The Global Discussion

Mindy Gibbins-Klein, a renowned professional speaker, award-winning book coach, and founder/director of multiple successful companies, joins Host Simon Hodgkins on The Global Discussion. Mindy shares an innovative approach to thought leadership and provides invaluable insights into the essence of real leadership in today's dynamic business landscape. Mindy Gibbins-Klein has made a name for herself by guiding business leaders worldwide on how to enhance their credibility and establish themselves as authorities in their respective fields. Mindy empowers entrepreneurs, executives, and emerging leaders to think and act beyond traditional boundaries through her keynote speaking, training, and coaching. Empowering Thought Leaders During the podcast, Mindy elaborated on how she assists leaders in transforming into influential authors, speakers, and thought leaders. She highlighted the importance of original, disruptive thinking in managing businesses and leading effectively in our fast-paced world. Her approach is deeply rooted in what she terms "Thoughtful Leadership," which prioritizes genuine consideration for people and ideas. Inclusive Leadership Strategies A significant part of the discussion focused on Mindy's strategies for fostering inclusive thought leadership within organizations. She pointed out that latent thought leaders exist within every organization, especially within small businesses that face the challenge of competing against giant corporations with deeper marketing budgets. Mindy's philosophy is centered on tapping into the diverse potential within these companies to empower individuals beyond the executive level, promoting a culture of engagement and loyalty. Authentic Content and Social Impact Mindy also touched upon the critical role of authenticity in content creation. She argues that true thought leadership cannot be outsourced, emphasizing the personal nature of genuine thought contributions. Furthermore, Mindy shared her passionate involvement in social impact through her initiative, Giving 1%, which encourages individuals and companies to reassess their charitable contributions and actively engage in regular philanthropic activities. Looking Ahead: Thoughtful Leadership and Creative Endeavors Looking forward, Mindy Gibbins-Klein is not slowing down. She plans to continue her dual focus on expanding her thought leadership influence while pursuing personal creative projects. Mindy's roadmap includes nurturing her established businesses and exploring new opportunities, staying true to her belief in flexible, goal-oriented planning. Connect with Mindy Gibbins-Klein For those inspired by Mindy's vision of thoughtful leadership or for anyone looking to enhance their professional impact through writing, speaking, or leadership, Mindy encourages reaching out via her streamlined contact portal at MindyGK.com. She remains committed to connecting with forward-thinking individuals eager to make a difference in their communities and industries. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Charli Hunt's entrepreneurial journey, from her family roots at Foyles Bookshop to founding Proof Content, is a testament to her vision and adaptability. On The Global Discussion podcast, Charli shared insights on building a successful agency, highlighting the importance of strategic key messaging and embracing AI's potential while maintaining the human touch. Her father's advice—"Find great clients and keep them; find great people and keep them"—encapsulates the essence of agency success. These simple words guide Charli's approach to building strong client relationships and maintaining a motivated team. Technology is reshaping how businesses operate in the dynamic world of content creation. Charli discussed her journey and how AI is changing the industry. Proof Content, which she founded in 2012, has evolved from producing large volumes of content to focusing on quality and strategic messaging. The Birth of an Entrepreneur Charli's path into entrepreneurship began long before Proof Content. As the fifth generation in a family of entrepreneurs, she wrote her first business plan at 15. At university, she started freelance writing and editing for different companies, leading to the founding of Proof Content after rewriting a 3,500-page website for a holiday company. This challenge sparked the agency's growth, focusing on using words to solve business problems. The Evolution of Proof Content Proof Content initially produced content in high volumes with a network of 150 freelance writers. Over time, the focus shifted to quality, key messaging, and positioning, echoing Charli's belief in speaking clearer, not louder. Her team comprises in-house journalists, writers, businesspeople, and four office dogs. They also leverage AI technology, including their AI bot, Pudding, which plays a significant role in operations. AI and Content Creation Charli discusses the impact of AI on content creation, noting that it can automate certain tasks but requires human creativity for strategic alignment. While AI streamlines some processes, human involvement remains crucial for brainstorming, quality control, and fact-checking. Proof Content's method relies on a blend of AI and human expertise to help clients find their unique position in the market and express it in a way that resonates with their target audience. The Unique Approach of Proof Content Proof Content's commitment to creativity and technology sets it apart from other agencies. Charli's business partner, a coder, brings a unique perspective, allowing the agency to experiment with AI tools and develop innovative solutions. This blend has attracted diverse clients, from small, growing brands to FTSE 100 companies. The Future of Content Creation Charli believes AI will play a significant role in content creation, with humans focusing on strategic tasks. She advises entrepreneurs to listen to everyone but be discerning about the information they take. This perspective and her father's advice guide her through the changing landscape of content creation. Listen to the full episode of The Global Discussion podcast to learn more about Charli Hunt's journey and her insights into the evolving world of content. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Olivia Plotnick is the driving force behind Wai Social. As a leader in the ever-evolving Chinese digital marketing landscape, Olivia's agency is at the forefront of connecting global brands with the world's largest consumer market. Currently tuning in from Nairobi, Kenya, Olivia's journey reflects her commitment to exploring and harnessing the potential of emerging markets around the globe. With a unique blend of expertise and entrepreneurial spirit, she is a true pioneer, adapting to new challenges and seizing opportunities wherever they arise. A Leap into the Chinese Market Hailing from the United States, Olivia moved to China in 2015, deeply embedding herself in marketing and communications. Her career trajectory significantly turned during her tenure at globally recognized agencies, including Ogilvy. By mid-2019, armed with an in-depth understanding of China's digital nuances, she launched Wai Social in the vibrant city of Shanghai. From her early exposure to Chinese culture during high school to her expansive marketing career, Olivia profoundly integrates into the communities she serves, highlighting her journey. Her study of language and fascination with China's rapid cultural and economic transformations drove her bold move to the country. She adapted and flourished in Shanghai, using her insights to seamlessly bridge Eastern and Western business practices. Wai Social: Crafting Success in the Chinese Digital Realm Wai Social distinguishes itself by expertly guiding international brands through the complexities of Chinese social media. The agency develops bespoke strategies that encompass influencer partnerships, content creation, and comprehensive account management, ensuring that brands achieve resonance with Chinese audiences. Olivia's strategic vision focuses on cultural integration beyond mere translation to embed brands within China's digital fabric. Pioneering Digital Marketing in China with Wai Social At Wai Social, a deep commitment to understanding market dynamics translates into robust digital marketing strategies tailored for success in China. The team's expertise spans major platforms like WeChat, Xiaohongshu, Weibo, and Douyin, crucial for connecting with Chinese consumers. Their approach combines strategic planning, community engagement, and meticulous performance analytics to build brand loyalty and drive sustainable growth. Olivia's expertise shines as she elucidates the complexities of e-commerce in China, where Western platforms are just beginning to integrate features long embedded in Chinese apps. Wai Social excels at demystifying these platforms for their clients, turning potential challenges into substantial market penetration and consumer engagement opportunities. Empowering Local Teams for Global Impact A core tenet of Olivia's leadership is the empowerment of local teams. She stresses the importance of trusting these teams to navigate the local consumer landscape effectively. This strategy has proven essential for multinationals succeeding in the diverse Chinese market. This inclusive approach fosters autonomy and leverages local insights, maximizing the potential for success. