Artificially Intelligent Marketing

ElevenLabs Launches AI Sound Effect Generator ElevenLabs expands its AI technology to generate realistic sound effects from text prompts. The tool excels at natural and atmospheric sounds but has limitations with electronic noises. While not perfect, it represents a significant advancement in AI-generated audio for immersive digital content. Midjourney Introduces Consistent Characters Feature Midjourney's new feature allows users to maintain character consistency across multiple AI-generated images. By referencing an original character image, the AI can generate variations with adjustable resemblance. This advancement opens new possibilities for visual storytelling and marketing campaigns, but raises ethical and copyright concerns. EU Passes Groundbreaking AI Act The European Parliament has passed the AI Act, the world's first comprehensive AI regulation. It categorizes AI products by risk level, promoting responsible AI development and use. The act emphasizes compliance, ethics, and transparency, reshaping the regulatory landscape for marketing professionals. Anthropic Launches Fast and Affordable Claude 3 Haiku API Anthropic's Claude 3 Haiku model offers high-speed processing and cost-effectiveness for enterprise AI workloads. It can analyze large volumes of text and images at a fraction of the cost of competitors. The model's affordability and performance make it a significant advancement for AI capabilities. Sam Altman Predicts AI Will Take Over 95% of Marketing Agency Tasks OpenAI CEO Sam Altman forecasts that AGI will handle most tasks currently done by marketing agencies and creative professionals within five years. While AI integration in marketing is already underway, this prediction raises concerns about job security, data privacy, and intellectual property. IBM Announces Layoffs in Communications and Marketing Divisions IBM initiates layoffs in its communications and marketing staff as part of a workforce rebalancing effort. The company focuses on high-demand areas like AI and hybrid cloud technologies. These layoffs highlight the growing impact of AI on marketing and the need for professionals to adapt to emerging technologies. Meta's Significant Investment in GenAI Infrastructure Meta takes a leap in AI with its GenAI infrastructure, powered by cutting-edge NVIDIA GPUs. The company plans a substantial expansion, aiming for 600,000 GPU units by 2024. This investment signals a transformative shift in AI capabilities and highlights the importance of leveraging advanced technology for market differentiation. Devin: The First Autonomous AI Software Engineer Devin, developed by Cognition, is an AI designed to handle complex software engineering tasks autonomously. While not perfect, Devin's performance on coding benchmarks marks a significant improvement over previous models. Figure and OpenAI Collaborate on AI-Powered Humanoid Robots Figure partners with OpenAI to enhance its humanoid robots with advanced AI models. The robots demonstrate autonomous task completion in controlled environments.

Claude 3: GPT-4 Killer? Anthropic announces the next generation Claude 3 model family with improved performance, vision capabilities, and advanced features. Learn more on Anthropic's news page. Mistral Releases 'Mistral Large' Mistral unveils Mistral Large, their most advanced language model, available through la Plateforme and Azure. Explore and access it via various methods. Jasper Acquires Clipdrop Jasper acquires Clipdrop, offering enterprise marketing teams a multimodal AI copilot and enabling efficient content creation. Testing Agents (GPT-4 Struggles) A new study reveals limitations faced by autonomous agents in complex, real-world tasks, with GPT-4 scoring only 14.41% against human benchmark. Copilot Finance Microsoft introduces "Copilot for Finance" to help finance teams, with potential expansion to other business areas. Adobe Music AI Adobe previews Project Music GenAI Control, enabling AI-powered audio creation and editing using natural language prompts. Perplexity Launches Podcast with ElevenLabs Perplexity launches "Discover Daily," an AI-generated news podcast, raising questions about transparency in AI-generated media. Klarna Customer Support Klarna's OpenAI-powered chatbot handles millions of conversations, boosts profits, and highlights potential job impact of AI adoption. Tool of the Week: Anthropic Prompt Library Anthropic's prompt library is a collection of 63 prompts showcasing diverse AI capabilities across various topics. Check it out to discover new AI-powered tools.

