Digital Hospitality

Do you believe that every piece of content has to be new and original? In the world where content creation is becoming a requirement for conducting business, it is also becoming increasingly important to have a strategy for doing so. Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising Tide live room on LinkedIn. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more. Listen to the replay of the latest room where the participants discussed Repurposing Content and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard Key Quotes “Go back, take a look at the videos that have resonated with your audience and go back and retell some of those stories or reshare them to your IG stories or maybe pull them over onto LinkedIn. But how could you take some of that content and repurpose it? Because you've gotten new followers since that time that you posted.” -Elizabeth Doss, Animated GIF Sticker Artist & Social Media Consultant “I start with repurposing myself, to be honest with you, and opening up my mind to new ways of doing things. And I think that it's important to collaborate with people so that you can bring that content to life.” -Barry Joshua Orbach, Consultant/ CEOConsultant/ CEO Restaurant Hospitality Solutions “So not just repurposing content, but really dialing in your story and repurposing those right narratives in the right places.” -Matt Wampler, CEO & Co-Founder at ClearCOGS “I don't generate the best content, but I really believe in using other people's content and repurposing their content, whether that's, you know, trying to start conversations in the comments or reposting other people's comments. I think that's like one of the best ways to try to build trust and try to get your personality out there without just posting about yourself or your company.” -Mitch Zenaty, Business Development ManagerBusiness Development Manager at Appstem “I repurposed other people's stuff just like Mitch was talking about. Because a lot of times I can't feed any better than I say. And so that's what I do. I engage. A rising tide lifts all shifts.” -Dean LaBay, Outside Sales at Labay & Company Digital Hospitality Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by DAVO Sales Tax (@davosalestax) and Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media

Discover the keys to thriving in the content creator economy with David Meltzer's invaluable guidance, shared during a recent coaching call with Cali BBQ Media. Digital Hospitality host and Cali BBQ Media owner Shawn Walchef has had the pleasure of having world renowned entrepreneur, author, motivational speaker, and business coach David Meltzer as a friend and mentor for a number of years. In the latest of the live coaching calls, Meltzer divulged the secrets behind his successful coaching business. The first of which is to give freely. The Universal Principle of Giving On the call, Meltzer emphasizes the timeless principle that giving precedes receiving. Whether speaking to one person or addressing a massive audience, Meltzer believes in giving 100% of himself at all times. "The more I give, the more I receive," he asserts, highlighting the importance of embodying generosity and authenticity. “I will utilize all that I'm given, not all that I'm receiving, in order to amplify my essence.” The B2B Success Catalyst Meltzer carries the importance of communication over to business. In the realm of B2B success, Meltzer underscores the pivotal role of communication and connection, specifically establishing a bond with decision-makers through what he labels a “communication charter”. "You want to bond with a communication charter with the B2B decision makers," Meltzer advises. “Connect with the decision-makers, and others will follow.” Content Creation: The Quality is in the Intention Meltzer goes on to dispel myths about content creation by highlighting the thought process that quality is determined more by intention than perceived results. He shares that he believes that content quality hinges on frequency and alignment with the audience's needs and preferences. “The number one problem that most people have, they use judgment and separation in order to determine, this is good content or this is bad content.” Meltzer explains. "All content, in my opinion, is quality determinative upon the alignment.” Uncover the secrets to content success with David Meltzer through coaching session replays for actionable strategies and profound wisdom that will propel your journey.

David Meltzer is the Co-Founder of Sports 1 Marketing. He is also a world renowned motivational speaker, author, entrepreneur, business coach, and podcast host. For Cali BBQ Media founder Shawn Walchef, Meltzer is a mentor and friend. On Meltzer's quest to empower over one billion people to be happy, he has made a number of appearances on Cali BBQ Media's shows. It is well worth your time to watch and listen to every single episode that involves David Meltzer, including his live coaching calls with Walchef. Coaching Call: Surge Pricing vs. Dynamic Pricing Coaching Call: Empty Milers vs. Extra Milers Digital Hospitality 87: Coaching Call: 2-Minute Drill: Shawn's $5,000,001 Pitch Digital Hospitality 65: Coaching Call: Spotify Playlist Challenge Digital Hospitality 55: Coaching Call: Curiosity and Storytelling Digital Hospitality 50: Coaching Call: Repurposing Content to Build Online Communities Digital Hospitality 22: Lions Don't Lose Sleep Over Fretting the Sheep Digital Hospitality 128: Believe in Others. Celebrate and Elevate Business Coaching: How to Pitch Your Big Idea Stage Theory: BTS Aspire Tour San Diego About Cali BBQ Media Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

