Purpose & Profit Club

Recently I hosted a 3-day challenge called The Profitable Partnerships Challenge and it was pretty epic. So, what we're doing today for the podcast is pulling out some of the juiciest parts of the challenge for you, and a highlight on today’s episode. It's the first time that I've posted anything like this before, but I think you’ll still find a lot of value in it. This episode (and challenge) is for you if you want to land more donors, funders, partners, influencers or ambassadors for your nonprofit – it's where the inner work meets the outer work of the profit, the revenue generating actions. So if you want to actually listen to and watch the full 3-day challenge, go to splendidcourses.com/waitlist and I will send you a note the next time we open up the free challenge again, but in the meantime, enjoy this motivation boost and go take some action! Topics: For a full list of links and resources mentioned in this episode, click here. Connect with Christina on Instagram: @splendidconsulting Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Today's guest is a real treat, I'm so excited to welcome Karena from Hello Inner Light to the podcast because l've been a big fan of her work for a while. If you have ever tried meditation, affirmations, or thought work and felt like something was missing, you're really going to love today's episode because of the way that Karena teaches this process of somatic healing and just Havening® to relieve stress. I find it much more accessible than the other traditional routes. Throughout this live session replay, Karena guides us through a Havening session specifically designed for changemakers and nonprofit executives, so bookmark this episode in advance of your next big meeting because it is perfect for that. Just a heads up, you're going to hear some background about Karena because I interview her at the beginning of the episode, so we learn a little bit more about her work and what Havening is and somatic healing are. Then you'll also hear some questions or some prompts from me to the audience. We did record this live and we had audience members who were going through the session with us, so l wanted to share that context with you before we begin. Enjoy! Topics: For a full list of links and resources mentioned in this episode, click here. Connect with Christina on Instagram: @splendidconsulting Connect with Karena on Instagram: @helloinnerlight Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Today we're talking about two things that are required to grow your mission, to grow your impact, to grow your funding, AND to grow your visibility. You have to do these two things repeatedly in order for your organization to grow—prospecting and outreach. I know, I know, these are not the most exciting things to do, but I'm going to walk you through how I handle prospecting and outreach, and how I've literally built three different businesses using a method that works for me. Prospecting and outreach does not have to feel like it's tight and cold calling or the most stressful thing ever. This method works, it is how I started my first business back in 2007, and again, started another business in 2011 solely using prospecting and outreach. Many times entrepreneurs get stuck because they've got a great business idea and they build a website for it, they get some business cards for it, and then it's like just waiting, just waiting for the people to come buy the thing, right? That is not how you build a profitable business. The same is true for nonprofits. They apply for their 501c3 status, they get their website, they get maybe a board of directors, and then they're waiting. What you need is a model for prospecting and outreach that is doable, that is rinse and repeat and part of your annual, monthly, and weekly plan. Tune in to find out how to create yours to increase your donorship today. Topics: For a full list of links and resources mentioned in this episode, click here. Connect with Christina on Instagram: @splendidconsulting Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Have you ever heard the saying, “Never skip a day,” if you've tried to create a new habit, started a New Year's resolution, or have had any sort of health or fitness related goal, you've probably have. But on today’s episode of the Purpose & Profit Club™, I want to share why I hate this saying and why I think it's just a perfectionist trap. And instead, we’ll talk about how to create new habits, set better goals, how to stick to them, and how I've done this in my own professional and personal life. Plus, if you do like the mentality of never skipping a day, I’m covering what to do if life happens and you inevitably do have to skip a day. I want you to think of one goal you have, decide the habits you’ll create and the guardrails you’ll put in place to achieve them. Then, I want you to ditch the idea that you’ve got to be perfect at implementing it. Topics: For a full list of links and resources mentioned in this episode, click here. Connect with Christina on Instagram: @splendidconsulting Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

How do you keep momentum for 6+ months post-launch? That’s exactly what Laura Belgray and I are chatting about on this episode of the Purpose & Profit Club™ Podcast. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Throughout our conversation, you’ll hear the strategies that Laura uses to keep her audience engaged and how she’d recommend nonprofit executives put them into action to drive success (and donations). Crafting an authentic connection with your audience and potential donors is probably easier than you think. Tune in to learn more. Topics: Tough Titties, “Flawesome” For a full list of links and resources mentioned in this episode, click here. Connect with Christina on Instagram: @splendidconsulting Connect with Laura on Instagram: @laurabelgray Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Today on the Purpose & Profit Club™ Podcast, we're going to talk about underestimating and where this shows up for you personally, where this may show up in your organization, and how you are underestimating your prospects, your donors, your social street teamers, your potential partners, sponsors, etc. I’m going to teach you how to switch your default of underestimating yourself and show you the power of overestimating your capability to increase the possibility of growth for yourself and your organization. I can’t wait to hear your favorite takeaways! Topics: For a full list of links and resources mentioned in this episode, click here. Connect with Christina on Instagram: @splendidconsulting Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

As a part of the launch for the next round of The Purpose & Profit™ Coaching Program, I’ve done a lot of free chats with people who want to join. Since the calls, I’ve formulated a list of common issues that nonprofits are facing when it comes to investing in their organization’s growth. The funny thing? Whether their organization raises $1 million+ or $20K, I hear the same issues when it comes to getting the okay from leadership to essentially spend money to make money. There are the same limiting beliefs, the same fears, and the same unmet needs for capacity building. Today I want to talk about having the faith to take a leap, because on the other side could be your biggest win. Topics: or For a full list of links and resources mentioned in this episode, click here. Connect with Christina on Instagram: @splendidconsulting Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Did you always know that you were going to be working in the nonprofit world, or is it something that the universe directed you toward? This is exactly what happened for today’s guest, Kathy Ruiz-Carter. After being diagnosed with a rare skin disorder she started a podcast to find community, then started a membership, then finally landed on creating her own nonprofit, the Lichen Sclerosus Support Network. On today’s episode, she shares what she’s learned along the way and how she’s managed to be profitable from day one. It’s been so fun to see her grow as an executive director, bringing the network’s audience and fundraising efforts right along with her. Kathy is such a light and I can’t wait for you to soak some of that up throughout the episode! Topics: For a full list of links and resources mentioned in this episode, click here. Connect with Christina on Instagram: @splendidconsulting Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

The idea of Main Character Energy” is something that has become pretty prevalent and you may think that it doesn’t apply to business, especially if you’re an introvert, but I’m here today to tell you that Main Character Energy is something that you 100% should be leaning into – especially when fundraising for your nonprofit. I know that the very idea of this can feel so uncomfortable, in today’s episode of The Purpose & Profit Club I’m sharing a recent experience of when I was propelled into this energy and how it opened up a lot for me because here’s the thing, in order to get into the arena of wherever it is you want to be, you’ve got to pick up the mic, and it’s easier to pick up the mic when you are channeling your Main Character Energy. So let’s get into it, find out how to channel this energy and how it can elevate your mission on the newest episode of the podcast this week. Topics: For a full list of links and resources mentioned in this episode, click here. Connect with Christina on Instagram: @splendidconsulting Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Ever wondered how to channel your inner child's fearlessness into your professional life? Buckle up for a road trip that's as unpredictable as the path to social entrepreneurship. I promise, by the end of our journey, you'll discover the three secret traits that the most successful social entrepreneurs swear by. As we navigate the twists and turns in search of hidden antique gems, I share personal stories from my own adventures in leadership, highlighting the power of curiosity, the strength found in discomfort, and the boldness of embracing risk—just like a child learning to ride a bike without training wheels. Along the way, we'll unpack how these traits bolster resilience and are the cornerstones of taking calculated risks that propel us forward. Drawing upon the uninhibited spirit we admire in children and the wisdom of seasoned leaders, this podcast is your invitation to inject a sense of exploration and daring into your mission-driven work. Remember, your own reflections and insights are the heartbeat of our community, so let's keep the conversation going. Share your takeaways, join the dialogue on social media, or drop us a review—we thrive on the energy you bring to the table. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Ever wondered how profit and impact work together like a dream team? Let's break it down. Dive into practical strategies with me as we explore the Profit & Impact Flywheel Method – a simple yet powerful way to boost your organization's funding, motivation, and gratitude practice. Choosing thoughts with intention and purpose is the key to your revenue and visibility goals. Don't believe me? Listen to me share how CBT (cognitive behavioral therapy) and The Ikea Experiment illustrate how to access million dollar thinking -- and million dollar impact. >>> Purpose & Profit Club Program Waitlist <<< - Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Listen to this Open Coaching Call where nonprofit leaders, marketers, and fundraisers asked for support with: >>> NOW OPEN: The Purpose & Profit Group Coaching Program >>> Get the Template for Board or leadership approval >>> Download the PPC Brochure - Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Ever feel like your nonprofit is stuck on a treadmill, working hard but not seeing the results? In a recent coaching session, Mary shared struggles common among nonprofit leaders. This episode focuses on the transformative power of professional development, particularly in major gifts fundraising. We explore skill-building, embracing a growth mindset, and making strategic investments in your team to enhance your organization's value. Learn about 'going upstream' for vital relationships, crafting resonant content strategies, and aligning with successful entities for impactful growth. We discuss the need for immediate and bold actions—mobilize board members, send impactful emails, and embrace a scrappy mentality to revolutionize your fundraising efforts. Quantum leaps require investing in yourself and your team. This episode is your guide to thriving in the demanding yet rewarding world of nonprofit work. - Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Meet Nathan Ruby, the Executive Director of Friends of the Children of Haiti (FOTCOH). He's a brilliant fundraiser and longtime client, and today he's sharing how our work together moved his organization from $200,000 annually to $800,000 (even with a small team)! We dig into, marketing, operations, and fundraising have led to a significant boost in donor engagement—demonstrating the undeniable power of combining communications, marketing, and the art of connecting with those who support your mission. From the growing pains of transitioning to an executive director to the necessity of acknowledging one's limits, this episode offers a candid look at the need for robust support systems. He shares a strategic lens on fundraising, stressing the importance of aligning donor interests with organizational outcomes, and the untapped potential within existing donor networks and how to get your board to support your org's growth. For more information about FOTCOH, visit: www.fotcoh.org Listen to Nathan's podcast, The Practice of Nonprofit Leadership, here. Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Are you struggling to secure the funding your organization needs or ready to scale past last year's revenue? Wondering whether a coach or a consultant can help you break through those fundraising barriers? This conversation is for you! We'll dissect the roles of coaches and consultants and how they can specifically tackle your nonprofit's challenges. Whether it's donor fatigue, ineffective campaigns, or the need for sustainable strategies, we're here to guide you. By the end of this episode, you'll have a clear path forward to boost your fundraising results and leave those pain points behind. This episode peels back the layers of consultancy approaches, from hands-on corporate strategies to the empowering support systems offered by coaching. Whether you're looking to sharpen your skill set or seeking motivation and accountability, you'll find practical wisdom here that resonates with your journey. Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Meet Wendy Faust, the driving force behind the Live Like Lou Foundation and a remarkable client who's shown up with bold and courageous action. Wendy shares not only how she met but doubled her fundraising goal without breaking a sweat! Wendy boosted donor loyalty and fundraising success by using email marketing to increase her revenue, loyalty, and storytelling. She lets us in on the secrets of leveraging email marketing, segmenting messages, and the surprising strength found in increased online engagement -- and the data to back it up. Plus she shares how increasing her email frequency resulted in increasing her email open rate, understanding supporter motivation, and more. Wendy's invitation to connect extends beyond the microphone, as she encourages us to embrace our journeys and the collective mantra: "We get to do this." About Wendy Faust Wendy has more than 20 years of professional experience in nonprofit leadership including corporate communications, fundraising, leadership development, marketing, and administration. Before joining the Live Like Lou Foundation as the organization's Executive Director, Wendy served in executive leadership for organizations including Marian University, Alpha Gamma Delta, and several private high schools in Southern California. - Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Let's explore what inspires action. We emphasize the importance of the audience and the impact of influence -- with the rise of Stanley's $40 insulated cup to a $2,000 eBay sensation. The key to this transformation was shifting the target audience, but influence played a pivotal role. But audience alone isn't the whole story. The colossal revenue spike was driven by the potent force of influence. Two influencers played a pivotal role in changing the game for Stanley, demonstrating the tremendous impact of an endorsement from a trusted source, whether it's a blogger, a wellness leader, a coach, a mentor, or even a celebrity. These endorsements can translate into millions. So, while spending thousands on a cup might seem bananas, the underlying strategy is accessible to you. It's about embracing the power of digital ambassadors and influencers, who could become your most influential digital Social Street Team™. The key lies in taking that crucial first step towards harnessing the power of influence for your mission. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

The last 2 months of the year are the most revenue-generating of the year… but you’ve also trained your donors to show up those last 2 months of the year. What if you created a more sustainable revenue stream year-round? In this episode, I'll cover: Imagine doubling your nonprofit's revenue without adding a single new donor – sounds like a dream? It's not. In this power-packed episode, you'll hear how to cultivate your existing supporter base, armed with the Purpose and Profit Club's dynamic tracker tool (available for members of our group coaching program) to turn possibilities into realities. Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

Consider this: the natural tendency for things is to atrophy over time if we don't actively engage with them. The notion that it all happens effortlessly is one of the biggest misconceptions out there. To ensure sustained growth, consistent effort is an absolute necessity. Don't allow things to wither away; instead, embrace the challenge and commit to ongoing action. And here's the secret: when they do start to lose their luster, that's when it's all about focusing like a laser beam, taking one step at a time, and seeing things through to the end. We'll unpack the temptation to spread yourself too thin with a wide array of strategies or ventures. Instead, dive deep into one strategy or area of expertise. Avoid the constant cycle of jumping from one thing to the next, whether it's Facebook ads or the allure of the latest trend. Your success lies in the power of consistency and commitment. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

I'm thrilled to welcome Josh Penny, Director of Social Impact at Hinge, to discuss the importance of in-person connections today and Hinge's "One More Hour" initiative which is investing $1 million to strengthen communities. The U.S. Surgeon General's warning on the loneliness epidemic and its impact on Gen Z is discussed. We also spotlight ideal nonprofits that should apply for this grant -- applications are open until January 30th! We delve into Josh's vision for the program's outcomes, envisioning stronger communities and increased social engagement. It's a conversation that's sure to inspire change and connection in our digital world. Know a nonprofit that should apply for the One More Hour grant? Share this application link with them! Social Impact at Hinge Surgeon General's reportSave $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect Resources: waitlistEmail Goldmine Schedule a discovery call here. - Instagram, LinkedIn, website - Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links