Welcome to episode 41 of Artificially Intelligent Marketing, hosted by Paul Avery, CEO of Biostrata, and Martin Broadhurst, owner of Broadhurst Digital. In this episode, we're unpacking the latest in AI, from groundbreaking models to new entries in the search engine arena. Let's dive in! Google Unveils Gemini 1.5 Pro Google has just elevated the AI game with Gemini 1.5 Pro, boasting efficiency and advancements over its predecessor. This model impresses with a 1 million token context window, showcasing unparalleled long-context understanding and the ability to process text, video, audio, and images simultaneously. It's not just about the tech specs; Gemini 1.5 Pro has undergone rigorous ethics and safety testing, promising a new era of AI development. OpenAI's Sora: A New Frontier in AI Sora, OpenAI's latest creation, is making waves by turning text instructions into realistic video scenes. Despite its current limitations with complex physics and spatial details, Sora's potential for creative storytelling and content creation is undeniable. Its deployment is surrounded by anticipation and a slew of safety measures, aiming to redefine digital interaction. Stable Cascade by Stability AI Stability AI introduces Stable Cascade, a novel text-to-image model that economizes training and fine-tuning through a unique three-stage architecture. This innovation not only enhances image quality but also aligns more closely with user prompts, setting a new benchmark for image generation models. Amazon's BASE TTS Breakthrough Researchers at Amazon have pushed the boundaries with BASE TTS, a colossal text-to-speech model trained on an extensive dataset. It demonstrates emergent abilities to handle complex language nuances, offering unprecedented naturalness in speech synthesis. OpenAI Challenges Google with New Search Product In a strategic move, OpenAI is stepping into the search engine domain, challenging Google's dominance. Backed by Microsoft and leveraging Bing's infrastructure, this initiative could reshape the SEO landscape, introducing new considerations for digital marketers in content optimisation and strategy. We're eager to hear your thoughts on these developments. Could Gemini 1.5 Pro's efficiency and Sora's creative potential change the game for AI in marketing? And what does OpenAI's foray into search engines mean for the future of digital marketing strategies? Share your insights with us on Twitter, Facebook, or via email at hello@artificiallyintelligentmarketing.com.

Welcome to episode 41 of Artificially Intelligent Marketing, hosted by Paul Avery, CEO of Biostrata, and Martin Broadhurst, owner of Broadhurst Digital. In this episode, we're unpacking the latest in AI, from groundbreaking models to new entries in the search engine arena. Let's dive in! Google Unveils Gemini 1.5 Pro Google has just elevated the AI game with Gemini 1.5 Pro, boasting efficiency and advancements over its predecessor. This model impresses with a 1 million token context window, showcasing unparalleled long-context understanding and the ability to process text, video, audio, and images simultaneously. It's not just about the tech specs; Gemini 1.5 Pro has undergone rigorous ethics and safety testing, promising a new era of AI development. OpenAI's Sora: A New Frontier in AI Sora, OpenAI's latest creation, is making waves by turning text instructions into realistic video scenes. Despite its current limitations with complex physics and spatial details, Sora's potential for creative storytelling and content creation is undeniable. Its deployment is surrounded by anticipation and a slew of safety measures, aiming to redefine digital interaction. Stable Cascade by Stability AI Stability AI introduces Stable Cascade, a novel text-to-image model that economizes training and fine-tuning through a unique three-stage architecture. This innovation not only enhances image quality but also aligns more closely with user prompts, setting a new benchmark for image generation models. Amazon's BASE TTS Breakthrough Researchers at Amazon have pushed the boundaries with BASE TTS, a colossal text-to-speech model trained on an extensive dataset. It demonstrates emergent abilities to handle complex language nuances, offering unprecedented naturalness in speech synthesis. OpenAI Challenges Google with New Search Product In a strategic move, OpenAI is stepping into the search engine domain, challenging Google's dominance. Backed by Microsoft and leveraging Bing's infrastructure, this initiative could reshape the SEO landscape, introducing new considerations for digital marketers in content optimisation and strategy. We're eager to hear your thoughts on these developments. Could Gemini 1.5 Pro's efficiency and Sora's creative potential change the game for AI in marketing? And what does OpenAI's foray into search engines mean for the future of digital marketing strategies? Share your insights with us on Twitter, Facebook, or via email at hello@artificiallyintelligentmarketing.com.

