Value Creators

Entrepreneurship can be learned via philosophy and principles: cultivating an entrepreneurial mindset, fostering adaptability, and problem-solving skills, and embracing dynamic market processes. Mark Packard, Professor Of Business And Entrepreneurship at Florida Atlantic University and Director of the Madden Center for Value Creation, contrasts entrepreneurial business education with traditional business paradigms. An entrepreneurial curriculum focuses on dynamic market processes and the pivotal role of the entrepreneur in the capitalist market system. Mark proposes experiential learning, where students engage with real-world challenges, fostering adaptability and problem-solving abilities crucial in today's rapidly changing business landscape. Mark emphasizes the broader impact of entrepreneurial thinking, spanning industries such as healthcare, where innovative models like direct primary care challenge established norms. By integrating philosophical insights and subjectivism, entrepreneurial education can cultivate a mindset of continuous learning and value creation. Mark underscores the importance of introspection and experimentation in breaking free from conventional thinking patterns. Ultimately, the conversation highlights the transformative potential of entrepreneurial education in fostering innovation, adaptability, and societal change across all sectors. Resources: Connect with Hunter Hastings on LinkedIn: Connect with Mark Packard on LinkedIn: Check out The Value Creators Online Course by clicking here. FREE PDF: 26 Ways To Think Better about Business. Mark Packard: Entrepreneurial Valuation: An Entrepreneur’s Guide To Getting Into the Mind of Customers

Disciplined entrepreneurship refers to an approach to starting and growing a business that emphasizes rigorous application, methodical processes, and practical tools to achieve success. This concept, discussed by Bill Aulet in his book "Disciplined Entrepreneurship", involves systematically identifying needs, customers, and markets, validating ideas and experiments, and executing plans with discipline and focus. It includes understanding customer needs deeply, developing innovative solutions, and creating value in a structured manner. By following disciplined entrepreneurship, entrepreneurs can increase their chances of building sustainable businesses and navigating the challenges of the rapidly changing market landscape. Bill Aulet and Hunter Hastings discuss various aspects of entrepreneurship, focusing on proven methodologies (Bill has multiple successful launches from the MIT incubator as case studies) and practical approaches to building successful businesses. They emphasize the importance of understanding customer value, rigorous market research, and adopting innovative business models tailored to customer needs. Bill emphasizes the significance of a beachhead market strategy over traditional total addressable market calculations and he emphasizes that there the primary challenge to entrepreneurs to identify customers' top priorities, fears, and motivations, aligning their value proposition accordingly. The dynamic landscape of entrepreneurship in the digital era is characterized by the emergence of innovative pricing strategies, such as dynamic pricing and subscription-based models, which present novel opportunities for value realization. Resources: Connect with Hunter Hastings on LinkedIn Connect with Bill Aulet on LinkedIn MIT: entrepreneurship.mit.edu To Read, Sample, and Buy the Book on Amazon: 1st Edition: Disciplined Entrepreneurship: 24 Steps to a Successful Startup, 1st Edition 2nd Edition: Disciplined Entrepreneurship: 24 Steps to a Successful Startup, Expanded & Updated Show Notes: 0:00 | Intro 2:43 | The Big Picture Principles: What is a Mindset? 6:44 | Entrepreneurship as a Craft and Not a Science 9:06 | Learning Entrepreneurship: Can Entrepreneurship be Taught in Corporations? 10:54 | Can you Teach Google Enterprenerurship? 16:13 | Innovation in Business Education: Inside or Outside Academia? 18:21 | Breaking Down the Structure of Book: Disciplined Entrepreneurship 22:57 | Case Studies 24:13 | Know the Customer 27:02 | Beachhead Market: Find your Beachead 28:37 | Concept of a "Full Cycle Use Case” 31:20 | Academia: How Customers Determine Value? 35:00 | Business Models 37:09 | Pricing 39:43 | Is America Still an Entrepreneurial Society? 43:50 | Wrap-Up

