PR & Lattes

In this episode, Matisse chats with Brent Colmer, founder of Creator Services, about content creation, digital marketing, and influencer relations. About Brent Colmer Brent Colmer is an entrepreneur who works as an online influencer and owns a digital marketing agency. He started as an online influencer/content creator in middle school and has built that into a personal brand today known as @boywhoblogs. Brent has experience working brand-side, at an agency, as an online influencer/content creator, and as an influencer talent manager. Socials and Links: https://instagram.com/boywhoblogs https://boywhoblogs.com/ https://instagram.com/creatorservices https://creatorservices.ca/ Connect with PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with Angela Dwyer, Head of Insights at Fullintel, about all things data and metrics in PR and communications. About Angela Dwyer Angela Dwyer is Head of Insights at Fullintel—a media intelligence company specializing in news monitoring and analysis. As a measurement expert, she helps brands improve business results through data-driven, actionable insights. She has worked at public relations agencies, including Lippe Taylor, and media research firms, including PRIME Research, consulting with brands across several industries, including consumer, healthcare and automotive. She has presented and published several original, award-winning research papers about news content that drives recall and engagement. She contributes her knowledge garnered from the cross-section of academia and the profession on several committees and boards, including as the director of the International Public Relations Measurement Commission, as co-chair of the Public Relations Society of America North Pacific District, and as a member of the International Public Relations Research Conference Board. Her contribution to the field has been celebrated with several industry awards. She has been recognized with a PRNEWS People of the Year Award as a Data & Measurement Game Changer, a PRNEWS Top Women Award in the Industry Champions Category, and an AMEC Rising Star recognition as an innovator in communication measurement. Connect with PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with Brands Over Brews host and marketing extraordinaire Pat Cooper about all things digital marketing strategy. About Pat Cooper Pat Cooper is a seasoned Digital Marketing Strategist with nearly a decade of experience helping brands redefine their marketing strategy to lower customer acquisition costs and accelerate revenue. He has worked alongside CMOs and CEOs on startup, in-house, and agency teams, generating over $15 million in revenue. Pat is also the host of Brands Over Brews, a weekly podcast that dives deep into the minds of marketing and business leaders shaping the industry's future. Connect with PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with DRPR founder Daisy Raudales about agency life and owning her business within Durham Region. About Daisy Raudales Daisy Raudales is a leader in the communications field. Holding a Communications and Digital Media degree and an Advanced Diploma in Public Relations (PR), Daisy has gained extensive experience in the industry conducting tasks in media relations, communications planning, social media marketing, email marketing, website development and more. Having turned her passion into a life-long career, she opened DRPR Inc. (Daisy Raudales Public Relations) in August 2020 to provide online marketing solutions to entrepreneurs during the pandemic. Located in Ajax, Ont., her agency offers long-term support for both small businesses and large corporations in digital marketing and PR. Connect with Daisy and DPRP: WebsiteConnect with PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with Samiha Fariha about all things media relations. About Samiha Fariha Samiha Fariha is a senior associate at Golin, a global public relations agency. Previously, she worked as a senior consultant at FleishmanHillard HighRoad, a global PR agency, and before that, for three years as an account executive at Torchia Communications, a mid-size PR agency with offices in Toronto and Montreal. Before pursuing a career in PR, she worked in marketing roles in real estate and consulting roles in digital marketing in healthcare, jewellery and luxury goods. She holds a bachelor of arts in political science from the University of Toronto, a post-graduate certificate in public relations from Humber College and a certificate in digital marketing management from the University of Toronto’s School of Continuing Studies. In her free time, she enjoys writing about industry trends. Some of her past stories have been published by leading trade publications such as PR NEWS, Ragan Communications, Agility PR’s Bulldog Reporter and Daily Dog’, Talking Influence and Marketing Magazine Australia. Connect with Samiha: LinkedInX (formerly Twitter)Connect with PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with Australian communications expert Mel Loy about all things internal communications and change management. About Mel Loy Mel Loy is the founder and owner of Hey Mel! Communication & Training, a small agency with big energy based in Brisbane, Australia. After more than 20 years in in-house corporate communications roles, Mel ventured out on her own to start her own business and hasn’t looked back. Her business grew quickly, and Mel and her team have earned a reputation as specialists in internal, change, and crisis communication, supporting organizations of all shapes and sizes to navigate tricky times while building engagement and protecting reputations. Her team uses their unique EPIC Change Communication Framework to help guide businesses in managing change while building their capability along the way. Connect with Mel https://calendly.com/mel-loy/30minwww.melanieloy.comwww.heymelcomms.com.auhello@heymelcomms.com.auwww.heymelcomms.com.au/podcasthttps://www.linkedin.com/in/melanieloy/https://www.instagram.com/heymel.comms/Let's connect PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with Linda Flynn, MA Leadership, CFRE, about her experience with fund development and the importance of relationship building. About Linda Flynn Linda has spent more than 30 years working for local and national not-for-profit organizations. She has raised tens of millions of dollars for social service, health care and education initiatives. She currently works as associate vice president of Development and Alumni Affairs at Durham College and Executive Director of The Durham