Business of Luxury with Houman Mahboubi

NATASHA BARADARAN is the founder and creative visionary behind Natasha Baradaran Interior Design. Inspired by her multicultural background, her work fuses European design traditions, Middle Eastern arts, and the laid-back luxury of Los Angeles living. As a designer without creative limitations, Baradaran has grown into a full service design firm creating furniture and textiles to complement her brand’s vision for artistic, stylish and integrally made designs for residential and commercial environments. In this episode, you’ll hear Natasha share… Website: www.natashabaradaran.com Instagram: @NatashaBaradaran Facebook: www.facebook.com/natashabaradarandesign HOUMAN MAHBOUBI is Managing Director, Retail Advisory at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 20 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

President and founder of LA-based Best Events, JEFFREY BEST has proven himself a creative visionary and leader in the industry. Best began his career in restaurant management with positions at such renowned eateries as the Grill, the Olive, Trumps and Chateau Marmont. For over 20+ years, he has curated and produced numerous events including social and private gatherings, awards after parties, new product launches and sponsorship activations. His clientele includes corporate brands such as: AT&T, Bethesda, DirecTV, Netflix, Samsung, SpaceX, Tesla and WarnerMedia. His private clients include Guy O’Seary, Madonna, Diddy, Amy Schumer and more. In addition to the success achieved though Best Events, Best most recently opened The Hideaway on Rodeo Drive and a vegan sushi bar, called A Plant Bar, which just opened on Melrose. Other operations include: Mesa and Habana in Orange County, the highly successful Firefly in the San Fernando Valley as well as Warwick in Hollywood. In this episode, you’ll hear Jeffrey share… How he got into the event planning business. Behind the scenes stories from his biggest events. What motivated him to open The Hideaway in Beverly Hills. The Hideaway: www.thehideawaybeverlyhills.com Instagram: @thehideawaybh - @bestevents HOUMAN MAHBOUBI is Managing Director, Retail Advisory at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 20 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

TOM BLUMENTHAL is one of the foremost curators of luxury in the country and a noted speaker on the history and trends of the luxury industry. For the past 20 years, he has served as President and CEO of GEARYS Beverly Hills--a Beverly Hills icon since 1930.Under his leadership, GEARYS has expanded its range of fine jewelry and home entertaining goods to include three Rolex Boutiques and the very first free-standing Patek Philippe Boutique in the United States. A native Angeleno, Blumenthal has served as president of the Rodeo Drive Committee for four years as well as the Beverly Hills Chamber of Commerce for two. He is the former Vice President of the Maple Counseling Center in Beverly Hills. In 2005, the Beverly Hills City Council presented him with the Pioneering Spirit Award for his significant contributions to the city. To this day, he actively supports the various community leaders and organizations in Beverly Hills. Throughout his career, Blumenthal has utilized his position as a respected businessman and prominent community figure to advance causes close to his heart and give back to the institutions that have helped make him the man he is today. Blumenthal recently completed a 5-year term as the Chair of the Board of Trustees of Mount St. Mary’s University, where he has been involved since 2002 and continues to serve as a Board Member. In addition, he continues to serve on numerous philanthropic boards and committees throughout California. In this episode, you’ll hear Tom share… Website: www.gearys.com Instagram: @gearysbeverlyhills Facebook: Gearys Beverly Hills LinkedIn: Thomas Blumenthal HOUMAN MAHBOUBI is Managing Director, Retail Advisory at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 20 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

In the luxury real estate market, Beverly Hills real estate agent JADE MILLS is renowned among colleagues and clients alike for her integrity, loyalty and professionalism. Jade is currently ranked the #1 Agent Worldwide for Coldwell Banker and the #5 Agent Worldwide for all Brokerages. Jade has achieved the highest sales volume on record of any agent in Coldwell Banker history, just surpassing an astounding $8 Billion in career sales. To date this year, in 2019, Jade has represented 26% of all homes sold in excess of $20 Million in the Westside of Los Angeles, which included her representation of the seller on the record-breaking $119,750,000 sale of “The Manor” (aka “The Spelling Manor”). An expert in luxury properties, Jade is devoted to serving the needs of real estate buyers and sellers throughout Los Angeles including Beverly Hills, Bel Air, Holmby Hills, Brentwood, Pacific Palisades, and the Hollywood Hills. She was named the International Ambassador for Coldwell Banker in recognition of her established alliances and global relationships with International markets and her development of Jade Mills Worldwide. Jade also holds the title of Co-Chairman of the International Luxury Alliance, which is an elite network of professionals focused on the highest level of client service and business integrity. Jade Mills Worldwide is the culmination of many years spent developing relationships with leading luxury brokers around the world. Through this exclusive international partnership, Jade’s listings reach an unparalleled audience of buyers worldwide. Her global influence is further complemented by her state-of-the-art website, which vibrantly showcases her client’s properties through full-screen, high-resolution imagery. With over thirty years of real estate experience, Jade is both nationally and internationally recognized for her sales achievements and has a reputation as one of the most trusted and admired agents in the Los Angeles real estate market. When working with her, you can count on nothing less than an executive staff of seasoned professionals with an intimate knowledge of Los Angeles real estate who are devoted to serving your needs around the clock. In this episode, you’ll hear Jade share… Website: www.jademillsestates.com Instagram: @jademillsestates LinkedIn: Jade Mills HOUMAN MAHBOUBI is Managing Director, Retail Advisory at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 20 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