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this episode of The Global Discussion, a podcast that brings together creatives, leaders, and thinkers, Simon Hodgkins had the pleasure of hosting Anastasia Negru, the visionary founder and CEO of MarginsAi. Her entrepreneurial journey from aspiring medical professional to tech innovator is not only inspiring but also a testament to the transformative power of artificial intelligence in the e-commerce sector. From Moldova to MarginsAi: A Story of Resilience and Innovation Anastasia's story begins in Moldova, with an initial path toward a medical career influenced by her family's professional backgrounds. However, life had other plans, and upon moving to Ireland, she found herself unable to practice medicine without further studies. This situation changed the direction to an entrepreneurial path, eventually culminating in the creation of MarginsAi. As Anastasia passionately details, MarginsAi is a revolutionary tool designed to assist e-commerce sellers in dynamically pricing their products by harnessing the power of AI. The software automates price changes across multiple channels based on competitor activity and market trends, a solution born from Anastasia's frustrations with managing her online businesses. The Birth of MarginsAi: Filling a Market Gap with AI The inception of MarginsAi is a classic example of innovation born from necessity. Through her e-commerce ventures, Anastasia identified a critical market gap: the lack of accessible, efficient tools for small to medium-sized businesses to manage pricing strategies effectively. This realization propelled her to develop a platform that not only addresses this need but does so with the cutting-edge capabilities of artificial intelligence. Anastasia's journey with MarginsAi is one of entrepreneurial spirit, illustrating the power of resilience, innovation, and the relentless pursuit of solving real-world problems. Funded by Enterprise Ireland and evolving from a mere idea to a robust technology today, MarginsAi is poised to redefine how online sellers compete in a fast-paced market. Lessons in Entrepreneurship: Resilience, Consistency, Hard Work, and Fun Beyond MarginsAi's technical achievements, Anastasia's story is deeply enriching for aspiring entrepreneurs. She emphasizes the importance of resilience, consistency, hard work, and, notably, the significance of enjoying the journey. Moreover, Anastasia's experience working with tech giants like Microsoft and Tableau before venturing into entrepreneurship imbued her with a profound understanding of customer-centricity and data's transformative potential. The Global Impact of MarginsAi As MarginsAi continues to grow, its impact extends beyond e-commerce. The platform represents a significant advancement in the application of AI, offering a glimpse into the future of automated, intelligent business solutions. For e-commerce sellers looking to navigate the complexities of online pricing and market competition, MarginsAi emerges as a critical ally. As Anastasia Negru continues to lead the charge, her story is a powerful reminder of the impact one individual's vision can have on shaping the future of industries. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

We welcome Gabriel Cohen, Chief Marketing Officer of Monigle, to The Global Discussion on this episode with Host Simon Hodgkins. Gabriel discusses the intricacies of brand consultancy in today's digital age. With a background of cultural and professional experiences, he offers invaluable insights into the evolution of branding and its critical role in shaping business futures. A Journey Shaped by Diversity Gabriel Cohen's narrative is as captivating as it is instructive. Born in Brazil and boasting an English accent polished over two and a half decades in the UK, Cohen embodies a global citizen's spirit. His odyssey took him from business school in the U.S. to the echelons of the world's largest brand consulting firms, eventually leading him to Monigle, based in Denver. This journey is not just about geographical locations; it's a testament to Cohen's immersive experience in the global branding arena. Monigle: Redefining Brand Experience Monigle is a service provider and thought leader at the forefront of brand consultancy, redefining the essence of brand experiences. Gabriel's role as CMO encompasses a visionary approach to embedding brand ethos into every facet of business operations. Monigle's philosophy, deeply ingrained in Cohen's strategy, moves beyond logos and colors to position brands as integral elements of business strategy and cultural identity. The Brand Evolution: A Three-Wave Phenomenon Cohen eloquently outlines branding's metamorphosis through three significant waves, from identification and positioning to the digital revolution's impact. This evolution signifies a shift towards viewing brands as living entities that guide business strategies, embody cultural values and drive customer engagement. Gabriel's analysis charts the history of branding and highlights its future trajectory, emphasizing the importance of adaptability and innovation. The Synergy of Brand and Business Performance A recurring theme in Gabriel's discussion is the symbiotic relationship between brand investment and business performance. In a landscape dominated by performance marketing, Cohen stresses the importance of nurturing the brand essence — likening it to watering a tree to bear fruit in the future. This long-term perspective is crucial in distinguishing brands in a cluttered marketplace, underscoring brand equity's strategic value as a sustainable growth driver. Embracing AI: The Next Frontier in Branding The advent of AI presents both challenges and opportunities for brand consultants. Gabriel views AI pragmatically, recognizing its potential to revolutionize business models and enhance operational efficiencies. Yet he remains steadfast in his belief that the core principles of branding—understanding customer behavior and building meaningful connections—remain unchanged. As Cohen sees it, the future belongs to those who can harness AI to amplify these fundamental values, not replace them. Looking Ahead: Strategic Vision Monigle's response to the evolving branding landscape involves diversifying its expertise and embracing global partnerships. Cohen outlines the firm's focus areas, including culture engagement, experience design, and business transformation, all aimed at leveraging brand equity to drive business innovation. This strategic expansion, coupled with Monigle's inclusion in a global network of independent agencies, positions the firm to meet the demands of an increasingly interconnected world. Cohen's reflections on the CMO's role underscore the complexity and dynamism of marketing leadership. He advocates for strategic clarity, alignment with organizational goals, and an ever-expanding scope of responsibilities. In this episode of The Global Discussion, Gabriel Cohen not only shared his rich personal journey and professional ethos but also illuminated the path for brands navigating the complexities of the digital age. His message is clear: in the ever-evolving landscape of brand consultancy, adaptability,...

