The Nutrition Content Creator Podcast

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth. Today's recording focuses on Creating Captivating Opt-ins. You can visit our private Facebook group, Scale Your Nutrition Practice, for the complete recording. Simply apply by answering a few questions and you can join the active conversations happening here. Opt-ins are foundational to driving practice growth as they are a top-of-funnel activity. Lousy opt-ins will yield lousy leads - as many marketers say, “garbage in, garbage out.” So the goal is right from the beginning to create an opt-in that attracts the right people, offers incredible value, and gets them wanting more. We talk about what an opt-in is and its role in your marketing funnel, the elements of a captivating opt-in, tools to make creating and managing opt-in simple, and the customer journey from giving you their email address and receiving the opt-in, to being placed into the middle of your funnel activities. Enjoy! Your Content Cure for This Week Your Content Cure this week is Your Ultimate Guide to Creating Captivating Opt-ins. It's an ebook that summarizes many of the points we covered today and offers you actions to take to create your first opt-in or improve the ones you already have in place. >> DOWNLOAD YOUR RESOURCES HERE<< See you next week!

COVID left its impact on private practice health and wellness professionals thrusting us all into the digital space whether we wanted it or not. Some of us embraced it and some went kicking and screaming but here we are, 4 years later, and it appears that virtual services are here to stay. Digital courses exploded during this time and while I think they are still relevant, they appear to be losing some of their appeal. Mostly because of the market saturation. It doesn’t mean we should move on to the next “thing” - whatever that is - but it does mean that we have to step up our game if we are to compete. It is essential that we not only stand out but also avoid the common pitfalls that many new course creators fall into. Today we will talk about several predictable yet avoidable mistakes that could tank your digital course and what you can do to avoid them. I will introduce each problem by asking a question for you to consider. We’ll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your Content Cure for this week a guide and checklist that provide a structured approach to creating a digital course, ensuring that all major aspects are covered to maximize the course’s potential success. The checklist format makes it easy for you to follow and implement the steps necessary to avoid common pitfalls and effectively market your courses. For full show notes, head over to livingplaterx.com

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth. Today's recording focuses on my controversial opinions about meal planning and the FAQs we receive about meal planning in practice. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. As a meal planning SaaS developer, RD, and culinary educator for almost three decades, I bring different perspectives [and strong opinions] to applying meal planning to evidence-based nutrition care. As you listen to today’s episode, try to view the principles discussed from a practical perspective versus a theoretical one. Most meal planning functions promise to solve YOUR theoretical problems [i.e. workflow, quick meal plan generation, data collection] but they often don’t translate well into solving your PATIENTS’ problems. We'll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your Content Cure for this week is a 20-page ebook, Your Ultimate Guide to Meal Planning, that can support you in having a conversation about the use of meal plans with your patients and clients. This guide is editable and you can brand it and use it in your practice. For full show notes, head over to livingplaterx.com

Some people leave a lasting impact after you meet them for the first time - Wintana Kiros is one of those people. Her energy and passion are contagious and her heart is full of grace. She has been a Living Plate Rx member since day one and has pushed us to deliver content that supports her in growing her practice. Wintana brings her unique background in fashion and modeling to her practice, serving her clients with compassion that addresses the “whole” person and their environment. From how they stock their kitchens to how they stock their closets, Wintana is there for them. She is an avid learner who pursues education that will add value to her practice and impact her client's lives. I do not doubt that her recent pursuit of Functional Nutrition training will further elevate the level of her services. I have always believed that each of us can bring former life experiences and new learnings to the counseling room to enrich our services - Wintana serves as an example for all of us. I know you’ll enjoy this conversation. We'll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your Content Cure for this week is a guide to value-add services that can enhance your practice. For full show notes, head over to livingplaterx.com

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth. Today's recording focuses on practice growth strategies that don’t rely on social media. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. It’s tempting to jump on every new trend, especially when it comes to promoting your nutrition practice on social media. Are you making the most out of your efforts, or are you falling into a common trap that might be hindering your growth? We'll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your content cure for this week is a 15-page ebook, Beyond Social Media: 6 Ways to Expand Your Practice, LOADED with the actionable steps we covered here. For full show notes, head over to livingplaterx.com

Most dietitians go into private practice for the right reasons - we just want to help people and make a difference in our communities. We all go through standardized, rigorous training to prepare us for doing this. However, there's a critical piece often missing from our formal education – the know-how of running a private practice as a successful business. Having a CEO mindset is essential for the growth and scalability of our practices, but it's challenging to cultivate when you're navigating uncharted waters without a compass. If you are overwhelmed with all the tasks and responsibilities associated with running a private practice, Jennifer McGurk is here to be your guide. With over a decade of experience, she supports those just starting or looking to expand their practices with the tools they need for success. We'll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your Content Cure for this week is a list of resources from our guest, Jennifer McGurk, RDN, CDN, CEDS-S. For full show notes, head over to livingplaterx.com

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth followed by covering FAQs from our community. Today's recording focuses on tips for scheduling content. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. Simply apply by answering a few questions and you’ll be able to join the very active conversations happening here. We'll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your content cure for this week is two-fold. First, I will provide a link to join our very active Facebook group. The live call with all references is posted there plus many other training sessions for you to access. Second, I am providing you with a link to Elevate Your Practice - the program I refer to frequently here. Inside Elevate, you’ll find everything we talked about here plus so much more. For full show notes, head over to livingplaterx.com

Welcome to our special "Best of 2023" episode highlighting the year's most impactful content. As your host, I regularly emphasize the importance of repurposing content to enhance your practice's visibility and reinforce key messages. Today, I am doing just that. This episode features highlight clips from our top five podcast episodes of 2023. If any segment interests you, please listen to the full episode for a comprehensive understanding. Episode Summaries: [01:33] #5 - Ep #13: Meal Planning: Savior or Saboteur? [09:11] #4 - Ep #10: Private Practice Content Must-Haves [19:06] #3 - Ep #28: 11 Steps to Create a Strategic Business Plan [26:26] #2 - Ep #16: 8 Steps to Create Evidence-Based Nutrition Courses [38:35] #1 - Ep #14: The Mealtime Method: An Evidence-Based Framework Content Cure: You will find a Content Cure in each of the episodes presented this week - this represents a robust collection of resources. Each Content Cure will support you with operationalizing the concepts presented. For full show notes, head over to livingplaterx.com

The stigma surrounding accepting insurance in private practice is so interesting to me. The idea that you cannot be super successful in private practice unless you are self-paying and selling high-ticket programs is simply not true. You absolutely can have a thriving insurance-based practice and our guest today is here to prove it. Amy Plano is an expert at reimbursement for registered dietitians. Her mission is to help dietitians simplify the process of accepting insurance in their practices. She teaches dietitians exactly how to make money using a health insurance-based payment model. Amy demystifies the insurance process and shows you the steps necessary to leverage accepting health insurance in your private nutrition practice and making the money YOU deserve as an RD. If you are skeptical about exactly how you can make money solely relying on insurance, let Amy be your proof. Her practice is almost exclusively insurance-based and easily generates a multi-six-figure salary. We’ll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< This week’s Content Cure is a list of resources from our guest, Amy Plano, MS, RDN. Resources include a free webinar, an email series about making passive income, and a link to her valuable private Facebook group. For full show notes, head over to livingplaterx.com

It’s hard to talk about nutrition blogging without mentioning my next guest’s name. Erica Julson is a Registered Dietitian who has been blogging since 2015. Like most experts, she experienced a series of failures until she figured it out and found success. Since then, she has supported colleagues with navigating and implementing an SEO strategy that works for their businesses - whether you’re looking to earn passive income through blogging or to drive more traffic to your website to fill the top of your marketing funnel, Erica is someone you need to know. We'll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< This week’s Content Cure is a list of resources from our guest, Erica Julson, MS, RDN. Resources include a free webinar, an email series about making passive income, and a link to her private Facebook group. For full show notes, head over to livingplaterx.com

Put on your seatbelts! This is a lively conversation with two of my favorite people - Betsy Ramirez, MS, RDN, and Ini Isangedighi, CHN, CH who make up the video production team for Living Plate Rx. We discussed the value of providing dynamic, visual learning opportunities for your clients to support them in the kitchen. Besty and Ini share what it’s like to work in video production and the basic principles to follow when creating your own - whether it’s a Reel, Facebook Live, or repurposing the licensed videos our members have access to. We’ll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< This week’s Content Cure is a Content Repurposing Checklist from Betsy that supports you in getting the most from your videos. For full show notes, head over to livingplaterx.com

This 2-part series is from a live workshop we hosted in January, where participants walked away with a clear vision of how to execute and create a year's worth of content in just 90 minutes. If you have not listened to Part 1, Episode #39 yet, you should do that first. We'll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< This week’s Content Cure includes the audio-visual recording of the workshop as well as the workbook. We are also including the link to purchase the very low-cost content bundle to get you started. For full show notes, head over to livingplaterx.com

I have done a lot of workshops and webinars, but the one we hosted in January was one of my favorites. Why? Because in 90 minutes, participants walked away with a clear vision of how to execute the creation of a year's worth of content. We covered a lot in this workshop so I am offering it here as a special edition podcast for two episodes. We’ll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< This week’s Content Cure includes the audio-visual recording of the workshop as well as the workbook. We are also including the link to purchase the very low-cost content bundle to get you started. For full show notes, head over to livingplaterx.com

With over 17 years of experience in integrative health, Gauri Junnarkar is a distinguished expert in the field of Ayurvedic nutrition. She blends ancient Ayurvedic knowledge with contemporary nutritional science, offering a unique perspective on wellness and dietetics. Gauri's expertise is broad, encompassing areas such as diabetes management, digestive health, weight management, metabolic disorders, and women’s health. She is the founder of ‘Ayurnutrition’, where she provides personalized nutrition and Ayurveda consultations. This episode focuses on how nutrition professionals can apply Ayurvedic principles in their practice. We discuss the benefits of incorporating these ancient techniques into modern dietary frameworks and how this integration can help practitioners expand their services to reach a broader audience. We’ll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your Content Cure this week is a collection of resources provided by Gauri that will support you in exploring Ayurvedic nutrition. For full show notes, head over to livingplaterx.com

Joining us today is our colleague Jen Haugen, whose diverse and inspiring career journey epitomizes the idea that the path to your dream job is not always a straight line, but a series of experiences and opportunities. Jen is not only a registered dietitian nutritionist and licensed dietitian, but she's also a nationally recognized speaker, nutrition consultant, and an accomplished author. With a heart for helping, Jen started and continues her career to assist busy moms in simplifying meal planning and enhancing their cooking skills. Jen's journey has been as varied as it has been fulfilling – from private practice and consulting with Pampered Chef to being a supermarket RD. Now, as a contract RD, she has found her dream role that perfectly aligns with her current phase of life. What's equally fascinating about Jen is her love for cooking, camping, and gardening – passions that not only enrich her life but also deeply influence her professional values. Today, we will explore Jen's diverse career path, discuss how each role has shaped her approach to nutrition, and explore her insights on how embracing change can lead to discovering your true calling. We’ll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your Content Cure for this week is a resource that outlines different career opportunities for nutrition professionals that you can explore either as full-time opportunities or as side hustles that can help you discover your dream job. For full show notes, head over to livingplaterx.com

I had the pleasure of meeting our upcoming guest at the Food and Nutrition Conference and Expo last year, and I was immediately impressed by her energy and giving spirit. Katie Dodd is a geriatric dietitian, writer, speaker, mentor, and leader in the field of dietetics. She is passionate about nutrition and building up fellow dietitians, interns, and students. As a fellow RDN since 2008 and having hustled on the side for seven years before moving into full-time entrepreneurship, I can relate to her journey. Katie is the force behind the website Dietitian Side Hustle, where she provides various forms of support for practitioners looking to monetize their blogs. I invite you to join our conversation about how to start and succeed at making money through blogging! We’ll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your Content Cure for this week has several resources from Katie to support you in exploring blogging as a side hustle. For full show notes, head over to livingplaterx.com

Joining us for this episode is Amy Gorin, MS, RDN, a dynamic and innovative dietitian who turned her passion for media and nutrition into a groundbreaking project called 'Master the Media'. Amy's journey in the world of nutrition has led her to create a platform that empowers health professionals to flourish in the media landscape. Amy's unique approach has led to placements in top-tier publications such as Food Network, Health Line, and Forbes. Imagine partnering with household names like Quaker Oats and Nestle – all within reach through Amy's Master the Media Coaching Program. This episode is filled with insights and secrets behind mastering the media, and how professionals like you can elevate their game in the competitive world of nutrition content creation. We'll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your Content Cure for this week is a bundle of resources including a Blue Ocean Strategy workbook, the Storybrand Framework with directions for creating a video sales letter, and Building an Irresistible Offer worksheet. For full show notes, head over to livingplaterx.com

There are three books that are always within reach on my desk that I refer to often. They are dog-eared, highlighted, and littered with notes. Whether you're just starting or looking to scale your practice, the principles in the books we will talk about today can offer you a fresh perspective and actionable strategies to help your practice thrive. These books should be required reading for anyone looking to attract, serve, and retain clients - the three tenants I mention often that are necessary for you to build a thriving practice. For each one of these resources, I will offer you a summary of the core content, how it is relevant to our industry, and an action you can take in your practice drawn from principles presented in each book. We’ll cover: Blue Ocean StrategyBuilding a Story Brand$100M OffersContent Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your Content Cure for this week is a bundle of resources including a Blue Ocean Strategy workbook, the Storybrand Framework with directions for creating a video sales letter, and Building an Irresistible Offer worksheet. For full show notes, head over to livingplaterx.com

I am excited to bring you another conversation with one of our community members, Registered Dietitian, Meggie Connelly. Meggie is an original Living Plate Rx member who leverages all of the resources to support her community - women touched by PCOS. Through a mix of one-to-one counseling, courses, and now a membership, Meggie serves up a unique approach to PCOS management that addresses many of the barriers her ideal clients face. We talk about how Meggie landed on this niche and how she continues to refine her niche as well as the important role culinary instruction plays in her virtual practice. Meggie shares her insights into the approach, content, equipment, and mindset necessary to do this [and she shares some bloopers that happened along the way.] We’ll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your Content Cure for this week is a bundle of content to support you with facilitating virtual culinary nutrition programming as well as a consumer-facing ebook about nutrition and PCOS. For full show notes, head over to livingplaterx.com

Dr. Teresa Pangan has been delivering onsite and virtual culinary nutrition programs for years leveraging Living Plate Rx content. In this episode, Teresa and I discuss the case for incorporating culinary instruction into the nutrition care process. We cover why it’s necessary, how it can drive business and engagement, and the value you can bring to communities by offering this type of nutrition care. We’ll cover: Content Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<< Your Content Cure for this week is a bundle of content to support you with facilitating virtual and on-site culinary nutrition programming.. For full show notes, head over to livingplaterx.com