Fearless Sellers - The Women of Amazon

In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Louisa Li, the founder of Mason Ovo, a brand that focuses on sustainable bath and home care products. Louisa shares her journey from a corporate finance career to entrepreneurship, detailing how she turned a personal problem into a viral brand on Amazon. The conversation covers the challenges she faced, the importance of community and customer engagement, strategies for success on Amazon, and her experiences with global expansion and competition. Louisa emphasizes the significance of learning from mistakes and the value of building a supportive network in the entrepreneurial journey. Takeaways Louisa transitioned from a corporate finance career to entrepreneurship. She created Mason Ovo to address a personal problem with sustainable design. The brand quickly gained traction on Amazon, achieving seven figures in its first year. Community engagement and customer feedback are crucial for brand growth. Mistakes are part of the learning process in entrepreneurship. Utilizing Amazon's tools, like the Vine review program, can enhance product launches. Global expansion has been beneficial for Mason Ovo's revenue. Protecting your brand legally is essential in a competitive market. Building a supportive network is vital for success. Entrepreneurship requires hard work and dedication, but offers flexibility.

In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Tracy Tisdale Richardson, co-founder and CEO of Lilies of Tarleton, a family-run hot sauce and barbecue brand. Tracy shares her journey from growing up in her father's restaurant to launching a successful business on Amazon. The conversation explores themes of legacy, entrepreneurship, and the importance of branding and marketing in the food industry. Tracy emphasizes the significance of research and leveraging platforms like Amazon for nationwide distribution, while also discussing the balance between personal passion and market demand. Takeaways Tracy's journey is rooted in family and tradition. The importance of branding and storytelling in food products. Amazon provides a unique opportunity for small businesses. Research and preparation are key to success on Amazon. Utilizing AI can enhance marketing strategies. Balancing personal passion with consumer preferences is crucial. Visual appeal is essential for online food sales. Collaboration within family businesses can lead to success. Innovative product offerings can attract diverse markets. Nationwide distribution is more accessible through Amazon.

In this episode of the Fearless Sellers podcast, host Joie Roberts speaks with Hitha Herzog, chief research officer at H Squared Research, about the current landscape of retail intelligence and consumer behavior. They discuss key trends that Amazon sellers need to be aware of, including the resilience of consumers, the importance of understanding credit card spending, and the role of influencers in shaping purchasing decisions. Herzog emphasizes the need for sellers to marry brand performance with data insights and to leverage AI for dynamic pricing strategies. The conversation also touches on the missed opportunities in Amazon storefronts and the importance of staying informed about market trends to succeed in the competitive retail environment. Takeaways Retail sales in the U.S. grew by 5% year over year, exceeding expectations. Consumers are resilient despite economic uncertainties, particularly older generations. Gen Z and millennials are more cautious with credit card spending due to limited savings. Amazon sellers should focus on credit card spending trends to inform their strategies. Marrying brand messaging with performance data is crucial for long-term success. Influencers continue to play a significant role in consumer purchasing decisions. Dynamic pricing on Amazon can change rapidly, requiring sellers to stay agile. AI can help sellers optimize their pricing strategies and marketing efforts. Sellers should analyze geographic demographics to better target their products. Staying informed through business news is essential for understanding market trends.

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jessica Taylor, founder and CEO of Ezra Coffee Company. They discuss Jessica's journey in launching her coffee brand, the unique selling propositions that set her apart in a crowded market, and how she leverages Amazon for growth. The conversation also touches on preparing for seasonal sales, the importance of social impact, and advice for aspiring women entrepreneurs. Takeaways Jessica Taylor is the founder of Ezra Coffee Company, recognized as one of Amazon's 2025 Force for Good recipients. Ezra Coffee differentiates itself with unique blends and storytelling behind each product. The company focuses on naturally flavored coffee to cater to dietary restrictions. Amazon's FBA allows for efficient inventory management and market testing. Jessica emphasizes the importance of community engagement and social impact through scholarships. The coffee industry is seasonal, with peak sales from September to March. Ezra Coffee keeps popular seasonal blends available year-round to maximize sales. A small, dedicated team is crucial for navigating the challenges of entrepreneurship. Jessica advises brands to solve core problems to create social impact. Women entrepreneurs should give themselves grace and embrace learning from failures.