Brittany Rincon joins us on this episode of The Global Discussion, a journey through the heart of podcasting's transformative power. As the Co-owner of Boundless Audio Podcast Network and WOC Podcasters, Brittany gives a voice to many. Her story includes a bold leap from education to the forefront of podcasting. She unfolds a narrative of resilience, community-building, and unwavering commitment to lifting others. Join us as we explore how Brittany is rewriting the rules of the podcasting world, one episode at a time. Brittany began her career in education, dedicating a decade to nurturing young minds as a teacher and vice-principal. However, the pandemic ushered in a pivotal shift, propelling her into the world of podcasting. What started as a passion project quickly became a full-fledged podcast production company. Brittany's venture into podcasting wasn't just about creating content but about making connections and opportunities for others to share their stories. The journey took an exciting turn with the formation of Boundless Audio Podcast Network, a merger that brought together Brittany's production expertise with a like-minded podcast network. This strategic move was amplified by the acquisition of WOC Podcasters, an initiative dedicated to elevating women of color in the podcasting space. Brittany and her team are not just running businesses but nurturing a vibrant community of creators and listeners alike. At the heart of Brittany's work is a mission to amplify women's voices, particularly women of color and marginalized communities. This mission is the foundation for all three arms of her business, creating a powerful ecosystem that supports podcasters at every stage of their journey. From enthusiasts to professional producers, Boundless Audio offers resources, guidance, and a platform for voices that need to be heard. Brittany faces the intricate dance of leading multiple ventures with a strategic mindset and the agility to adapt. Shifting from steering a singular company to helming a diverse and expansive network brought its unique set of hurdles—from fine-tuning operations to synchronizing a dynamic team. However, Brittany views these obstacles not as barriers but as springboards for innovation and expansion, steadfast in her commitment to elevate a chorus of diverse voices. Brittany's forward gaze sets the stage for hosting in-person gatherings and developing signature shows; she's keen on injecting new vitality into the world of podcasting. More crucially, Brittany views the network as a force for transformation, enabling podcasters to evolve their passions into influential platforms that have the potential to sculpt their destinies and significantly impact society at large. Brittany Rincon's journey is a compelling reminder of the impact one can have by following one's passion and leveraging it for a more significant cause. From Educator to Podcasting PioneerThe Formation of a TrifectaA Mission to AmplifyMastering the Art of Resilient LeadershipLooking Ahead Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Karen Eber, CEO and Chief Storyteller at Eber Leadership Group takes us on an insightful journey into the heart of storytelling and its unparalleled influence on leadership, teamwork, and organizational culture. Karen illuminates the potent power of storytelling to unite, inspire, and drive transformative change. Her insights offered a profound clarity that resonated deeply with all seeking to wield stories' power to inform, inspire, and influence. Karen's episode serves as a guide to mastering the art of impactful storytelling in the corporate world and beyond. Karen's dialogue with host Simon Hodgkins shares the essence of storytelling, revealing its core as the most potent vehicle for inspiration, influence, and information in today's fast-paced world. A Journey Through Storytelling Karen brings a wealth of experience from her leadership development and corporate learning career, leaving indelible marks at giants like General Electric and Deloitte. In her TED talk "How Your Brain Responds to Stories & Why They are Critical for Leaders" and her book The Perfect Story, Karen elucidates the impact of storytelling. The Perfect Story In The Perfect Story, Karen Eber masterfully distills storytelling's essence into an accessible and empowering guide. This book is not just another manual; it's a revolution that transforms storytelling from an elusive art to a skill within reach of anyone willing to grasp it. With Karen's expertise, we embark on a journey to unlock the storytelling potential within each of us. The Perfect Story redefines the narrative landscape by marrying the ancient art of storytelling with the cutting-edge science of how our brains respond to stories. Karen Eber demystifies the process, offering readers a roadmap to crafting stories that resonate and leave a lasting impact. She introduces the concept of leveraging the "Five Factory Settings of the Brain," a groundbreaking approach to making your stories not just heard but felt and remembered. A Guide for Every Occasion Whether captivating an audience in a job interview, raising a toast, or delivering a poignant eulogy, The Perfect Story equips readers with the skills to make every story the right one for the moment. Karen Eber's book is more than just a guide; it's a companion for anyone who believes in the power of stories to change hearts, minds, and, ultimately, the world. The Essence of Karen's Teachings Karen's approach is holistic, offering workshops, keynotes, and leadership programs tailored to equip individuals with the narrative tools necessary for impactful communication. She focuses on: Building Storytellers: Through workshops and coaching, Karen empowers individuals to craft compelling stories, enriching their narrative arsenal. Inspiring Through Keynotes: Her speeches delve into the significance of storytelling in leadership, culture shaping, and beyond, providing actionable insights. Leadership and Team Development: Karen's programs are designed to fortify leadership attributes and team dynamics, fostering an environment of trust and efficacy. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this installment of The Global Discussion, Host Simon Hodgkins opened the floor to Lari Numminen, a maverick in the marketing domain and the visionary Chief Marketing Officer behind Generate+. Numminen's career is a rich tapestry woven from his initial forays within the hallowed halls of Google to his ascendance as a trailblazer in melding the realms of artificial intelligence with the intricacies of SEO for the B2B and SaaS sectors. His transition from conventional marketing tactics to the pioneering edge of AI application marks him as an innovator and a leading light for the future of digital marketing strategy. Lari Numminen's story is not just about adapting to the digital age; it's about taking charge of using AI for marketing. Facing the challenges head-on as a CMO in the software industry, Lari has navigated the turbulent waters of securing funding and driving growth amidst economic uncertainties. Numminen's approach is leveraging AI, particularly chat-based models like ChatGPT, to revolutionize content creation and SEO strategies. "Out of a pure act of desperation," Lari says, "we started using ChatGPT... It opened up a completely new world for any creative artist or content producer." This tool became a game-changer for Lari and his team, allowing them to quadruple their content output without compromising quality, significantly boosting their SEO performance and online visibility. One of Lari's key strategies involves becoming a topical authority rather than spreading efforts too thinly across unrelated subjects. By producing content that aligns with their expertise, Lari's team could stand out in a crowded market, even against giants like Microsoft or SAP. This approach and AI's efficiency enabled them to achieve a 22-fold increase in website traffic from Google within a year. Furthermore, Lari emphasized the importance of prompt engineering in extracting the best outcomes from AI tools. By providing detailed context and continuously refining inputs, his team was able to generate highly tailored and compelling content. This iterative collaboration process with AI showcases the potential for technology to enhance human creativity and productivity. As Lari transitions into a consulting role, he looks forward to helping other companies navigate the complexities of SEO and AI integration. His advice to marketers and business leaders is clear: Start experimenting with AI now. "There's never been a better time to start," he asserts, stressing that the journey with AI is just beginning, and the possibilities are limitless. For those interested in connecting with Lari and learning more about his insights into AI and marketing, LinkedIn is the platform where he actively shares his knowledge and engages with the community. His journey underscores a pivotal shift in marketing—a move towards a future where AI augments our capabilities and opens new avenues for growth and innovation. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Marina Petrova joined Simon Hodgkins on The Global Discussion to share her journey and insights into AI and disruptive innovation. As the CEO and co-founder of Intentful, Petrova has used her two decades of experience in technology and creativity to impact businesses and consumers in over 50 countries. Her practical applications of AI have made her a sought-after speaker at prestigious institutions like the University of Oxford and Singularity University. Transitioning from advertising to AI, Petrova led the digital transformation through Intentful, focusing on AI-driven content creation in the publishing and "Things to Do" sectors. Intentful’s innovative use of AI, particularly through OpenAI's closed beta program, has showcased the potential of AI to generate content that enhances brand engagement and audience relevance. The company stands out for its precision in aligning content with brand voice and audience insights, improving SEO, and customer engagement. Petrova emphasizes the significance of embracing change and the opportunities it brings. With Intentful's recent acquisition of GMS, she sees AI's role in content personalization and customer engagement as essential. Petrova urges businesses to start small in their AI initiatives, highlighting the need for agility and openness given the rapid evolution of AI technology. Reflecting on her journey, Marina Petrova's work with Intentful advances the field of content creation and paves the way for a future where technology and human creativity merge to foster a more enlightened society. Her story is a powerful reminder of the transformative impact of AI when combined with creative insights and solid business strategies. To learn more about Marina Petrova and Intentful's innovations, visit the Intentful website. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this episode of The Global Discussion, Host Simon Hodgkins is in conversation with Hilke Schellmann, an investigative journalist, author, and NYU professor known for her groundbreaking work on artificial intelligence (AI) and its impact on the future of work. Schellmann, an Emmy-Award winner with a rich background in reporting for major outlets like the Wall Street Journal, the Guardian, and MIT Technology Review, shares insights from her latest investigative book, "The Algorithm," published by Hachette. Schellmann's foray into the intersection of AI and employment began somewhat serendipitously in 2017, during a ride-share experience in Washington, D.C. Her conversation with the driver unveiled a peculiar interview process conducted entirely by a robot. This encounter sparked her interest in the pervasive use of algorithmic tools in high-volume, high-turnover job markets, such as retail and fast food. It's an area where AI's potential to streamline the hiring process and eliminate human biases is both fascinating and fraught with ethical considerations. Her investigation reveals a complex landscape where AI tools, from resume screeners to emotional analysis software, are employed across industries. While these tools promise efficiency and fairness, Schellmann's research uncovers a less optimistic reality. AI can inadvertently perpetuate biases, misinterpret qualifications, and even lead to discriminatory practices. For example, algorithms that favor applicants named Thomas or other examples, including those mentioning "baseball" on their resumes, underscore the need for critical scrutiny of AI's role in hiring. "The Algorithm" delves deep into these issues, drawing from Schellmann's extensive research and interviews. The book is not only a critique but a call to action for greater transparency and regulation in AI's application in the workforce. Schellmann advocates for a balanced approach to AI, recognizing its potential benefits while cautioning against its unchecked use. Her work extends beyond hiring practices to examine AI's broader implications in workplace surveillance and employee monitoring. From keystroke logging to health data analysis, the book paints a comprehensive picture of a future where privacy concerns and ethical dilemmas abound. Schellmann's conversation with Hodgkins emphasizes the importance of continued investigation and public discourse on AI's role in our lives. As AI technologies evolve, so too must our understanding and regulatory frameworks. Schellmann calls for interdisciplinary collaboration among journalists, computer scientists, sociologists, and policymakers to ensure AI serves the public interest without compromising individual rights and freedoms. For those intrigued by the intersection of technology, ethics, and the future of work, Hilke Schellmann's work is indispensable. "The Algorithm" is a must-read, offering not just a critique but a roadmap for navigating the challenges and opportunities AI presents in the workplace. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In a world where digital transformation unfolds at breakneck speed, Wanita Zoghby-Fourie emerges as a distinguished figure whose vision and leadership redefine the boundaries of what's possible. As the CEO of The Online Business Academy Ltd, Wanita has a dedication to harnessing the power of digital tools for education and empowerment. This conversation with Wanita, affectionately known in professional circles as "Wanita Z," on The Global Discussion podcast, peeled back the layers of her profound expertise and unwavering commitment. It explored how education, leadership, and digital innovation can collectively foster a more connected and enlightened world. Wanita's story is a clarion call to those looking to make a meaningful impact in the digital age, demonstrating that true transformation begins with the confluence of technology and human ingenuity. A Mission to Teach, Learn, and Inspire Wanita's "Teach Learn Inspire" mantra encapsulates her approach to navigating the digital landscape. With a rich background in managing learning teams and projects, Wanita has carved a niche as a business and training strategist, leadership coach, and motivational speaker. Her engagements alongside industry giants from Google, Yahoo, Facebook, and LinkedIn highlight her stature in the field. The Online Business Academy: Pioneering Digital Marketing Education Under Wanita's stewardship, The Online Business Academy has emerged as a cornerstone for individuals and businesses aiming to excel in social media and digital marketing. The Academy's unique blueprints, developed over many years, demystify digital marketing, enabling strategic implementation beyond mere social media presence. Wanita's approach is holistic, blending analytical and creative solutions to drive success in the digital age. A Journey Through Digital Evolution Wanita recounted the seismic shifts in the digital marketing landscape, from the nascent stages of social media to today's complex, AI-driven strategies. Her foresight in the early adoption of digital marketing strategies has positioned her as a thought leader, adept at navigating the intricate digital ecosystem. Wanita's insights into the advent of AI in digital marketing underscore the importance of continuous learning and adaptation. She emphasizes the transformative potential of AI while also cautioning against its uncritical use. Her pragmatic approach advocates for an informed application of AI technologies to enhance digital marketing strategies. A Vision for the Future Looking ahead, Wanita envisions a digital landscape enriched by AI yet grounded in human-centric values. She calls for a balanced approach to technology adoption, where innovation is matched with ethical considerations and a deep understanding of human behavior. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

The Key to Revolutionizing Industries with CEO, Founder, Advisor, and Board Member Oisin Hanrahan The Global Discussion Host, Simon Hodgkins, welcomes Oisin Hanrahan to the show. Oisin is a dynamic entrepreneur whose ventures span revolutionizing home services with Handy to reimagining global manufacturing with Keychain. Hanrahan's journey from Dublin to the pinnacles of the startup world in New York provides a masterclass in innovation, resilience, and the art of seizing opportunities. A Decade of Disruption Oisin Hanrahan's entrepreneurial spirit has pioneered change and fostered a new way of thinking about service and supply chains. As the CEO of Angi (formerly Angie's List) and the founder of Handy, Hanrahan transformed the home service industry by connecting professionals with homeowners through a seamless digital platform. His latest venture, Keychain, aims to rebuild the global manufacturing supply chain by facilitating direct connections between brands, retailers, and manufacturers. Meeting a Market Need During the podcast, Hanrahan recounted the inception of Handy, which was born out of a gap he observed in the market. In an era when digital platforms like Uber and Airbnb were nascent concepts, Handy introduced a revolutionary model for hiring home service professionals. Reflecting on the economic landscape of 2011-2012, Hanrahan highlighted the high unemployment rates and the technological infancy of the time, underscoring the boldness of Handy's proposition. Keychain: Pioneering a New Frontier With Keychain, Hanrahan is not merely launching another startup; he's addressing a critical inefficiency in the global supply chain. The initiative seeks to streamline the process for brands and retailers to find and collaborate with manufacturers. In discussing Keychain, Hanrahan shared insights into modern manufacturing and distribution challenges, from the complexities of finding reliable manufacturing partners to the nuances of supply chain sustainability. A Reflection on Entrepreneurship and Innovation Oisin's discussion with Simon Hodgkins went beyond business narratives, looking into the philosophy of entrepreneurship. He stressed the importance of writing down personal and professional beliefs as a compass for decision-making. This reflective practice, he suggested, can guide entrepreneurs through the uncertainties of starting and scaling a business. Oisin Hanrahan is eager to witness the next chapter in his mission to reshape the world's economic landscapes at a moment in time when innovation is both a challenge and a necessity; Oisin's story serves as a guiding light for aspiring entrepreneurs. His appearance on The Global Discussion shed light on his accomplishments and the mindset required to innovate and disrupt in the 21st century. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Host Simon Hodgkins welcomes a particularly insightful guest, Bryan Barletta, the brain behind Sounds Profitable. Barletta, with a rich background as a former product manager and sales engineer, has etched his name as a vanguard in the podcast advertising and ad tech education realm. Sounds Profitable has rapidly become the weekly go-to for anyone looking to grasp the intricacies of podcast advertising, from analytics to dynamic ad insertion, straight from the experts. Bryan's journey is a testament to resilience and passion. Transitioning from his role at Megaphone, he leveraged his layoff as a launchpad to educate the podcasting ecosystem. Sounds Profitable began as a newsletter but quickly became a comprehensive platform offering consulting, advocacy, research, and more. Today, it works with many companies, guiding them through the labyrinth of podcasting business dynamics. With Tom Webster, a titan in audio research, joining as a partner, Sounds Profitable has augmented its offerings, including newsletters, webinars, and