Matt Wampler's journey to becoming the co-founder and CEO of ClearCOGS stemmed from a personal pain point in his restaurant career. Recognizing the lack of resources for obtaining essential answers, he envisioned ClearCOGS as a solution to translate overlooked data into actionable insights. And now ClearCOGS has a huge announcement! Wampler's mission is clear: empower restaurant operators by providing them with a playbook for success. By leveraging modern technology and data science, ClearCOGS aims to simplify the complexities of managing metrics and spreadsheets, allowing operators to focus more on serving guests and empowering their teams. "How do we provide that playbook, that daily cheat sheet, with the numbers that you need so that if you follow it, you've got a profitable, smoothly running business?" expresses Wampler to host Shawn Walchef of Cali BBQ Media. Wampler's disdain for traditional sales calls led to a pivotal "aha" moment for ClearCOGS on social media. By openly sharing their services and inviting interested parties to connect, Wampler discovered a more organic and effective approach to acquisition. The power of social media, as Wampler highlights, lies in the ability to communicate the value proposition without the need for intrusive sales calls. “We just put it out there in the world what we were doing,” reflects Wampler. “It was that aha moment. Like, you mean to tell me that instead of these horrible sales calls, I can just say, this is what we're doing, and if it's for you, we'd love to talk?” ClearCOGS + Toast Integration In a significant announcement, Wampler and ClearCOGS have created a simple integration with Toast POS, a move aimed at “democratizing” AI for the restaurant industry. “Just click enable, and you're going to start receiving some incredibly helpful reports daily, weekly to help you run a smoother, more profitable operation.” says Wampler of the integration. Wampler emphasizes the company's commitment to making this AI solution accessible to all, offering a freemium version of the product, as well. “We want to get as many successful restaurants on Toast using this, understanding it, and we'll lead them to the future, where eventually, you're getting all your decision management done with a company like Clearcogs.”

An Inclusive Dining Experience Ernie Carrillo, the founder of Joe & Ernie's Pizzeria, is crafting an inclusive dining experience that caters to everyone's tastes and dietary needs. From vegan options to gluten-free delights, Carrillo's commitment to quality and diversity sets his pizzeria apart in Southern California's vibrant culinary scene. “I think pizza is that type of thing where everyone should enjoy it.” expressed Carrillo to host Shawn Walchef. “Our business model is, we try to cater to everyone.” A Slice for Everyone At Joe & Ernie's Pizzeria, Carrillo's mission is clear: to ensure every customer finds a slice they love. Catering to dietary needs is a part of Carrillo’s practice of consistent, premium hospitality. He believes that exceptional customer service is the cornerstone of Joe & Ernie's success. For Carrillo, "We all have jobs because of the customer.” said Carrillo. “I really stress customer service. Every time someone comes in, they should be greeted, and you should be giving them their best attitudes.” The Importance of Customer Service With such a high level of customer service, high volume days are inevitable. Carrillo's strategic approach to managing these times involve meticulous preparation and setting clear expectations for customers. Being over-prepared, from extra cheese to pre-folded boxes, to meet the demands of peak periods are just a few things done to increase the opportunities for success. "You learn to be prepared.” reflected Carrillo on lessons learned. “Every year, we get busier. But you learn."

Solomon Choi, the CEO of Jabba Brands, believes in the power of giving more to ask for more. Reflecting on his early career, Choi made a bold decision for his family business early in his career, which ultimately paid off. By providing greater service, Choi was able to raise prices confidently, recognizing the value of catering to a captive audience. "Ask for more by giving them more," says Choi to host Shawn Walchef of Cali BBQ Media and co-host Avi Goren of Marqii. “I think that's a great, you know, symbiotic relationship with the customer. Everybody wins.” Transitioning from running restaurants to becoming an investor, Choi applies that same strategic approach to startups. As an investor and advisor, Choi emphasizes the importance of identifying overlooked or undervalued aspects that can drive success. “Being on the side of an investor advisor for other startups, that is one of the things I look for is I'm like, what's your edge? What do you have that can be your, either competitive advantage or against something that is either being overlooked or undervalued?” emphasizes Choi. At the core of Choi's philosophy lies the hospitality mindset, where the customer always comes first. Despite the advancements in technology, Choi believes that hospitality begins and ends with doing what's best for the customer. For him, success in business stems from a genuine desire to serve guests and create meaningful experiences that resonate with their needs. “I think the first thing is to really just have this mindset of: do you truly want to do what's best for the guests?” remarks Choi. “If somebody came in and your menu item, for instance, didn't accommodate their needs: their dietary needs, their religion, whatever it may be. Wouldn't you try, if you were there, wouldn't you, as the owner, like, try to accommodate them if you could?” By prioritizing customer-centric approaches and identifying unique business advantages, Choi continues to drive innovation and growth within the industry. As businesses navigate evolving landscapes, Choi's insights serve as a guiding light, inspiring entrepreneurs to embrace hospitality as a cornerstone of success and to seize strategic opportunities for growth and expansion. “I think if you were at the heart of every person who's in hospitality for the right reasons, that answer is an overwhelming yes. There's no if, and. or buts.”