College Foundation. She teaches Event Planning and Fund Development in the Public Relations Program. Prior to joining DC, Linda was the Director of Advancement for the Lakeridge Health Foundation and has also worked as the Director of Fund Development and Communications roles for Scientists in School, the Canadian Breast Cancer Foundation and The Children’s Wish Foundation (now Make A Wish). No stranger to voluntarism and community outreach, she has served as Chair of the Board for The Youth Centre (now known as Carea) in Ajax and the Durham Family Court Clinic in Oshawa. She has also been a member of the Board of Directors for the Ajax Pickering Board of Trade and volunteers her time coaching and mentoring grassroots organizations in Durham Region. Linda holds a Public Relations diploma from Durham College and a Fundraising Management Certificate from Ryerson University. She has also achieved her Certified Fund Raising Executive (CFRE) accreditation and recently completed a Master of Arts in Leadership at Royal Roads University. Check her out: LinkedInInstagramXEmailEmailLet's connect PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with Josh Terry about all things issues management, case studies, and the fine line between it and crisis management. About Joshua Terry Josh, Manager of External Communications at Sunnybrook Health Sciences Centre, has nearly 15 years of experience in communications, leading media relations, internal communications and issues management with a focus on government and non-profit organizations. When he's not at work, you can find him out walking his dog, reading a book, or on the dodgeball court. Check him out: LinkedInInstagramThreadsLet's connect PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with PRofessional & Coffees founder Carolina Salinas about her networking initiative for up-and-coming PR professionals and the impact it's having on their professional growth. About Carolina Salinas Carolina Salinas is the founder and host of PRofessionals & Coffee. A former international student from Mexico, she studied Public Relations and Corporate Communications at Seneca College from 2019 to 2020. She holds a bachelor’s degree in communications from the National Autonomous University of Mexico. A results-oriented Communications professional with 15 years of experience in the non-profit and government sectors, Carol is also the volunteer co-ordinator, administration, and donor services at Haven Toronto, the only drop-in centre in Canada where elder homeless, marginally housed, and socially isolated men can feel safe. Now that she has settled into her life as a Permanent Resident here in Canada, she wants to advocate for and support students, recent graduates, and newcomers in the field of public relations, marketing and communications across Canada by connecting them with experienced PR, marketing and communications professionals through the platform of PRofessionals & Coffee. As a mentor to her volunteers, she always promotes networking, professional development, and volunteerism to build a strong portfolio that will help them get a job in Canada and begin their careers in PR, marketing, and communications. Carolina loves to explore nature, do yoga, and paint outside of work. Check her out: Carolina's LinkedInCarolina's websiteProfessionals & Coffee on LinkedInProfessionals & Coffee on InstagramLet's connect PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with Lumino's founding partner, Rhiannon Ruff, about the power Wikipedia has in communications and how we, as professional communicators, need to understand better and strategize how to make the most out of it. About Rhiannon Ruff Rhiannon Ruff is a co-founder of the digital agency Lumino and the author of the new book Wikipedia & Crisis Communications. For the past decade-plus, Rhi has helped large organizations and Fortune 100 companies navigate the online encyclopedia, and she regularly speaks on the topic in agency seminars, podcasts, and other media appearances. Check her out: Rhiannon's LinkedInLumino's Wikipedia resources Wikify newsletter on SubstackLinkedIn Newsletter Lumino websiteLet's connect PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with web copy extraordinaire Maddy Aucoin about the nuances of copywriting for the web. About Maddy Aucoin A former higher-education professional, Maddy started her second business, By Maddy Aucoin, to help brands write copy without relying on sales gimmicks or overexaggerated claims. Maddy is also deeply passionate about teaching other entrepreneurs how to market themselves authentically. Aside from guest speaking on numerous podcasts, she has taught many copywriting workshops for entrepreneurs, including for the PARO Centre for Women's Enterprise, PoliticsNOW, and the Build Your Brand conference. Connect with her: LinkedInInstagramWebsiteLet's connect PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with Urmi Hossain, CFA, about social media's role in the financial sector and the fine line between what organizations and entrepreneurs post and the regulations in place. About Urmi Hossain Urmi Hossain is Bengali by blood and Italian by birth. She works in the financial services industry in Canada, where she is currently residing. She is a self-published author, blogger, speaker, polyglot, and mentor. Her first book, Discovering Your Identity: A Rebirth from Interracial Struggle, tells the story of a brown girl who grew up in Italy with Bengali parents who wanted her to be the perfect and obedient Bengali girl. Through reflections and confessions, she shares her experiences growing up as a third-culture kid and the struggles many South Asian girls face. She is an advocate of women's empowerment and very passionate about teaching and mentoring other girls and women. Urmi is also part of the Women In Leadership for the Victoria Chapter in Canada as the social media lead. She enjoys being a promoter of self-investing and personal development. In her free time, she enjoys reading books and boxing. Connect with her: LinkedInBlogYouTubeLet's connect PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with PR & Lattes' student writers Ally Medeiros, Meagan Poole and Rebeca Blyde about returning for their final semester and talking about their journeys to PR. Connect with Ally: LinkedIn: Ally Medeiros Email: medeirosxally@gmail.com Connect with Rebeca: LinkedIn: Rebeca Blyde Email: blyderebeca@gmail.com Connect with Meagan LinkedIn: Meagan Poole Instagram: @MegyPoole Let's connect PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

