Well Conceived Business with Robyn Birkin

I'm going to tell you something today that not many business coaches (well I am more of a strategist and consultant but because ya'll use that language that's what I'll use today) will tell you and that's this: There's nothing wrong with investing money in your business, but not all investments are worth it and especially not all of them are worth it in the beginning. So today I'm going to tell you what investments you can scrap in the early days of your business, the exact investments I made in the early days of my business and how I justified them/where the money came from, and some of the things I believe are absolute non-negotiables in your business if you don't want to get ripped off later down the line. LINKS + WORK WITH ME Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more) Want to launch an online course? Jump on the waitlist here. Work with me in the Well Conceived Mastermind 1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

In today's episode I'm diving into how you can get more clients this year as a service provider, and specifically by looking strategically at what's happening in the market and what you need to know about the different content platforms. The market has shifted quite significantly in 2023 and now into 2024 and there's a few things in your content strategy and product suite that you may wish to tweak this year in order to get more clients through the door. We're talking about: LINKS + WORK WITH ME Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeksGet a 30 Day Free Trial of Kartra - our Course, Email and Funnel SoftwareSwipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)Want to launch an online course? Jump on the waitlist here.Work with me in the Well Conceived Mastermind1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I built a six figure life coaching business in just six hours per week, but I didn't build it by doing all the things and being in all the places. In fact, I built it by doing just a few things, well. In today's episode I'm talking about 3 things I didn't do in my business. My hope is that you'll think of this through the lens of how you could be maximising your revenue and minimising your time in your business, and also, if any of these have been on your mind, give you the permission slip to drop a few balls. That said, in this episode I also talk about how to find a balance between doing too much and not doing enough to get traction. LINKS + WORK WITH ME Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeksGet a 30 Day Free Trial of Kartra - our Course, Email and Funnel SoftwareSwipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)Want to launch an online course? Jump on the waitlist here.Work with me in the Well Conceived Mastermind1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