Capitalism fosters widespread prosperity. But we must acknowledge a set of emerging hazards associated with corporate management practices, and take proactive measures to mitigate such risks. The hazards that have transformed capitalism over time are vividly described in Aberrant Capitalism: The Decline and Revival of Customer Capitalism, authored by Hunter Hastings and Steve Denning and published by Cambridge University Press. In this episode of The Value Creators podcast, Hunter shares capitalism's journey from an external orientation, where customers and their needs were the focus of business activity, to a more internalized orientation, where management processes, methods and measures became the focus. The customer-centric approach of the first great corporations of the nineteenth century reflected the vision and purposes of owner-entrepreneurs using their own capital. But over time, these entrepreneurs left, and a debt and equity finance model took over in the twentieth century. Success became synonymous not with happy and satisfied customers but with stock market performance and shareholder value. This shift represents an undermining of the original animating spirit of capitalism. However, Hunter expresses guarded optimism about the emergence of new business models in the twenty-first century, embodied by companies like Apple and Amazon, which prioritize direct customer engagement and long-term growth over short-term financial gains. Despite this optimism, the conversation acknowledges the challenges and risks associated with contemporary capitalism, including dehumanization of labor, data privacy concerns, social media's impact on mental health, and the rise of monopoly power. Hunter emphasizes the importance of preserving the positive aspects of capitalism while addressing these issues, calling for a reassertion of the values that underpin the system. Hunter concludes with a call to action for readers to engage with the ideas presented in the book and work towards a capitalism that prioritizes customer value, innovation, and societal well-being while remaining vigilant against its potential pitfalls. Resources: Connect with Hunter Hastings on LinkedIn. Check out the book Aberrant Capitalism. Buy the Book on Amazon: Aberrant Capitalism (Elements in Reinventing Capitalism) Aberrant Capitalism on the Cambridge University Press

Sustainability in the food supply chain has become a vital consideration for the resolution of food chain risk. It’s also become a mission for some food producers and distributors and for some food brands, it’s become a marketing mandate. Maisie Ganzler has been orchestrating the critical alignment required for the pursuit of sustainability in the food supply chain and articulating the crucial alignment between marketing and operations. Maisie perfected the concept of organizational support for sustainability, highlighting the creation of specialized roles like the "forager" to facilitate local sourcing initiatives and overcome procurement obstacles. She introduced metrics and tools to track sustainability goals using tools. Passion supplies energy but it’s ineffective without leverage, pointing to procurement decisions and organizational culture as key leverage points. Flexibility and adaptability - versus ideology - are essential traits in responding to evolving challenges and opportunities in sustainability efforts. Maisie Ganzler delves into the relationship between personal health and sustainable dietary choices, highlighting the alignment between whole foods consumption and planetary health goals. By integrating marketing, operations, and organizational support, businesses can navigate challenges, build strong relationships, and drive meaningful change toward a more sustainable future. Resources: To connect with Maisie: Maisie Ganzler Find out more about Maisie Ganzler: maisieganzler.com To Read/Buy the book: You Can’t Market Manure at Lunchtime To buy the book on Amazon: You Can't Market Manure at Lunchtime Show Notes: 0:00 | Intro 01:57 | You Can't Market Manure at Lunchtime: Maisie Ganzler Defines Sustainability 04:38 | Consumer-First: Flavor as Key Benefit 05:26 | Mission is Actionable Steps 07:02 | What Purpose is About? 08:27 | Bon Appétit Management Company: Business Side 10:31 | Who is Your Customer? 12:25 | Subjective Values 14:54 | Tradeoffs: Most Challenging 17:29 | Pick One Narrative 19:34 | How Do We Get Our Stories Straight? 21:29 | Marketing is Communication 23:08 | The Forager: Deeper Relationship 25:33 | Scaling Corporation 27:26 | Measurement in General 31:18 | Passion 32:34 | You Can Make a Difference: Empowering Through Collaboration 35:47 | Adaptability: Don’t Be Rigid 38:07 | Safety: Eat Lancet Report 39:41 | Wrap-Up: When Will the Book Be Published?