Summary In this episode of the Fearless Sellers podcast, host Joie Roberts speaks with Wain Yu, the general manager of Amazon Multi-Channel Fulfillment (MCF), about the latest updates and strategies for sellers. They discuss the importance of diversifying sales channels, the benefits of using Amazon MCF, and how it can simplify fulfillment processes. Wayne shares insights on managing inventory, the impact of fulfillment on revenue, and strategies for the upcoming holiday season. The conversation highlights the evolving landscape of e-commerce and the necessity for brands to adapt to meet shopper expectations. Takeaways Amazon MCF is now integrated with Shopify and Walmart. Multi-channel selling has become essential for brands. Keeping inventory in a single pool enhances agility. MCF can significantly reduce out of stock rates. Fast Badges can help extend holiday selling periods. Big and small brands are adopting similar strategies. Shoppers expect fast and reliable delivery. Fulfillment excellence is linked to revenue growth. Brands can leverage Amazon's fulfillment capabilities. Innovation in selling requires courage and adaptability.

In this conversation, Joie Roberts interviews Rebecca Mond, the head of external relations for customer trust and abuse prevention at Amazon. They discuss the importance of maintaining the integrity of customer reviews on Amazon, the challenges posed by fake reviews, and the measures Amazon is taking to combat this issue. Rebecca explains the distinction between authentic and fake reviews, the role of machine learning in detecting fake reviews, and the consequences for sellers who engage in review manipulation. They also touch on the Amazon Vine program, which helps sellers gain authentic reviews, and the future of reviews in light of advancements in AI technology. Takeaways https://www.linkedin.com/in/rebecca-mond-9768545/ Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com Book a free strategy session with Joie Roberts: www.callamz.com

Episode Summary In this episode of the Fearless Sellers podcast, Joie Roberts interviews Uri Rahimi, a successful Amazon seller known for his innovative product development and PPC strategies. Uri shares his journey from flipping textbooks in high school to building a thriving art business on Amazon. He discusses the importance of differentiating products through design, mastering PPC for sales success, and the custom tools he developed for managing his extensive PPC campaigns. Additionally, Uri highlights the role of AI in his business operations and the significance of teamwork and complementary skills in entrepreneurship. Takeaways www.linkedin.com/in/uri-rahimi https://www.sellerutilities.com/install Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com Book a free strategy session with Joie Roberts: www.callamz.com

Podcast Hosts: Joie Roberts & Jamie Davidson, Co-Founders of AMZ Insiders Special Offer: Join our LIVE Amazon Freedom Challenge — Starts Soon! www.amzinsiders.org/challenge Episode Summary: In this dynamic episode of the Fearless Sellers podcast, Joie Roberts and Jamie Davidson take you behind the scenes of their Amazon success story. From humble beginnings to building multi-million dollar brands, Joie and Jamie pull back the curtain on the essential strategies every aspiring seller needs to know. Their combined experience, practical advice, and real-world success stories will leave you inspired and ready to take action. But that's not all — Joie and Jamie also invite you to join their transformative Amazon Freedom Challenge! This exclusive event is your chance to learn directly from the experts and get a head start on your journey to Amazon success. Spots are limited, so reserve yours now at www.amzinsiders.org/challenge. Key Takeaways from This Episode: How to Start an Amazon Business from Scratch Joie and Jamie reveal the exact steps they took to build a profitable Amazon business from zero. Learn the key principles to avoid costly mistakes and maximize your chances of success. Secrets to Scaling to a 7-Figure Business Ready to go from side hustle to full-time business? Jamie shares the core growth levers that propelled his Amazon brand to over $100M in sales. It’s not just about selling — it’s about scaling the right way. Overcoming the Mindset of Fear and Self-Doubt Joie opens up about how she overcame fear and embraced the power of "fearless selling." Her actionable mindset tips will leave you feeling unstoppable. The Biggest Mistakes New Sellers Make (and How to Avoid Them) From product selection to managing inventory, Joie and Jamie list the "rookie mistakes" that can drain your bank account. Avoid them from day one! Your Next Step: The Amazon Freedom Challenge Want to learn from Joie and Jamie directly? Get access to exclusive training, coaching, and the tools they used to build their empire. Sign up for the Amazon Freedom Challenge at www.amzinsiders.org/challenge and start your path to freedom! Why You Should Join the Amazon Freedom Challenge The Amazon Freedom Challenge is designed to fast-track your success as an Amazon seller. Here's what you’ll get when you join: Live Coaching from Joie and Jamie — Ask questions in real-time. Step-by-Step Action Plan — Know exactly what to do, even if you’re starting from scratch. Exclusive Resources & Tools — Gain access to the same tools Jamie used to grow his brand to 8 figures. Supportive Seller Community — You’ll be surrounded by motivated sellers, just like you! Links & Resources Mentioned in This Episode: Join the Amazon Freedom Challenge — www.amzinsiders.org/challenge Learn More About Joining the AMZ Insiders Community — www.CallAMZ.com About the Hosts: Joie Roberts is a fearless leader, Amazon seller, and co-founder of AMZ Insiders. Her passion for helping others succeed in e-commerce has driven her to empower thousands of sellers worldwide. Jamie Davidson is a veteran e-commerce leader with over a decade of experience building and scaling brands on Amazon. As a co-founder of AMZ Insiders, Jamie’s mission is to share his proven strategies with sellers at all levels. Like What You Hear? Don’t miss out on our next episode, where we’ll reveal even more behind-the-scenes insights into building a thriving Amazon business. Subscribe, leave a review, and share this episode with fellow entrepreneurs! Take the Next Step Toward Freedom! Want to take action on what you’ve learned in this episode? Register now for the Amazon Freedom Challenge and get access to Joie and Jamie’s exclusive live training. It’s time to turn your Amazon dream into reality. Register at www.amzinsiders.org/challenge

