Bee to Bee: A B2B Marketing Podcast

In this episode of Bee to Bee: A B2B Marketing Podcast, hosts Mae and Issa delve into the most impactful trends shaping B2B marketing in 2024. From leveraging LinkedIn's organic opportunities to harnessing the power of AI, we explore how these trends are transforming the way we do marketing. Listen now to hear: LinkedIn for Organic Opportunities EEAT Content (Expertise, Experience, Authority, Trust) CRM and Marketing Automation Personalization AI in Marketing Want to learn more about Beeline? Visit us at www.beeline.com.ph Links and Resources: For the latest B2B Marketing resources, tips, and tricks, visit our website: www.beeline.com.ph/ To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59 To schedule a consultation, click here: https://engage.beeline.com.ph/meetings/ellji To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph --- Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message

In this episode, Mae and Issa talk about leadership, building a business, and maintaining a vibrant hybrid work environment with guest hosts Jolina and Jak Kahn of KahnDo Consulting. Listen now to hear: Want to learn more about Beeline? Visit us at www.beeline.com.ph Links and Resources: www.beeline.com.phhttps://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59https://calendly.com/chinggay/30minsconsult@beeline.com.ph --- Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message

In this episode, Issa and Mae talk about the common mistakes B2B marketers make when they are planning and executing their content marketing strategies. Kae Chida, Beeline’s Content and Inbound Marketing Group Lead, joins the discussion and shares her insights on the topic. Listen now to hear: Why Content Marketing is essential in B2B Quantity vs. Quality: Why generate content in the first place? What is quality content? Common Mistakes in Content Marketing The lost art of Storytelling Sticking with the same content formats Not measuring content performance Best Practices in Content Marketing Need help creating B2B Content? Book a consultation with us here! Links and Resources: For the latest B2B Content Marketing, resources, tips, and tricks visit our website: www.beeline.com.ph/content-creation To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59 To schedule a consultation, click here: https://calendly.com/chinggay/30mins To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph --- Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message

In this episode, Issa and Mae discuss how B2B organizations can best use the Meta advertising platform with special guest, Chay Saputil, Chimes’ Founder and Chief Digital Officer and Meta’s former Head of Industry. Listen now to hear: Want to know if digital advertising can help you get leads? Book a consultation with us here! Links and Resources: www.beeline.com.phhttps://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59https://calendly.com/chinggay/30minsconsult@beeline.com.ph --- Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message

In this episode, Issa and Mae discuss how outsourcing marketing can benefit companies with limited manpower and resources. Listen now to hear: Do you want to outsource your marketing to a team of experts? Book a consultation with us here! Links and Resources: · For the latest B2B Marketing Content, resources, tips, and tricks visit our website: www.beeline.com.ph · To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59 · To schedule a consultation, click here: https://calendly.com/chinggay/30mins · To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph --- Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message

Joining us for this episode is veteran B2B marketer Renzo Belardo, currently Vice President for Integrated Marketing of Sprout Solutions. Renzo shared with us some best practices he’s been implementing to ensure complete sales and marketing alignment. Listen now to hear: Do you need help aligning your sales and marketing strategies? Book a consultation with us here! Links and Resources: www.beeline.com.phhttps://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59https://calendly.com/chinggay/30minsconsult@beeline.com.ph --- Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message

In this episode, Issa and Mae discuss the marketing fundamentals you need to put in place before launching new marketing campaigns. Discover the three key steps you should take to establish a solid marketing foundation. Listen now to hear: Do you need help putting together your company’s marketing foundation? Book a consultation with us here! Links and Resources: www.beeline.com.phhttps://calendly.com/chinggay/30minsconsult@beeline.com.ph --- Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message

Empathy plays such a huge part in our marketing practice at Beeline. From really knowing our customers to anticipating what they need to knowing what they want before they know it themselves, it is crucial to be aware of how our customers tick. In this very first Bee to Bee episode, our founders, Issa and Mae, talk about why it’s important and give examples how empathy (and the lack thereof, in earlier cases) plays a huge role in our company. Listen now to hear: If you want to learn more about how you can integrate empathy in your marketing process, consult with us here! Links and Resources: www.beeline.com.phhttps://www.beeline.com.ph/post/empathy-the-key-to-successful-marketing-campaignshttps://calendly.com/chinggay/30minsconsult@beeline.com.ph Follow our podcast so you can get the latest episodes! --- Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message