LILI BOSSE was originally elected to the Beverly Hills City Council in 2011. She previously served as Mayor in 2014, 2017 and 2022. Councilmember Bosse has focused on public safety, mental wellness, support of local businesses, and communication with the community. During her 2022-2023 term, she launched BHPD alert which provided more timely information to the Beverly Hills community; a Real Time Watch Center to monitor the City's surveillance network; Live 911 which allows police officers in the field to hear calls immediately without waiting for information from dispatch; and the 30X30 initiative with a goal of 30% sworn women personnel by the year 2030. During her last term, her 'Business with Bosse' initiative highlighted businesses across Beverly Hills by inviting community members to meet at various locations throughout the city. She also hosted public events focused on wellness with Deepak Chopra and Edith Eger and live town-hall style meetings known as LIVE WITH LILI to hear directly from the community on their suggestions and ideas. In October 2022, Councilmember Bosse led the Beverly Hills City Council in the adoption of a resolution calling on President Biden, Secretary of State Blinken and Members of Congress to Increase Sanctions Against the Iranian Regime and for the United Nations to expel Iran from its Women’s Rights Commission. The action follows the physical beating and deaths of Mahsa Amini, Sarina Esmaeilzadeh, Nika Shakarami, and others by Iran's morality police. Councilmember Bosse has served the community for over 25 years as chair and member of many commissions, committees, foundations and boards, among them the Planning Commission, Traffic and Parking Commission, Arts and Culture Commission, Beverly Hills Education Foundation, Wilshire Boulevard Temple, Jewish Federation, Aviva Family and Child Services, Hebrew Union College, Synagogue 2000, Wexner Leadership Program, and Visionary Women's Organization. While serving on the City Council, Councilmember Bosse has been a leader in several important areas, including the Roxbury Park Community Center reconstruction project, the initiation of the very successful 'Walk With the Mayor' program, the 60-Second Shout-out program, the BOLD initiative and the first dog park in Beverly Hills. Her goal has always been to ensure the values of inclusion and diversity, and create a new sense of community in our world class city. Councilmember Bosse, the only daughter of holocaust survivors, grew up in Beverly Hills and graduated from Beverly Hills High School. She and her husband Jon are strong proponents of public education and longtime supporters of Beverly Hills schools. Together, they led the modernization of the libraries at all five public schools, the renovation of the KBEV television facility and started the Bosse Leadership Academy for school district employees. Their two sons, Andrew and Adam, are also Beverly High graduates. In this episode, you’ll hear Lili share… What keeps her motivated to serve the city of Beverly Hills for over 25 years.How Beverly Hills has addressed recent antisemitic incidents. How she navigates challenges, complaints, and criticism. Website: www.lilibosse.com Instagram: @lilibosse1 LinkedIn: Lili Bosse HOUMAN MAHBOUBI is Managing Director, Retail Advisory at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 20 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

OFFER NISSENBAUM is Managing Director of The Peninsula Beverly Hills, overseeing all aspects of the Beverly Hills icon, a AAA Five Diamond and Forbes Five Star-rated hotel in Southern California for 30 consecutive years. Under his leadership, The Peninsula Beverly Hills has garnered some of the travel industry’s most acclaimed rankings within Travel + Leisure, Global Traveler Magazine, Conde Nast Traveler and U.S. News & World Report. Nissenbaum was raised in both Israel and Canada and studied hospitality management at Paul Smith’s College, in Paul Smiths, New York. He began his career with Helmsley Hotels, spending three years in a management-trainee program at the Park Lane Hotel in New York City. In 1986 he joined Doral Hotels & Resorts at the company’s Doral Tuscany Hotel, also in New York City. He relocated to Miami two years later as Resident Manager of its sister property, the Doral Saturnia International Spa Resort, at the time the highest-rated hotel spa in the U.S. He was promoted to General Manager at the age of 30. Nissenbaum later spent several years with Toronto-based Delta Hotels & Resorts, then returned to New York City to become Resident Manager of The Plaza Hotel. Several years later, he joined Omni Hotels. Prior to joining The Peninsula Beverly Hills in December 2007, Nissenbaum was overseeing nine hotels as Regional Vice President of Operations for Omni Hotels. In this episode, you’ll hear Offer share… What attracted him to the hospitality business early in his career.What sets The Peninsula Beverly Hills apart.The leadership skills needed to run an award-winning hotel. Website: www.peninsula.com/beverlyhills Instagram: @thepeninsulabh LinkedIn: Offer Nissenbaum HOUMAN MAHBOUBI is Managing Director, Retail Advisory at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 20 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