Welcome back to Artificially Intelligent Marketing! Join Martin Broadhurst and Paul Avery as they unpack the latest AI marvels and marketing insights. Microsoft Copilot's Bold Leap Forward Microsoft elevates Copilot with cutting-edge AI image editing and intuitive design features, targeting an improved user experience. The highlight? Designer for Copilot, enhancing creativity with DALL-E 3. Learn more. MGIE: Apple and UC Santa Barbara's AI Venture Apple and UC Santa Barbara's MGIE model opens new doors for image editing, making professional tweaks a chat away. An open-source breakthrough for creative freedom. Details here. Google's Gemini Ultra: A New Challenger Google's Gemini Ultra, formerly Bard, takes on GPT-4, showcasing unique strengths in content creation and integration. Martin shares insights from his hands-on experience. Explore Gemini Ultra. Cisco Unravels AI Readiness Index Cisco's global survey reveals a gap in AI readiness among companies, despite high anticipation for its impact. Strategy, infrastructure, and talent are key. Full report. EU's Pioneering AI Regulation The EU's Artificial Intelligence Act sets a global standard for AI governance, emphasizing ethical use and transparency. A significant move for digital oversight. Read more. Tool-of-the-Week: Claude for Sheets Revolutionize your Google Sheets with Claude for Sheets, offering seamless AI integration for data analysis and content creation. Discover how. Engage with us on Twitter and Facebook, or email hello@artificiallyintelligentmarketing.com for your thoughts and feedback. Catch you in the next episode!

Welcome back to Artificially Intelligent Marketing! Join Martin Broadhurst and Paul Avery as they unpack the latest AI marvels and marketing insights. Microsoft Copilot's Bold Leap Forward Microsoft elevates Copilot with cutting-edge AI image editing and intuitive design features, targeting an improved user experience. The highlight? Designer for Copilot, enhancing creativity with DALL-E 3. Learn more. MGIE: Apple and UC Santa Barbara's AI Venture Apple and UC Santa Barbara's MGIE model opens new doors for image editing, making professional tweaks a chat away. An open-source breakthrough for creative freedom. Details here. Google's Gemini Ultra: A New Challenger Google's Gemini Ultra, formerly Bard, takes on GPT-4, showcasing unique strengths in content creation and integration. Martin shares insights from his hands-on experience. Explore Gemini Ultra. Cisco Unravels AI Readiness Index Cisco's global survey reveals a gap in AI readiness among companies, despite high anticipation for its impact. Strategy, infrastructure, and talent are key. Full report. EU's Pioneering AI Regulation The EU's Artificial Intelligence Act sets a global standard for AI governance, emphasizing ethical use and transparency. A significant move for digital oversight. Read more. Tool-of-the-Week: Claude for Sheets Revolutionize your Google Sheets with Claude for Sheets, offering seamless AI integration for data analysis and content creation. Discover how. Engage with us on Twitter and Facebook, or email hello@artificiallyintelligentmarketing.com for your thoughts and feedback. Catch you in the next episode!

