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Oil and Gas Sales and Marketing Podcast

Business & Economics Podcasts

Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.

Location:

United States

Description:

Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.

Language:

English


Episodes
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Push Pull Marketing for Sales w/guest Nick Loise | Ep 50

6/12/2024
Mark and Matt learn a lot from Nick about push pull marketing for sales, how to get everybody on the same side of the table, what bad LinkedIn content looks like and marching orders for SDR’s in 2024. Plus, Nick is going to come back and help Mark and Matt with their insiders’ group. Nick […]

Duration:00:27:58

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Selling From the Stage. How to be Seen as the Thought Leader part one | Ep 49

5/15/2024
Mark and Matt discuss how not to be seen as a vendor but as a thought leader in your space, how to generate high-quality leads at scale, where you can grab a bite to eat and hear these two going into much further detail in person and find out if you can podcast in the […]

Duration:00:25:59

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The Power of Hybrid Events, with guests Trae Stanley and Benjamin Jansen with Audion | Ep 48

5/1/2024
Mark and Matt learn how Trey, Benjamin and their company Audion bring in people from all over the world remotely, deliver high-quality video and audio and produce events that are part in person and part remote. Learn the power and reach of these hybrid events, what it takes to do it right, how to reduce […]

Duration:00:26:49

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Transition: Dealing with Sales Changes w/guest Michel Prive | Ep 47

4/17/2024
Mark and Matt have a great conversation with Michel Prive on why changes happen in the sales arena and what sales leaders need to do to reset their sales strategy, course correct their team\’s activity, and how to shift focus to the new status. All of which leads to new revenue and opportunities, if handled […]

Duration:00:34:13

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Virtual Showrooms with guests Ben and Jason from Quake Marketing Group | Ep 46

4/10/2024
Matt and Mark have a fascinating discussion with Ben and Jason with Quake Marketing Group, about their virtual showrooms. This is not what you\’re thinking, but a very easy and dynamic way to show off your company\’s products or services anywhere, at any time in a 3-dimensional space, that is ridiculously easy to understand. Think […]

Duration:00:26:51

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Account Based Marketing | Ep 45

4/3/2024
Mark and Matt are back with Todd and Ian with Fifth Ring, and explore ABM. What most people get wrong, how to do it right, the tech stack, storytelling and how to personalize your approach. All to ensure that you get the perfect story in front of your perfect prospect to drive sales. Todd Gregoryhttps://www.linkedin.com/in/jtoddgregory/ […]

Duration:00:33:55

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Lack of Brand Awareness. What to Do About It | Ep 44

3/27/2024
Mark and Matt discuss what it takes to maintain a strong presence in the minds of your target audience, building brand loyalty and influencing your buyers, how to measure brand awareness, engaging with online communities and the importance of consistent branding elements. Plus, find out if Mark is considered an influencer or not. Brought to […]

Duration:00:23:41

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Owning the Space with Guests from Fifth Ring | Ep 43

3/20/2024
Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss the ways to ensure your brand can clearly communicate what differentiates you from your competitors, why the low-price leader does not like being the low-price leader, and the joys of loss reviews. Todd Gregoryhttps://www.linkedin.com/in/jtoddgregory/ Ian Ordhttps://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/ Fifth Ringhttps://www.fifthring.com/ Brought to you […]

Duration:00:29:08

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Shortening the Sales Cycle | Ep 42

3/13/2024
Mark and Matt hang out at Buzz and Bites and discuss charging for scope creep, calendar technology, talking to the right person, how you should own and control the sales process, making it easy for your customer to buy, and how to be persistent without being aggravating. And they can’t help it, but they go […]

Duration:00:31:49

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The Pendulum has Swung Back with Guest Fifth Ring | Ep 41

3/6/2024
Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss how the views and perception around oil and gas is changing both in the EU and the US, the importance of staying true to who you are, and how unexpectedly the renewable industry needs help with their messaging. Plus, Matt tries […]

Duration:00:24:39

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Trade Show Demos. How to Do It Right! | Ep 40

2/21/2024
Best practices on running demos at your trade show booth. What to do, what not to do and how to follow up. Plus, how to attract engineers to your booth AND we are now looking for a new sponsor for this podcast! Recorded live at: https://napeexpo.com/summit Thank You to https://www.tgs.com/ or sponsoring our podcast pavilion! Brought to you […]

Duration:00:29:44

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Hitting the Ground Running for 2024 | Ep 39

2/7/2024
A bunch of actionable tips and techniques to make sure you achieve your goals in sales and marketing for 2024. Plus learn who Marks dream client is, which OGGN podcast is selling the most merch and how to make sure your competitors are not really competitors. Brought to you on OGGN, the largest and most listened-to […]

Duration:00:26:50

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Story Telling | Ep 38

2/2/2024
Learn the power of storytelling for both sales and marketing, the difference between storytelling and content marketing, the hero’s journey and why Mark waters up sometimes when watching TV. Matt’s books mentioned: https://www.amazon.com/stores/Matt-Bertram/author/B07FCQXDC7 Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here.Visit the […]

Duration:00:33:17

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You Have the Meeting, So Now What? With Guest Warren Spiwak | Ep 37

1/3/2024
Mark and Matt are joined by Warren, host of the Oil and Gas Pitch Podcast and they discuss what to do (and what not to do) when you secure that first important prospect meeting. Plus learn what Gelotophobia is and how to get a free coaching session. Brought to you on OGGN, the largest and most […]

Duration:00:52:52

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The OGGN Holiday Special | Ep 36

12/26/2023
Warm thoughts and good cheer from your favorite bunch of oil and energy podcast hosts. *** Watch the VIDEO here *** Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTokEWR Digital | LinkedIn Enjoying the show? Leave us a review here! […]

Duration:00:06:48

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Using Data for Sales Teams Success | Ep 35

12/20/2023
Mark and Matt are joined by Sarah Downs from Doqaru and discuss improving sales processes, how to recruit salespeople effectively and using data and insight to close more sales. Plus, why was Mark on the big screen in Aberdeen during the beginning of Covid pandemic. https://www.linkedin.com/in/sarahdowns-doqaru/ Wondering what will happen next year? Check out our […]

Duration:00:29:58

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Lessons learned from Victoria’s Secret

12/13/2023
Mark and Matt are joined by Bella from Midnight Marketing and discuss the connection between DE&I and Victoria’s Secret losing its core buyers, how that relates to the Oil and Gas industry and why Bella brought an alien on a plane. Bella Kelada-Khalil on LinkedIn Brought to you on OGGN, the largest and most listened-to podcast […]

Duration:00:21:24

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A Triple Win with Guest Cohen McHale-Fleming | Ep 33

11/29/2023
Mark and Matt fight some bandwidth issues, but the conversation with Cohen is pure gold around using marketing’s triple win to benefit yourself, your clients, and another company who shares your same audience. Cohen’s LinkedInhttps://www.linkedin.com/in/cohen-mchale-fleming/ This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network for the oil […]

Duration:00:26:21

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Email Automation. Not Just for Marketers. | Ep 032

11/15/2023
Matt and Mark discuss email automation and how it can help generate sales, best practices, common tools and most importantly, what not to do! Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTokEWR Digital | LinkedIn Enjoying the show? Leave […]

Duration:00:26:38

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Competitive research | Ep 31

11/8/2023
Matt teaches Mark how to do research on your competitors – their pricing, tactics and customers. Plus, Mark drops a gold mine of a tip on what you should do when you lose an RFP. This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network for the oil […]

Duration:00:28:06