David Kong discusses his transition from Finance to Entrepreneurship and the process of building a supply chain for a product with exclusive features, such as thin, and handcrafted glasses. He explains how he searched for manufacturers, tested samples, and addressed production issues. Despite challenges with finding warehouses and improving packaging, Kong emphasizes the importance of creating value for customers. He shares insights on the emotional value of Glasvin stemware, its impact on the drinking experience, and the evolution of consumer preferences in the wine industry. Additionally, Kong discusses his direct-to-consumer (DTC) model, marketing strategies, and the significance of inbound sales for Glasvin. Throughout the conversation, Kong underscores the value of efficient operations, strategic partnerships, and customer-centric approaches in building and scaling a successful business like Glasvin. Resources: Database and Analytics company: SOMM.AI Glasvin (Manufacturing company) David Kong on LinkedIn Shownotes: 0:00 | Intro: Origin Story and Entrepreneurial Mindset 02:12 | Origin Story and Entrepreneurial Mindset 05:05 | Idea of Somm.AI Came From Experience 06:19 | How Did Personal Interest Evolve into a Business? 09:18 | Value Proposition for B2B Users: Benefits and Analytics 10:47 | Big Claim: Largest Updated or Updating Database of its Kind 12:49 | Attracting High-Price Point Luxury Wines 13:43 | Global Database 14:28 | Glasvin: Origin Story 19:07 | Building a Supply Chain 23:03 | What's The Emotional Value of Glasvin? 25:36 | Evolution of Desired Experiences is Fascinating 27:26 | How Did Packaging Evolve 29:25 | Direct-To-Consumer Model 30:44 | B2B Business: Selling to Business Customers 34:45 | Conferences: Getting in Touch with Restaurants 37:53 | Wrap-Up

How do the value creation principles of subjective value, entrepreneurship and creativity apply in a highly technical rules-based environment like SOC Compliance audits. These are objective validations of data security measures based on customer-defined criteria similar to traditional financial audits but more specific and subjective. The answer lies in the understanding of customer needs. Mike DeKock, CEO of MJD Advisors, an SOC auditing firm, has the insight: the customer seeks confidence - a feeling that they can approach their own clients with the assurance of providing the data security that they demand. Trust, reliability and commitment are the underlying values - emerging from technological rigor, at a much higher level of human need. Mike discusses the evolution of compliance services and the changing landscape within the industry, and explains the importance of continuous compliance and how his company aims to provide ongoing support and guidance to clients throughout the year, for continuing reinforcement of the client’s feeling of confidence. He recognizes the value of building relationships with clients, helping them navigate compliance challenges, and fostering organizational improvement. He sees value in creativity, curiosity and collaboration, and the need for continuous learning and adaptability in a rapidly changing industry. At MJD Advisors, there is a passion for helping clients find simple solutions to complex problems, emphasizing the satisfaction derived from making a meaningful difference in their businesses. Resources: MJD Advisors: mjd.cpa Mike DeKock on LinkedIn: https://www.linkedin.com/in/mike-dekock-7325a654/ Shownotes: 0:00 | Intro 02:13 | SOC Compliance: Mike Shares His Business Field Growth Journey 03:21 | Regulatory Audit Requirement is Optional 05:09 | Client’s Confidence is Subjective Essence 07:51 | Value Proposition 10:08 | Confidence Area: Empathy-Driven Insight into Client Needs 12:09 | Confidence Meter: How to Measure it? 13:49 | Trust Measurement 15:16 | Data Security 18:05 | Business Model: Client-Centric Excellence 20:01 | Trust and Confidence: Some Companies View Audits as Mere Costs 22:08 | MJD Advisors: Exceeding Client’s Expectations 23:07 | Hiring: Interesting People VS Hard Stats 25:27 | Helping Clients Find Simple Solutions to Complex Problems 27:32 | Future Unpredictability Adds Complexity 29:20 | Entrepreneurial Ethic 30:40 | Wrap-Up