It's my pleasure to welcome Angela Henderson to the podcast today - Angela is a dear friend of mine and was my coach for 18 months and held me through what was a very messy period in my life when Ross and I separated... and then got back together! And in my time working with Ang I had the pleasure of seeing behind the scenes into her business (and her life) and came away with one defining thought about her: girl is connected! But also and something that I love and wholeheartedly agree with is that Ang doesn't just jump on trends and look at just doing one or two things - she really looks at her marketing and authority efforts as one big picture, and also spend a lot of 2022 and 2023 investing and experimenting with marketing and promotions that many of us would say was out of the box. I even daresay that loads of what Ang does are things many business owners would say "oh I wouldn't do that" - but when business was rough for many business owners last year, I can tell you that Ang's business THRIVED. Let me just give you a taste of what Ang has done over the last few years... Imagine doing that for your business and the kinds of relationships you'd build. So, to that end, it's my pleasure to welcome Angela Henderson to the podcast to share with us all of her wisdom around how she builds powerful business relationships. LINKS + WORK WITH ME Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeksGet a 30 Day Free Trial of Kartra - our Course, Email and Funnel SoftwareSwipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)Want to launch an online course? Jump on the waitlist here.Work with me in the Well Conceived Mastermind1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Did you know that my entire business started because there was one day when I decided that I wanted to learn how websites were built so that I could interpret what the web developers were trying to ask my marketing team to do? In today's episode we're talking all things websites. I still to this day remember creating my very first website: it was on a platform called Joomla and it was sooooo bad. It's been a gradual process of learning about websites, bit by bit and ask any of my clients and they'll tell you - one of my favourite things to do is peek behind the hood of client websites. And I've now worked with almost every type of website backend from Wix to Drupal, Squarespace to Joomla, Wordpress to Shopify, and I can hands down tell you that there are great... and also not so great website builders, and, page builders. Tune into today's episode and I'll be sharing: LINKS TO CHECKOUT Wordpress.orgGet a 30 Day Free Trial of Kartra - our Course, Email and Funnel SoftwareThrive Theme + Page Builder LINKS + WORK WITH ME Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeksSwipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)Want to launch an online course? Jump on the waitlist here.Work with me in the Well Conceived Mastermind1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Today on the podcast it's my pleasure to introduce you to someone I know and have personally worked with, Simone Denny. I knew Simone through a sort of peer mastermind that I was part of - she owned at the time an online health store and I was a vegan food blogger - and we were invited to take part in a group cookbook that raised money for women navigating domestic violence and we then morphed our niches and businesses over the coming years, I remember feeling at a crossroads in life back in about 2017/2018. I was swamped by the guilt of motherhood and also feeling like I'd lost myself. I was feeling deeply lonely in early motherhood of my two young girls and that amidst motherhood, I'd really just lost myself. I had wanted my babies for so long yet here I was feeling really guilty for even considering that there might be a life outside them and that maybe... they weren't the entirety of my purpose. And so, I hired Simone Denny to help me reset and figure out exactly who I was and what exactly I wanted to do with my life. Helping women find their purpose is Simone's speciality and working with her was such a line in the sand moment for me. As someone who has worked with so so so many women who may have had their own infertility journeys, or who have the embers of starting an online business but feel somewhat lost, I wanted to get Simone on today to speak to us about how we speak up for ourselves, how we figure out who we are and what we want from the world and how we navigate the mama guilt that comes from really and truly finding meaning in the work that we're doing... that often doesn't involve our children - and how we find peace, confidence and advocacy for ourselves in this time. Join me for a beautiful chat to one of the most incredible life coaches I know about all things online business, finding your purpose and mama guilt. About Simone Simone Denny is a leading coach and practitioner dedicated to guiding individuals and groups through healing, empowerment and purpose. With a rich background in psychology and business from the University of Berkeley and Otago University, Simone utilizes diverse methodologies including Internal Family Systems, Life Coaching, Mind Detox Therapy, CBT, and Mindfulness. She empowers clients to cultivate deep inner transformation and uncover their true potential. Simone's empowering workshops and online group coaching programs, including her signature offerings Living with Purpose and the Hatchery Membership, are designed to inspire profound personal growth. Drawing from over a decade of experience, Simone infuses her work with authenticity and compassion, creating a safe space for individuals to explore and embrace their self-awareness, and personal growth. Simone is a campaigner for self-discovery, emotional liberation, and discovering a life of purpose and joy. Find out more about Simone: www.simonedenny.me https://www.instagram.com/simonedennycoaching/ https://www.facebook.com/simonedennycoaching Join Simone's Upcoming Retreat https://www.simonedenny.me/byronretreat Free resources: https://www.simonedenny.me/moving-from-inner-critic-to-inner-coach https://www.simonedenny.me/15-powerful-questions-to-help-you-unlock-your-life-purpose LINKS + WORK WITH ROOBYN Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeksGet a 30 Day Free Trial of Kartra - our Course, Email and Funnel SoftwareSwipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)Want to launch an online course? Jump on the waitlist here.Work with me in the Well Conceived Mastermind1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Have you ever seen an Instagram Account tell you to comment a particular word and then as soon as you do, a little DM pops into your inbox with the link? Well, today I'm diving into exactly what it is, why it's exploded recently, and the tool that helps you do this. If you want to swipe and get instructions for our exact setup - you have to check out our Email Explosion Toolkit at launcheasylife.com/toolkit LINKS + WORK WITH ME Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeksGet a 30 Day Free Trial of Kartra - our Course, Email and Funnel SoftwareSwipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)Want to launch an online course? Jump on the waitlist here.Work with me in the Well Conceived Mastermind1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

In today's episode I'm sharing why I made the switch to Kartra in 2019 and now, even though I've seen behind the hood of many of the other course platforms (including Kajabi) - wouldn't change. Click here to get a free 30 day trial of Kartra and if you want to see all of the tools I use in my business - check out my tools and resources page here. LINKS + WORK WITH ME Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeksGet a 30 Day Free Trial of Kartra - our Course, Email and Funnel SoftwareSwipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)Want to launch an online course? Jump on the waitlist here.Work with me in the Well Conceived Mastermind1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

There is so much that goes into online course launches outside of just the 7 day cart open period and 4 key elements that will set up your online course for both success and ease. In today's episode I'm talking about 4 things that nobody is talking about with online courses, that are actually super important. The doors are currently OPEN to Launch Easy Life - my online course to help you create, launch and grow your signature online course really strategically LINKS + WORK WITH ME Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeksGet a 30 Day Free Trial of Kartra - our Course, Email and Funnel SoftwareSwipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)Want to launch an online course? Jump on the waitlist here.Work with me in the Well Conceived Mastermind1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I feel like through the years, I've been the guinea pig of business models - and while I've had several online courses, I've also, twice now run a low cost membership - and I've also coached many clients who have come to me with memberships that just haven't taken off. In today's episode I'm speaking from experience about what you need to consider before choosing to create a membership and why you might like to consider creating an online course first. I think you'll be pretty surprised to learn what is actually involved. Tune in for all the details. Any links mentioned in the show launcheasylife.com/playbook LINKS + WORK WITH ME Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeksGet a 30 Day Free Trial of Kartra - our Course, Email and Funnel SoftwareSwipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)Want to launch an online course? Jump on the waitlist here.Work with me in the Well Conceived Mastermind1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I'm writing this podcast description from a hotel that I've booked for myself, as part of what I'm calling my 2 Day Stay Experiment. Let me dive in further with you. If you're a mama I know that you know what it's like to only have the tiniest moments of time to work in and on your business, and how sometimes there are really meaty projects and work that you want to get done but the second it hits 2.30 you have to down tools and just give up for the day. I know what it feels like to just feel suffocated and wish for that solid creativity time and quiet with no looming clock time and to be just able to work and finish a project without worrying about when you'll have to finish. I know how it feels when the mental load is piling up and you just want to spend a moment getting yourself organised so that you can go into the next week feeling like you're actually on top of life. I know what it feels like to be able to want to properly execute your promotions and launches but feel like you're always existing on borrowed time. I know what it feels like to have your content batched and how GOOD it feels to take that off your plate. And so, in 2023 as I was reflecting and setting my intentions I took a moment to consider what I really wanted. And what I really wanted was quarterly 2 Day Stays. Tune into today's podcast as I share: LINKS + WORK WITH ME Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeksGet a 30 Day Free Trial of Kartra - our Course, Email and Funnel SoftwareSwipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)Want to launch an online course? Jump on the waitlist here.Work with me in the Well Conceived Mastermind1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

In today's episode I'm taking you DEEP into how I plan my launches, my content and my promotions and I felt like now is the perfect time to take you behind the scenes of what that looks like in my business and how I put together my year. One of the biggest lessons that I've had across 2023 was from right at the start of the year, when in December I didn't have my year, my launches and especially - my school holiday strategy fully planned out - and it looked like a GREAT Christmas break on a personal level, and we'd just come out of a six figure quarter at the end of the year so I wasn't super stressed about $$ - but because I had then taken my foot off the pedal, I entered the year playing catch up - and had a business hangover right through to the middle of the year. So tune into today's episode to learn: If you'd like to start learning how to launch and promote your courses - you might want to consider joining me in Launch Easy Life - where I show you how to create consistent and predictable revenue from your very own signature online course. You'll find all the details at launcheasylife.com/course. LINKS + WORK WITH ME ⁠Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks⁠⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠⁠Want to launch an online course? Jump on the waitlist here.⁠⁠Work with me in the Well Conceived Mastermind⁠⁠1:1 Coaching⁠ FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): ⁠@robynbirkin

If you're feeling the burnout of 1:1 services - this episode is for you. Maybe you're back to back with clients and end the day feeling utterly exhausted and still like you're not making significant inroads in revenue Maybe you're feeling like there just isn't enough hours in the day between seeing clients to then go and do all the other things you're expected to do like bookkeeping and Instagram Reels and networking. Of the clients I have worked with over the years - the people who have come to me as health and wellness practitioners (from life coaches to nutritionists) - about 70% of people come to me saying that they desperately wish to create a signature online course but just don't know how. Well this is what we're going to break down in today's episode. Here's what you'll learn: LINKS + WORK WITH ME ⁠Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks⁠⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠⁠Want to launch an online course? Jump on the waitlist here.⁠⁠Work with me in the Well Conceived Mastermind⁠⁠1:1 Coaching⁠ FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): ⁠@robynbirkin

What do my most successful clients have in common? Well give things, almost exclusively. On today's podcast you'll learn: LINKS + WORK WITH ME ⁠Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks⁠⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠⁠Want to launch an online course? Jump on the waitlist here.⁠⁠Work with me in the Well Conceived Mastermind⁠⁠1:1 Coaching⁠ FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): ⁠@robynbirkin

I've spent the last 5 years coaching, mentoring and strategising with other women with 1:1 services and courses within health and wellness. I've come to notice, time and time again, that the ones who succeed...in part-time hours, have these five strategies in common to help them get to six figures and beyond. There might be one or two who don't do one thing - but everyone is doing at least 4/5 of these things, and the majority of business owners who've had success are doing all five of these in their business. Of course, there's so many ways to run a business, but if you're missing one or more of these in your strategy - this might be a sign to consider incorporating them. And if you'd like to explore what that might look like more - I'd love to invite you to jump on the waitlist for the Well Conceived Mastermind because creating peace + profit with funnels and smart marketing - for women in wellness and health - are what we do in Well Conceived. ⁠Click here for all the details and to jump on the waitlist.⁠ LINKS + WORK WITH ME ⁠Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks⁠⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠⁠Want to launch an online course? Jump on the waitlist here.⁠⁠Work with me in the Well Conceived Mastermind⁠⁠1:1 Coaching⁠ FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): ⁠@robynbirkin

I think we all have mindset gremlins that we need to continually bring awareness to and overcome in our business and in today's episode I'm talking about 7 myths keeping you stuck in your business - and this is going to be particularly true for anyone who is feeling stuck at under six figures in revenue. The absolute truth is that I've experienced and overcome nearly every one of these and when I have - is the time when business has been more successful, it's felt lighter and I've been able to reach the next level of where I want to go. As you're listening to this episode - I encourage you to listen with an open heart and open ears and if there's something you're questioning or something that comes up for you - take a moment to either pause or circle back to so that you can identify where that belief is coming from and try to find evidence to discredit it within your mind. So many of my audience are life coaches - and if that's you, you know this exercise so very well. LINKS + WORK WITH ME ⁠Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks⁠⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠⁠Want to launch an online course? Jump on the waitlist here.⁠⁠Work with me in the Well Conceived Mastermind⁠⁠1:1 Coaching⁠ FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): ⁠@robynbirkin

On today's episode I'm giving you the FULL backstage pass into my online business in 2023. If you've been following along, you'll know that last year was a bit year of transition, big decisions and big changes across the business. In this episode you'll get an insight into what sucked (across both my personal life and business), what worked and the lessons we've learned, as well as the things we're focused on moving into 2024. I can already feel a different energy this year and I'm so excited to share my business journey with you! LINKS + WORK WITH ME ⁠Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks⁠⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠⁠Want to launch an online course? Jump on the waitlist here.⁠⁠Work with me in the Well Conceived Mastermind⁠⁠1:1 Coaching⁠ FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): ⁠@robynbirkin

If you're planning for 2024 and ready to grow your service-based business past $50k (or $20k... $100k... $200k) then you'll want to listen to this episode. We're going big picture and zooming out to look at what that's going to look like so that you can start to think bigger as you move into next year and consider what it's actually going to take to move forward and scale your revenue to a new level. On today's episode of Well Conceived Business I'm talking about 7 things you need to do to move past $50k in revenue and it's my hope and intention that as you read this there's at least one or two things that you know deep inside your bones to be true.... but now someone (aka me) has just said it out aloud to you and it hits home. Because, and I'm sure you've heard this phrase before - what got you here, won't get you there - and it's so true in terms of reaching the next level in business. That first $50 - $100k is messy and it's about bold action and boostrapping - but once you start to get some traction - moving past that number with that approach - just breaks things and leads to burnout. So, tune in today for the 7 things you need to do to move to your next income level. And P.S. This is the exact thing we work through in the Well Conceived Mastermind - if you're a service-based health and wellness business and looking to elevate your revenue to the next level (without burnout) it's my pleasure to invite you to apply for the Well Conceived Mastermind March Intake - all the details are here. LINKS + WORK WITH ME ⁠Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks⁠⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠⁠Want to launch an online course? Jump on the waitlist here.⁠⁠Work with me in the Well Conceived Mastermind⁠⁠1:1 Coaching⁠ FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): ⁠@robynbirkin

In today's episode I'm talking about what's working in online business in 2024 and I don't even know if I'd go so far as to call them upcoming trends, because they're a reflection of what I've seen working already in 2023. There was a big difference last year between the people whose markeitng and sales efforts were working and the people who saw their businesses drop off or plateau last year - I've seen a real shift in marketing and sales but I wouldn't say that sales are tough: they're just different and we can no longer do what we were doing last year or in the years prior because it just isn't going to work. I've seen so many shifts across the years too - in 25 years' of marketing there's been huge shifts in the market so it's not about throwing the baby out with the bathwater - it's about leaning into human behaviour and psychology and leveraging new trends to optimise what is still working. So here are the 6 things that are working now in online business 1. Specificity People want to know exact details of things. They want case studies of clients and to know the exact steps they've taken and how they've achieved certain results. They want numbers. They want data. Consider how in where you show up for your people, you're including specific information. 2. Longer Lead times... but also more urgency It's a fine line and something that we experimented with a bunch last year but people need... just generally more in order to make the leap. That means more nurturing and trust, but also more urgency in order to jump in with you. We experimented a lot last year with longer doors open periods, and I must admit they were really laid back, but this year we're really extending out our lead and prelaunch times, but going back to short doors open periods. We'll report back! 3. Consistency Gone are the times when you could run a short Facebook Ads campaign or concerted effort on your Podcast (or even seasons) or Instagram (posts and stories!) during launch periods - the people who remain consistent are the people who are building massive trust and having businesses that work. 4. Sophisticated Funnels When you're getting started I'm a huge believer in a really simple and plain business, but as you get traction and have optimised the basics, it's time to move into a more sophisticated business model and build out a more sophisticated funnel and ascension ladder. Note: that doesn't mean creating loads of moving parts and that's not what I'm talking about - but adding flexibility and more profit markers into your programs and products to optimise them. One of the things I am seeing work really well (and something we focus on in the Well Conceived Mastermind) is at I call feeder funnels and they're just such an important part of getting to the next level in your business after you've launched and have your signature program up and running because people have been so burnt in the past - they want to be able to 'try before they buy'. 5. Human Marketing In a world of increasingly robot-created content (most of which is obviously so), but where humans are craving deep and meaningful human connection - it's the people who are able to build community, compassion and connection - through things that I don't see AI do well at all - storytelling, relatability and shared connection - who will really stand out - and thrive. Ready to dive deeper into these topics and get more of my thoughts? Tune into the Well Conceived Business Podcast to find out more of my thoughts of what's working in online business in 2024. P.S. The Waitlist is currently open for the Well Conceived Mastermind. If you're a health and wellness practitioner and currently at $20 - $250k revenue per year - jump on the waitlist here (P.S. this time last year we sold out - so I also encourage you to jot your name down and then reach out to my on Instagram as 30% of places are already taken.

Applications are currently open for the Well Conceived Mastermind - if your business is making $20 - $250k per year and you're ready to elevate it further (without the stress), I'd like to invite you to apply to join us. You'll find all the details here. LINKS + WORK WITH ME ⁠Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks⁠⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠⁠Want to launch an online course? Jump on the waitlist here.⁠⁠Work with me in the Well Conceived Mastermind⁠⁠1:1 Coaching⁠ FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): ⁠@robynbirkin