UK Government's Generative AI Framework The UK Government has published a comprehensive Generative AI Framework for employees, covering principles of use, ethics, data security, and innovation. A proactive approach to AI literacy and change management is evident, promoting responsible AI adoption. Publicis Groupe's €300 Million AI Investment Publicis Groupe announces a €300 million investment in AI, launching CoreAI. Aiming to revolutionise marketing strategies, CoreAI utilises extensive consumer data and partnerships, including OpenAI and Microsoft. Google's Text-to-Video Model: Lumiere Google Research's Lumiere, a text-to-video diffusion model, impresses with its ability to generate realistic AI videos. A research project for now, Lumiere raises questions about copyright issues and AI's role in content creation. Runway Gen-2: Enhancing AI Video Editing RunwayML introduces the Multi Motion Brush in its Gen-2 model, offering unparalleled motion control in video editing. This tool signifies a new era in AI-assisted creative content production. OpenAI's Model Updates and Cost Reductions OpenAI updates its AI models, introducing GPT-4 Turbo and reducing costs for GPT-3.5 Turbo. These advancements promise greater accessibility and performance for AI-integrated marketing strategies. ElevenLabs' Major Funding Milestone ElevenLabs secures $80 million in Series B funding, advancing its AI voice technology. The funding will enhance voice synthesis capabilities, offering new opportunities for personalised marketing strategies. AI Website Builders: Reality Check Exploring the gap between the promise and performance of AI website builders like Wix and Dorik. Marketers need to navigate the hype to find genuinely useful AI solutions. MIT's AI and Job Automation Study MIT's study reveals that only 23% of vision-based tasks are economically viable for AI automation. This finding challenges assumptions about AI's impact on job automation and workforce skills. Samsung Galaxy S24 Series: AI Advancements Samsung's Galaxy S24 Series introduces advanced AI features, reshaping mobile communication and content creation. Marketers must adapt strategies for this evolving AI landscape. AI and Political Misinformation: The New Hampshire Incident A robocall incident in New Hampshire, using AI-generated voice, underscores AI's potential misuse in political misinformation. Marketers must ensure ethical AI use and transparency. Microsoft Copilot: Office AI Tools Review Reviewing Microsoft Copilot's AI tools across Office apps. While showing promise, limitations exist, especially in Excel. Marketers can strategically utilise these tools for enhanced productivity and creativity.

GPT Store Goes Live Martin discusses the new GPT Store on ChatGPT's website. It's driving significant traffic and potential monetisation for creators. OpenAI plans to enable US creators to earn revenue soon. ChatGPT Teams Launch The team version is now available at $30/month, offering enhanced collaboration features. Midjourney's AI Image Generator v6 Paul highlights Midjourney's v6 alpha-testing. It promises consistent characters, high resolution, and soon, video generation tools. Bland.ai's Impact Martin examines Bland.ai, a real-time AI phone call system revolutionising sales and customer service. AI in Robotics: Figure 01 and Optimus Gen-2 Paul delves into Figure 01's coffee-making skills and Tesla's Optimus Gen 2 robot, showcasing advancements in humanoid robotics. Samsung's Automation Goals Samsung aims for human-free, fully automated factories within six years, sparking debates on the future of labour. Chatbot Vulnerabilities Martin discusses the susceptibility of Chevrolet's AI chatbot to prompt injection, highlighting security concerns in AI deployment. Perplexity's Massive Funding Paul reveals Perplexity's $73.6 million raise, now valued at $520 million, aiming to rival Google. CES 2024 AI Innovations From Whispp's voice conversion technology to Volkswagen's AI chatbot, CES 2024 showcased diverse AI-powered hardware. Snippets:

Google's Gemini: The Challenger to GPT-4's Throne Google unveils Gemini, a suite of AI tools including Gemini Nano and Ultra, surpassing GPT-4 in various benchmarks. With multimodal capabilities, it's set to revolutionize Google's ecosystem. Discover Gemini's features Unlocking AI's Potential: Prompt Engineering Microsoft's Medprompt enhances GPT-4, achieving a 90.10% MMLU benchmark score. It demonstrates the transformative impact of refined prompting on AI performance. Read about Medprompt Enhancing AI Recall: Claude 2.1 Claude 2.1, featuring a 200K token context window, excels in complex data retrieval, showcasing the significance of precise prompting in AI. Explore Claude 2.1 Meta's AI Image Generation Leap Meta's "Imagine with Meta AI" uses Emu to create images from prompts, raising key ethical questions in AI-driven visual content creation. Meta's AI Image Generator Instagram's AI-Powered Backdrop Instagram's Backdrop, powered by SAM and Emu, transforms story backgrounds, demonstrating AI's role in media editing. Instagram's Backdrop feature ChatGPT vs Human Expertise: A Study MIT's study shows ChatGPT's prowess in persuasive content, challenging human superiority in content creation and opening new avenues for marketers. Study insights McDonald's Tech Upgrade with Google Cloud McDonald's partnership with Google Cloud aims to innovate customer and staff experiences with generative AI, transforming the fast-food industry. McDonald's and Google Cloud Mistral: Open-Source AI Advancement Mistral AI's Mixtral 8x7B, an open-source AI model, offers flexibility and transparency, challenging established AI paradigms. Mixtral 8x7B details ChatGPT Plus Subscriptions Reopen ChatGPT Plus subscriptions are available again, enhancing user experience with advanced features.