Jeff Amerine and Hunter Hastings, discuss the detailed process of building startup ecosystems and fostering entrepreneurship. Jeff Amerine, emphasizes the role of entrepreneurs in spearheading ecosystem development, suggesting that successful ecosystems are entrepreneur-led initiatives. Leveraging available tools and resources, including AI and cloud computing services, has democratized entrepreneurship, making it more accessible and efficient than ever before. Jeff highlights the significance of engaging universities in the ecosystem, tapping into the talent pool of students, and fostering an entrepreneurial mindset from an early stage. Despite the challenges of scalability and trust-building, Jeff discusses the expansion of his organization's footprint beyond Arkansas, aiming to bridge international venture ecosystems. The long-term commitment required for ecosystem development, emphasizes the transformative potential of entrepreneurship in driving economic growth and societal change. Resources: Startup Junkies Consulting Website: startupjunkie.org Startup Junkies Book: creatingstartupjunkies.com Show Notes: 0:00 | Intro 02:31 | How Jeff Defines Enterpreneurship? 03:55 | Entrepreneurial Ecosystem: 4 Pillars 06:53 | Entrepreneurship Not Only a Mindset But Also a Talent 08:34 | Cultural Perspective: Assessing Startup Ecosystem Readiness 13:40 | Capital is Hard to Break into for Startup Ecosystems: Capital Pillar 15:58 | Early Capitalism: Self-Funded Growth 16:32 | Community Engagement: Local Bank Support for Startups 18:58 | Startup Junkies Could Be Economic Developers 20:40 | Access to AI Tools Simplifies Startup Initiation 22:12 | Universities Play a Vital Role in Startup Ecosystems 24:33 | Operational Side of Entrepreneurial Support Organization 27:18 | Funding Process and Events 30:19 | Networking Defined 32:45 | Time: Sow Seeds, Be Patient 36:05 | Systemize OR Stay Entrepreneurial? 38:00 | Wrap Up

In this episode of the Value Creators Podcast, dive deep into the classic battle between market-driven innovation and centrally planned industrial policy with our esteemed guest, Christian Sandstrom, a leading voice for individualism and free-market solutions and author and professor at Jönköping International Business School and the Ratio Institute in Sweden. In this conversation, we unpack the government's grand “moonshots” and “missions” which claim to solve societal challenges but always miss the mark due to bureaucratic inefficiency and a central planning approach that negates the potential of market dynamics. Learn why centralized missions such as the cancer moonshot or the war on homelessness can become drains on public funds while failing to deliver meaningful progress, and the importance of fostering an entrepreneurial society where markets create value and select the best solutions organically, rather than imposing 'one-size-fits-all' government-led directives. This episode is a treasure trove for anyone interested in the interplay between innovation, the economy, policy, and technological advancement! Christian Sandstrom's Books: Moonshots and the New Industrial Policy Questioning the Entrepreneurial State Episodes Mentioned: Christian Sandström: Why Governments Can’t Act Entrepreneurially

Hunter Hastings and Kartik Gada discuss the transformative dynamics of the digital economy and its profound implications for society, economics, and governance. Kartik Gada provides a compelling analysis of how the exponential growth of the high-tech sector is reshaping traditional notions of supply, demand, and pricing, highlighting the unique characteristics of digital goods that defy conventional economic models Through a deep dive into the future of taxation, entrepreneurship, and individual specialization, they explore the disruptive potential of AI and automation in revolutionizing the way we work, create value, and interact with the economy. Kartik emphasizes the significance of cybersecurity and ethical considerations in the digital age, and the use of technology to ensure fairness and safety for all participants. Resources: Book: ATOM: It is time to upgrade the economy ATOM on YouTube Kartik Gada on LinkedIn

