The Making of a Marketer

📊 On today's podcast we're talking growth strategy in the agency world. 🌎 From performance marketing to evolving clients to trust exercises. How are agencies able to both grow and retain clients? Is there a method to working through the performance KPI madness? President at Luquire, Stephanie Spicer, helps us answer these questions through her career journey. Spanning 12+ years at the agency, Stephanie has been a leader in growth strategy and the pivots necessary to keep Luquire on top of their game. From big brand implementation to custom solutions, Stephanie will take us through her journey to leading clients the right way. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our talent showcase continues with veteran sales pro and marketer George Trakas! With experiences across the tech sphere at LinkedIn, Sprinklr, and Asana, George focuses on passion as his guiding light to successful partnerships. During our conversation we will look to dive deeper into his magic as a consultant bringing large corporate teams together for a common goal. Furthermore, as a dual-citizen of the USA and Greece, what can we learn as marketers from having unique experiences across the world? We're excited to hear more from George and what his next moves are in the world of marketing! Learn more about your ad choices. Visit megaphone.fm/adchoices

For today's short-form episode we piggyback on some of the learnings from our talent showcase of the last two weeks. What are some of the common traits about hiring in the digital media world? Learn more about your ad choices. Visit megaphone.fm/adchoices

On our second installment of our Talent Showcase we welcome Growth and Google Strategy expert, Susan Waldes, to the program. Boasting over 25 years of experience, Susan is an OG of the Google Marketing landscape. Scaling her expertise, Susan has succeeded in leadership roles at the director and President level. Most recently as President of Five Mill, Susan is one of Andy's former managers who had a significant impact in his career. We might have a story or two to tell! 😂 Today we highlight Susan's amazing contributions to the digital landscape, agency world, and forecast her next big plays in the digital industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess Nickerson and Andy Pondillo are excited highlight the top digital talent open to work across the LinkedIn sphere. Giving our guests a unique forum we will learn what drives them, recap the digital career they've constructed, and what their next play looks like. To start we're featuring Social Media Director Anthony Yepez. Anthony's career takes him back to 2009 when he got into the social media game in the infancy stages. Since, he has risen in his career supporting fitness brands such as Spartan Race, Bodybuilding.com, Orangetheory Fitness. Showcasing mastery on the organic, paid, and management side of social media, Anthony also boasts a huge presence amongst social media manager communities on LinkedIn. Stay tuned for an exciting conversation and insight into one of the top talents on the market! Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it mean to find your brand voice in 2024 and how is it changing in the agency world? From the traditional side to the digital side, it's becoming more important to embrace our connected world. Where do we start? We tackle this subject with co-founder and CEO of JOAN Creative and JOAN Studios, Lisa Clunie. Her expertise has led to development of these two companies that have up-leveled brands such as Google, FitBit, and Virgin Hotels, among many others. JOAN has won awards such as Campaign Magazine's Independent Agency of the Year, along with AdWeek's Small Agency of the Year. As an award winning agency founder, how is Lisa viewing the future and what advice does she give when it comes to agencies marketing for themselves? We're looking forward to our discussion this afternoon! Learn more about your ad choices. Visit megaphone.fm/adchoices

What does branding on the move feel like? Jess Nickerson and Andy Pondillo discuss how a few live moments can turn into a volume of impactful posts for your content calendar. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you kicking the tires on a personal branding strategy but unsure of where to start? When building a new company or program, sometimes there's no choice but to start! We welcome Founder & Chief Consultant of Lead by Design Lab, LaToya Jordan, to the program. Lead by Design Lab specializes in a human-centered coaching program crafted for executives looking to up-level their leadership skills. In our conversation we will explore how LaToya built this program at the end of 2019 into what it is today. But more specifically how did she market herself when building a program from scratch? Is there a blueprint to the personal branding game, or was it a journey she learned throughout the process? What does it take for someone to find their inner creativity to make it happen? Learn more about your ad choices. Visit megaphone.fm/adchoices

It's risky campaign season on today's show! We dissect some of the riskier campaigns of the last decade and give their take on what went right and what went wrong? We also elaborate on what it means to take a "risk" in today's marketing culture and how they'd control the implementation across digital platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered if you could start your own marketing company? How would you run it? How risky would it be? How do you live out your creative dreams and scale to the highest of highs? We explore this topic with Co-Founder and CEO of Battery, Anson Sowby. Anson's leadership has led Battery to becoming a 3-time Ad Age Agencies of the Year. From working his way up as a marketer to running an agency that has done work for companies such as Netflix and Epic Games, we're excited to hear about his path. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess and Andy have an unscripted breakdown of last night's Super Bowl ads. Who won, who lost, and who can utilize their Super Bowl ad splash to carry out success in 2024? Let's also talk a little music. Usher, Ludacris, Taylor Swift sightings, and what happened to the rumored Justin Bieber guest appearance? Learn more about your ad choices. Visit megaphone.fm/adchoices