Christine Schindler, the Co-Founder and CEO of Pathspot, is spearheading a transformative movement in the restaurant industry by digitizing back-of-house operations. Pathspot's mission is clear: to enhance efficiency and safety in restaurant environments by consolidating various operational and safety procedures into a single, streamlined platform. “Pathspot is a system for operational and safety tools, both hardware and software, totally digitizing the back of house.” said Schindler to host Shawn Walchef of Cali BBQ Media One of the core principles driving Pathspot's innovation is the focus on collecting and leveraging the right data for optimal operational efficiency. By integrating with different ecosystem components and leveraging data insights, Pathspot ensures that its solutions are tailored to meet the specific needs of its clients. “We're really working to create the right data throughputs... pulling in data to our system that helps make our solutions even more effective.” explained Schindler. As Pathspot continues to evolve, Schindler, the Forbes 30 under 30 honoree, remains committed to exploring new solutions and pushing the boundaries of innovation. This relentless pursuit of improvement is not just about finding solutions but empowering restaurant teams to innovate and overcome challenges, ultimately driving a paradigm shift in how restaurants operate in the digital age. “Every time you get to the next level, add in additional aspects, digitize something else... there's always more to discover.” — “Every business needs a media company.” -Shawn Walchef Engage with Cali BBQ Media today for all media inquiries

Finding time for thought leadership can be a challenge. However, for Zach Goldstein, the CEO of Thanx, the responsibility to share knowledge and uplift the industry is paramount. Goldstein acknowledges the industry's lag in becoming data-driven and sees thought leadership, even if its ROI is not immediately visible, as a means to assist operators. He believes that amplifying best practices and sharing insights is part of his mission and leadership obligation. Goldstein also emphasizes the significance of data in the restaurant industry. He challenges restaurant operators to measure the returns on their strategies, particularly on loyalty programs. According to Goldstein, understanding the positive outcomes and optimizing efforts accordingly is crucial. He advocates for a data-driven approach to marketing, where identifying successful initiatives leads to informed decision-making and sustained growth in same-store sales over time. For Goldstein, loyalty programs, when executed thoughtfully, align seamlessly with the essence of hospitality. The key, he says, lies in enhancing the customer experience rather than just offering discounts. Loyalty, according to Goldstein, should focus on elements like convenience and personalization which well aid in recognizing customers, making digital experiences easy, and saving customers time are vital aspects of driving loyalty without merely relying on value exchanges.

The birth of Schedulefly was rooted in the chaos of manually creating restaurant schedules using Post-It Notes. Wil Brawley and his partners recognized the inefficiencies in this process and envisioned a streamlined solution aimed to eliminate the constant need for phone calls and last-minute changes. Schedulefly emerged as that solution, and revolutionized communication within the restaurant industry, simplifying scheduling processes and enhancing efficiency. "The idea was, why don't we just provide this really simple solution that eliminates the need for all these phone calls and all these fire drills when somebody's sick and just have email and text and an app and just a way to just get this information to people. And then when the changes happen, it's automatic." said Brawley to host Shawn Walchef of Cali BBQ Media. Facing the challenges of the COVID-19 pandemic and a ransomware threat, Brawley and Schedulefly experienced the power of storytelling and transparent communication. In times of crisis, Brawley embraced openness, regularly sharing updates through videos posted to Instagram. This genuine approach not only strengthened the connection with Schedulefly's community but also showcased the resilience of a small, independent restaurant-facing adversity. “We were very clear with what was going on.” recalls Brawley. “That's when we really realized the power of storytelling and communication in a big way.” Wil Brawley's journey extends beyond scheduling software; it delves into the realm of storytelling. Despite initial hesitations, Brawley compiled impactful stories of independent restaurant owners in the book "Restaurant Owners Uncorked". Taking a leap of faith, Schedulefly self-published the book, and it turned out to be a success. Brawley's dedication to sharing these stories and connecting with the community reflected a belief in the importance of authentic narratives and has since evolved into a podcast of the same name, which has featured Cali BBQ Media’s Shawn Walchef.