Professor Raushan Gross, who teaches Business Management And Leadership at Pfeiffer University, has focused his most recent research on the impact and influence of A.I. on entrepreneurship. He published some of this research in a series of articles at mises.org. One of them links A.I. to The Wealth Of Nations, and, of course, the wealth of nations is driven by entrepreneurship. From this vantage point, Professor Gross identifies the multifaceted impact of AI on society, economics, and business strategies, advocating for a paradigm shift in management thinking to adapt to technological advancements. Show Notes: 0:00 | Intro 2:27 | Exploring AI's Impact on Entrepreneurship 7:18 | Can AI Surpass Human Entrepreneurship? 8:48 | Exploring AI as a Service and AI Stacking 12:08 | AI as a Team Member in Entrepreneurship 15:10 | Small and Medium Businesses Can Embrace AI for Strategic Advantage 17:13 | Transition to Autonomous Decision-Making with AI 21:13 | Concerns on AI Centralization and Oligopoly 25:15 | Adam Smith: Global Scale AI is the Wealth of Nations 26:40 | Elon Musk on Value Creation: the Value Meter 29:14 | Does AI Redefine Management by Value Metrics? 32:14 | Wrap-Up: Rethinking Management in the Digital Age

Chet Richards discusses the intersection of military strategy and business leadership, offering valuable insights for navigating complex environments. Emphasizing the importance of agility and adaptability, Chet explores Colonel John Boyd's OODA Loop concept, highlighting the need for continuous observation, orientation, decision-making, and action. He underscores the role of leadership in shaping organizational culture, driving innovation, and maintaining an external focus for sustained success. The idea of being "certain to win" is derived from Sun Tzu's teachings, emphasizing the importance of constant self-evaluation and continuous self-improvement, conducted from an external perspective. Resources: Chet Richards on LinkedIn Certain To Win: The Strategy of John Boyd Applied To Business Zen Mind: Beginner's Mind: 50th Anniversary Edition Show Notes: 0:00 | Intro 3:00 | Chet’s Perspective of Strategy: Strategy is about people 09:22 | Vision: Attraction and Uplifting Spirit 17:08 | Centrality of Time in General 25:14 | Helping Companies with Reorientation: Many-Sided Implicit Cross-Referencing 29:15 | Old and New Experiments and Allocating Resources for Success 33:34 | Ambi Dexterousness: Chaos Theory, It's Called Explore and Exploit 41:52 | Culture as Opposed to Organization 42:24 | Wrap-Up: Culture as Developing External Focus and Acting on It

Adaptive entrepreneurship refers to a dynamic approach to business leadership and business practice that embraces continuous learning, rapid adaptation, and the creation of novel ideas. Mark McGrath and Hunter Hastings discuss the critical aspects of adaptiveness in dynamic environments. They explore the aftermath of failure to adapt to nonlinear external change. The conversation emphasizes the importance of the shift from traditional management to adaptive leadership, as defined by a fusion of entrepreneurial economics and John Boyd’s unique approach to “the whirl of reorientation”, and focusing on the importance of influencing and inspiring collaboration, as contrasted with managerial control. Mark McGrath highlights the role of appreciation leadership, recognizing the worth of ideas, and fostering human interaction. He advocates for continuous reinvention and the active creation of mismatches to outpace competitors. Entrepreneurs need to embrace adaptive systems, prioritize human-centric leadership, and leverage novel ideas for sustained success in ever-changing business landscapes. Resources: AGLX - Consulting & Coaching Group: aglx.com Mark McGrath on LinkedIn: https://www.linkedin.com/in/markjmcgrath1/ Show notes: 0:00 | Intro 01:50 | Rethinking Management Amid Uncertainty 04:23 | Entrepreneurship: Navigating Uncertainty for Value Creation 06:38 | Entrepreneurship as a Continuous, Never-Ending Process 08:50 | Massive Mismatch: Preserving vs. Exploring New Futures 14:16 | Disruptive Innovation 15:19 | Entrepreneurial Method as Continuous Ongoing Loop of Value Creation 20:21 | Idea of Entrepreneurial Intent 22:42 | Positive and Negative Feedback: Feedback Loop 25:12 | Organizational Structure and Empowerment in Business and the Military 34:56 | Quantification VS Qualitative Analysis 38:02 | Rethinking Management VS Embracing Adaptive Systems 39:20 | Wrap-Up: Mark McGrath’s Concept of Leadership

Mental models are defined as fundamental assumptions that shape the way individuals perceive and interact with the world. When our mental models are wrong, we can’t see the world as it really is. New mental models introduce a new and better understanding. This episode of the Value Creators podcast introduces eleven fundamental mental models, ranging from understanding value as a subjective creation within the minds of customers, to the strategic accumulation of knowledge within a firm, to the pivotal role of empathy and the transformative nature of marketing as behavior. Each mental model contributes to a new holistic paradigm designed to guide entrepreneurs in creating sustained value. Mental models contribute to the necessary shift in business mindsets towards a dynamic approach that emphasizes the continuous flow of experimentation and the ongoing refinement of knowledge through error correction. Resources: Hunterhastings.com Shownotes: 0:00 | Intro: Choosing Right Mental Model for Success 02:43 | Mental model Number 1: Value is Created by the Customer 04:07 | Mental Model Number 2: Knowledge 05:13 | Mental Model Number 3: Empathy 06:23 | Mental Model Number 4: Marketing 07:26 | Mental Model Number 5: Design 08:15 | Mental Model Number 6: Innovation 09:30 | Mental Model Number 7: Entrepreneurship 11:08 | Mental Model Number 8: Finance and Accounting 12:13 | Mental Model Number 9: Organization 13:08 | Mental Model Number 10: Business is a Flow 14:05 | Mental Model Number 11: Knowledge Accumulation 15:20 | Wrap-Up: Value Creation For Customers

Visual design is an important element in value creation, especially in telling a brand’s or a business’s story in a way that engages with customers and communicates shared values. Visual designers are multi-talented artists and storytellers with an acute understanding of customers and their emotional responses to visual cues. Our guest this week is Jacqueline Porter, an accomplished professional in her field and a very successful business owner in her own right. We explored the business of design and creativity from the challenges within design education, and the drawbacks of rigid design frameworks and the value of subjective, creative approaches. A notable reference to a transitional figure in design Steve Jobs shows how simplicity and creativity - rules and no-rules - can work together. The conversation moves to the realm of implementation in branding, exploring the delicate and shifting balance between fixed and flexible elements. Jacqueline advocates for constant evolution, telling a story with a dynamic interplay between exploration and exploitation for sustained success. Consistency is achieved with creativity, empathy, and adaptability. Resources: https://www.jacquelineportercreative.com/ Shownotes: 0:00 | Intro 02:28 | Jacqueline's Defines Visual Design: Inclusions, Exclusions and Importance 03:54 | Nike Example: What Represents a Good Design? 05:32 | Jacqueline on Branding: Advertising's Impact 06:54 | Professional Approach: Visual and Wood Synergy in Business 09:28 | Clients Don't Know What They Want: Process VS magic 11:02 | Lum Spirits Story 15:51 | Color Palette: First Step for Visual Representation of Lum Brand 20:09 | Visual Design Mastery: Empathy, Psychology and Branding 21:23 | History of Rules VS No Rules 22:54 | Newtonian Economic Thinking and Bauhaus Analogies 24:42 | Steve Jobs Simplicity is a Transitional Example 26:27 | Designer Examples: Getting Outside of the Box 29:05 | Crack is Wack 32:22 | Implementation of Design 34:50 | Wrap Up: Fixed and Flexible Idea