live events. Their focus is not just on keeping the industry abreast of developments but also on enabling businesses at all levels to thrive through enhanced listenership and monetization strategies. Barletta's vision extends beyond mere content creation. The emphasis is on nurturing a well-informed podcasting community where knowledge transcends barriers, from entry-level enthusiasts to C-suite executives. The evolution of Sounds Profitable reflects a broader narrative in the podcasting world — one where education and access to information are pivotal to growth and innovation. One of the standout moments in the conversation with Simon Hodgkins was Bryan Barletta's reflection on the genesis and evolution of Sounds Profitable. What started with a commitment to education has blossomed into a multifaceted endeavor, underscoring the potential of podcasting as a medium for storytelling and robust business models. Simon and Bryan discuss the nuances of the newsletter's growth, highlighting the keen curation of content that caters specifically to those entrenched in the business side of podcasting. Barletta and his team sift through many articles daily, distilling them into digestible, impactful insights for their audience. This rigorous process ensures that Sounds Profitable remains at the forefront of delivering value, steering clear of the noise and focusing on what truly matters for podcast professionals. As The Global Discussion episode with Bryan Barletta concluded, it was clear that Sounds Profitable is not just a newsletter or consulting firm but a movement. One that champions knowledge, advocates for the advancement of podcasting, and fosters a community where the exchange of ideas propels the industry forward. Sounds Profitable is an indispensable resource for anyone looking to dive deeper into podcast advertising and ad tech. With Bryan Barletta and Tom Webster at the helm, the future of podcasting is in knowledgeable and passionate hands. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

A Creative Discussion with Award-Winning Producer Sarah Chadwick - The Global Discussion Simon Hodgkins, host of The Global Discussion, catches up with Sarah Chadwick, an award-winning producer recognised in the advertising and creative industry. With her illustrious career as an Executive Board Member of ICAD and the Founder of Clickety Clack, Sarah shares her unique journey and insights into the advertising industry, fostering new talent and the essence of creative success. From Accidental Beginnings to Industry Leader Sarah's entry into advertising was serendipitous, stemming from her return to Ireland after a stint in Australia. Initially seeking any job to get by, she landed a temporary position at an advertising agency, which sparked a love affair with the industry that has lasted over a decade. This unexpected turn led her from reception duties at the internationally recognised agency Boys + Girls to becoming a senior producer, leaving an indelible mark on Ireland's creative landscape. Her passion for advertising and commitment to excellence is evident in her body of work, having produced award-winning campaigns recognised at Cannes Lions, D&AD, Kinsale Sharks, and more. Sarah's journey is a testament to the power of embracing the unknown and the impact of genuine passion on one's career trajectory. Fostering Creative Excellence with Clickety Clack In 2022, Sarah embarked on her most ambitious challenge by founding Clickety Clack. This venture aims to support agencies and production teams in delivering world-class creative projects. With over a decade of experience and many awards under her belt, Sarah's leadership at Clickety Clack drives the Irish creative industry forward, showcasing her commitment to innovation and quality. Championing the Next Generation of Creatives As an executive board member of ICAD, Sarah is at the forefront of nurturing and advocating for Ireland's creative talent. Her involvement in judging the Emerging Director Awards in 2023 further underscores her dedication to elevating new voices in the industry. Through her work with ICAD, Sarah champions the organisation's mission to foster, promote, and reward Irish creativity, ensuring the nation's creative sector thrives globally. Insights and Inspirations During her conversation with Simon Hodgkins, Sarah shared invaluable insights into what makes a great producer: humanity, understanding, and the ability to connect with people across all facets of a project. Her advice to be "comfortable with being uncomfortable" and to not always do what you are told reflects her philosophy of pushing boundaries and challenging the status quo to achieve creative excellence. Sarah's openness about the uncertainties of freelance work, especially in a volatile industry landscape, is both refreshing and inspiring. It highlights the importance of adaptability, networking, and finding opportunities in challenges. As we look forward to her future endeavours, Sarah's journey encourages us to seek our passions, challenge conventions, and contribute positively to our respective fields. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and...

In this episode of The Global Discussion, Host Simon Hodgkins is in discussion with Salla Westerstrand, a name synonymous with pioneering efforts in AI, ethics, and responsible technology. As the founder of Harmless and an esteemed AI Ethicist, Westerstrand is at the forefront of shaping a future where artificial intelligence aligns seamlessly with societal values and ethical standards. Salla helps companies to develop and deploy ethical, societally sustainable solutions and AI governance that supports and embraces company and customer values. A Multifaceted Expertise Westerstrand's journey is a compelling narrative of bridging theory with practice. Holding a Master of Social Sciences in Political Science with a specialization in EU affairs and democracy, she is currently pursuing a PhD in Information Systems Science at the Turku School of Economics. Her research focuses on the ethical directions of AI and its impact on democratic societies, underscoring her commitment to a future where technology enhances, rather than undermines, societal well-being. The Ethical Compass of AI During the podcast, Westerstrand elucidated the complex terrain of AI ethics, emphasizing the importance of creating AI solutions that are not only technologically advanced but also ethically grounded. She advocates for a design-oriented approach to AI development, where ethical considerations are integrated from the ground up. "The goal is to develop and deploy ethical, societally sustainable solutions and AI governance that embrace both company and customer values," Westerstrand shared, highlighting her work with developer teams and her consultancy role in responsible AI strategy. Challenges and Opportunities Ahead Westerstrand's insights on