Distribution First

Justin joined The Real Marketing Podcast to talk about everything content distribution. They dive into metrics to keep track of, operations to distributing content and the 3C methodology to putting out engaging content for your company. Justin discusses how individuals and companies need to rethink how the create and distribute content and some of the best strategies he's seen and used to take the heavy-lifting out of distributing and repurposing content. *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a game-changer in her marketing strategy. Here’s a sneak peek at what you’ll discover in this episode: 1. The Power of Proper Channel Selection: Lashay kicks things off by emphasizing why choosing the right platforms can make or break your distribution success. 2. Strategic Paid Ads Usage: Dive into how Lashay uses paid ads to creatively retarget audiences and pull them down the funnel. 3. Quality Over Quantity: Discover why Lashay prioritizes the quality of connections and content over mere numbers. 4. Integrating Practical Content: Learn the importance of using hands-on tools like templates and checklists to provide real value in your content. 5. Focus on Conversions: It's not all about traffic volume. Lashay shares why driving conversions should be the ultimate goal of your content efforts. *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix In this episode, Justin joins the crew at Caspian Studios to tak marketing lessons from Survivor. Together, they talk about repeating your winning formula, creating a distribution plan, and staying true to who you are. What B2B Companies Can Learn From Survivor: Repeat your winning formula. Have a plan for distribution of your content before creating the content itself.‍Stay true to who you are. *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix Join Justin Simon as he takes you behind the scenes of a coaching call with Mason Cosby, founder of Scrappy ABM. This episode is full of real talk as they dig into Mason's distribution strategy for his company and how he can maximize his return without creating tons of content every single month. In this episode, you'll learn: *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix In this week's episode, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, dissect the biggest challenges and opportunities for content marketers in 2024. The panel of experts drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should all be leaning hard into building brand authenticity. How do you pivot from mere content creation to weaving stories that elevate your brand, and convert customers into advocates and storytellers on your behalf? Tune in for actionable insights and don't miss out on this knowledgeable panel's forecast for the future of content marketing and how to apply these strategies to differentiate your brand and build true audience engagement. Special thanks to RevGenius for hosting the panel. *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix In this week's episode, Justin Simon and Ross Simmonds tackle AI marketing dilemma head-on. They dive into the power of AI in content creation and distribution, laser-focusing on the tools and specific prompts that can multiply your efforts without sacrificing quality. Ross also lifts the curtain on the vital human element that guides the AI process, ensuring that the content doesn't just exist – it excites, it engages, it executes. It’s about striking that sweet spot between AI efficiency and human ingenuity. So, if you're spinning your wheels trying to figure out how to use AI in your marketing, this episode is for you. In this episode, you'll learn: *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix In this episode, Justin sits down with Ryan Baum to unpack the crucial practice of prioritization and how it affects your productivity. They deep-dive into the pitfalls of prioritizing the wrong tasks and share advice on how content marketers can focus on activities that truly move the needle. They'll challenge you to adopt a mindset that's centered on results, efficiency, and clever repurposing — without losing sight of what's important. Subscribe to Distribution First and join us in fine-tuning your content's lifecycle for maximum impact. In this episode, you'll learn: *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

If you're not leveraging employee advocacy in your content strategy, you're missing out. Today, we dive into making your content work harder—shifting from mere consumption to smart distribution and repurposing. Parthi Loganathan from Letterdop gives the lowdown on empowering employees to amplify your brand's voice, build trust with your audience, and how it can benefit their personal brand too. We also talk about ghostwriting, social selling on LinkedIn, and tracking the impact of your content. So, are you ready to scale up your content's impact and drive real business growth? Dive into the full episode of Distribution First to unlock the power of employee advocacy. Remember, your team could be your content's best asset. Don't let their potential go untapped. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn: - Why employee advocacy boosts brand presence - Strategies for tracking content ROI - The role of ghostwriting in employee advocacy - Benefits of social selling on LinkedIn *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

In this episode, Justin talks about the current state and future trends of content distribution, the evolving role of content marketers, and the impact of AI on the marketing landscape with Brett McGrath. Justin and Brett discuss the current state of content distribution in 2024, examining assumptions about distribution, how it can be improved, and the evolution of strategies from search and social to owned channels. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn: *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

LinkedIn content creation is a struggle for a lot of marketers and business owners. The pressure to consistently generate engaging posts often seems like an impossible task. On this episode, Justin sits down with Matt Barker to learn from his own experience and get a way off the posting roller coaster. When Matt first started sharing content on LinkedIn, he found himself spending hours perfecting each post, trying to make every word just right before hitting publish. But without a clear strategy in place, he struggled to maintain quality and quantity. Some weeks, he could only manage to push out one or two posts, each one taking up way too much of his time for the ROI he was seeing. Fed up with this cycle, Matt put a new plan into place. Listen to this episode to get his complete step-by-step strategy and save hours every single week. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn: - How to craft a great story with your client's obstacles and solutions. - Why testimonials impact sales more than results. - How to expand tweets into LinkedIn posts. - Why personal content on LinkedIn engages more. - How batch writing optimizes LinkedIn content. *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

