick Miller, Co-President of Ascential Digital Commerce, who covers Walmart and Target’s Q3 earnings, Amazon Brand Stores as click-through destinations for Sponsored Brands Video creative, and Amazon changing its Net PPM calculation as the topics that belong Above the Fold all in 7 minutes.
Duration:00:07:04