the podcast revealed the delicate balance between innovation and ethical responsibility. She touched upon the evolving landscape of AI regulation, particularly the EU AI Act, and the need for companies to go beyond mere compliance towards genuine ethical engagement. A Call to Ethical Action What sets Westerstrand apart is her pragmatic optimism. She sees ethical dilemmas not as roadblocks but as opportunities for reflection and growth. "Ethics is about figuring out how to balance those trade-offs," she stated, urging companies to engage deeply with the moral implications of their AI technologies. Joining the Ethical AI Movement For those inspired by Westerstrand's vision and seeking to contribute to the ethical AI landscape, she offers a straightforward yet powerful message: educate yourself, engage with diverse perspectives, and don't be afraid to share your knowledge and insights. Whether through academic research, industry collaboration, or public discourse, every effort counts towards shaping an AI-enabled future that aligns with our collective values and ethical standards. In an era where AI's influence on society continues to grow, voices like Salla Westerstrand are essential in guiding us toward a future where technology serves humanity's highest aspirations. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Brianna Ansaldo of Bamby Media joins Host Simon Hodgkins on this episode of The Global Discussion. Ansaldo's journey from an award-winning songwriter and touring musician to the head of a pioneering podcast and video production company illustrates a path of relentless innovation and creative passion. Crafting a Unique Sound in the Podcast World Bamby Media is a testament to Ansaldo's lifelong love affair with sound and its transformative power. Originating from a deep appreciation for audio's impact on mood and perspective, the company has developed into a global powerhouse, offering a suite of services that range from podcast production to comprehensive digital content creation. A Personal Touch in the Digital Age In her conversation with Simon, Brianna revealed the personal challenges and triumphs that shaped her journey. Her unique experience of being completely deaf in one ear never deterred her; instead, it fueled a deeper connection to the world of audio. This personal touch is evident in how Bamby Media approaches each project, ensuring a blend of technical excellence and heartfelt creativity. Embracing and Leading with Remote Work A crucial aspect of Bamby Media's success is its embracement of remote work. As Ansaldo pointed out, this strategic decision was not pandemic-driven but a conscious choice to balance professional dedication with personal well-being. The remote model has cultivated a strong team culture, allowing global flexibility and efficiency in delivering top-notch podcast content. Bridging the Gap between Technology and Creativity Ansaldo's expertise in audio production, combined with her adventurous spirit, has led Bamby Media to explore and integrate cutting-edge AI tools in their workflow. From AI-assisted editing to language translations, Bamby Media harnesses technology to enhance creativity and human connection in podcasting. Future Beats: Expanding the Horizon of Bamby Media Looking ahead, Ansaldo is keen on fostering the podcast community, particularly in Australia. Her plans to launch an independent Podcast Awards aim to celebrate the burgeoning talent of indie podcasters. Additionally, her commitment to education through courses and consulting reflects her passion for nurturing the next generation of podcast creatives. To dive deeper into the Bamby Media story, watch or listen to this episode of The Global Discussion. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this episode of The Global Discussion podcast, hosted by Simon Hodgkins, we have an exclusive discussion with Sophie Cross, the visionary Editor and Publisher of Freelancer Magazine. This episode offers a rare glimpse into the inner workings and driving forces behind Freelancer Magazine, a trailblazing resource for B2B and creative freelancers across the globe. The conversation with Sophie Cross illuminated the challenges and triumphs in the freelance world, providing invaluable insights for freelancers everywhere. Sophie Cross: A Freelancer's Champion With her decade-long experience in freelancing, Sophie Cross has transitioned from a corporate role in travel and hospitality to launching a one-of-a-kind magazine. Freelancer Magazine, a quarterly print-first publication, extends beyond mere business advice, encompassing lifestyle and personal growth for freelancers. It's not just a magazine; it's a community hub and a resource for freelancers globally to connect, grow, and thrive. The Core of Freelancer Magazine Spanning 100 pages in each quarterly issue, Freelancer Magazine emerges as more than just a publication; it's a comprehensive guide bursting with business acumen, lifestyle enlightenment, and actionable marketing strategies. This publication masterfully weaves professional insights and compelling personal narratives, crafting a bespoke roadmap for the modern freelancer's journey. Expanding Horizons Beyond Print Sophie Cross's vision transcends the conventional boundaries of print media. She empowers freelancers with robust online marketing courses through the Freelancer Magazine Marketing School. These courses are meticulously designed to bolster confidence in self-promotion, enhance skills in content creation, and refine freelancers' unique service offerings, equipping them with the tools to excel in a competitive landscape. Cultivating a Vibrant Freelance Community At the core of Sophie's mission is her commitment to cultivating a strong sense of community among freelancers. Freelancer Magazine serves as a catalyst, bringing together isolated professionals through innovative virtual co-working sessions, festive gatherings, and various engaging events. These initiatives foster a supportive and interactive community, enabling freelancers to form lasting connections and friendships, enriching their professional and personal lives. Sophie's Vision and Future Plans Sophie aims to focus on marketing and distribution, enhancing the magazine's reach. She plans to introduce new courses, including one on creating online courses, drawing from her own transformative experiences. With her visionary leadership at Freelancer Magazine, Sophie has transcended the traditional role of a publication to establish a vibrant sanctuary for freelancers. It's a realm where connections flourish, professional growth is nurtured, and a profound sense of belonging is fostered. This episode is a source of inspiration and a strategic roadmap for aspiring and seasoned freelancers seeking to discover their successful paths in the rapidly expanding freelance landscape. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram,...

