Scent World

“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents. In this episode, Fabrice sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They explore the various woods featured in the collection, offer a practical well-being guide to forest bathing, and introduce two new scents they co-created based on neuroscience research: Calm in Cedar and Strength in Santal. Highlights: • Intro: L'Oréal and EB Florals • Why woods? • The Scents of Wood origin story • The HR Manager who changed Fabrice’s life • Early 2000s celebrity fragrance craze • An “aha! moment”: aging fragrances in wooden barrels • Using 100% of the fragrance • Truly vintage scents • The bottles: the “heart” of the forest? • 3 different brand names • The history of forest bathing • How to practice forest bathing • A unique way to brief perfumers • “What’s your personal forest?” • Scent Spotlight: Sandalwood in Oak, Cypress in Oak, and Orange in Chestnut • The fragrance inspired by humans’ early scent exploration • The fragrance a famous perfumer created for himself • Fragrances Fabrice has been wearing lately • Scent Connection, Woods Edition • Are certain woods easier to work with? • Introducing “neuroscents” from Scentbird x Scents of Wood • Creating beauty in the world Featured Fragrances: Sandalwood in Oak Orange in Chestnut Plum in Cognac Cypress in Oak Scentbird x Scents of Wood Scents {New!} Soak in all of our audio and video content at https://podcast.scentbird.com.

What did Los Angeles’ grunge era smell like? Rosie Jane Johnston remembers well. After moving to the city from Sydney in the 1990s, she built a career as a celebrity makeup artist and created Leila Lou as her “calling card.” Little did she know this scent would lead her to launch By Rosie Jane in 2010 as the first clean fragrance brand. Bringing a casual, down-to-earth approach, she wants it to feel like wearing your “favorite jeans and white tee.” In this episode, Rosie sits down with Marianne Mychaskiw, who runs communications at Scentbird. She debunks common myths about clean fragrance, reveals what makes her scents feel like a “second skin,” and tells the story behind her latest piña colada-scented fragrance. Highlights: • Rosie, the queen of clean fragrance • Leila Lou, the “gateway drug” • Fragrance as Rosie’s “calling card” as a makeup artist • Timeless fragrances • Making fragrance more casual • Leila Lou: pear, jasmine, fresh cut grass • Rosie’s definition of “clean” • What did LA smell like in the ‘90s? • What did growing up in Sydney smell like? • Cigarettes, gasoline, and the LA grunge scene • Life has a way of surprising you • Dulce, inspired by the ‘90s: vanilla, woods, musk • What makes Rosie’s fragrances feel like “second skin” • Applying fragrance and perfume oils • Rosie, a true skin scent: musk, sweet rose • A look into Rosie’s creative process • Behind the scenes of By Rosie Jane’s HQ • How to smell like a piña colada? Missy, the new release • The hardest fragrance to create • Debunking 4 common clean fragrance myths • Scent Connection: iconic women and what they smell like • Make-A-Wish: collaborating with a very special young perfumer • Using beauty and scent for good Featured Fragrances: Leila Lou By Rosie Jane Rosie By Rosie Jane Dulce By Rosie Jane Missy By Rosie Jane Soak in all of our audio and video content at https://podcast.scentbird.com.

Nicole Miller is one of the most legendary names in fashion. She started out in the early ‘80s with runway shows that became the talk of the town, showcasing the biggest supermodels of the time: Naomi Campbell, Linda Evangelista, and Tyra Banks. Nicole’s designs don’t just walk the runways — they’re worn by the likes of Beyoncé, Angelina Jolie, and Cyndi Lauper, each piece telling its own story of elegance with a hint of rebellion. Alluring and distinctly memorable, her fragrances have carried on this sensibility for many years, and she has just released a new collection: a 4-piece set that is the perfect accessory for every moment. In this episode, Nicole sits down with Marianne Mychaskiw, who runs communications at Scentbird. She talks about meeting Elizabeth Taylor, designing Barbie dolls in the '90s, and what makes “French girl beauty” special. ‍ Highlights: • Nicole’s impact in fashion • 70s fragrances from Cacharel & Bonne Bell • The only scent Nicole’s Parisian mother wore • Developing the Nicole Miller signature look • “I make clothes with an engineer’s mind” • American vs. French culture • The first fashion show: Naomi Campbell & Linda Evangelista • Dressing Cyndi Lauper for her world tour • Designing Barbie dolls • The “French girl” beauty vibe • Nicole’s iconic first vanilla fragrance • A men’s fragrance: lemon & leather • Nicole’s new 4-piece set • Lueur de la Ville • Sirène • Nectar de Pêche • Mystique • The ombré bottles • How Nicole wears fragrance • Fragrance now vs. then • Nicole’s classic floral fragrance • Frenzy, a fruity scent with a Celtic knot bottle • “You want them to ask, ‘what are you wearing?’” • Meeting Elizabeth Taylor • Dressing Angelina Jolie, Joss Stone, & Beyoncé • Using fragrance to claim your power ‍ Featured Fragrances: Nicole Miller on Scentbird ‍ Soak in all of our audio and video content at https://podcast.scentbird.com.

