The State of Retention Marketing

We all know that data is the new oil, but how many legacy businesses are effectively fueling their operations with this powerful resource? What bottlenecks are preventing them from harnessing this data, and how can they measure ROI from MarTech tools? Join Ruchdi Hamed Naji as he shares his insights from the KSA Market.

Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?

Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more.

Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers.

As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions.

Traditionally, car reselling and buying has been a cumbersome process, taking 2-3 months and lacking transparency. Sellers often settle for less-than-ideal deals. Discover how Anuvrat Gaurav is revolutionizing this with digital innovation in the MEA region.

When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming.

And we're back with SEASON 2 of The State of Retention Marketing podcast hosted by Ankur Gattani, CGO, WebEngage. This time around, we're taking things to the next level. We're going even more horizontal with the industries we cover and even more vertical when it comes to the depth of the subject. Get ready to enter the rabbit hole because the latest episodes are coming your way real soon. Stay tuned! ⏳

We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners.

With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics.

Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement.

In insurance, it's not just paperwork and messages. Advisors and distributors? They're the real MVPs, not just in policies but in your everyday life. Abhishek Gupta spills the secrets on keeping customers and distributors on the happy train. Plus, there's some deep talk on persona mapping and the insurance jungle, where it's a wild 1 to 26 ratio between LIC and private players.{ {chapters}}

In the crowded Indian wellness D2C market, HyugaLife is breaking the mold. They aim to be more than just another brand by offering a unique one-stop shop for wellness needs. Their approach focuses on solving consumer problems through a diverse product portfolio and a vertical setup, challenging the conventional belief in subcategory D2C platforms.

Neil Patil has travel ingrained in his DNA. Growing up surrounded by globetrotters, he transformed his experiences into a business that now boasts 100+ travel offices nationwide. With a team of 350+ experienced tour operators, Veena World strives to overcome budget constraints and craft unforgettable memories for users. Their detail-oriented products cater to different segments of travelers. Join this episode to discover how Veena World leverages technology to seamlessly blend offline and online strategies, providing engaging journeys one content piece at a time.

Not only is Magicbricks a leader in the real estate market, but it is also evolving into a holistic service provider, addressing every need a user might have when planning to rent, buy, or sell their property. What sets them apart is their mature approach, reflected in a robust data infrastructure and a deep understanding of the complex Indian real estate landscape. Explore how Magicbricks efficiently navigates thousands of localities and diverse regulations, and be captivated by Rohit's visionary leadership that has propelled Magicbricks into a comprehensive real estate powerhouse.