As the restaurant industry becomes increasingly immersed in the world of technology, Chris Fletcher, founder of Tech on Toast, is addressing the gaps between restaurant operators and tech suppliers. Tech on Toast: Bridging the Gap Between Operations and Technology Chris Fletcher, founder of Tech on Toast, recognized a significant gap between tech suppliers and restaurant operators during his extensive industry experience. Fueled by a desire to address this gap, he established Tech on Toast to serve as a bridge between the two. Tech on Toast operates as a marketplace and consulting service, connecting tech suppliers with operators, leveraging Fletcher's dual expertise in operations and technology to foster collaboration and innovation. "You've got an Ops Director who's great with people, great with experience, great with food, but actually isn't too knowledgeable about tech. So I found this gap and I wanted to fill it." expresses Fletcher to host Shawn Walchef of Cali BBQ Media. Building Community and Providing Insight Beyond the digital realm, Chris Fletcher has successfully built a vibrant digital community through Tech on Toast. Recognizing the irreplaceable value of in-person events, Fletcher emphasizes the growing camaraderie among tech industry leaders. In addition to fostering connections, Tech on Toast's live events serve as a platform for industry insights, addressing topics ranging from retention to food and labor costs, creating a space where operators can gain valuable knowledge while building relationships. “It's just about community." says Fletcher. “We can connect online, but doing it in person, there's nothing better. And I think that's where you get the real value of what you've built or what you're building and you really understand what you can do better.” Buy with the End in Mind When it comes to tech stacks, the goal should be to make work more efficient. For Fletcher, there is power in simplifying complex technology stacks. He advises companies to start with a clear problem in mind. Then, reverse engineering to a solution and use tech tools that quantifiable help with that process. "The first thing to do is start with a problem in mind...really look at the problem you're trying to fix before you do anything." says Fletcher. “When we buy a piece of tech, how do we measure the success of it?”

Sudheer Sajja, the Founder of Pringle Robotics, recognized a pressing need for innovative solutions to address the worker shortage issue. Listening to feedback and observing the challenges faced by waitstaff, Sajja identified a gap in service that inspired the creation of Pringle Robotics. "We really thought maybe where we could add additional help to the waiters and waitresses was to actually build out a robot that actually would do the food runner job, essentially allowing for food to be sent from the kitchen directly to the tables." articulates Sajja to host Shawn Walchef of Cali BBQ Media The journey of Pringle Robotics extends beyond the confines of the restaurant space, particularly during the COVID-19 pandemic. Sajja and his team adapted to the crisis by leveraging their technological expertise to contribute to sanitization efforts across various industries, including hospitals, airports, and schools. The result was the creation of a productor utilizing UV sanitation and a disinfectant dry mist method, offering a comprehensive solution for hospitals, airports, schools, and beyond. Sajja explains, "We need to get this fear out of people when certain crises come in. So look at it from addressing the problem instead of running away from it." Pringle Robotics is committed to not just providing groundbreaking solutions but also to educating those interested in their services. Through this educational approach, Sudheer Sajja envisions not only promoting robotics but also fostering a deeper understanding of the transformative potential these technologies hold for the future. “The universities that we have are actually doing all the research, but the actual implementation of it, adoption of it is very slow, though. The universities are doing a good job of having these programs and people are writing white papers and things like that. But you cannot stop with white papers. You got to put white papers to work.”

In the world of Public Relations, Gigi Peterkin, founder of Amplify PR, is a trailblazer reshaping the narrative. Fueled by a desire for authenticity, she founded the firm to counter the prevalent practice of crafting stories for those with deep pockets, whether genuine or not.

Jennifer Ryan, the founder of Croux, identified a crucial gap in the hospitality industry during her experience launching a restaurant right before the onset of COVID-19. The challenge of finding flexible staffing solutions became a persistent pain point, leading Ryan to conceptualize Croux. She explained to host Shawn Walchef of Cali BBQ Media, "I had a lot of working moms on my payroll that couldn't pick up the shifts that I asked them to. And then I had all these local businesses that were looking for extra hands, and we thought, there's got to be a way to bring these two worlds together to support the local community. And that was the beginning of Croux." To raise awareness and build a community around Croux, Ryan adopted a strategic approach, leveraging real-life scenarios and popular interests such as sports. Recognizing the significance of hospitality and sports in driving local economies, Ryan leans into community engagement, particularly with those working around constraints like stay-at-home parents. "So bringing those folks from off the sidelines into the game, that's really where we found this really interesting connection and marriage, and so really engaging with those communities, that's been really promising." said Ryan. Despite lacking a traditional background in hospitality, Ryan views her diverse experiences as a strength for Croux. She advises aspiring entrepreneurs to become self-aware and acknowledges the value of having mentors from various industries. However, Ryan draws on insights from her past in banking and technology while also benefiting from connections in the hospitality space, exemplifying how diversity can be a powerful asset in entrepreneurial endeavors. She perceives her unique perspective as an asset. "I realize that being different, I thought it cast me aside as an outsider, right, not having the credentials to sit at the table,” said Ryan. “And the truth is, the more I realize that it's not really a detractor, it's kind of my cheat code, right, to have these perspectives and insights."