To try new fragrances, it was common to make a trip to a department store perfume counter. In came Scentbird. In 2014, Mariya and her co-founders built a scent recommendation platform. Soon people started asking to sample the fragrances, and almost five iterations later, the idea came to be: a 30-day supply of a fragrance of your choice. Today Scentbird offers 800+ fragrances to 700,000+ monthly subscribers in the U.S. and Canada. “We’re just getting started,” says Mariya, reflecting on the extraordinary growth and eying expansion to Europe. In this episode, Mariya sits down with guest host Jenny B. Fine, Executive Editor of Beauty at WWD and Beauty Inc. They take a trip down memory lane, revisiting pivotal moments on Scentbird’s 10-year journey. Mariya opens up about her early roots, shares her favorite fragrances of the moment, and reacts to stories from the community. ‍ Highlights: • An intro from Jenny • Scentbird’s 10th Anniversary Party • The world of Scentbird today • Rethinking traditional perfume counters • 2014: The origin story • Fundraising and early pitches • Noir de Noir by Tom Ford • $2M goal, $6.5M delivered • Left vs. right brain • Creating her first fragrance • Does Mariya think of herself as a rebel? • 2022: The rebrand, “that’s when true Scentbird was born” • Acquiring Drift • Red Moscow by The New Dawn • “How accessible was fragrance as you were growing up?” • Turning a love of fragrance into a career path • “I want to fail at the thing that I loved” • What the team looks for in a brand • Scent Connection: Day to Night Edition • What’s your favorite fragrance in the morning? • What do you love to wear on your birthday? • Do you have a go-to fragrance for a pitch meeting? • What do you wear on a long flight? • What’s a good scent for a first meeting with the King of England? • A special treat: Mariya reacts to community stories and questions • The smell of fresh-cut grass • If you could be the CEO of any company, which one would it be? • Hello from Scentbird’s first employee • The perfect person to work at Scentbird • Where the name “Scentbird” comes from • What the next chapter looks like for Scentbird Soak in all of our audio and video content at https://podcast.scentbird.com.

In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live. This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird. In Part 1, we feature David Moltz (D.S. & Durga), Vicken Arslanian (Commodity), Malaika Jones (Brown Girl Jane) and Fabrice Croisé (Scents of Wood). They bring us into their world, play a game we call Scented Secrets, and answer questions from the audience. Highlights: • Opening words from Scentbird’s Chief Marketing Officer, Elena Lécué • A brief intro from Brittney and the founders • Creating a scent that smells like the inside of a star • Nature and well-being rituals • Layering to evoke different moods or emotions • Vicken bought Commodity… without ever smelling any of the fragrances? • Scented Secrets: Can the founders guess each other’s taboo inspirations? • Inspiration from soca music • Inspiration from skunk and elk!? • The smell of welding metal • The smell of a trashy NYC nightclub • A preview of upcoming launches • D.S. & Durga: Let’s Dive, diving into the deep ocean with whales • Brown Girl Jane: Carnivale, launching March 21st • Neuroscents from Scents of Wood: Calm in Cedar & Strength in Santal • Change the founders want to see in the fragrance industry Soak in all of our audio and video content at https://podcast.scentbird.com.

In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live. This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird. In Part 2, we feature Ingrid Nilsen (The New Savant), Bernardo Möller (House of Bō), Ulrich Lang (Ulrich Lang), and Lev Glazman (The Maker). They bring us into their world, play a game we call Perfume Pictionary, and answer questions from the audience. Highlights: • A brief intro from Brittney and the founders • A candle that smells like steamed rice • A scent that pays homage to Bernardo’s father • Capturing the smell of a warm hug • The story behind Fresh’s Cannabis Santal, inspired by sensual intimacy • The smell of sparkling soda • Joy and the smell of overripe peach • House of Bō’s first gourmand • Pairing tuberose with peach • Perfume Pictionary: Can the founders create a story for random fragrances? • The fragrance to pair with a great cocktail • Ingrid takes us on a spontaneous, deeply immersive scent story • Spray this fragrance by a crackling fireplace • Fragrances they’d pack to bring on vacation • The founders’ favorite places to create new fragrances Soak in all of our audio and video content at ⁠https://podcast.scentbird.com⁠.