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai, an AI-driven content marketing suite offering a range of tools from content generation to optimisation. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements. Key Discussion Points: Adoption and Acceptance of AI in Content Marketing:AI and Search Engine Optimization (SEO):Longshot.aiLongshot.ai's Features and Functionality:Longshot.aiFactGPT and Innovations in AI Content Creation:Longshot.aiAI Technology Choices and Development Strategies:Future Trends in Content Marketing and AI:Advice for Content Teams Utilizing AI Tools:Closing Thoughts:The conversation with Ankur Pandey offers a deep dive into the dynamic world of AI in content marketing. Listeners gain a comprehensive understanding of how AI tools like Longshot.ai are reshaping the landscape and what the future holds for content creators and marketers.

In this week's episode, we cover: ChatGPT's Momentous First Year In its first year, ChatGPT became wildly popular, gaining 100 million users faster than any other platform. But it hasn't been without incident, facing outages, bans, new capabilities like computer vision, regulatory scrutiny, leadership shakeups, and more. Synthetic Media Company Unveils Instant Digital Avatars AI startup HeyGen has unveiled new technology to more quickly create digital avatars from video, enabled by less source footage required. This could spur usage for sales prospecting, marketing videos, and more synthetic media. However, consent and ethical risks around fake content continue. Stable Diffusion Offshoot Enables Real-Time Image Generation An offshoot of text-to-image generator Stable Diffusion can now create images in near real-time. This leap in efficiency empowers more interactive and customized visual content creation. It also pushes capabilities closer to potential future applications like on-demand video and gaming. Hype Builds Around New Generative Video Startup Exciting new firm Pika has demoed remarkable quality text-to-video capabilities. However, expectations should remain measured until real-world testing matched demos. Either way, growth potential seems substantial given rising demand for synthetic video and rapid pace of progress. AI Excels at Complex Strategy Game Requiring Human Negotiation An AI system called Cicero can now play the elaborate strategy game Diplomacy as well as top-tier human players. It indicates AI persuasive abilities are advancing alongside raw computational intelligence. This could eventually enable new use cases like contract negotiations and even political debates. Music Generation System Becomes More Controllable and Shareable Users can now fine-tune audio outputs from text-to-music tool Stable Audio. Fresh editing parameters empower more personalized results. Added sharing and library elements also aim to facilitate collaborating. These improvements may help marketers stand out from stock audio content. Artists Revive Copyright Lawsuit Against AI Firms, Citing Damages After a partial dismissal, artists revived an amended legal complaint against AI companies allegedly misusing their works. By surfacing AI-generated art over original pieces for their names in search engine results, artists claim tangible harm from degraded commercial prospects and online reputation. Technical remedies seem feasible, but more twists in this formative legal saga likely lie ahead.

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai, an AI-driven content marketing suite offering a range of tools from content generation to optimization. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements. Key Discussion Points: Adoption and Acceptance of AI in Content Marketing:AI and Search Engine Optimization (SEO):Longshot.aiLongshot.ai's Features and Functionality:Longshot.aiFactGPT and Innovations in AI Content Creation:Longshot.aiAI Technology Choices and Development Strategies:Future Trends in Content Marketing and AI:Advice for Content Teams Utilizing AI Tools:Closing Thoughts:Conclusion: The conversation with Ankur Pandey offers a deep dive into the dynamic world of AI in content marketing. Listeners gain a comprehensive understanding of how AI tools like Longshot.ai are reshaping the landscape and what the future holds for content creators and marketers.

