Marketing in the Madness

Janine Jacobs is changing the world of work as we know it. Now Co-Founder of HappyHQ; a culture consultancy, Janine has a background in marketing working with brands such as PepsiCo, Nestle, Bupa, Hilton and the Queen of Shops herself - Mary Portas! 🛍️ Janine is here to wave the flag for why marketing to your employees is just as important as marketing to your customers. Who knew that employees are not only the face of the brand, but also your biggest advocates!? ❌But this episode isn’t all sunshine and rainbows! 🌈 It does get controversial when it comes to the topic of generational divides in the modern workplace and this time Gen Z are on the chopping block. Just how do we balance company values with Gen Z expectations? 🤔 From debunking Gen Z stereotypes to unravelling the mysteries of employee engagement, we’re serving up the ultimate guide to cultivating a culture that breeds success. Janine also provides practical tips for defining your company values in a way to attract top talent, and how to bridge the gap between old and new schools of thought to create a truly inclusive culture for all. In this episode you’ll discover: 💰Why internal marketing is crucial for your bottom line ✨The untapped potential of Gen Z. 👥Why bridging the workplace generational gap is not only essential but downright lucrative. 🚀Why setting clear company values isn’t just a suggestion - it’s a game-changer! ☀️Why businesses MUST prioritise the happiness of their team if they want to thrive in today’s competitor landscape. Janine Jacobs Co-Founder of HappyHQ: https://www.linkedin.com/in/janinejacobs1111/ https://happyhq.co.uk/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Ecosystems are on the rise across the industry right now, so on this week's episode of Marketing in the Madness, host Katie Street welcomed David Nisbet, Agency Ecosystem Partnerships, EMEA at Stripe and Josie Klafkowska, Global Partner Marketing Director at VML to join her as they delve into the dynamic world of marketing ecosystems and uncover the true power of partnerships through insights from VML & Strips very own ecosystem. The trio unpacks the transformative power of leveraging partnerships and ecosystems to enhance marketing efforts and accelerate business growth. Highlighting how integrating brand experience with customer and commerce journeys facilitates growth for clients worldwide AND MUCH, MUCH MORE. The episode is FULL of practical insights into building and nurturing effective ecosystems and partnerships: With Katie, David, and Josie sharing real-world applications and strategies that have proven successful in their respective roles. Topics Covered: 👥 The shift to more human B2B marketing approaches 👷🏻 Building relationships through "Go to Network" strategies 🛍️ Understanding different buyer personas in organisations 🚀 Leveraging partnerships for pipeline creation and customer success 📊 Collecting first-party data through value exchanges 💃 Using events to nurture relationships and build communities 💰 Microsoft's 95% revenue attribution to partnerships 🎧 Tune into this week's episode for a deep dive into making ecosystem partnerships work to your advantage in the ever-evolving marketing landscape. Disclaimer: Opinions shared in this podcast are those of David Nisbet and not in any way affiliated with the viewpoints and opinions of Stripe Opinions shared in this podcast are those of Josie Kalfkowska and not in any way affiliated with the viewpoints and opinions of VML Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

This week's Female Leadership Content brings to the forefront, the fabulous Janine Jacobs who is changing the world of work as we know it! 🚀 Janine is the Co-Founder of Happy HQ and helps companies put their people first and create a culture that their people truly want and need to make great and magical things happen. 🪄 She's also a Girls' Network mentor, helping teenagers from disadvantaged backgrounds see their futures in a more positive light, gain essential skills and build confidence. ✨ Which is why Janine ia s perfect guest to help us lead the way in inspiring change...! 💪 Tune in now and keep an ear out for Janine back on our feed next week with her inspiring marketing journey 🎧 Janine Jacobs: https://www.linkedin.com/in/janinejacobs1111/ Happy HQ: https://happyhq.co.uk/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