What do men's and women's top fragrances have in common? It comes down to 13 notes that are perfectly gender-fluid. This was one of the "a-ha!" moments for Scentbird while developing its very first fragrance line: Confessions of a Rebel, which launched in 2018. The team set out to push against outdated archetypes and invite raw, unfiltered self-expression that goes beyond the binary. One of the creative forces behind the brand is Jeniece Trizzino, VP of Innovation & Physical Product. In this episode, Jeniece sits down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. She talks about what it was like to shape the brand hand in hand with customers, how Get a Room became an instant bestseller, and why she believes fragrance is the final frontier for beauty to catch up with modern society. We also step into a "Confessional Booth" where real people share their most intimate confessions involving ice cream, a bodybuilder, and even an exotic dancer. Highlights: • The story behind Confessions of a Rebel • One of the biggest disconnects in the fragrance industry • What do men’s and women’s top fragrances have in common? • An “a-ha!” moment: 13 perfectly gender-fluid notes • A big surprise when launching Get a Room & About Last Night • Getting the fragrance names just right • Testing the fragrances with 2,000 “tastemaker” customers • Letting customers inform decisions, from naming to final fragrances • Get a Room, the fragrance with “swagger” • F*ck Mondays, with one of the best fragrance note pairings ever • Bite Me, because strawberries are sexy • The evolution of gender in fragrance • Why fragrance is the “final frontier” for beauty • How Dove and Fenty changed the game • Why fragrance marketing often doesn’t make sense • The Confessional Booth, where real people share their deepest confessions • Afraid to waste perfume? • What’s the deal with cologne? • Rubbing wrists when applying fragrance? • Daydreaming about… going to the hospital? • Booking an exotic male dancer for years? • A revelation from a bodybuilder? • Mom gaslights son about… chocolate? • Lying about “fat-free” ice cream? • The biggest thing Jeniece has learned from building Confessions of a Rebel Featured Fragrances: Get A Room by Confessions of a Rebel F*ck Mondays by Confessions of a Rebel Bite Me by Confessions of a Rebel Share your confession at https://confessionsofarebel.com/pages/confessional-booth. Soak in all of our audio and video content at https://podcast.scentbird.com.

With 1.4 million followers, Paul Fino (@paulreactss) is one of the best-known content creators on #PerfumeTok. He has a keen eye for finding hidden gems and helping his audience discover affordable scents that don’t compromise on quality. In 2023, he fulfilled one of his lifelong dreams: creating his own fragrance, Miss Girl, in partnership with Oakcha. In this episode, Paul sits down with Marianne Mychaskiw, who runs communications at Scentbird. He talks about Nicki Minaj sparking his love for perfume, building a collection of 600+ fragrances on a budget, and layering as a door to a new dimension. Together he and Marianne explore 18 affordable fragrances including classic, artisan, and even viral KFC and Winnie the Pooh scents. Highlights: • Highlights from Paul’s TikTok • Fragrances don’t have to break the bank • Miss Girl, Paul’s fragrance in partnership with Oakcha • Champagne Toast by Bath & Body Works • An unexpected Hawaii-inspired pick • Vacation by Vacation • Florist by Ellis Brooklyn • How layering gives you a new dimension in fragrance • Nostalgia by Ourside • Why Discovery Kits are worth it • Scent is like art • Dulce by By Rosie Jane • How Paul built a fragrance collection on a budget • Budget perfume hacks: resale & bottle swaps • Pink Friday by Nicki Minaj, the first fragrance Paul ever bought • Pink Friday 2, a businesswoman on her way to a multimillion-dollar deal • Cé Noir by Beyoncé: is it worth the high price? • Honeypot by Winnie the Pooh • Eau D’uardo by KFC: will you smell like fried chicken? • Bitch, Please by Confessions of a Rebel • Cherry Punk by Room 1015 • Malayan Tiger by Sanctuary • Lucia by Tocca • Paul reacts to his old viral videos • Video Reaction: A trip to Bath & Body Works • Video Reaction: On Jimmy Kimmel with Miley Cyrus • Video Reaction: Massive deals at T.J.Maxx • Paul reflects on his journey Soak in all of our audio and video content at https://podcast.scentbird.com.