Get to know Marqii CEO Avi Goren In the restaurant industry, Marqii CEO Avi Goren is a visionary leader, shaping the landscape of digital hospitality through strategic partnerships and groundbreaking solutions. With a unique perspective derived from both his consumer experience and entrepreneurial journey, Goren navigates the challenges faced by the industry with a keen focus on innovation. In this episode of Digital Hospitality, Goren speaks to host Shawn Walchef of Cali BBQ Media and sheds light on Marqii's transformative initiatives, particularly its strategic integrations with major players like OpenTable, ezCater, and UberEats. OpenTable and Marqii Integration Having experienced OpenTable as a consumer, Goren understands the unique pain points that could possibly come with using the product. The all-new integration with OpenTable allows Marqii to gather valuable review data, offering a comprehensive view that goes beyond walk-ins, Yelp, or Google. “There's so much data that lives in opentable reviews that won't live in Yelp, that won't live in Google, because it's a different experience, different expectation that was set to ignore that data. You're losing out on potential gold.” expressed Goren. exCater and Marqii Integration In another move towards creating a comprehensive solution for restaurants, Marqii forged a strategic partnership with ezCater, a platform created to help businesses find restaurants that cater. This collaboration aims to be a one-stop-shop for restaurant data, allowing partnering establishments to harness feedback and identify growth opportunities. Goren's vision is to automate and streamline processes, to enhance the customer experience and make Marqii the go-to platform for restaurants. “It's just our job here is to help automate. Let us be that one stop shop for you.” said Goren. “All of that gives the restaurant an opportunity to grow and learn, and ezCateris a part of that.” The Importance of Customer Feedback Marqii's commitment to enhancing the guest experience extends to its partnership with UberEats. Recognizing UberEats as a valuable data set, Goren emphasizes the importance of gaining direct feedback from customers. The partnership ensures that Marqii serves as a link between guest experience and restaurant improvement. By tapping into UberEats' extensive user behavior data, Marqii enables restaurants to receive specific feedback on dishes, empowering them to make informed decisions for continuous improvement. Said Goren, “They're such a valuable data set. When you look at just the user behavior, the engagements being found, they just went through that major cleanup with virtual brands, so now there's more room to shine. So it's more important than ever to get access to that direct feedback.” Feedback is at the core of Marqii's mission, and Goren's obsession with it has led to the implementation of an AI-driven review response program. This innovation allows businesses, regardless of size, to embrace reviews while efficiently outsourcing responses to save time and energy but also empowers businesses to focus on the crucial work within the restaurant, turning a potentially time-consuming process into a quick and insightful data set. Leveraging Feedback and User Data Avi Goren's leadership at Marqii reflects a commitment to transforming the restaurant industry through strategic partnerships and cutting-edge solutions. Marqii's integrations and innovative approaches empower businesses to navigate the dynamic landscape of customer feedback, fostering growth and success. Through these collaborations, Marqii aims to revolutionize the way restaurants leverage feedback and data. “There are so many places for your information to live and so many ways for a customer journey to begin and end that you can't risk not being everywhere.”

Avery Ward, the CEO of Little Italy, stands at the forefront of innovation, leveraging cutting-edge solutions to enhance hospitality in the restaurant industry. Recognizing a critical pain point for his customers, Ward partnered with Shipday to address challenges related to communication and transparency. In this interview with host Shawn Walchef of Cali BBQ Media and Shipday cofounder Moin Islam, Shipday has proven to be a game-changer, unlocking hidden potentials in operational efficiency and customer communication. The platform's impact extends beyond the initial goal of dispatch optimization, offering heightened visibility for both owners and customers. Ward's commitment to excellence is further exemplified in his strategic decision to switch to Toast, a point-of-sale system that has become the central hub of Little Italy's operations. Faced with frustration from his previous system's underperformance, Ward embraced Toast's comprehensive integration, leading to a transformative shift in the restaurant's operational dynamics. "It's the hub of our operations, and there's so many different softwares that we use that are so key in what we do, but it all flows through Toast." says Ward. Beyond adopting advanced technologies, Ward has a keen understanding of the power of social media engagement. Recognizing the need to connect with the audience, he conceptualized the Groveport Greats video series, a popular Instagram initiative highlighting local businesses and their owners. Ward's creative approach not only fosters community engagement but also aligns with his broader goal of supporting local businesses. "I had this idea of dropping off just a bunch of gift cards at a location and there would be ten available that day. And every day of the week they could go to that location and get them. And that day I would post a little video like, hey, I'm here, the gifts are here, come get them, whatever. And then that evolved” says Ward. “I want to relate with businesses while we do this and how we can get people into the local businesses. So what we ended up doing is a video series called Groveport Greats.” Ward’s strategic choices and innovative initiatives underscore a commitment to delivering exceptional experiences to both customers and the local community. “So moving with that series, we're going to be featuring other local, important people in our community. I think I'm going to do some stuff with the school system, some coaches and stuff like that just to do something really funny and highlight them, their organization, what they're doing, and pizza will just be a small part of it.”