In our ongoing series investigating leadership in business - coming from the skeptical perspective of “Is there such a thing?” - we meet Amanda Goodall, a professor of leadership at Bayes Business School, City University of London, specializing in the influence of leaders and managers on performance, shares insights from her book "Credible: The Power of Expert Leaders." She has a new perspective on business leadership. It’s not a general management function that can be taught in an MBA course. It can’t be learned from leadership courses. It can’t be implemented by management consulting firms. Leaders must first be experts in their field and the core business of the firm. Amanda shares the importance of experts in providing a clearer sense of purpose and fostering a longer-term organizational perspective. The dialogue concludes with a call to establish expert-friendly environments, and emphasizes the removal of impediments to harness expertise for organizational success. Resources: https://amandagoodall.com/ https://www.goodreads.com/book/show/63251919-credible https://www.amazon.com.au/Credible-Expert-Leaders-Amanda-Goodall-ebook/dp/B0BS3FS9XH Shownotes: 0:00 | Intro 02:41 | Leadership Studies: Academic Overview 06:26 | Defining Leadership's Impact on History 09:07 | Patterns of Expert Leadership 13:35 | Success of Expert Leaders: Key Principles 17:25 | Expert Leadership at All Levels 18:05 | Reed Hastings' Leadership Style and Bureaucracy in Organizations 21:32 | Openness and Autonomy: Keys in Tech Companies 22:38 | Challenges in Defining Core Functions 25:15 | Rethinking Leadership: Business School Approach to Leadership 30:48 | Metrics Obsessed Defined 33:28 | Expert Leadership: How They Craft a Clear Essence of Purpose 35:22 | How Expert Leaders Create More Productive Workplaces? 38:43 | Expert Leaders Exhibit Greater Emotional Intelligence 41:34 | What is an Expert-Friendly Company? 45:40 | Removing Barriers to Get an Expert-Friendly Organization 47:27 | Wrap Up: Revolutionary Approach of Amanda Goodall

Moshik Temkin is a historian who offers an alternative perspective on leadership. He asks, do leaders make history or does history make leaders? Those two forces can’t be separated. While leaders contribute to shaping history, they are also molded by powerful historical forces. This nuanced perspective is evident in analyses of historical figures like FDR, Margaret Thatcher, Martin Luther King Jr., and Malcolm X, emphasizing the role of circumstances in leadership's response to complex historical challenges, ultimately leading to significant changes in their respective nations. The conversation explores moral leadership in the civil rights movement, comparing the approaches of Martin Luther King Jr. and Malcolm X. Despite their distinct styles, both leaders shared a commitment to collective progress and justice, challenging the prevailing emphasis on individual success. Temkin addresses the ethical dilemmas leaders encounter during crises, prompting reflection on the justifiability of extreme measures for the sake of victory. How does this discussion contribute to the question of leadership in business? Leadership is subjective. We look to those who we feel can guide us, whether in politics or business. There are principles that cross both fields. Resources: https://www.moshiktemkin.com/warriors-rebels-saints https://www.moshiktemkin.com/ Shownotes: 0:00 | Intro 02:03 | Leadership and Its Impact On History 07:04 | Leadership in Japanese Decision-Making During WWII 11:34 | Leadership Decisions During World War II 17:39 | Atomic Bomb Decision-Making During WWII 20:45 | Core Assumptions in Decision-Making 23:23 | Machine Making Decisions VS Individual Making Decisions 26:04 | Abysmal Leadership and The Cuban Missile Crisis 30:14 | Individual Leadership Defined With Examples 45:08 | Wrap up: Conclusion

We live in a video age, which opens up a vast array of entrepreneurial pathways. Video is a field for open-ended free creative expression, as well as for tightly managed business tools built for ROI. It’s the ideal field for creative entrepreneurial small business innovators. Cynthia Kay of CK and CO is both a business founder and CEO of a video production business and a consultant and advisor to small businesses. She shared some of her insights and a preview of her 2024 book Small Business Big Success. Resources: CK’s business resources site: https://cynthiakaybiz.com/ Books you can buy now: https://cynthiakaybiz.com/books/ Cynthia Kay’s upcoming 2024 Book - Small Business, Big Success: https://www.amazon.com/gp/aw/d/B0CFWFZQTS/ref=tmm_kin_swatch_0?ie=UTF8&qid=1700618573&sr=8-3 Shownotes: 0:00 | Intro 02:37 | CK's Business Backstory: Inception to Present 04:41 | Started with Cold Calls and Big Capital Investment 06:39 | Tech Evolution Every Two Months 07:14 | Business Growth: Gradual OR Leaps 09:00 | Understanding the Big Business Perspective 11:58 | Education's Video Evolution: A Rapidly Changing Business Tool. 16:47 | Clients' Perception of Video Costs 18:30 | Functional knowledge: Educating Clients on Video Value and ROI 19:56 | Defining 'Best' in Video Production 22:39 | CK’s Advice: Solving Common Small Business Problems 25:08 | Excel as a Small Business Owner, Embrace Big-Thinking Strategies. 27:27 | From Expensive Equipment to iPhone Editing 29:17 | Small Customers Can Evolve into Major Assets 32:29 | Key Areas for Small Business Growth through Strategic Partnerships 35:58 | Can Small Businesses Outshine Big Corporations? 38:11 | Automating Operations: Essential or Optional? 40:55 | Wrap Up: Cynthia’s Upcoming Books Overview