Chriselle started as an OG fashion influencer. In 2021, she took over Phlur during a divorce and used fragrance to create what some call her “breakup album.” The result? A collection that’s as personal as it gets, capturing a whirlwind of emotions as she embarked on a new life chapter. In this episode, Chriselle sits down with Marianne Mychaskiw, who runs communications at Scentbird. We explore the power of scent in tough times, why skin musks are here to stay, and the story behind her viral fragrance, Missing Person, which drew a waitlist of 200,000 before it even dropped. Highlights: • An intro from Marianne • How Chriselle pairs her outfits with scent • “I understood the power of fragrance” • A glimpse into Chriselle’s YouTube channel • The vulnerability behind Missing Person • TikTok’s reaction to Missing Person • It smells like skin (and that’s the point) • The fragrance to wear… at the gym? • Father Figure, Phlur’s first green fragrance • Embracing the masculine and the feminine • What makes Phlur so relatable • Chriselle’s favorite campaign • Not Your Baby, inspired by Michelle Pfeiffer in “Scarface” • “I don’t want a man in my life but I still want to feel sexy” • She’s sweet but she’s sassy • Mood Ring, a happy floral scent • A nod to 90s fun times • Phlur’s early pioneering in clean fragrance • Building Phlur for a new generation • Beyond Scent: Scent + Style Q&A • Why skin musks are here to stay • Chriselle’s least favorite fragrance note • Fragrances Chriselle and Marianne would leave behind • What Chriselle wears on a regular day vs. Fashion Week • Chriselle’s favorite fragrances (outside of Phlur) • How to find your sense of style • “In my 40s and afraid to show up as myself” • Scent Connection: Moods Edition • Raising daughters who are emotionally aware Featured Fragrances: Missing Person by Phlur Father Figure by Phlur Not Your Baby by Phlur Mood Ring by Phlur Bonus Content: Bonus clips available at https://youtube.com/scentbird: Chriselle's favorite body mists and Phlur's newest Launch, Strawberry Letter Soak in all of our audio and video content at https://podcast.scentbird.com.

Carina created her first fragrance at 13 and launched her brand, DedCool, at 21. The first 1,000 bottles sold out instantly and before long, it was featured on the shelves of major retailers like Barneys and Sephora. DedCool’s scents challenge traditional norms, with a genderless, vegan, and non-toxic line that includes hits like Xtra Milk and Red Dakota. In this episode, Carina sits down with Heather Hyatt, who runs social media at Scentbird. She takes us behind the scenes of DedCool, reveals the “secret sauce” found in all their fragrances, and explores how the brand is a reflection of her coming-of-age story. Highlights: • A quick intro from Heather • Why Carina wasn’t allowed to experience traditional fragrance • Growing up as the daughter of a formulator • “I was stuck wearing essential oils” • Exploring nature and the power of plants • Feeling not quite a “girly girl” or “tom boy” • Is DedCool in the women’s or men’s department? • A Quick Guide to Carina’s Favorite Essential Oils • Carina didn’t love citrus… until she experienced this note • Collabs: Starface and Ouai • Starting DedCool at age 21 • Scent Spotlight: Xtra Milk, Madonna Lilly, Red Dakota, and Fragrance 01 “Taunt” • The “secret sauce” found in all DedCool fragrances • The first 1,000 bottles that sold out instantly • The scent to try when you’re not sure what to wear • True or false: DedCool uses water in fragrances • The fragrance that went viral on TikTok • The first fragrance Carina ever made • A fresh take on vanilla • Wearing fragrance to sleep? • Scent Connection: Coming of Age Edition • Creating a fragrance as a 13-year-old • The first Instagram “vibes” page • When Nasty Gal reached out • Why Carina connected so deeply with fragrance Featured Fragrances: Xtra Milk by DedCool Red Dakota by DedCool Madonna Lilly by DedCool Fragrance 01 “Taunt” by DedCool Soak in all of our audio and video content at https://podcast.scentbird.com.