ChatGPT Updates - A Deep Dive into the Latest Features Explore the latest on ChatGPT, including the new context window, cost updates, multimodal capabilities, and the fresh text-to-speech modal. Join us as we discuss the impact and the future of generative AI models. The Rising Star of ChatGPT ChatGPT's growing pains: dealing with downtime, pausing new sign-ups, and the impact of reduced capacity on user experience. We're breaking down the challenges and what this means for AI enthusiasts. Microsoft Ignite 2023: The Dawn of Copilot Studio Microsoft unveils Copilot Studio and updates to Microsoft 365, introducing a new era of personalised and collaborative AI experiences. Find out more. Unpacking GPT-4's Memory Capabilities Discover how GPT-4 handles long context scenarios with insights from Greg Kamradt's analysis. Understand the limitations and optimisation strategies for better recall. Read Greg's study. Google's Anticipated 'Gemini' AI: A New Challenger Awaits Google postpones the launch of 'Gemini', its next-gen AI model, as it seeks to refine its capabilities. We delve into the implications and expectations. Google's Global AI Search Expansion Google's Search Generative Experience (SGE) AI feature now reaches a global audience. Learn how this will change the way we search online. YouTube's Commitment to Responsible AI YouTube introduces new policies for AI-generated content, ensuring transparency and ethical use. Get the lowdown on how this affects creators and marketers alike. YouTube's Melodic AI: Tuning into the Future Dive into YouTube's AI-driven music experiments and the potential for AI in music creation. What does this mean for the industry? Ethics in AI Training: A Resignation at Stability AI Ed Newton-Rex resigns from Stability AI over ethical concerns in AI training practices. Learn about the debate. Runway's Motion Brush: The Next Leap in AI Video Generation Runway's Motion Brush brings a new dimension to AI video generation, enabling selective animation in images. OpenAI's Collaborative Vision with Data Partnerships OpenAI launches Data Partnerships to diversify AI training datasets, inviting organisations to contribute. Join the initiative.

In this bonus episode, we cover the updates from the OpenAI Developer Conference on the 6th Nov 2023. This includes:

On this week's episode, we discuss: HubSpot Acquires Clearbit for Enhanced B2B Data HubSpot acquires Clearbit to integrate its firmographic data into HubSpot's CRM. This brings unprecedented B2B data into the platform for improved customer intelligence and personalization for marketing and sales applications. OpenAI Upgrades ChatGPT Interface OpenAI upgrades ChatGPT with new capabilities like analyzing PDFs, while eliminating the need to switch between modalities and chats to get stuff done. This streamlines workflows but may threaten some third-party tools. Stability AI Launches New Image Capabilities Stability AI releases new API-driven image manipulation tools like Sky Replacer and Stable Fine-Tuning. These allow rapid image customization for industries like real estate, gaming, and marketing. Emotional Prompts Enhance AI Performance New research shows emotional prompts like urgency or encouragement boost AI model performance. This could indicate a form of basic emotional intelligence in large language models. Woodpecker Framework Tackles AI Hallucinations Chinese researchers develop Woodpecker to reduce hallucinations in AI text generation, providing users with more confidence in the outputs. AI Detects Diabetes from Voice Canadian researchers use AI to diagnose Type 2 Diabetes from voice, detecting subtle acoustic patterns. This showcases AI’s ability to find disease biomarkers humans can’t perceive. AlphaFold 2 Predicts Biological Structures DeepMind's AlphaFold 2 advances protein structure prediction and expands to more molecules. This further enables computational biology and drug discovery. Bletchley AI Summit Focuses on Risks Historic AI summit held at Bletchley Park brings together global experts. Discussions emphasize existential risk, but reach no firm policies. Microsoft Rolls Out Windows 11 Co-Pilot Microsoft launches Windows 11 Co-Pilot to assist with OS commands and tasks via natural language. Its usefulness may depend on one's level of tech proficiency. Office 365 Co-Pilot Available to Enterprises Microsoft brings AI co-pilot to Office 365, rolling out to enterprises first. Early access indicates it currently has limitations compared to expectations.