In the dynamic landscape of technology and entrepreneurship, Kshitiz Sanghi emerges as a visionary co-founder, playing a pivotal role in the success story of Voosh. With a passion for innovation and a wealth of experience, Sanghi has navigated the challenging realms of startup growth and development. Along with his partner Priyam Saraswat, Voosh is striving to revolutionize financial management, sales tracking, and team accountability for businesses in the digital age. In his interview with Digital Hospitality host, Shawn Walchef of Cali BBQ Media, Sanghi shares insights into the transformative experience of partnering with Y Combinator (YC). Sanghi emphasizes the invaluable interactions with YC alumni like Airbnb and Stripe founders, who provide one-on-one sessions, sharing their success stories and case studies. The program culminates in a demo day, where startups present their progress to the world and kickstart their fundraising efforts. “The YC works like a startup school, like an accelerator, and you get divided into a group of three partners,” said Sanghi. “Then it's like a one on one, they sort of help you, and they'll tell via stories and case studies of how they succeeded, what problems they went through, etc.” In discussing Voosh's collaboration with ezCater, Sanghi highlights the platform's integration, offering comprehensive financial and sales reporting. In an effort to further their digital hospitality endeavors, Voosh dashboard enables users to seamlessly track EZCater sales data, including commissions, deductions, and payables. The platform goes a step further by presenting this information in visually appealing analytics, simplifying the task of managing finances and sales within a single interface. Users can also download and share these reports, enhancing overall transparency and efficiency. “So, EZCater we have integrated with in terms of the entire financial reporting along with the sales reporting.” said Sanghi. “Beautiful analytics. And then you can also download these reports, share these reports. So that just makes your entire job of managing the finances and sales part of ezCater in a single place, which is Voosh dashboard.” Voosh has huge plans for the upcoming year. Sanghi sheds light on Voosh's ongoing developments, particularly the alerts and notifications module. This feature allows users to receive customized alerts based on specific criteria, such as low-rated orders, high inaccuracy rates, or elevated dispute levels. Whether through SMS or email, Voosh empowers users to stay informed about crucial aspects of their business. This emphasis on personalized and specific notifications fosters a culture of accountability within the team, ultimately contributing to the overarching goal of ensuring customer success. As he explains it, “With Voosh, you'll be able to configure very personalized, very specific alerts and notifications to yourself and your team members. So that brings your entire team in a very accountable fashion to work towards customer success.” Kshitiz Sanghi, as a co-founder of Voosh, not only reflects on the platform's collaborative efforts with ezCater and its commitment to innovation through features like alerts and notifications. Voosh, under Sanghi's leadership, appears dedicated to streamlining and enhancing the operational aspects of businesses, offering a comprehensive solution for financial management, sales tracking, and team accountability. Voosh continues to boldly push the envelope of digital hospitality. “I'm going to learn. But the only fail that I can, only fail forward, not backward. I cannot repeat what I've already done as a mistake. Any new mistake is welcome.”

Shawn Walchef of Cali BBQ Media approach content creation and networking is a testament to the power of authenticity and vulnerability in the digital age.His willingness to “look stupid” by consistently posting on social media allowed him to connect with people he wouldn’t have otherwise. Walchef’s commitment to storytelling and consistent online engagement has not only allowed him to build a network of like-minded individuals but has also positioned him as a valuable resource for other brands seeking guidance in enhancing their video content strategies. “I'm just willing to look stupid and sound stupid on the internet, and I connect with other people.” says Walchef in his interview with Wil Brawley, co-owner of Schedulefly and host of Restaurant Owners Uncorked Podcast. At the core of Walchef's philosophy lies the mantra "Be the show, not the commercial”. He advocates for businesses to share their authentic stories, including failures, successes, and unique approaches. According to Walchef, the traditional marketing approach of pushing commercial messages is less effective in today's social media landscape. Instead, he encourages brands to embrace a narrative approach, allowing audiences to connect on a deeper level with the genuine experiences and challenges faced by the business. As a member of Toast's Customer Advisory Board, he emphasizes the value of being around industry leaders who share insights and experiences. The sense of community, fostered by platforms like Toast, creates an environment where industry professionals can come together, share knowledge, and collectively contribute to each other's success. Walchef's involvement in such communities demonstrates the transformative power of collaboration and shared learning in shaping the future of the hospitality industry. Watch and listen to the entirety of Walchef’s interview with Wil Brawley to learn more about his thoughts on the creator economy, being the show, and the power of community. Episode Links Schedulefly Online: https://www.schedulefly.com/ Schedulefly YouTube: https://www.youtube.com/@scheduleflyiseasy Restaurant Owners Uncorked Podcast Page: https://www.schedulefly.com/films_books.htm Watch on Youtube Intereview Takeaways Sound Stupid. Get Connected - Shawn Walchef is a big believer in content. His persistent pursuit of storytelling and consistent posting strategy has allowed him to make connections that would have been difficult to make otherwise Be the Show! - “Be the show, not the commercial” has a mantra that Shawn Walchef stands on. He believes the businesses strive through sharing their story, not simply trying to sell products. The Power of Community - Feedback is necessary for companies to improve. As a part of Toast’s Customer Advisory Board, Shawn Walchef is able to be around other industry leaders which affords him the opportunity to learn and grow.https://www.youtube.com/watch?v=VRdA20FpkGg Cali BBQ Media Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media. ➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast ➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6 ➤ Cali BBQ Content — https://content.calibbq.media Facebook Twitter Youtube Apple Instagram Linkedin Spotify

Rob Napoli, Head of Global Commercial and Business Brand at Omniboost, has a unique journey that spans from Iowa to Italy and eventually leading him to New York. With a career steeped in Entrepreneurship, both as a business owner and a consultant/coach, it is no wonder that he was able to adapt enough to navigate the multiple terrains that such moves would inevitably bring. It was the last move, however, where Napoli recognized the need to reinvent himself. “It's the third time I had to start from scratch. And this is the point where I really started to become a creator because I started to tie the loops together." Napoli said to Shawn Walchef of Cali BBQ Media. Now an author of the book The Social Soul, podcast host of The Bear Necessities of Entrepreneurship, and overall leader in the space, Napoli has continued to find new ways to reach his audience. His innovative use of video content, particularly on LinkedIn has emerged as a powerful tool for building networks and instrumental in connecting with startup accelerators. This method not only helped Napoli gain exposure but also fostered a community among founders from around the world and within the local startup ecosystem. “I'd pick a little clip and start posting, or I'd take a picture and share that.” said Napoli of his simplistic approach. “I would tag all the founders in it.” Continuing with the idea of exposure, Napoli believes that every business should have their own show. Omniboost's show, Hospitable, highlights Napoli’s idea by using the platform to drive conversations and be the intersection of key elements in the hospitality tech space as they strive to be connectors in the industry.

Get to know Nick Capozzi of SpliceVideo Nick Capozzi, co-founder of SpliceVideo, is a visionary in the realm of digital content creation and marketing. In a recent discussion with Shawn Walchef of Cali BBQ Media, Capozzi shed light on the underutilization of platforms like LinkedIn, emphasizing the vast untapped potential for businesses and influencers. According to Capozzi, a mere 1% of users actively post content on LinkedIn, and he believes the actual number for video content is even lower, standing at approximately 1 in 10,000 users. He encourages businesses and individuals to seize this opportunity, emphasizing the power of consistent content creation to position oneself as a thought leader within their niche. Debunking "Oversaturation" in Online Video “One in 10,000 people are posting video online, and you think it's saturated because you see a couple of people in your space. If you follow barbecue people, you're going to find people posting videos about barbecue. But the reality is, when you pull out of that and you're at a 30,000 foot view, people aren't really talking that much about it.” says Capozzi. SpliceVideo's implements a unique B2C, or Business to Consumer, marketing strategy which underscores the significance of storytelling and branding. Capozzi notes that the connection between brands and their stories forms the crux of their approach. Aligning with Cali BBQ Media’s mantra “Be the Show Not the Commercial”, Capozzi argues that the value proposition for consumers goes beyond the product itself, extending to the brand's narrative and recognition. This strategy not only highlights the unique stories of various brands but also emphasizes the diversity of narratives across industries, from barbecue restaurants to lawn care companies, and urges businesses to break free from the echo chamber of their own industry and recognize the vast opportunities for storytelling and engagement. “We love doing B to C.” Capozzi explains. “The reality is that there might be one or two or five lawn care companies in all of America that are putting that effort into social and they're killing it because of that. But there's room for 995 more to also kill it. That's the opportunity.” LinkedIn is a Potential Gold Mine Capozzi's perspective on the marketing landscape extends to his belief that LinkedIn is a green field, particularly for B2B brands. Despite common perceptions of social media saturation, Capozzi contends that LinkedIn remains largely untapped, especially due to the conservative nature of B2B brands. He encourages leveraging video content on LinkedIn and capitalizing off its potential to shape and amplify brand stories. In his role at SpliceVideo, Capozzi sees video as a powerful tool for go-to-market strategies, helping businesses tell their stories effectively and stand out in the competitive business world. “People think that all this social media is saturated. It is not. And it is still a green field, especially on LinkedIn.” says Capozzi. “You can take over the world right now with video on LinkedIn, you can build anything you want as long as you have a video strategy.” Nick Capozzi's insights and expertise position him as a leading voice in the ever-evolving landscape of digital marketing and content creation. Watch and Listen to this Digital Hospitality episode to learn more about being the 1% of the 1%, the power of B2C marketing, and how to leverage LinkedIn for business in 2024. Be sure to follow and engage with Nick Capozzi and SpliceVideo and Cali BBQ Media. Leave a comment and let us know your thoughts on emerging marketing strategies.

In the bustling world of the food service industry, Jen Hidinger-Kendrick embarked on a journey that transcended mere entrepreneurship. As the Founder of The Giving Kitchen, she aimed to be of service to those in need. However, it wasn't until she recognized the importance of asking for help herself that the venture truly took flight. Reflecting on her experience, she states, "I absolutely raised my hand as someone who didn't need help. At the moment that we let that wall break and said, 'Okay, you can help,' was the moment that our lives changed." This shift in perspective, from self-sufficiency to acknowledging vulnerability, marked a turning point not only for Hidinger-Kendrick but for the 15,500 food service workers whose lives have been positively impacted by The Giving Kitchen. Confidentiality is a cornerstone of The Giving Kitchen's work. Hidinger-Kendrick emphasizes the seriousness with which they handle personal stories, ensuring utmost privacy until the client consents to share their journey. The commitment to confidentiality underscores the organization's dedication to maintaining the trust of those they support. Monthly reflections reveal a trove of gratitude, with over 30 or 41 liners expressing thanks from clients who have received assistance. This confidentiality allows for genuine connections, demonstrating that the impact of The Giving Kitchen extends far beyond the immediate assistance provided. "We are exceptionally serious about our work,” says Hidinger-Kendrick. “Everything is confidential until the client says it's okay to publish something." Partnerships have played a pivotal role in The Giving Kitchen's growth, with key allies like Pop Menu contributing to impactful campaigns such as "Dining with Gratitude." Hidinger-Kendrick acknowledges Pop Menu's exceptional support, describing their involvement as going "above and beyond to help us truly from an inside market event to just being able to help storytell." The Dining with Gratitude campaign, a national initiative, has not only raised awareness but has also become a significant source of fundraising. As restaurants nationwide participate, the campaign exemplifies the ripple effect of helping one, echoing Giving Kitchen's fundamental belief that aiding a single individual can lead to profound impacts on a broader scale. Listen to this episode of Digital Hospitality to learn more about The Giving Kitchen their mission to serve families across the nation. Also, head over to the Giving Kitchen Website to find out ways you can get involved! Episode Links: The Giving Kitchen Online: https://thegivingkitchen.org/The Jen Hidinger-Kendrick: https://www.instagram.com/jenhidingerkendrick/?hl=enThe Giving Kitchen Instagram: https://www.instagram.com/givingkitchen/The Giving Kitchen TikTok: https://www.tiktok.com/@givingkitchenThe Giving Kitchen YouTube: https://www.youtube.com/channel/UCxElR9j7knzMW3U5s2no3pAJen Hidinger-Kendrick LinkedIn: https://www.linkedin.com/in/jen-hidinger-kendrick-9858961a0/ Watch here Interview Takeaways: The Power of Asking for Help - Jen Hidinger-Kendrick started The Giving Kitchen to be of service. Oddly enough, the venture wouldn’t have taken off the way it has without her first realizing that she first needed help, and having the courage to ask for it. Confidentiality and Countless Gratitude - The Giving Kitchen is involved with the personal stories of the families they serve. With that said, Jen Hidinger-Kendrick and company keep confidentiality as a priority throughout each situation, while ensuring that they are still growing and reaching more families. Dining with Gratitude: A National Campaign - Partnerships have been key to the growth of The Giving Kitchen. Key partners, such as Pop Menu, have led to campaigns like Dining with Gratitude that have been invaluable to the awareness and fundraising for Jen Hidinger-Kendrick and The Giving Kitchen.https://youtu.