Alaska, a standout star from RuPaul’s Drag Race, made waves in the episode “Scent of a Woman.” There, she won the fragrance commercial challenge with her vision for Red For Filth. Fast forward over a decade, and she has just launched it as an actual fragrance that’s 100% vegan and “unisexual non-binary.” It’s edgy and perfect for a night out, mixing lilac and leather with a twist of something controversial. In this episode, Alaska sits down with Marianne Mychaskiw, who runs communications at Scentbird. She talks about developing her fragrance, reacts to iconic '90s scents, and explores how the art of drag influences beauty and culture. Highlights: • Alaska’s signature scent (hint: it’s not a fragrance) • Favorite fragrances growing up • How Red For Filth was born on Drag Race • The controversial note • The Alaska symbol • Unisexual and non-binary • Tap or no tap when applying fragrance? • The smell that Alaska hates, hates, hates • What does RuPaul smell like? • The drag star who “bathes” in Alien by Mugler • Smelling old perfumes at her grandma’s house • Wearing candy with Jessica Simpson • What it means to be a legend • Alaska’s first drag show • The scariest Drag Race challenge • Is Alaska an extraterrestrial being? • From introverted to superstar • Why this San Francisco LGBTQIA+ bar is so important • Beauty trends that started with drag • Popular language that started with drag • “‘Reading’ is the real art form of insults” • Scent Connection: Iconic ‘90s Scents Edition • Alaska reacts to classic (and some modern) scents • “This fragrance is my jam!” • “Smells like chocolate-drizzled strawberries in a hotel suite” • Alaska is not a fan of this one • A note of… freesia? • Reflecting on the impact of her work Featured Fragrance: Red For Filth by Alaska Thunderf–k Soak in all of our audio and video content at https://podcast.scentbird.com.

When Frederic Malle launched Editions de Parfums in 2000, he did something no other brand had done: credit perfumers on each bottle. Seeing perfumers as true artists, he gave them free rein to express their ideas in bold, new ways without feeling constrained by briefs, budgets, or deadlines. This approach has attracted some of the greatest perfumers in the world and led to iconic fragrances like Musc Ravageur, Carnal Flower, and Portrait of a Lady. In this episode, Frederic sits down with guest host Jenny B. Fine, Executive Editor of Beauty at WWD and Beauty Inc. He brings us into his creative mind and how he thinks about the art and craftsmanship of perfumery. He shares recommendations for classic scents and tells the story behind his most famous perfumes, including one inspired by Louis XV’s mouthwash and another that took 690 iterations to complete. Highlights: • An intro to Jenny, today’s guest host • The idea for Editions de Parfums • Bringing perfumers out of the shadows • What does it mean to give perfumers complete freedom? • 690 tries to get a perfume right • How do you know when a fragrance is finished? • The story behind Carnal Flower by Dominique Ropion • “When you smell this, it’s like a rocket” • The ingredient that creates milky notes • “Perfume has to be part of today’s life” • Are the rules of perfumery changing? • “You have to master the technique to be able to push it around” • Scent Spotlight: Musc Ravageur and Portrait of a Lady • The story behind Musc Ravageur by Maurice Roucel • “I thought the perfume needed a bit of foreplay” • Opening the first boutique and offering personalized service • The first person Frederic ever sold a perfume to • Why Frederic wanted neutral bottle designs • The story behind Portrait of a Lady by Dominique Ropion • You can still buy the mouthwash Louis XV used • Turning this mouthwash into a men’s perfume, Geranium Pour Monsieur • Frederic’s family history with perfumery • The first fragrance Frederic bought for himself • How you can hone your sense of smell • Frederic breaks down the “genealogy” of Paloma Picasso • Scent Connection: Art & Culture Edition • The scent Frederic is never tired of • Advice for people who want to follow in Frederic’s footsteps Featured Fragrances: Carnal Flower by Editions de Parfums Frederic Malle Musc Ravageur by Editions de Parfums Frederic Malle Portrait of a Lady by Editions de Parfums Frederic Malle Soak in all of our audio and video content at https://podcast.scentbird.com.

Car fresheners came about in the early 1950s and since then, have looked (and smelled) pretty much the same. In 2016, Ryan Baylis and his co-founder, Christian Thrapp, set out to them a much-needed refresh. Handcrafted from wood, stone, or metal, Drift’s products are soaked in clean fragrance oils and attach to your car visor. They say they’re designed to blend in, with amazing scents that stand out. In this episode, Ryan sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They reflect on the highs and lows of building online fragrance businesses that reach hundreds of thousands of customers every month. Ryan takes us back to the moment he delivered what he calls “the world’s worst elevator pitch.” He shares advice on how to keep your car smelling great, how to combat nose blindness, and why atmospheric scenting can be a tool for personal branding. Highlights: • From a car with a funky smell to the idea for Drift • The hike with Christian: “Got any good business ideas?” • Creating the wood freshener prototype • Do you know about nose blindness? • How Scent of the Month works • Where the Drift team draws inspiration from • Stone, Drift’s newest product • Metal, the freshener that totally blends in • “The car is such a symbol of independence” • Mariya on Scentbird’s acquisition of Drift • Picking scents based on personal vs. market tastes • “Wood manufacturing has been sustainable since the 20s” • Christian cut how many wood fresheners by hand!? • Scrappy entrepreneurial moments • “Selling fragrances online is the definition of insanity” • Mariya’s “aha! moment" with an early Scentbird customer • Ryan reacts to common car scenting methods • Don’t use this scent in your car • What’s wrong with the “new car smell”? • Layering scents… in your car? • Recommendations for cannabis fragrances • Scent Spotlight: Most Loved Drift Scents • The scent that smells like Hemingway’s boat • When you’re sick of winter, fire up this scent • Floral scents in cars? • Ryan reacts to nice & mean Drift customer reviews • Mariya on the story behind Get A Room, by Confessions of a Rebel • Creating Confessions of a Rebel as a gender-fluid brand • Who would be Mariya’s celebrity crush? • This Drift scent smells like… a cigar!? • Dealing with negative reviews • Scent Connection: Preferences Edition • Ryan’s favorite scents + fragrance recommendations • What’s the most dangerous smell you can think of? • The next frontier for Drift Featured Fragrances: Wood, Stone, and Metal Car Fresheners by Drift Soak in all of our audio and video content at https://podcast.scentbird.com.