SHARONA NAZARIAN, PsyD was elected to the Beverly Hills City Council in June 2022. An accomplished community leader, philanthropic advocate, and a proud immigrant, she has dedicated her career to public service and has a deep commitment to giving back to the community that she loves and has given her so many opportunities. English is her third language, and she is the first Iranian American female to serve on the Beverly Hills City Council. During her previous tenure as a Beverly Hills Public Works Commissioner, she spearheaded the Disposable Foodware Accessories Ordinance which was approved into law in 2021. Sharona supported RethinkBHTap, which promotes the city’s high quality drinking water and helps reduce the use of plastic bottles and served on the Climate Action and Adaptation Plan Community Task Force. She also served as past Chair of the Beverly Hills Human Relations Commission, where she helped create the City’s ‘Civility Statement’ which is still used today and also developed the Cultural Round Table. Sharona holds a Bachelor's Degree in Psychology and Sociology from USC. She holds a Doctorate in Clinical Psychology with an emphasis in Multicultural Psychology. She lives in Beverly Hills with her husband Daniel, former Chairperson of the City’s Health and Safety Commission, and is the proud mother of three sons, Noah, Aaron and Jonah. In this episode, you’ll hear Sharona share… from psychologist to public servantThe unique opportunities and challenges the city council faces with a high-profile project such as the Cheval Blanc hotel by LVMH. Website: www.sharonanazarian.com Instagram: @sharona4bh LinkedIn: Sharona Nazarian HOUMAN MAHBOUBI is Executive Vice President of High Street Retail at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 15 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

HOUMAN MAHBOUBI is Managing Director, Retail Advisory at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 15 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. In this episode, you’ll hear Houman share… Website: www.highstreetretailadvisors.com Instagram: @houman_mahboubi LinkedIn: Houman Mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

ALIREZA ARDEKANI has been serving as the Executive Director of the Farhang Foundation since 2014. Prior to joining the Foundation, he worked in the entertainment industry for over nineteen years specializing in marketing strategy, partnership development, project management, and digital promotions. Career paths included working for some of the world's most iconic global brands, including, The Walt Disney Studios, Disney Channel, Miramax Films, Playboy, and NBC Entertainment. Alireza was born in Tehran and grew up in Lausanne, Switzerland. He is fluent in Persian and French. He graduated with high honors from the University of Southern California with a BA in communications from the Annenberg School for Communications & Journalism and a minor in Cinema & Television from the School of Cinematic Arts. In this episode, you’ll hear Alireza share… Website: www.farhang.org Instagram: @farhangfoundation LinkedIn: Alireza Ardekani HOUMAN MAHBOUBI is Executive Vice President of High Street Retail at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 15 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

ANISH MELWANI is the Chairman & CEO, LVMH for North America. In this role, he oversees and coordinates the activities of the LVMH Group across 75+ Maisons. He sits on the board of directors for Fresh, Marc Jacobs, Colgin Cellars, Starboard Cruise Services and Tiffany & Co. Prior to joining LVMH in 2015, he was a Senior Partner in the New York Office of McKinsey and Company where he co-led the Global Strategy & Corporate Finance practice and supported clients across industries. At McKinsey since 1999, he counseled senior executives of leading global companies on issues related to corporate strategy, M&A, alliances, portfolio management and organization. He worked in McKinsey’s Singapore and Hong Kong offices and was then relocated to the New York office, where he advised leaders of public sector institutions in New York City. Mr. Melwani is a member of the Council on Foreign Relations, the Board of the United Way of New York City where he serves on the Marketing Committee, and the National Retail Federation’s Board of Directors. He holds a BA in Economics from Harvard University. In this episode, you’ll hear Anish share… How the pandemic and economy impacted the luxury market including LVMH.His vision for the Cheval Blanc hotel in Beverly Hills.How the hotel will benefit the city of Beverly Hills and its residents.Website: www.lvmh.com Instagram: @lvmh LinkedIn: Anish Melwani HOUMAN MAHBOUBI is Executive Vice President of High Street Retail at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 15 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