On today's extra-long episode, Matisse is chatting with Barry Waite, the executive dean for the Faculty of Media, Art and Design at Durham College, about his illustrious career and PR education trends. Barry is an educator, communications professional, and committed volunteer with over 30 years of experience with various organizations. Before joining Durham, Barry was Academic Chair, Communications & Media, for Toronto's Centennial College faculty. He is currently a member of the Board of Directors of the AIDS Committee of Toronto and OCASA, the Ontario College Administrators' Staff Association. His previous volunteer experience includes being the Chair of the Communications Work Group for the 2017 Toronto Invictus Games, leading more than 30 volunteers in the communications and public relations area, nine years on the board of the Pride and Remembrance Association, including four years as president where he helped double sponsorship and funds raised for the annual Pride & Remembrance Run. He served several years on the Development Committee for Fife House and two years on the board of Community One Foundation. Barry holds a Master's in Public Relations from Mount St. Vincent University. In 2015, he received the Lois Marsh Award from the Toronto Chapter of the Canadian Public Relations Society for his contribution to the public relations industry in Toronto. Connect with Barry: LinkedIn: Barry Waite Email: Barry.Waite@durhamcollege.ca Let's connect PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with Dawn Salter, program coordinator and professor of Advertising and Marketing Communications at Durham College, about everything advertising, marketing and PR. Dawn has an extensive marketing communications and account management background, having worked at various advertising agencies on national and global brands. She holds a Master of Science in Global Marketing Management from the University of Liverpool and a Bachelor of Education in Adult Education from Brock University. She also received a Diploma in Advertising Administration and Certificates in both Aligning & Building Curriculum and Online Course development. Her primary research areas include monitoring changes in consumer media consumption across cultural segmentation variables to measure the impact on global marketing initiatives and analyzing advertiser and consumer attitudes towards current gender targeting and role depictions within consumer packaged-goods advertising. Connect with Dawn: Website: Advertising and Promotion Program at Durham College Website: Advertising – Digital Media Management (graduate certificate) at Durham College Let's connect PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

In this episode, Matisse chats with brand photographer Leah Smith about the importance of self-branding, owning your visual brand, and her top tips for a great headshot. Leah, who used to be a corporate HR recruiter, started her business, Leah Smith Branding Photography, following the birth of her daughter. She wanted to show her that she could accomplish anything she set her mind to. When she started her business, she had the desire to make a meaningful impact on other women. Her mission was simple - to empower clients to unleash their inner badass and go after their wildest dreams. Using the power of branding photography, she helps her clients build their confidence while establishing their brand identity. Connect with Leah: Instagram: @LeahSmith.Branding Website: LeahSmithBranding.com Let's connect PR & Lattes: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis New episodes every Thursday

In this episode, Nova Scotia Association of REALTORS’ Government Relations and Communications Advisor Paige Hoveling, CRAE, SCMP, about good PR within associations and the importance of advocacy strategies. Paige Hoveling is a senior housing industry advocate and leader. She has experience in creating and executing communications, advocacy, and engagement strategies for internal and external audiences. A connector to her core, she believes that good relationships are the key to successful advocacy and communications. Every connection made is an opportunity to learn more, be better, and exceed expectations. As a mentor, she thrives on connecting with new, talented professionals to provide opportunities to improve skills and build our industry. Connect with Paige: LinkedIn: linkedin.com/in/paige-hoveling Instagram: @LifeWithPugs Learn more about the following: Nova Scotia Association of REALTORS International Association of Business Communicators (IABC) IABC Maritime Canada Canadian Public Relations Society (CPRS) New episodes every Thursday Let's connect: Website: PR & Lattes Instagram: @PRAndLattes Host: @MatisseNelis

Matisse chats with CULTR Founder and President Ali Ryan about all things social media, including current and upcoming social media trends. Connect with Ali: Web: CultrCreative.co Instagram: @cultrcreative.co New episodes every Thursday Let's connect: @PRAndLattes @MatisseNelis

Matisse chats with Pink Palm MarCom's Jennifer Gaskell about how she turned her career experiences and passion into a career and business she loves. Connect with Jennifer by visiting her websites: Pink Palm MarCom Pink Palm Travel New episodes every Thursday Let's connect: @PRAndLattes @MatisseNelis

Matisse celebrates World Social Media Day by chatting with Squarely Accessible founder Kelly Thibodeau about the importance of accessible social media content. New episodes every Thursday Let's connect: @PRAndLattes @MatisseNelis