Creed is one of the oldest perfume brands in the world. Founded in 1760 as a tailoring house, it has spanned seven generations of perfumers, making it a truly legendary name in fragrance. They first became known for creating bespoke scents for royals and dignitaries. Today, they carry on their legacy with handmade craftsmanship and rare ingredients that culminate into timeless fragrances like Aventus, Carmina, and Love in White. In this episode, Luis sits down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. He goes deep into Creed’s history, shares an inside look at their artisanal process, and reveals the most expensive ingredient in fragrance. Highlights: • Luis’s day-to-day as Creed’s Brand Ambassador • Creed’s 1760 founding: “We never started out as perfumers” • Moving from London to Paris in 1854 and why it was a big deal for fashion • The royal beginnings and earliest bespoke fragrances • A quick visit to Creed’s flagship store in Paris • Niche fragrance isn’t just about high price • The art of millésime, from seed to bottle • Why it can take 5+ years to make a Creed fragrance • Manual craftsmanship and operating in two speeds: “slow” and “stop” • Do you know the most expensive ingredient in fragrance? • “Each ingredient brings a little bit of where they’re from” • When is a fragrance ready? • “Nature can be a little dirty” • The inspiration for Carmina, Creed’s newest fragrance • Why fragrance has no borders • Scent Spotlight: Aventus, Aventus For Her, Love in White, and Millésime Impérial • The name “Aventus” and how it became such a hit fragrance • The surprising note in Aventus that went against the grain • What makes a fragrance sexy? • The touch on the Aventus bottle paying homage to Creed’s tailoring roots • The peach note in Aventus For Her that makes it delicious • Why Love in White is the perfect wedding fragrance • The fragrance for palace life, with the world’s most expensive ingredient • Scent Connection: Occasions Edition • Life without fragrance is like living in a black-and-white movie Featured Fragrances: Carmina by Creed Aventus by Creed Aventus For Her by Creed Love in White by Creed Millésime Impérial by Creed Soak in all of our audio and video content at https://podcast.scentbird.com.

Rachel rose to fame as Hollywood’s most influential stylist, known for creating the “boho rocker chic” look inspired by the 60s and 70s. Working with A-listers like Lindsay Lohan, Kate Hudson, and Jennifer Lawrence, she became synonymous with everyday glamour. She thinks fragrance is the finishing touch to any outfit and draws on different types of women to bring the Rachel Zoe collection to life. In this episode, Rachel sits down with Heather Hyatt, who runs social media at Scentbird. She reveals her most memorable scents, answers questions about fashion and fragrance, and shares recommendations for holiday scenting and gifting. Highlights: • Rachel’s newest fragrances: Invincible & Wild • What it’s like to create fragrances • Memorable fragrances throughout life • The first fragrance Rachel ever wore • Rachel’s favorite fragrance from her collection • What does it mean to be a Warrior woman? • Styling for the Warrior woman • The story behind the Rachel Zoe collection • How Rachel likes to wear fragrance • How to wear the collection day to day • What the Empowered woman smells like • Women’s greatest asset • Being a mom of boys • Beyond Scent: Q&A with Rachel on Fragrance, Style, & Fashion • Why Rachel doesn’t layer fragrances • Dos and don’ts for matching style to fragrance • Choosing your scent before leaving the house • Versatile wardrobe pieces every woman should own • Scenting your home for the holidays • Dos and don’ts for holiday gifting • Scent Connection: Milestones Edition • What Rachel’s first date with her now husband smelled like Featured Fragrances: Warrior by Rachel Zoe Empowered by Rachel Zoe Fearless by Rachel Zoe Instinct by Rachel Zoe Soak in all of our audio and video content at https://podcast.scentbird.com.

What does a simple skincare routine look like? At a time when skincare was becoming more and more complicated, Matthew and Andrew went a different direction: less, but better. They started Malin+Goetz in 2004 with just six essential products that worked for all skin types, tones, and genders. Today, fragrance is the brand’s fastest-growing category, with two collections that create a sense of balance: “the (un)florals” and “the vices.” In this episode, Matthew and Andrew sit down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. They talk about the bridge between perfumery and apothecary, take us back to their first Chelsea store, and reveal how they’ve put a new twist on scents like tomato, rum, and cannabis. Highlights: • The core essence of Malin+Goetz • What does a modern apothecary feel like? • Skincare 20 years ago vs. now • Why they never felt they had to jump on the “clean” trend • Malin+Goetz’s very first day in business • A trip back to the original Chelsea store • What New York City’s Chelsea neighborhood felt like in the early 2000s • Memorable smells: Paco Rabanne, roasted chicken, and makeup • Expanding into fragrance, with a nudge from Michel Mane • How do you put a modern spin on classic scents? • Capturing the essence of tomatoes, from the plant to the fruit • Matthew and Andrew’s 30-year+ partnership in business and life • The expression of balance, a sense of yin and yang • Turning strawberry, leather, and rose into scents • What gender-neutral leather smells like • Why rose is so common in apothecary • Scent Spotlight: Vetiver, Strawberry, Cannabis, and Dark Rum • Gender-neutral florals that celebrate more than just the flower • Mexico, mojitos, and the creation of Dark Rum • Amsterdam, cannabis, and why “it’s fun to be a little naughty” • Scent Connection: Favorites Edition • Matthew and Andrew guess each other’s favorite (and least favorite) smell Featured Fragrances: Vetiver by Malin+Goetz Strawberry by Malin+Goetz Cannabis by Malin+Goetz Dark Rum by Malin+Goetz Soak in all of our audio and video content at https://podcast.scentbird.com.

Trixie, the electrifying drag superstar, shatters boundaries and captivates audiences like no other. She won RuPaul’s Drag Race All Stars Season 3, and since then, has been on a meteoric rise to become a cultural icon. She worked with Integrity Toys to create the “Trixie” doll, was nominated for a Critics’ Choice Award for her “One Night Only” comedy special, and in 2019, debuted her cosmetics company, Trixie Cosmetics. In this episode, she sits down with Heather Hyatt, who runs social media at Scentbird. She talks about her obsession for perfume, answers questions about scent, style, and self-expression, and challenges her nose to guess common fragrance ingredients. Highlights: • One of the most powerful drag queens in America • If you’re not sure what to wear on Halloween, wear this • Fragrances Trixie has been wearing lately • What Trixie Motel smells like • First fancy cologne • Fragrance as an accessory for performance vs. everyday life • The perfect scented housewarming gift • Rocky Horror & way into drag • Trixie’s (extensive) fragrance collection • Trixie’s (perhaps even more extensive) Barbie collection • Why the name “Trixie” is reclaiming power • What RuPaul’s Drag Race was like behind the scenes • Trixie’s rise to fame • Designing Trixie’s Cosmetics packaging to look like toys • Trixie’s life in 3 eras & what they smelled like • Beyond Scent: Q&A with Trixie on Fragrance, Style, & Self-Expression • Co-worker wears too much fragrance? • Current partner wears ex’s perfume? • Wearing fragrance as a man? • Want to smell like a villain? • Fragrance as character building? • Breaking gender norms in your everyday style? • Mystery Scents: Can Trixie challenge her nose to guess these fragrance ingredients? • What’s next for Trixie Soak in all of our audio and video content at https://podcast.scentbird.com.