Why CMOs Need a Chief of Staff with Priscilla Gravenhorst - The Global Discussion Priscilla Gravenhorst is a dynamic force in the marketing and communications world. With her extensive experience at renowned agencies like McCann, Ketchum, Tiffany & Co, and HAVAS, Priscilla currently serves as the Chief of Staff to Chief Marketing Officers (CMOs), a role she describes as "the CMOs Secret Weapon." A Journey Through the Advertising World Priscilla's career trajectory is as impressive as it is diverse. Starting in production, she swiftly moved through project and portfolio management ranks, handling blue-chip clients like Microsoft, Verizon, and Samsung. This journey wasn't a plotted course; as Priscilla shared, she stumbled into advertising, initially working on Hong Kong feature films. This background honed her skills in orchestrating large groups, a talent that proved invaluable in her advertising career. The Role of a Chief of Staff to a CMO In this episode, Priscilla illuminated the evolving role of a Chief of Staff in the corporate world, especially within marketing departments. Her role goes beyond traditional project management; it involves strategic planning and ensuring the voice of the CMO is heard across the C-suite. She emphasizes that the Chief of Staff is an enabler, accelerating the CMO's vision and ensuring alignment with the company's broader goals. The Challenges and Opportunities Facing Today's CMOs Priscilla highlighted that modern CMOs face many challenges, from rapid technological advancements to complex regulatory environments. She stressed the importance of CMOs being flexible, open-minded, and strategic risk-takers. Priscilla sees these challenges as hurdles and opportunities for innovation and growth. The Future of Marketing Leadership Looking ahead, Priscilla is enthusiastic about the future. She's partnering with leaders in the field with an aim to empower CMOs further, enabling them to make a more significant impact both in their organizations and the marketing world. Priscilla is on a mission to help CMOs regain their rightful place in the driver's seat of marketing innovation and strategy. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Accelerating the Green Energy Transition with Piia Kuosmanen - The Global Discussion Piia Kuosmanen, the dynamic Founder and Chief Growth Officer at Exaum, joins The Global Discussion. Kuosmanen, a serial entrepreneur and a global citizen, shared insights into her latest venture, accelerating the transition to green energy to tackle the climate crisis. A Journey of Impact and Innovation Piia Kuosmanen's entrepreneurial journey is a tapestry of innovation, learning, and relentless pursuit of impactful solutions. With her ventures spanning four continents, Kuosmanen has consistently been at the forefront of leveraging technology for meaningful change. Her latest project, Exaum, is a testament to her commitment to solving some of the world's most pressing issues. Exaum: Balancing the Green Energy Equation At the core of Exaum's mission is the balancing of energy consumption with the increasing influx of green energy into the electricity grid. Kuosmanen explains the critical challenge of maintaining a balance between supply and demand in the grid to prevent disruptions. This balance becomes crucial as we integrate more renewable energy sources like solar panels and wind turbines. The Challenge of Green Energy Transition Kuosmanen shared the complexities of transitioning to green energy. She highlighted the seasonal variations in renewable energy production, especially in countries like Finland, and stressed the importance of developing systems adapting to these changes. Her approach combines deep technology with practical solutions to ensure the reliability and efficiency of the energy grid. A Visionary's Learning Curve Kuosmanen's journey is also one of constant learning and adaptation. She emphasizes the importance of staying informed and adaptable, citing her return to reading and keeping up with current developments in her field. Her approach to learning is as dynamic as her entrepreneurial ventures, focusing on value-based and action-oriented strategies. A Message of Resilience and Kindness Amidst technology and business discussions, Kuosmanen left us with a profound message: the importance of kindness and resilience. In a world where change is the only constant, she encourages us to be kind and supportive of each other, highlighting that these values are the bedrock of any successful endeavour, personal or professional. Piia Kuosmanen's appearance on The Global Discussion was more than just an interview; it was a deep dive into the heart of green energy innovation. Her insights remind us of the intricate balance between technological advancement and the human values that drive them. Visionaries like Kuosmanen inspire us as we navigate the complexities of our changing world. To learn more about Piia Kuosmanen and Exaum's groundbreaking work in green energy, follow her on LinkedIn and visit Exaum.com. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Melanie Kentish, the visionary Founder and CEO of Dopamine Studios, was recently featured on "The Global Discussion" podcast, hosted by Simon Hodgkins. Melanie's expertise and innovative approach have significantly impacted the influencer marketing and talent management industry. The Philosophy of Dopamine Studios Dopamine Studios is not just another influencer marketing agency. Melanie's brainchild embodies her principles of ethics, kindness, and outstanding work. Prioritizing the welfare and success of its clients and talent, the agency steers clear of restrictive contracts, fostering a positive, creative environment where talent thrives because they choose to, not because they have to. From Sky to Gleam Futures Melanie's remarkable journey includes transformative roles at Sky and Gleam Futures. At Sky, she developed a groundbreaking 200-strong ambassador program, targeting the under-35 audience with innovative campaigns for high-profile shows like Gangs of London and House of The Dragon. Later, as Managing Partner at Gleam Futures, she made significant strides, notably overhauling the talent roster to promote diversity and lobbying for government action against deceptive beauty filters on social media. Melanie Kentish's discussion with Simon Hodgkins on "The Global Discussion" podcast provided several crucial insights into influencer marketing and talent management: Authenticity in Influencer Marketing Importance of Creator Freedom: Melanie stressed the significance of allowing content creators to interpret and express brand messages in their own style. This approach ensures that the content remains true to the creator's voice, thus resonating more authentically with their audience. Building Genuine Relationships: By advocating for authenticity, Melanie emphasized that genuine connections between influencers and their followers are foundational to successful marketing campaigns. This authenticity translates into higher engagement and trust, key metrics for successful influencer partnerships. Leveraging Data for Strategy Data-Driven Decision-Making: Melanie underscored the role of data in shaping influencer marketing strategies. By analyzing performance metrics and audience engagement data, brands can tailor their campaigns for maximum impact. Educating Brands on Efficacy: She also highlighted how data-driven insights can help educate brands about the true value of influencer marketing. This approach helps brands understand influencer partnerships' ROI, moving beyond follower counts to deeper engagement metrics. A New Approach to Talent Management Beyond Restrictive Contracts: At Dopamine Studios, Melanie has adopted a forward-thinking approach to talent management, eliminating restrictive contracts. This strategy focuses on building mutually beneficial relationships based on respect and mutual goals. Her focus on authenticity, data-driven strategies, ethical talent management, and the irreplaceable value of human connection provides a roadmap for brands and creators in navigating the dynamic influencer landscape. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook