Radio WIIFM

Do you think about the audience whenever you're doing something? Most of us do. Does constantly worrying about what our audience is thinking about us helps us? Of course not. In this episode, I talk about my thoughts in this subject area and what we can do instead.

This is the story of an experience I had back in 2009 when I was training office workers of a 30 person company in Chicago.

Having a hard time finding time to work out but you know you need to? Obviously, you know that you're not alone. Almost everyone struggles with this. I found one particular method that has been truly helpful. Listen to this episode and see if this might work for you as well.

Sometimes we all just need to reset. Take a moment to get back into position and Not go for it.

We hear this question all the time: How are you? How do you answer this question? Do you complain or do you just say the word "good" like most people do? Is there a formula to what we can follow going forward? That's what I explore in this episode.

Do you enjoy filling out surveys? Most of you will say no. Yet we still expect our employees to fill out surveys to provide us feedback or input on something "we" care about. Why would they do that? What's in it for them? Surveys don't usually get filled out until an employee gets super frustrated and starts ranting about their issues on a survey. There's a better way to truly understand our knowledge workers to be able to properly support them. That's the topic of this episode - using user behavioral analytics to empathize, understand and provide solutions for our employees. Result: better retention of employees and a happier workforce.

You want your work, your initiative, your applications to be sticky to users. The actual usage of your applications makes it all worth it, right? But the reality is that this doesn't happen to even the most beautiful looking applications. There is no one magic bullet for digital adoption (also referred to as user adoption). So what's the answer..? There are actually five specific steps that you can take to achieve sustainable user adoption on any web application. In this episode, I lay out those five things.

Many times things we do just feel like they are automatically happening. But were they always automatic? Didn't we have to learn those things at some point? So then can we convert other things intentionally from being conscious actions to unconscious ones and make them automatic as well? That's the argument that I make in this episode.

Tune into radio WIIFM of others otherwise they will tune you out. Understand that tuning in means empathizing with others and matching their station's frequency.

There's a cost we pay for context switching and that cost is in the form of productivity loss. The good news is that there's a flip side of the story as well and we can use context switching to our advantage if we want.

When discovering the true pain points for people, we have to understand the complete picture - not only what we are seeing but what is actually happening. This episode talks about my experience with a consulting project I was on where we were tasked to make processes more efficient. What I learned talking with the stakeholders on this project was a timeless lesson that I want to share with you. I don't want to give too much away in this abstract so have a listen to see what I mean.

How do you get people on your side and become champions of an initiative that you are leading? How do you make the so-called "champions community" in your organization which can support what you are passionate about? There's a hard way and an easy way to do it. The easy way is the more sustainable, long lasting and the organic way. That's what I tackle in this episode.

Why would people follow the rules and guidelines you have put forward for them if it's too hard to even find the information before they can follow it? What's in it for them? Why should they care? I talk in this episode about the story of the person I refer to as 'the governance guy' and how he tried unsuccessfully to get users to follow some guidelines and policies which were critical to their organization. I talk about what works and does not work when we try to get people, not just employees, but anyone, to do something. There are definitely the right ways to do this. The strategies that work. Listen to the episode to hear what has proven to work in organizations around the world.

This is a personal story about how my dad. H4 was adamant that he did not need a smartphone until one day when it became an emotional pain point for him not having a smartphone and that's when he realized what's in it for him to have one.

When selling our projects internally, we have to understand how the executives see it. What's in it for them (WIIFM)? In this episode, I talk about the 3 main types of ROI that leaders are looking to prove about any solution. I also describe an example of a dashboard that we use at VisualSP to quantify the ROI for our customers and the specific numbers that the executives would find useful to fund your project.

Are you familiar with radio WIIFM? of course you are it's playing in your head right now. All of us have this radio station playing in our minds Telling us what to do and what not to do . That's how we make our decisions. Even people who are extremely philanthropic… I would argue they still do what they do because they feel good at the end of the day about what they do and they are also listening to radio WIIFM. This podcast is all about understanding how humans tick. what motivates people and also what demotivates them. how can you get someone's mind share and tune into their radio WIIFM frequency. So come join me in this journey and exploration.