Dita is the biggest name in burlesque since Gypsy Rose Lee. She is known for revitalizing the art form, mesmerizing sold-out theaters around the world with spectacles that evoke fantasy and freedom. Born Heather Sweet in Michigan, Dita posed on the cover of Playboy in the early 2000s and soon became fashion’s “it” girl. Her book, Your Beauty Mark, is a New York Times bestseller, and her latest fragrance, Scandalwood, is a collaboration with Heretic Parfum’s Douglas Little. This episode is split into two parts hosted by Marianne Mychaskew, who runs communications at Scentbird. In Part 1, we immerse ourselves in Dita’s enchanting world. She shares why she believes perfume is a tool for you to become whoever you want to be. She reveals her most memorable scents, the iconic mid-century women who inspired her, and how she developed her signature look. Highlights: • “There’s never been a time in my life when I haven’t used fragrance” • Dita’s early love for elegance and femininity • Dita’s most memorable scents growing up in the 80s • Dita’s first bottle of expensive perfume, which became her signature scent for years • Smell like your French boyfriend’s mother? “Get rid of the man or get rid of the perfume” • How Dita wears (and layers) perfume • Good girl perfumes vs. bad girl perfumes • Dita’s own fragrances, including Erotique, a cult classic • Going against the grain with celebrity fragrances • Dita’s Playboy cover and rise to fame • Reviving the garter belt and the power of red lip stick • “You can become whoever you want to be” • Developing the signature Dita Von Teese look • Inspiration from Bettie Page and first bondage photoshoot • Being made fun of for wearing vintage clothing • Breakthrough career moments, including biggest burlesque tours ever • Starring in Taylor Swift’s “Bejeweled” video • Why Dita felt attracted to past vs. present beauty icons • Scent Connection: Scandalous Edition • The iconic women from the Golden Age of Cinema who inspired Dita Featured Fragrance: Scandalwood by Heretic Parfum Soak in all of our audio and video content at https://podcast.scentbird.com.

In Part 2, we explore Dita’s collaboration with perfumer and Heretic Parfum founder, Douglas Little. Together, Douglas and Dita tell the story behind their latest fragrance, Scandalwood. They talk about their creative process, finding inspiration in vintage erotica, and why the social revolution of the 1920s made it such a rich period for perfumery. Highlights: • The story behind Dita and Douglas’ collaboration • How the industry tends to approach celebrity fragrances • The connection between Erotique and Scandalwood • Why the 1920s was a fascinating time to make perfumes • What is the fragrance of the 1920s Paris sex clubs? • Why Douglas abandoned his 100%-naturals approach with this fragrance • Dita’s direction: “add more champagne” • How you know you’re finished with a fragrance • Dita, Douglas, and a chance encounter in the elevator Featured Fragrance: ⁠Scandalwood by Heretic Parfum⁠ Soak in all of our audio and video content at https://podcast.scentbird.com.

Mona introduced the world to Middle Eastern scent layering. She came into the limelight as the co-founder of Huda Beauty, and in 2018, founded Kayali, which translates to “my imagination” in Arabic. Propelled by the wildly popular fragrance Vanilla 28, the brand is known for its decadent, luxurious gourmands that demonstrate Mona’s belief that “perfume is pleasure.” In this episode, she sits down with Marianne Mychaskiw, who runs communications at Scentbird. She recommends fragrances from her 4,000+ bottle personal library, shares tips like favorite layering combinations, and reveals her newest collection: Oudgasm, an invitation to lean into oud. Highlights: • Mona’s recent wedding and inspiration for The Wedding Collection • The first fragrance Mona ever wore • Mona’s 4,000+ bottle fragrance collection: can she beat the world record? • Best-kept secrets: Mona’s favorite niche fragrance brands • Mona, the Queen of Layering, shares her favorite scent combinations • A recommendation for a Middle Eastern brand you may not know about • Surprises from launching Kayali fragrances around the world • Mona’s entrepreneurial journey, from PR to hair salon owner to founder • Fragrance Tips & Tricks: how to apply, layer, and store your fragrances • Fragrance Tips & Tricks: how to build your fragrance collection • Fragrance Tips & Tricks: reading top, mid, and base notes • Scent Spotlight: Vanilla 28, Yum Pistachio Gelato, Eden Juicy Apple, and the (new!) Oudgasm collection • The perfect layer topper • How many mods does it take to create the perfect Kayali fragrance? • The scent inspired by Middle Eastern desserts • Working with Olivier Cresp, Master Perfumer and father of modern gourmand fragrances • Mona reveals the newest Kayali collection: Oudgasm, featuring 4 fragrances • Take scentscaping to the next level, with perfumed oud wood chips known as “bakhoor” • How to start experimenting with oud scents • Why oud is referred to as “liquid gold” in the fragrance industry • Scent Connection: Arabian Royalty Edition, with perfume layering ideas for various occasions • Mona reflects on lessons learned building Kayali and shares why we need more women decision makers in the beauty industry • Mona’s advice for women who dream of building a beauty brand Featured Fragrances: Vanilla 28 by Kayali‍ Yum Pistachio Gelato by Kayali Eden Juicy Apple by Kayali Oudgasm Collection by Kayali (New!) Soak in all of our audio and video content at https://podcast.scentbird.com.