Are you struggling to create content that adds value to your audience across various platforms? In this week's episode of Distribution First, Justin Simon dives into the concept of Platform Native Content and the importance of creating content that provides value exactly where your audience is. He discusses the key elements of Platform Native Content, like not being overly promotional, focusing on adding value to the audience, and the push vs pull strategy for content distribution. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ Here's what you'll learn from the episode: #1: Understand the concept of Platform Native Content It's all about creating standalone content specifically tailored for different channels. This means giving your audience value right where they are, rather than trying to push them elsewhere. It's a subtle but powerful shift in mindset when it comes to content distribution and audience engagement. Key #2: The importance of audience-first content creation You'll discover why it's crucial to focus on creating valuable, audience-centric content. Learn how Platform Native Content isn't about pushing your own agenda, but rather about understanding and addressing your audience's needs, problems, and interests. It's about meeting them where they are and providing real value in their online spaces. Key #3: Embracing the push strategy for content distribution Learn the "push strategy" and why it's essential for successful content distribution. Instead of trying to pull people from various platforms back to your website or specific content, you need to meet your audience where they already are—whether it's on social media, in their inbox, or within online communities. It's about making it easier for your audience to engage with your content on their terms. Ready to learn more? Listen to the full episode now. *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

Are you creating content but can't seem to get enough viewers? You might be wondering, how can I get more people excited about my content? In this week's episode, host Justin Simon and guest Jason Bradwell, from B2B Better, talk about smart ways to share your content by focusing specifically on podcasts. They explain why it's important to start with a few episodes and tell your audience clearly what to expect. Jason tells us how you can make your podcast interesting to your listeners by really understanding who they are. Justin reminds us that it's not about how many listeners you have but whether you're reaching the right ones. You'll learn why having friends and co-workers spread the word can be a big help. Here are the top gems from Jason 1. Define your “why” What is the purpose of your podcast and how will it align with business goals? Get clear on your objectives first. Then start creating. 2. Put your audience first Uncover the biggest problems your customers face and position your content as the solution. Hook listeners right away by making the premise relevant to them. 3. Involve stakeholders across your organization early on Get input from Marketing, Sales, Customer Success, and others to help shape content and leverage the content across initiatives. Your clips be shared on social media, used in sales sequences, or turned into marketing newsletters. Steal Jason's blueprint for launching content that resonates. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

In our latest episode of Distribution First, we dive into the fear that holds many content creators back from effective distribution with special guest Ross Simmonds. Ross shares the importance of facing these fears head-on and provides valuable insights on how to overcome them to maximize the impact of your content. Key Takeaways: 1. Fear can hinder content distribution: Many content creators fear that their content may be perceived as mediocre if met with silence, leading to hesitation in promoting it. 2. Distribution is limitless: Understanding the vast reach of the internet enables content creators to be shameless and strategic in promotion, reaching potentially millions of ideal customers. 3. Distribution influences content creation: Focusing on distribution from the outset serves as a crucial gut check to ensure content is actionable and resonates with the audience. Tune in to the episode for in-depth discussions and practical strategies to conquer distribution fears and optimize your content's impact. Listen now to gain valuable insights and level up your content marketing game! If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 12,500+ subscribers here: https://news.justinsimon.co/ *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

In this episode, Justin chats with Joe Newton from Sway to talk about the impact of a 'video first' approach to content marketing, the challenges and opportunities of video content strategies, and the influence of creators in marketing right now. And Justin shares his strategy for repurposing video content across multiple channels and formats. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn: - How to prioritize macro goals over micro metrics - Why "video first" makes everything else easier - When to use internal staff vs. external creators for videos - Techniques for repurposing video content across channels *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

In this quick hit episode, Justin and Ali Schwanke discuss the importance of repeating marketing messages. They highlight the value of consistency and the need for businesses to communicate regularly with their audience. Even if the content isn't entirely "new". In this episode, you'll learn: *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

Struggling to get the most from your customer case studies? A lot of companies create great stories only to leave them alone on their website. Join Justin as he talks with Joel Klettke about getting more from your case studies. Learn easy steps to use your stories better and reach more people. This quick episode is perfect for anyone who wants to share their customer stories in a smarter way. Follow this proven step-bt-step framework to maximize your case studies across every channel. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn: *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

Join Justin Simon as he rolls up his sleeves on a behind-the-scenes coaching call with Matt Minor, the demand gen director at Directus. This episode is full of real talk as the pair sift through building a distribution strategy that hits the mark with technical leaders on LinkedIn and beyond. They exchange battle stories, the pitfalls of cross-posting, and why sometimes less is a whole lot more in content marketing. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn: *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

In this episode of Distribution First, Justin dives into the world of global content strategy with Lee Densmer, a global content marketing strategist. Lee shares insights and examples of the pitfalls of global content distribution, as well as practical steps for content marketers to take when expanding their reach to global markets. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn: *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

In this episode, Justin discusses the 9 essential steps for creating a successful distribution strategy in 2024. He provides his top strategies and valuable tips for content marketers looking to enhance their distribution efforts. Stay tuned for a full breakdown of the key components that drive successful content distribution strategies in 2024. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn how to: 1. Optimize content marketing ROI through effective distribution assessment. 2. Enhance content quality and impact by planning distribution beforehand. 3. Integrate distribution details into your content roadmap for effective reach. 4. Refine distribution efforts by ranking content based on relevance. 5. Achieve successful content distribution through building momentum and collaboration. *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.

Today I share my journey from leading a content team on the brink of burnout to adopting a strategy that emphasizes quality over quantity. I chat with Brett McGrath from The Juice and we dive into my entire story around content distribution and how my entire perspective changed over a few years. I share the internal mindset shifts necessary to implement these strategies and the role of data and performance in validating new approaches. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn: *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@justinsimon.co *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.