TODD JOHNSON is President and CEO of the Beverly Hills Chamber of Commerce. In this role, he is responsible for leading the day-to-day operations of the third largest standalone Chamber in Los Angeles, comprised of more than 820 members with an operating budget of nearly $1.5M. Prior to his work at the Chamber, he was in the restaurant business for over 28 years including 17 years with Lawry’s. In this episode, you’ll hear Todd share… Website: www.beverlyhillschamber.com Instagram: @bh_chamber LinkedIn: Todd Johnson HOUMAN MAHBOUBI is Executive Vice President of High Street Retail at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 15 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

EDOARDO BALDI is the chef and owner of e.baldi and edo bites. Opened in Beverly Hills in 2006, e. baldi specializes in Tuscan food with an accent of Emilia-Romagna. Dining at e. baldi will transport you to the coast of Italy, where ingredients pop, desserts are worth saving room for, and eating with friends and family takes on an almost religious experience…a favorite of entertainment industry A-listers with such clientele as Warren Beatty, Annette Bening, Al Pacino, Ryan Reynolds, and many more. In this episode, you’ll hear Edoardo share… How the legacies of his father and mother are represented in his restaurants. Why he’s so passionate about desserts and the final bite of the meal. His top lessons from years in the restaurant industry.Websites: ebaldi.com / edobites.com Instagram: @edobaldi YouTube: Edo Baldi HOUMAN MAHBOUBI is Executive Vice President of High Street Retail at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 15 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

KATHY GOHARI has over 30 years of luxury marketing experience. She is currently the Director of Audemars Piguet on Rodeo Drive and was formerly the Director of Client Engagement for Valentino, West Coast. Kathy is the President of the Rodeo Drive Committee (x3) and is a respected subject matter expert providing guidance to the City of Beverly Hills (Mayor and City Council). She entered the world of luxury retail on Rodeo Drive while still in school at the Fashion Institute of Design & Merchandising in Los Angeles. The famed three-block stretch of Rodeo Drive in Beverly Hills has remained a constant in her career, which includes positions at Christian Lacroix, Giorgio Armani, and Dolce & Gabbana. During her time at Valentino, she served as Regional West Coast Manager and General Manager before taking on her last role with the company. From 2017-2018, Kathy initially served as President of the Rodeo Drive Committee, a non-profit organization founded in 1972 to represent the interests of its members, among them retailers, hoteliers, and landowners housed on the luxury thoroughfare. Her involvement with the Committee spans more than two decades. Currently, Kathy is the President of the Rodeo Drive Committee and a Board Member of The Beverly Hills Conference of Visitors Bureau. She is involved in Miracle Babies and H.E.A.R.T. charities and is the recipient of the 2019 Beverly Hills Proclamation for Civic Duty. Kathy was born in London, England from Iranian parents and spent her early life in Canada and Italy before settling in Los Angeles, California. She has been involved in many civic and nonprofit organizations, most currently she diligently working on increasing awareness about the injustices against women in Iran. She strongly believes in giving back and helping communities in need. In this episode, you’ll hear Kathy share… Website: www.rodeodrive-bh.com Instagram: @rodeodrive - @kathygohari LinkedIn: Kathy Gohari HOUMAN MAHBOUBI is Executive Vice President of High Street Retail at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 15 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

SHALLOM BERKMAN is co-founder of Urth Caffé, a European-style cafe with locations in southern California, Las Vegas, Japan, Saudi Arabia, and Dubai. Not only is Urth Caffé known for its heirloom organic coffees, fine teas, and locally sourced, organic ingredients, but the restaurant is also known for its celebrity clientele. In this episode, you’ll hear Shallom share… Website: www.urthcaffe.com Instagram: www.instagram.com/urthcaffe HOUMAN MAHBOUBI is Executive Vice President of High Street Retail at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 15 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.

LISA BLOCH is publisher of the Beverly Hills Courier, serving the city of Beverly Hills and beyond with unbiased local news and a keen eye on the luxury market. Not only is Lisa a published author and screenwriter, but she now helms a newspaper and style magazine covering the latest trends in lifestyle, fashion, travel, and real estate in a city whose name is synonymous with the business of luxury. In this episode, Lisa shares... Website: www.beverlyhillscourier.com Instagram: www.instagram.com/beverlyhillscourier HOUMAN MAHBOUBI is Executive Vice President of High Street Retail at JLL. He is celebrated among colleagues and clients for his integrity, loyalty, and expertise in the national commercial real estate market. With over 15 years of experience, Houman is a leading authority on sales, purchases, management, and leasing. He has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients. Website: www.highstreetretailadvisors.com Instagram: www.instagram.com/houman_mahboubi *The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent including JLL.