Educated Empowered Inspired : Online marketing tips for service providers, entrepreneurs, and small businesses.

Laurie Gilbertson shares valuable insights on the power of storytelling and communication. Here's a summary of the key points discussed: The Importance of Storytelling: Stories are powerful tools that connect us emotionally and help us make sense of the world. They are everywhere in our daily lives, from casual conversations to TV shows and books. - Becoming a Good Storyteller: To become a good storyteller, start paying attention to the stories around you and the ones you tell frequently. Write down five favorite stories and analyze their core themes and emotions. - Unleashing Creativity: Storytelling allows for creativity and personal style to shine through, making each story unique. Embrace your creativity and authenticity to connect with your audience genuinely. - Empowering Others: Through storytelling, you can inspire and empower others without making them feel like they're being sold to. Connect with your audience on a personal level by sharing relatable stories tied back to your business's why and values. Key Takeaways: Connect with Laurie Gilbertson: https://www.linkedin.com/in/lauriegilbertson/ https://tribecablueconsulting.com Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

In this episode, Jen Patterson shares valuable insights on managing finances effectively, setting up a structured bank account architecture, and taking control of your financial future. She emphasizes the importance of regular financial check-ins and offers practical tips for overcoming money-related stress. Key Takeaways: Connect with Jen Patterson: https://www.dollardivas.org/ https://www.instagram.com/jenpaterson.biz/ Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

In this episode of the Educated, Empowered, Inspired podcast, we delve into the power of video to elevate your brand presence. As entrepreneurs over 40, it's crucial to shine online and share our talents effectively with the world. I share five actionable tips to help you look your best on video and make a lasting impression. Key Takeaways: For links to specific cameras, microphones, etc. Please check out my MUST-HAVE BUSINESS TOOLS! These tips are designed to help you level up your video presence, connect with your audience effectively, and make a positive impact on your brand. Remember, with the right tools and mindset, you can confidently share your message and inspire others in your entrepreneurial journey. Keep shining and elevating your brand to new heights! Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

In this episode, professional organizer Nicole Gabai shares her holistic approach to organization and her unique "halfway book" system for managing information overload. She discusses her journey from a career in TV production to becoming a certified virtual organizing pro and the pivotal moments that led her to pursue organizing as a passion. Nicole emphasizes the power of combining digital and physical methods for efficient organization tailored to your life. Key Takeaways: • Adopt a holistic view of the organization that accounts for your physical space, time management, and information flow • Use Nicole's "halfway book" system with tabbed categories to capture and easily retrieve information as it comes in • Customize your categories to reflect the different areas of your life and work • Maintain a hybrid approach, utilizing both digital (phone notes app) and physical (notebook) for flexibility • Take 15 minutes at the end of each day to review and prepare for the next day • Give yourself permission for the organizational system to evolve and change as your needs shift • Find inspiration in art, nature, and surrounding yourself with beauty in everyday life • Stay consistent, but make your organizational methods work for your unique lifestyle and priorities Mentioned in This Episode: Clairefontaine Wirebound Notebook - https://a.co/d/d2JKPvf The Art of Organizing Book - https://a.co/d/5cbqnJX Connect with Nicole: https://www.instagram.com/nicolegabai https://www.b-organized.net Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

In this episode of the Educated, Empowered, Inspired podcast, we dive into the essential tips for creating a compelling About Me page that resonates with your audience and elevates your online presence. Your About Me page is your digital introduction, and it's crucial to make a positive and lasting impression. Resource: Download the free worksheet "6 Tips to Writing an Awesome About Me Page" mentioned in the episode to ensure your About Me page has all the essential elements to make a strong impact on your audience. Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

Key Takeaways: Tune in to this episode for actionable strategies, expert advice, and inspiration to elevate your digital marketing and SEO efforts! Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

Welcome to the Educated, Empowered, Inspired podcast! In this episode of our series, "Elevate Your Online Presence," we delve into optimizing your Instagram profile to showcase your brand effectively. Key Takeaways: Action Step: Update your Instagram profile using the tips discussed in this episode and tag @ShellyNiehaus to receive feedback and join the conversation. Mentioned in this episode: Create your “I Help Statement” for all your social media platforms. FORMULA FOR YOUR I HELP STATEMENT: I help ______ (ideal client) _______ (problem you solve) and ________ (their desire) through Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

In this motivating episode, Laura Bowers shares her courageous journey from corporate burnout to entrepreneurial freedom through embracing AI. Her life-changing pivot, sparked by an intriguing Facebook ad, led her to climb Mount Kilimanjaro and eventually launch the PMO Boss - an AI consulting agency. With infectious enthusiasm, Laura demystifies AI tools like ChatGPT, empowering listeners to harness their power for content creation, time optimization, and fostering deeper human connections in business. Her inspiring story and actionable tips remind us to boldly pursue our passions, leverage innovative technologies, and build a purposeful legacy. Key Takeaways: • Embrace pivotal moments as catalysts for transformation and personal growth. • Strategically integrate AI to streamline content creation, save time, and amplify your unique voice. • Train AI assistants like ChatGPT with your brand's values, style, and target audience for aligned output. • Leverage AI for content ideation, repurposing across platforms, and formatting while preserving human authenticity. Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

