Nerd Marketing Ecommerce Podcast

In this episode, Drew talks with Andrew Youderian on the eCommerceFuel.com podcast to explain how to leverage post cards in your business, how his companies are gearing up for Black Friday, and more. Subscribe: iTunes | Stitcher Highlights The best way to utilize post cards for a significantly higher return on investment than other marketing outlets (i.e. Facebook) What to focus on when gearing up for Black Friday How to use post cards for your business Links / Resources PostPilot’s...

In this episode, Drew shares his favorite resources and private equity investment contacts. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights A few names to file away and pull-out when you're looking to sell Links / Resources Brian Colton, Brooklyn-Equity Carson Biederman, Digital Fuel Capital Tom Clark, Comvest Dominic Ang, Turn/River Capital Kingswood Partners Me Chris Yates, Rhodium...

In this episode, Drew talks about six things you can do to maximize your company's valuations. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights Six tips to maximize your valuation How to decide on your story Tips for minimizing risk Diversifying your traffic sources Getting your company on autopilot How to network for selling Links/ Resources: Built to Sell, John Warrillow, The E-Myth,...

In this episode, Drew talks about the three highlights of how deals go down in the private equity process. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights Three highlights on how deals go down in the private equity Links / Resources FE International Quiet Light Transcript Prefer to read rather than listen to the podcast episode? No problem, you can request the text transcribe and I...

In this episode, Drew talks about his own personal experiences in buying and selling companies, and gives a brief intro to private equity, which he'll discuss in the next few episodes. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights Insight on selling Drew's first company, DesignPublic Intro to Private Equity Links/ Resources: Robert Smith Kingswood Partners Bill D'Alessandro Turn/...

In this episode, Drew talks about buying a company, and a few major lessons he learned from doing the deal. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights The Lessons I learned from the AutoAnything deal Links / Resources AutoAnything Press Release Transcript Prefer to read rather than listen to the podcast episode? No problem, you can request the text transcribe and I will send it...

In this episode, Drew talks in-depth about the tools that made productive work possible during a 7-month long trip across the globe with his family. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights 19 Online tools that made it possible to work and travel for 7 months Productivity tips and hacks for combining work with travel Links / Resources Download my list of Top Nerd Travel Tools...

In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights Five different observations I had working and growing my business while travelling How the 80/20 rule saved my life (because airport...

We're back! In this episode, Drew talks about where he has been the past 7 months, and 3 things listeners can expect from upcoming episodes of the podcast. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights A little look at where I've been the past 7 months The podcast is back (obviously) Over the next few sessions, I'll be talking about buying more assets I'll share some lessons I'm...

Drew is joined by Patrick Shanahan for another round of Tradecraft - this time featuring a tool for postcard marketing, and a chat app that reveals what your customers really want.Subscribe: iTunes | StitcherEXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode.HighlightsDrew is off to travel the world with family in tow, expect new episodes from sandy beaches and other exotic locales.A new emphasis on video contentA shopify app...

A few updates from Drew - recaps of three recent events he spoke at, the key learnings at each of them, and a preview of the near future for Drew and Nerd Marketing. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights RECAP: Traffic and Conversion Summit Niche businesses - why they're great, how they fail, and where retention marketing comes in The "Scrum" approach to growth RECAP: Brand...

From taking advantage of the 24-hour news cycle, to improving your sender score - Drew and special guest Patrick Shanahan share a few of their favorite tips, tricks, and hacks. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Digital marketer Patrick Shanahan joins Drew to talk tips, tricks, and hacks in this episode of the Nerd Marketing Podcast. Learn how one eCommerce company used newsjacking...

Austin Brawner from Ecommerce Influence joins Drew to share four killer strategies to make the most of the all-powerful email marketing channel. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. To accurately convey just how valuable a sophisticated email marketing strategy can be to an Ecommerce retailer, Drew enlists the help of Austin Brawner from Ecommerce Influence. Both Austin and Drew have...

Drew and digital marketer Patrick Shanahan share their favorite eCommerce marketing tools of 2016. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. We all know that there is no one silver bullet guaranteed to push your business to success, but certain tools can be a big help on the path to higher revenue. Special guest Patrick Shanahan, a digital marketer from Art Storefronts, joins Drew in this...

Average Order Value as a key multiplier to increase your company's revenue, and how to implement premium service upsells to increase your AOV.Subscribe: iTunes | StitcherThis week's campaign is so simple and effective you'll be kicking yourself for not thinking of it ages ago.It's Drew's "One-Two Punch" Email Campaign designed to increase your order frequency.It starts with asking yourself one question: "What kind of recurring needs do my customers have?"Tune in to hear the rest of the...

Average Order Value as a key multiplier to increase your company's revenue, and how to implement premium service upsells to increase your AOV. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Want the AOV mindmap Drew mentions in the episode? Click here download it! Also includes the full transcribe from this episode. A 25% increase to your AOV is a 25% increase to your business's revenue. It's as simple as that. So how do you do that? Considering you probably don't have the next 12 hours to...

How to treat your win-back campaign as a discount ladder, with every rung designed to retain customers and make you more money. EXCLUSIVE RESOURCE: Want the win-back email template Drew shows off in this episode? Click here download it as a PDF! Also includes the full transcribe from this episode. Subscribe: iTunes | Stitcher One win-back email is good. But even better? How about a chain of emails designed to escalate your win-back offer the further the customer slips away? Using a discount...

Bounce-back email campaigns as a clever and simple way to cross-sell and increase your average order size - implementation tips and a downloadable template. EXCLUSIVE RESOURCE: Want the bounce-back email template Drew features in this episode? Click here download it as a PDF! Also includes the full transcribe from this episode. Subscribe: iTunes | Stitcher Would you like fries with that? McDonald's offers a cross-sell with every order for a reason – it's a simple and effective way to...

Competing against Hamilton, segmenting based on recency, and using dynamic ascending offers to make the most of your offer campaigns. EXCLUSIVE RESOURCE: Want Drew's Dynamic Ascending Offers presentation slide deck? Click here download it as a PDF. Subscribe: iTunes | Stitcher What's the theater around the corner from Hamilton to do this summer? Drew knows someone in just this situation, and proposes a solution in dynamic ascending offers. This is a key concept to implement if your retailer...

Tune in to learn how Drew designed and executed his marketing strategy at Karmaloop. What to focus on, specific tactics that worked, and key overall learnings. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Want the transcribe from this episode? Click here to download it as a PDF. Now that we've heard from Karmaloop CEO Seth Haber on last week's episode, let's get into what Drew was doing behind the scenes as CMO to take the business from bankruptcy to profit in just 10 months. It starts...