The Better Book Launch Podcast

Feeling stuck in a rut with your book promotion? You're not alone! Many authors pour hours into social media marketing only to see minimal book sales. It's a common frustration in today's crowded literary market, where traditional marketing often falls short in reaching and engaging your target audience. This can lead to a disheartening plateau in an author's career. But there's a brighter path forward! Dive into the transformative world of podcasting with our special guest, Michelle Glogovac - THE Podcast Matchmaker. As a seasoned podcast publicist, host of the award-winning 'My Simplified Life' podcast, and an author herself with her upcoming book 'How To Get On Podcasts', Michelle is an expert in leveraging the power of podcasts to amplify your story. In this episode, we explore how authors like you can use podcasting not just as a promotional tool, but as a dynamic platform to connect deeply with a wider audience and establish a loyal readership. Learn from Michelle's insights on storytelling, personal branding, and thought leadership. This is your chance to reinvigorate your book promotion strategy and experience the success you've been striving for. Tune in and transform the way you connect with your readers! Get Michelle's book at: https://michelleglogovac.com/how-to-get-on-podcasts/

My guest Lisa Moser is a bestselling author and speaker coach with a passion for helping authors expand their reach through speaking engagements. With a background in pageantry and public speaking, Lisa understands the power of effective communication and connection. Her own journey with public speaking began when she competed in and won Miss Ohio, USA, overcoming her fear of speaking in front of large audiences. Inspired by her own experiences, Lisa wrote a children's book about diabetes awareness and became a national spokesperson for the American Diabetes Association. Now, as a speaker coach, Lisa helps authors and aspiring speakers develop the skills and confidence to effectively deliver their message and connect with their audience. With her expertise, Lisa empowers authors to use speaking as a game changer to increase book visibility and audience connection.

Have you heard these myths about book launches? Myth #1: You need a huge following to have a successful book launch. Myth #2: Book launches are only for traditionally published authors. Myth #3: The success of a book launch is determined solely by the number of sales on launch day. Leslie Kuster will join us to debunk these myths and share the truth about successful book launches.

Does this sound familiar? You pour your heart and soul into writing your book, only to have it stolen or plagiarized without consequence. You've been told to simply copyright your work, but the pain of seeing your ideas being exploited without reaping the benefits is still there. It's time to break free from ineffective measures and embrace the power of blockchain technology. Kary Oberbrunner speaks to how leveraging blockchain can not only protect and authenticate your story but also increase its value and security, giving you the recognition and rewards you deserve.

Join Dee Bowden, author of Collect the Cash, as she shares her inspiring journey of turning negative experiences into opportunities to write a book and launch a successful business.

Chris Benetti, the founder of Smart Author Media shares his expertise on promoting books through paid ad campaigns. He also discusses the use of AI in book marketing, sharing how his team is training Chat GPT to generate personas, and content to maximize book sales. In this episode, you will be able to: Understand the impact of long-term success on an author's career trajectory. Master the technique of amplifying book visibility through paid ad campaigns. Set up a well-designed ad budget that boosts your book marketing endeavors. Learn the framework of priming the advertising pixel for a fruitful ad campaign. Comprehend the measuring stick for effective paid advertising in book marketing.

In this episode of The Better Book Launch Podcast, Storybrand Coach and Marketing Strategist Mary Czarnecki reveals strategies for building your brand with your book.

In this captivating episode, Ray Santiago III dives into his book launch marketing strategy for his bestselling book The Pillar B's. Tune in as Ray reveals the secrets behind his success with positioning his book and book funnel to attract new clients into his coaching business. Discover the strategies, insights, and tactics we used to launch his book for long-term success and learn how you can apply these proven methods to monetize your book.

Are you an author who wants to take your message to the next level by speaking on stages? If so, you won't want to miss this episode. My guest expert, Aurora Gregory, is an accomplished author, speaker coach, and business strategist who has helped countless authors land high-profile speaking engagements. In this episode, Aurora shares her insider tips and practical advice for crafting compelling presentations, networking with event organizers, and standing out in a crowded speaking landscape. Drawing on her years of experience working with authors and speakers, Aurora offers proven strategies for getting noticed by the right people and delivering a memorable, impactful presentation that resonates with your audience. Whether you're just starting out or looking to take your speaking career to the next level, this episode is a must-listen for any author who wants to "Get Picked" for speaking engagements. Tune in now to learn from one of the best in the business!

In this episode, Bestselling Author Andrew Kap shares his (zero to low cost) best-selling book launch marketing tips to sell more books, engage with readers, gather reviews, and so much more! He reveals his shock and awe social media approach, as well as how he delivers book bonuses to keep readers engaged and improve email open rates. Andrew's unique and proven book launch marketing tactics will show you how to surprise and delight your readers while building a relationship with them. Whether you're an existing or aspiring author, or just someone looking to build your business, this episode is packed with easy-to-implement strategies. Tune in to learn how to take your book launch to the next level and create a long-lasting connection with your audience.

Have you ever wondered how a single book purchase can lead to your readers spending thousands of dollars with you? In this episode, Renee Hirbar Sales Strategist, TEDx Speaker and Author, shares how 1 book purchase for less than $20 led to her building an online business and oh yea, spending at least $5,000 with the author.

Are you an aspiring author looking to make a big impact with your book? Join us as we dive into the secrets of a successful book launch and receive real-world experiences and practical advice on how to craft a bestselling book launch strategy that drives sales while building your author platform.