In today's episode of Fearless Sellers, Joie Roberts interviews Michelle Askin, co-founder of Bloom Daily Planners. They discuss the journey of Bloom, a female-led company that not only focuses on creating planners but also emphasizes giving back to the community. Michelle shares insights on how Bloom has evolved its mission to inspire and empower individuals through their products, the importance of community engagement, and the challenges faced in running a small business. The conversation highlights the integration of charitable initiatives into business practices and offers advice for aspiring entrepreneurs. Takeaways Chapters [00:01:39-00:01:49] Planner as a personal growth tool. [00:06:10] Empowerment planners for incarcerated women. [00:08:32] Impact of planners for women. [00:12:28] Proofing challenges in small business. [00:17:09] Balancing business and charity. [00:19:15] Inspiring women to start businesses. [00:21:04] Force for good initiatives. Learn more about Bloom Panners: https://bloomplanners.com/ Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com Book a free strategy session with Joie Roberts: www.callamz.com

Carolyn Lowe, founder and CEO of ROI Swift, shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of organic listings. She also discusses the benefits of using Amazon affiliates and influencers to drive off-Amazon traffic. Additionally, she highlights the significance of skew-level economics and product cloning as strategies to maximize profitability. Takeaways Learn more about ROI Swift: https://roiswift.com/about/ Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com Book a call with Joie Roberts: www.callamz.com

Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business. Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learned from her experiences, including the significance of hooks in social media marketing and the value of testing ideas before going big. Takeaways Learn more about Pandaloon: https://pandaloon.com/pages/about-us Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com Book a call with Joie Roberts: www.callamz.com

In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks, founder of Zentoes, a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart. Sarah shares insights on leveraging customer feedback for product development, the significance of community engagement, and offers advice for aspiring entrepreneurs. Takeaways Learn more about Sarah and Zentoes: https://zentoes.com/ Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com Book a call with Joie Roberts: www.callamz.com

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jeff Cohen, who shares insights from the recent Amazon Accelerate event. They discuss the importance of networking, the innovative features of Amazon ads, and the accessibility of Amazon employees for sellers. Jeff emphasizes the significance of understanding one's brand and the need for a strategic approach to e-commerce, especially when considering global expansion. He also reflects on his entrepreneurial journey and offers valuable advice for aspiring entrepreneurs in the e-commerce space. Takeaways Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com To book a strategy session with Joie and her team: www.Callamz.com