Diving Deep: Paul and Martin's AI Toolkit Revealed Join the discussion as Paul and Martin unveil their go-to AI tools that power their daily operations and innovative ventures. From content creation to data analysis, discover the cutting-edge solutions that are reshaping their approach to marketing. Jasper's End-to-End AI Copilot: Elevating Marketing Teams Jasper transitions from a generative AI tool to a holistic AI copilot for marketers. With features bridging strategy and execution, real-time analytics, company knowledge storage, enhanced team collaboration, enterprise integration, and more, Jasper shifts from cost-saving to revenue generation. Universal Music vs. Anthropic: Navigating the AI-Generated Lyrics Copyright Quagmire Universal Music takes on Anthropic in a copyright lawsuit, accusing chatbot Claude of producing near-identical lyrics of artists like Gloria Gaynor. This case sets a benchmark for AI's role in marketing content creation involving copyrighted materials. Universal's move to license assets for ethical AI use paves the way for a legal framework and a new revenue stream. Invasion of Celebrity Clones: The Rise of AI Chatbots in Marketing Prominent figures like Tim Ferriss and Scott Galloway have trained chatbots on their content, allowing for Q&A based on their insights. Meta is rolling out celebrity-inspired chatbots, enabling users to engage with AI renditions of stars. With Gen Z showing significant interest in companion chatbots, this could reshape influencer marketing. Visionary Tools: Harnessing ChatGPT's Visual Capabilities ChatGPT's latest visual feature revolutionises conversations about uploaded images. Marketers can now dissect high-performing landing pages, receive feedback on slide decks, convert handwritten notes to text, and more.

Google Offers Legal Cover for Generative AI Users Google introduces indemnification for customers using its AI services, addressing liability concerns and potentially accelerating enterprise AI adoption. The cover extends to Google's training data and generated outputs but excludes intentional infringement. Skyscanner’s Generative AI for Travel Discovery Skyscanner unveils an AI-powered travel discovery tool, aiming to offer tailored travel ideas and insights into customer engagement with AI. The tool is currently in beta and is powered by ChatGPT. The Risks of Fine-Tuning Generative AI Models New research highlights the vulnerabilities in fine-tuning generative AI models. The study warns that even normal tuning can degrade built-in protections against bias and that hackers can exploit these weaknesses. CEO Appetite for AI: From Skepticism to Strategic Integration A recent survey shows a 130% increase in CEO adoption of AI within a year. While concerns about bugs and privacy persist, the benefits appear to outweigh the challenges, especially in the marketing sector. UK's Generative AI Ambitions: A Reality Check Cambridge researchers question the UK's global leadership aspirations in AI, citing a lack of capital investment and computing power. The report calls for a focus on real-world AI applications that leverage the UK's strengths. ElevenLabs' AI Dubbing Feature ElevenLabs launches an AI-powered voice cloning and dubbing system, capable of translating voice recordings into over 20 languages. While the technology is promising, it raises ethical questions around potential misuse. OpenAI's Shifting Core Values OpenAI revises its core values, moving from "audacious" and "thoughtful" to a focus on "scale" and "AGI." The change raises questions about the company's long-term goals and authenticity. Interview: Oliva Gambelin, Founder of Ethical Intelligence Olivia Gambelin delves into the intricacies of AI ethics, emphasizing the need for corporate values that prioritise ethical considerations. She argues that aligning AI development with ethical guidelines is a business imperative.

OpenAI Contemplates Custom AI Chips OpenAI is mulling over the creation of its own AI chips to mitigate supply constraints and high costs. While acquiring a chip company could fast-track this, OpenAI would still be dependent on suppliers like Nvidia for the time being. ChatGPT Vision's Diverse Use Cases ChatGPT expands its capabilities with a new vision feature, enabling a range of applications from homework assistance to design advice. However, this rapid advancement raises ethical questions that can't be ignored. Meta's Generative AI Ad Tools Meta is set to disrupt the advertising landscape with its new generative AI tools. While promising, the recent AI sticker generator incident highlights the need for robust ethical frameworks. Canva's Magic Studio and Compensation Program Canva introduces Magic Studio, featuring AI-driven design tools. Alongside, a new compensation program raises ethical concerns around consent and content usage. Zapier's Canvas Optimizes Workflows With AI Zapier's Canvas offers AI-powered suggestions to optimize and automate workflows, potentially revolutionizing team productivity. Understanding Neural Networks Anthropic's latest research demystifies neural networks, making them more interpretable and paving the way for safer, more reliable AI systems. Databox Uses AI to Summarize Marketing Data Databox leverages generative AI to automate the analysis and summarization of key marketing metrics, offering quicker insights. Adobe’s Project Stardust Editing With AI Adobe's Project Stardust revolutionizes photo editing with its AI engine, capable of object recognition and generative image population. CEO Replaces Team With AI Chatbot An Indian CEO opts for AI automation, replacing his customer service team with a ChatGPT chatbot, signaling a concerning trend for global service jobs.