Thought leadership has become the trending B2B social media topics in 2024. With such a wide spectrum of content, strategies, and styles, the book is being written daily. LinkedIn Senior Leader and Top Voice, Amber Naslund, joins the podcast to discuss her rise in this space. Through authenticity, consistency, and vulnerability, Amber has inspired thousands with her honest words. What got her going on the platform, and what can we learn from her journey? Prepare to be inspired this afternoon as we explore what it means to make an impact as a thought leader. Learn more about your ad choices. Visit megaphone.fm/adchoices

📚 On today's book club episode Jess and Andy review their recent read "Britney Spears The Woman in Me." In this book Britney Spears is able to tell her story for this first time. From her rise to fame, romances, and conservatorship. Analyzing this book from a marketing perspective, we will tackle the aspect of how certain people are marketed, sometimes negatively, unfairly, and potentially beyond their control. We explore the importance of authenticity and the dangers of what could happen when we let others steal this from us in the marketing room. How is Britney's story relevant to the modern day marketing techniques. We look to explore a variation of topics soon! Learn more about your ad choices. Visit megaphone.fm/adchoices

We welcome CEO and Founder of Digital Clarity, Reggie James, to the program. 🎨 Our theme centers around the art that is business growth. As a leader of a digital agency, Reggie is tasked with providing digital solutions that yield ROI over everything. But how do you build trust with a client to allow an agency to both test and succeed? What are the pillars of the agency to client relationship that allow for longterm success? If you're someone looking to learn about the nuances of the agency to client relationship this episode is for you! Learn more about your ad choices. Visit megaphone.fm/adchoices

🎙️ We're looking forward to exploring the depths of healthcare marketing on this episode! We welcome Melissa Fors Shackelford, MBA, healthcare marketing executive and board director that has led marketing at such brands as Optum, Hazelden Betty Ford and Express Scripts. In 2020 Melissa was the recipient of the Women's Health Leadership TRUST Award. The TRUST Awards celebrate Minnesota women and companies that are helping the healthcare industry advance boldly into the future. Our focus on this episode is to evaluate the stigmas that are attached to healthcare marketing and the deep impact they have on audiences. How has Melissa made it part of her career mission to lead change in this industry, and how is the marketing industry doing as a whole? Learn more about your ad choices. Visit megaphone.fm/adchoices

We welcome Starbucks Group Manager, Global CPG Brand & Innovation Strategy, Katherine Cobb to the show! Jess and Andy explore how Katherine leads at one of the biggest brands in the world with creativity and gratitude. From product marketing to experiential marketing to seasonal planning, we will see how the magic all comes together! Learn more about your ad choices. Visit megaphone.fm/adchoices

🎊 On our New Year episode Jess and Andy kick off 2024 with a 2023 year in review! We will revisit trends that caught our eye in 2023, where they are headed, and dare we say a few bold predictions for the year to come? Learn more about your ad choices. Visit megaphone.fm/adchoices

🎙️ Season 2 of the program is set to kick off! Joining us is Clark Barron, Founder and CEO of Demand Gen Therapy. Clark strives for authenticity on his platform, boasting a podcast the brings real marketing back to real marketers. His LinkedIn posts have drawn quite the interest from the digital marketing crowd and offer a unique perspective only Clark can provide. We're excited to welcome his wisdom and guidance as we address tougher topics. For our session we focus on the POV of the CMO and marketing team (or lack there of) relationship. We dive deep exploring elephants 🐘 in the room, cracks deep within the surface, and is there a resolution both sides can strive to find in 2024? Learn more about your ad choices. Visit megaphone.fm/adchoices

🎁 Jess Nickerson and Andy Pondillo wrap up season 1 of the program and preview us for what is in store for next season! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we welcome Aaron Fung. Working across tech, Aaron is a pioneer in supporting business leaders, career coaching, growth strategy, and inclusion and diversity. His background and expertise in helping people discover career clarity has led Aaron to his current roles as the Co-President, Midwest Chapter at Ascend Midwest and a Career Coach at CoachingAF. For today's program we are excited to discuss how expressing gratitude can make you more influential and respected. How does Aaron bring this to the table in his leadership roles? What can our future leaders take away from the conversation? Get to know Aaron better and join us for this meaningful episode! Learn more about your ad choices. Visit megaphone.fm/adchoices