In this engaging conversation, Joie Roberts interviews Natalie Angelillo, Amazon's Director of External Relations, about her role in empowering sellers on the platform. They discuss the significance of the Amazon Accelerate event, the support systems in place for sellers, and the inspiring stories of entrepreneurs who are making a difference in their communities. Natalie shares insights on the challenges sellers face, the importance of networking, and the innovative tools Amazon is developing to help sellers grow their businesses. The conversation highlights the commitment of Amazon to its seller community and the personal journey of Natalie as an advocate for entrepreneurs. Takeaways Timestamps [00:01:45] Amazon Accelerate and seller support. [00:05:39] Bridging seller-community understanding gap. [00:09:45] Reasons for selling on Amazon. [00:12:06] Programs for Amazon sellers. [00:16:31] Seller stories and community impact. [00:22:09] AI and supply chain innovation. [00:24:28] AI and seller experience innovation. [00:27:41] Learn and be curious. Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com To book a strategy session with Joie and her team: www.Callamz.com

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Derrek Wiedeman, an accomplished Amazon entrepreneur who operates nine brands focused on health and wellness. Derrek shares insights into his journey from humble beginnings to running a successful warehouse operation, emphasizing the importance of rapid product launches, effective marketing strategies, and adapting to market trends. The conversation also covers the significance of Q4 sales planning, PPC optimization, and the challenges of building an email list in the current Amazon landscape. Derrek discusses future plans for expanding his warehouse services to other sellers, highlighting the potential for collaboration in the e-commerce space. Takeaways Chapters 00:00 Introduction to Amazon Entrepreneurship 02:50 Scaling Multiple Brands in Health and Wellness 06:08 The Journey from Dorm Room to Warehouse 08:56 Product Launch Strategies and Market Testing 12:12 Optimizing for Q4 and Seasonal Sales 15:14 PPC Strategies and Organic Ranking 17:54 Building an Email List and Marketing Funnel 20:51 Future Plans for Warehouse Expansion E-mail: derrek@novaeo.com Instagram: @derrek.wiedeman Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com To book a strategy session with Joie and her team: www.Callamz.com

In this episode, Maraya Brown discusses the signs of burnout and how entrepreneurs can feel more vibrant and less stressed. She highlights the importance of addressing physical and internal signs of burnout, such as fatigue, brain fog, weight changes, sleep disturbances, irritability, and hormonal imbalances. Maraya introduces her upcoming online event called Pause, which focuses on reconnecting with oneself and improving vitality. She emphasizes the need for entrepreneurs to prioritize their health, including nutrition, sleep, and mindfulness. Maraya also mentions the importance of tracking menstrual cycles and seeking personalized healthcare solutions. Chapters 00:00 Recognizing the Signs of Burnout 06:25 Prioritizing Health: Nutrition, Sleep, and Mindfulness 19:03 Understanding the Impact of Stress on Well-being 25:24 Optimizing Nutrition for Vibrant Health 28:31 The Importance of Quality Sleep 35:10 Tracking Menstrual Cycles for Health Awareness 37:10 Personalized Healthcare Solutions for Well-being Link to pause event: https://tinyurl.com/3pvzmza3 Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com To book a strategy session with Joie and her team: www.Callamz.com

Charles Chakkalo, an experienced e-commerce seller, shares his insights on dominating Q4 and navigating Amazon's competitive landscape. He emphasizes the importance of continuous learning and staying humble in the ever-changing e-commerce world. Charles discusses his journey as a young seller, his decision to pursue e-commerce over law school, and the importance of understanding the rules and regulations of selling on Amazon. He also provides tips for managing inventory and advertising during Q4, including the use of FBA and A+ Premium content. Charles highlights the evolving e-commerce landscape and the need for sellers to stay ahead of trends and be innovative. He encourages sellers to join masterminds or attend conferences to connect with like-minded individuals and gain valuable insights. Charles concludes by advising struggling sellers to pivot their strategies and continue learning and innovating to succeed on Amazon. Takeaways Chapters 00:00 Introduction and Overview 03:10 Charles' Journey as a Young Seller 07:54 The Importance of Understanding Amazon's Rules and Regulations 10:35 Managing Inventory and Advertising During Q4 17:35 Staying Ahead of Trends and Being Innovative 23:25 The Value of Masterminds and Conferences for Sellers 29:37 Pivoting Strategies and Overcoming Challenges on Amazon LinkedIn: https://www.linkedin.com/in/charleschak/ Website: www.charlestheseller.com Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com To book a strategy session with Joie and her team: www.Callamz.com