LaSean Smith outlines a business investment partnership built on permanent capital, emphasizing long-term commitment and trust-building between an investor/source of capital and a business. The discussion covers disciplined methodologies, leadership transitions, and a unique compensation approach using Phantom Stock Shares. LaSean predicts a rise in smaller, values-based companies, and underscores the significance of audience and automation in acquiring and revitalizing brands. There can be a shift towards stable, smaller businesses connected to communities, challenging the trend ofdominance by larger and parger corporations. Resources: https://cagr.com/

The nature of work has changed, so how we manage it must change, too. As businesses barrel along into the fast-changing digital age, we find that the very nature of work has changed. The new name for the office or the factory is the hybrid workplace. Not only where we do work, but how we do work has changed, and how we synchronize work with each other has changed the most. For the firm, productivity is at risk. And all the standard approaches to business that we’ve been taught are outdated. Take management as an example. How do you manage a hybrid workplace and workforce. Our point of view at The Value Creators is that management is an old-fashioned concept we have to discard. We need something new. The Value Creators podcast hosted two of the best experts to address the challenges of the hybrid workplace, Julie Kantor and Felice Ekelman. They are co-authors of the book that will provide the background to our discussion today: Thrive With A Hybrid Workplace: Step-by-Step Guidance from the Experts. Shownotes: 0:00 | Intro 03:06 | Old System VS New System: Work-life Balance & Remote Work During the Pandemic 09:55 | Hybrid Work and Leadership in a Post-Pandemic World 14:02 | Hybrid Model: Nine to Five Model is Gone 16:42 | Hybrid Workplace: Seven Seas Framework 22:53 | Hybrid Policy: How Are We Managing Change? 24:50 | Culture of change: Importance of Face-to-Face Connection 28:07 | Communication, Collaboration, and Leadership in a Hybrid Work Environment 34:46 | Coaching as a Fundamental Part of the Hybrid 37:27 | Smart Goals: Well-Being in the Workplace 38:48 | Productivity in the Hybrid Workspace 41:34 | Hybrid Workspace: Compliance Load 46:12| Wrap up: Where are we heading?

Trini Amador is the Value Creators’ go-to guru for all things marketing. He has a long career as CEO of a global branding consultancy, BHC Consulting, and he is also the founder and proprietor of Gracianna, an estate winery that has established a portfolio of greatly acclaimed, gold medal winning prestige wines from its home in the heart of Sonoma County wine country, on the banks of the Russian River. Trini joined the Value Creators podcast to discuss his latest thinking distilled from his extensive brand-building experience: his theory of talkability. Shownotes: 0:00 | Intro 03:17 | Understanding Talk Ability Theory: Basics, Floaters and Swimmers 07:20 | Three Areas of Talk Ability Theory 09:06 | Is Managing Expectations and Feelings a Brand's Duty? 11:11 | How digital marketing is typically described and the Traditional Funnel Approach 16:45 | Modern Marketing Innovation: Returns Policies and Proactive Issue Resolution 20:54 | Roger Martin's habit-driven brand strategy is outdated 22:39 | Concept Trini of Expectations 24:41 | Fundamental Elements of the Brand Blueprint and Speed Change 27:56 | Optimizing Social Media for Brand Talkability 28:50 | Heineken Double Zero Strategy 31:24 | Importance of Valuable Feedback in Business 33:18 | Trini’s Business Insights and Lessons Learned 38:46| Wrap up: Find Trini Amador and His Team at Gracianna.com