We all deal with decision fatigue as entrepreneurs, but few of us know how it impacts our brains and performance. In this episode, I chat with executive consultant Jodi Hume about how to fight decision burnout and nourish our brains. Jodi explains that constant micro-decisions tax our prefrontal cortex, the "CEO" part of our brain. This leads to poor choices and impulse control when our mental fuel runs low later in the day. She shares science-backed tips for preserving brain glucose like minimizing decisions where possible and being cautious of "junk food" dopamine first thing in the morning. We also discuss the different types of rest and recharging beyond just sleep that entrepreneurs need more of. Jodi provides a framework for figuring out what your brain needs to refill your tank, whether it's creative time, sensory relief, or social connection. Jodi reminds us that when you feel like you can't pause and step away, that's exactly when you must. Tune in for more unconventional wisdom that will help you make space for your best strategic thinking. Connect with Jodi Hume: website: https://atthecore.com Instagram: https://www.instagram.com/jodihume/ LinkedIn: https://www.linkedin.com/in/joditurnerhume/ Tiktok: https://www.tiktok.com/@jodihume?lang=en Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

Are you an entrepreneur or small business owner struggling with sales and self-promotion? Then this episode is for you! I'm excited to welcome Nikki Rausch, CEO of Sales Maven, to share her expertise on selling authentically. With over 25 years of sales experience, Nikki has a unique ability to transform the often misunderstood process of "selling." She'll guide us through her Selling Staircase framework and provide practical tips to overcome the fear of being "salesy." Nikki has written three books on the topic, which are available on Amazon, and hosts her own podcast, Sales Maven. In our conversation, she'll also open up about pivoting her business after moving states and transitioning to virtual events during the pandemic. Whether you're new to sales or an experienced pro, this episode will empower you with actionable strategies to close more deals confidently and with genuine connections. Don't miss Nikki's inspiring insights and her free e-book offer! Mentioned in This Episode: Free e-book, Closing The Sale https://yoursalesmaven.com/shelly Connect with Nikki Rausch: https://yoursalesmaven.com/ https://www.facebook.com/yoursalesmaven/ https://www.instagram.com/your_sales_maven/ https://www.linkedin.com/in/nicolerausch/ Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

In this empowering episode of the Educated, Empowered, Inspired podcast, we kick off our series on elevating your online presence with a deep dive into optimizing your Facebook profile for high conversions. Whether it's the profile you've shared personal milestones on since 2007 or a newer account, transforming it into a professional profile can significantly enhance your credibility and connect you with your ideal clients. Join us as we explore actionable steps to audit and upgrade your Facebook presence, ensuring it accurately reflects who you are, who you serve, and how you serve them. Key Takeaways: Optimize Your Profile Photo:Leverage Your Banner Image:Craft a Compelling About Section:Utilize the Pinned Post:Clear Call to Action (CTA):Don't miss our step-by-step guide with screenshots and detailed instructions on optimizing your Facebook profile. Check out the link in the show notes for this invaluable resource! https://shellyniehaus.ck.page/facebook Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

Today, we're diving deep into the pursuit of joy, both in life and in business, with our special guest, Reina Bach. Join us as we explore Reina's fascinating journey from a technical background in engineering to becoming a certified coach and leadership expert. With a master's degree in industrial and organizational psychology and a knack for culinary arts, Reina's unique blend of skills and experiences offers invaluable insights into finding joy and fulfilment. We discuss the difference between happiness and joy, uncovering barriers to accessing joy, both external and internal. Reina shares powerful strategies for overcoming these barriers, including mindfulness techniques and the importance of setting boundaries. But the journey doesn't stop there. Reina guides us through a transformative meditation exercise, helping us tap into our inner peace and embrace the present moment. So, if you're ready to break free from the noise and discover the joy within reach, tune in now, and let's embark on this transformative journey together! Mentioned in This Episode: Strategies to Stay Calm, Centered and at Peace 3 Secrets to Trusting Yourself 3 Tips to Getting Unstuck All they need to do is go to this page and enter their email: https://reinabach.com/podcast-landing-page/ Connect with Reina Bach: https://reinabach.com/ www.linkedin.com/in/reinabach/ https://www.facebook.com/ReinaBachInternational Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

Welcome to another episode of the Educated, Empowered, Inspired podcast! I'm Shelly Niehaus, and today, we're unravelling the secrets to my go-to strategy for turning followers into paying clients. In this episode, I break down my five-step email marketing strategy to guide you from building curiosity to converting leads into raving fans. Mentioned in This Episode - Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide Key Takeaways: Remember, the best time to start building your list is today. Let's be list-building partners and support each other on this exciting journey. Stay brave, keep moving forward, and let's build those lists together! Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

Welcome to another empowering episode of Educated, Empowered, Inspired. Today, we're joined by Kim Curtis, the CEO of Wealth Legacy Institute, who shares her incredible journey from financial chaos to becoming a beacon of success in wealth management. Key Points: Actionable Tips: Mentioned in This Episode: https://financialliteracypress.com/ https://agingparentchecklist.com/ Connect with Kim Curtis: Website: https://www.wealthlegacyinstitute.com/ Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

In this episode, I'll be delving into my experiences with time management and productivity strategies. I share about a weekly planning routine that has significantly transformed both my business and personal life. 1. I start by reflecting on the previous week's projects and wins, and then I suggest planning the upcoming week. 2. My approach involves consolidating appointments and projects in one place while identifying 'the big three' key tasks crucial for progressing through the week. I've adopted this method from Michael Hyatt’s Full Focus Planner, and it has truly elevated my business and alleviated my overwhelm. I can't stress enough the importance of allocating time for self-care alongside work commitments. I also share why writing by hand works best for me as an effective means for me to visualize the tasks for the week. Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

In this episode, we dive into the world of personal style and empowerment with the incredible Lucy Barrett, a seasoned style coach with over 25 years of expertise. Join us as Lucy shares her transformative journey into the realm of style coaching, drawing from her extensive training at the Style Coaching Institute. Discover Lucy's five-stage strategy to cultivate personal style, unravel the secrets behind colour and body shape, and the power of introspection to unveil individual preferences. She guides us through evaluating existing wardrobes, harnessing creativity from what's already at hand, and the importance of continuous review and adjustment. As a special treat, Lucy offers a downloadable freebie, 'The Elements of a Successful Wardrobe', empowering listeners to kickstart their own wardrobe evaluation journey. Tune in to explore how Lucy empowers professional women and female business owners to build confidence and express themselves through the transformative power of style, both in-person and online. Get ready to be educated, ignited, and inspired! Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

Discover the power of "theme days" to streamline your focus and prioritize tasks. The Full Focus Planner has been my go-to for taking planning to a new level, assisting me in setting weekly goals and daily priorities. I'll introduce you to a simple yet effective phone box to eliminate distractions and underscore the importance of creating a conducive work environment. As we dive into work, explore the Pomodoro Method with a gravity-based timer that I find incredibly helpful for maintaining focus. I also recommend using blue blocker glasses to protect your eyes from exposure to screen. Lastly, I'll share how sticky notes work like magic, allowing me to jot down distractions without derailing my work. Join me on this journey to heightened productivity, and be sure not to miss the chance to access my business resources guide for links to these tools. Let's make this year our most productive one yet! Mentioned In The Episode: Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

In this empowering episode of Educated, Empowered, Inspired, we're joined by Kelly Risse, CEO of Rise Up and Live Wellness, and host of the Winning in Business podcast. Kelly shares her personal journey from a health crisis to becoming a transformational coach, emphasizing the critical role of mindset in managing stress and achieving balance. Key Takeaways: Kelly's story is a testament to the power of resilience and the impact of mindset on our personal and professional lives. Tune in for an episode filled with actionable insights and inspiring stories. Connect with Kelly Risse: Linkedin: www.linkedin.com/in/kellirisse Business Breakthrough for Explosive Growth and Success in 2024 https://riseupandlivewellness.coachesconsole.com/businessbreakthrough Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

In this episode, we explore the need for businesses to pivot in response to ever-changing landscapes, from pre-pandemic to post-pandemic shifts. Here, I emphasize the importance of constant marketing reassessment by urging listeners to ask vital questions to your clients: Where are they now? Who are they today? What are the marketing goals? Join me as I share with you practical steps that cut through marketing overwhelm, highlighting the core belief that marketing thrives on building trust through genuine conversations. I'm thrilled to introduce you to my Business Breakthrough class – a four-week workshop I've crafted specifically to guide entrepreneurs like you in shaping a personalized marketing plan. Join me for a roadmap to success, always remembering that marketing is the key to freedom in your business. Let's empower your venture with intentional, relationship-focused strategies. Tune in to the Educated, Empowered, Inspired podcast, and together, let's embark on this transformative journey! 🚀 Mentioned in this episode: Free Workshop: 5 Marketing Strategies You Need To Earn More Income - https://shellyniehaus.ck.page/workshop Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching

Key Takeaways: Understanding the Importance of Sleep:Optimizing Sleep for Better Business Performance:Practical Tips for Improved Sleep:The Science Behind Sleep:Personal Experiences and Client Stories:Resources for Further Learning: Connect with Tanessa Shears: Website: https://tanessashears.com/ Instagram https://www.instagram.com/tanessashears/ The Becoming Limitless Podcast https://tanessashears.com/podcast 12 Ways to Biohack Your Energy https://tanessashears.com/energy Free Resources: https://shellyniehaus.ck.page/facebookhttps://shellyniehaus.ck.page/businesspowerhourhttps://shellyniehaus.ck.page/emailguidehttps://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/https://www.facebook.com/groups/educated.empowered.inspiredhttps://www.instagram.com/shellyniehaus/https://www.linkedin.com/in/shelly-niehaus-7680652/https://www.youtube.com/@shellyniehauscoaching