Steven Pope, founder of My Amazon Guy, shares essential tips for succeeding on Amazon. He emphasizes the importance of having a trademark for brand protection and access to valuable features like brand stores and sponsored ads. Pope also discusses strategies for increasing average order value, such as utilizing brand stories and A+ content to showcase product variety and cross-linking. He advises sellers to avoid common mistakes like going out of stock and launching too many variations. Pope predicts that Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance. He also highlights the potential rise of Target as a competitor to Amazon. Takeaways Chapters 00:00 Introduction to Steven Pope and My Amazon Guy 02:02 The Importance of Trademark and Brand Protection on Amazon 05:03 Strategies for Increasing Average Order Value on Amazon 17:37 Common Mistakes to Avoid as an Amazon Seller 23:15 The Issue of Old Barcodes and Changes on Amazon 32:12 The Future of Selling on Amazon: Challenges and Opportunities Full service Amazon Agency: https://myamazonguy.com/ Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com To book a strategy session with Joie and her team: www.Callamz.com

Yoni Mazor, co-founder and CGO of Getida, discusses the recent changes in Amazon's FBA refund and reimbursement policies and how they will impact sellers. He explains the different types of claims and the time frames for reimbursement. Yoni emphasizes the importance of taking action before the October 23rd deadline to maximize reimbursements. Getida is a company that helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon. The company was founded in 2015 and has since become the largest organization in the world focused on maximizing reimbursements for FBA sellers. They have a team of over 200 people in 12 countries and audit tens of billions of dollars of transactions every day. The name Getida stands for Get Intelligent Data Analytics. The conversation also touched on the importance of optimizing product listings for Amazon's AI tool Rufus and the recent changes in Amazon's policies regarding emojis in bullet points. Takeaways Chapters 00:00 Introduction to Yoni Mazor and the Topic of FBA Refund and Reimbursement Policy Changes 04:19 The Three Claim Types and the Time Frame for Reimbursement 10:07 The Financial Impact of the Policy Changes for Sellers 13:38 Success Stories: How Getida Has Helped Sellers Recover Significant Amounts of Money 18:44 The Advantage of Amazon Paying Reimbursements Based on Retail Value 20:45 The Impact of Lost Inventory on Amazon Sellers 24:10 Becoming the Largest Organization in the World for FBA Reimbursements 26:51 The Importance of Optimizing Product Listings for Rufus 29:29 Recent Changes in Amazon's Policies: Emojis in Bullet Points 33:23 Actionable Steps for Amazon Sellers Before the October 23rd Deadline 35:08 Getida's Prime Talk Podcast and How to Get in Touch Getida special Fearless Sellers offer: getida.com/deadline400 Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com To book a strategy session with Joie and her team: www.Callamz.com

Dr. Mehta, the CEO and founder of NerdBugs, shares her journey of creating an award-winning brand that combines fun with education. NerdBugs are anatomical plush toys that provide comfort, joy, and education to people going through health journeys. Dr. Mehta was inspired to create NerdBugs after seeing the generic gifts given to hospitalized patients. She wanted to create something meaningful and thoughtful. The early days of NerdBugs were challenging, but Dr. Mehta focused on building relationships and nurturing partnerships. She emphasizes the importance of taking chances, listening to whispers, and supporting other entrepreneurs. Takeways Chapters 00:00 Introduction to Dr. Mehta and NerdBugs 02:44 The Inspiration Behind NerdBugs 05:07 The Unique Products of NerdBugs 08:11 Keyword Research and SEO for NerdBugs 09:59 Challenges and Successes in the Early Days 12:26 Evolution of NerdBugs' Mission and Partnerships 16:12 Building Partnerships and Collaborating 21:26 Taking Chances and Listening to Whispers 25:48 Supporting Each Other as Entrepreneurs 28:48 The Story Behind the Name 'NerdBugs' Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com To book a strategy session with Joie and her team: www.Callamz.com