ChatGPT Gains Voice and Vision: A Leap in AI Accessibility and Functionality ChatGPT initially rolled out text-to-speech and image interpretation features for Plus and Enterprise users. While enhancing accessibility, it also raises concerns about impersonation risks. Available on iOS and Android for voice and across platforms for image capabilities. DALL-E 3's Text-to-Image Revolution: Visual Assets at Your Fingertips Launching in early October, DALL-E 3 offers more nuanced image generation from text prompts. Built on ChatGPT, it aims to help users quickly generate visual assets for campaigns while considering tools for AI-generated image identification. Amazon & Anthropic's Generative AI Partnership: A $4 Billion Investment in AWS Capabilities Amazon collaborates with Anthropic to enhance generative AI on AWS. With a $4 billion investment, AWS customers like Lonely Planet are already seeing an 80% cost reduction. Anthropic's Claude: Boosting Recall in Long Documents: A Strategy for Optimisation Anthropic research reveals that prompting Claude with relevant quotes and examples can significantly improve recall on long documents, reducing error rates by over one-third. Microsoft Copilot's Ecosystem Integration: AI Across Windows, Office, and More Microsoft Copilot is now integrated across the Microsoft ecosystem, including Windows 11 and Office apps. New AI capabilities in Paint and Photos aim to offer personalized assistance and streamline marketing workflows. McKinsey's Generative AI Forecast: The Future of the US Economy McKinsey predicts that generative AI could automate 10% of US economy tasks by 2030, affecting lower-wage roles but also creating new higher-wage jobs. Adaptability and reskilling are key. Bentley-Gallup Study on AI Job Impact: American Perspectives Three-quarters of Americans believe AI will cut jobs within a decade, yet see its potential for task automation and personalization. Ethical deployment remains a concern. Salesforce Einstein Copilot: Customised Conversational AI Salesforce's Einstein Copilot offers workflow-customised conversational AI with a focus on data privacy. Already in use by companies like AAA and Heathrow, it aims to drive revenue and improve customer experiences.

In this week's episode, we explore the latest in AI—from Google's ChatGPT rival AI to ethical dilemmas in AI journalism. Here's what we'll cover: Google's Gemini: The Conversational AI Poised to Rival OpenAI's GPT-4 Google is set to launch Gemini, aiming to rival OpenAI's GPT-4. The suite offers functionalities from chatbots to text summarisation and is integrated into Google's Cloud Vertex AI service. Stability.AI Unveils StableAudio: Audio Generation with a Twist Stability.AI introduces StableAudio, a diffusion model for fine-tuned audio generation. It offers customised background music for marketing campaigns and comes in three subscription tiers. Microsoft's AI Fiasco: When AI Goes Awry in Obituary Writing Microsoft's MSN faces backlash for an AI-generated obituary tarnishing a deceased NBA player. The incident highlights the need for human oversight in AI-driven journalism. Amazon's Generative AI Simplifies Seller Experience Amazon launches generative AI tools for easier product listing. The AI takes brief descriptions to generate complete product titles and bullet points. GoCharlie Raises $2 Million Seed to Revolutionize AI-Driven Marketing GoCharlie secures $2M in seed funding, aiming to become a trusted partner in the AI-enabled marketing space. Adobe's Firefly: The Next Wave in Generative AI for Creatives and Marketer Adobe's Firefly is now available across various Adobe platforms. It offers features like Photoshop's Generative Fill and Illustrator's vector recoloring. Coca-Cola Y3000: Sipping the Future with AI-Generated Flavour Coca-Cola introduces Y3000, a limited-edition drink developed through AI and human insights. EY's $1.4 Billion Leap into AI EY invests $1.4B in AI technologies, aiming to compete with other consulting giants like KPMG and Accenture.