In this episode of Marketing in the Madness, Katie dives into another powerful discussion on the need for not only equality and inclusion but the empowerment of women in the workplace, particularly within the realms of marketing and technology. With another incredible guest, Charlotte Todd, Director for e-commerce, marketing and strategy at British Gas, the two brought to life a conversation that delves deep into the challenges women face, the biases they encounter, and the necessary changes needed to create fairer and more inclusive work environments. From personal experiences to corporate policies, they explore the ongoing journey towards gender equality and the importance of male allies in fostering positive change Key Highlights: Tune in to this insightful conversation that delves into the nuances of gender equality in the workplace and offers perspectives on creating a more inclusive future for all. Charlotte Todd https://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Charlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉 This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries - exchanging couture for currents. 👗⚡ Now the Director of Marketing, Ecommerce & Strategy at British Gas, Charlotte is not afraid to break boundaries, embrace vulnerability, and allow her team to fail to make the marketing magic happen. Exhibit A: Our boring UK Home Boilers meet Barbie’s beautiful Australian Margot Robbie - yes you ready that correctly. 👱🏻‍♀️🛼 If you have no idea what I’m talking about, you should of course absolutely tune in to this brand new episode of Marketing in the Madness to find out…! In this episode you’ll discover: 🚀 Charlotte’s trailblazing career journey from leading digital strategies at top fashion brands to disrupting the world of gas and energy. 💪 How she’s igniting innovation by being brave and speaking up 👩‍💻 Why brands need to keep the customer journey at the core of every marketing strategy, both online and offline. 🌟How Charlotte empowers her team to be creative risk takers and learn from failure. Tune in now! 🎙🎧 Charlotte Todd https://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Welcome back to another exciting bonus episode of Marketing in the Madness, where we delve into transformative journeys and pioneering strategies aimed at fostering a female-friendly future in technology. This week, we're delighted to feature Richard Surman, the visionary Head of IT at Crew Clothing, who brings a wealth of knowledge on elevating women in the tech landscape. In this week's episode, Richard discusses the critical shifts and proactive measures necessary to cultivate a more inclusive and supportive tech ecosystem for women. As we advance into a more digital era, the imperative for female representation in tech leadership and strategy becomes increasingly apparent. This episode celebrates the strides taken towards parity and examines the path that lies ahead for achieving gender equality within the workplace. We explore the challenges of male-dominated tech environments, highlighting the influential role of women in shaping consumer markets and driving retail innovation. Richard shares his extensive 25-year journey in IT, noting a significant transition towards a more gender-diverse field. He emphasises the growing engagement of women in technology, underlining the essential need for their career advancement and professional development. Furthermore, Richard offers an in-depth look at actionable initiatives and practices that can enhance women's presence and success in technology. From mentorship to dismantling stereotypes, and from fostering inclusive hiring practices to promoting career mobility, he outlines a blueprint for building a supportive framework that encourages women to excel in tech roles. Key Takeaways: Stay tuned for more episodes of Marketing in the Madness as we explore the intersection of marketing, technology, and leadership through the lens of empowering women. Richard Surman Head of IT at Crew Clothing Company https://www.linkedin.com/in/richard-surman-61669921/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Forget what you know about shopping - this tech leader is changing the retail landscape for good! 🛍️ Driving Transformation using technology is a key theme of the Marketing in the Madness podcast, and this week is no different, as Katie welcomes Retail Technology Royalty, Richard Surman. Richard is the mastermind behind the tech strategies of huge heritage brands like Crew Clothing, Saltrock, Pringle & Ben Sherman as well as retail powerhouses, Oasis, Warehouse, Reiss, Whistles, Paperchase, and Oddbins - to name a few! 😅 As you can imagine from that epic line-up of brands, this episode is jam-packed with valuable content about the evolution of retail tech, driving customer experiences beyond the checkout and what we can expect from the future of digital shopping, as our high-streets take a hit. In this episode of Marketing In The Madness you’ll discover: This episode has all the insider intel you need to understand the future of shopping, before it hits the highstreet, whilst providing you with ideas and tactics to drive transformational change in your business. Tune in now! 🎙🎧 Richard Surman Head of IT at Crew Clothing Company https://www.linkedin.com/in/richard-surman-61669921/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

In this week's bonus episode of MITM, we dive deep into the conversation of gender equality within the tech industry, a realm where change is much needed yet challenging to enact. Our special guest, Serge Albohayre, Head of Partnerships and Business Development at Apply Digital, shares his unique perspective as a man who spent the majority of his career in a sector traditionally dominated by male voices. This discussion illuminated the essential role male allies play in fostering an inclusive environment and the profound impact of their support in achieving gender equality. As we unpack Serge’s experiences, we confront the stark realities faced by women in tech: walking into boardrooms or meetings where they are vastly outnumbered. This episode is not just an exploration of these challenges but a rallying cry for action. Serge, drawing from his personal observations and the wisdom imparted by influential women in his life, advocates for subtle yet powerful practices of creating opportunities for women without making it about their gender. He emphasised the importance of providing a platform for women to express their ideas and opinions in a comfortable setting, thereby encouraging a more inclusive and diverse discourse. Our conversation also sheds light on the critical statistics highlighting the gender disparity in tech, with a particular focus on the underrepresentation of female-founded companies. This issue extends beyond the tech industry, touching upon broader societal norms and the need for a cultural shift towards equality. With us discussing the nuances of support, questioning the motivations behind investments and initiatives aimed at bridging the gender gap, and the importance of sincerity in these efforts. Serge’s reflections on feedback and personal growth, specifically regarding communication dynamics, offer valuable insights into how we can all contribute to a more inclusive environment. His experiences underscore the importance of being mindful of our interactions and the space we create for others to share their voices. This episode is not just a conversation but a call to action for male allies to recognise their role in supporting women, challenging the status quo, and working together towards a more inclusive future. Join us in this compelling discussion that goes beyond the surface, offering both critical insights and hopeful pathways for change. And remember, your engagement and support can make a difference in creating a more inclusive tech industry and beyond. Serge Albohayre Head of Partnerships & Business Development for EMEA at Apply Digital https://www.linkedin.com/in/serge-albohayre-09b65778/ Humanizing B2B by Paul Cash & James Trezona https://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251X Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Behind every company logo and corporate brand are real people with genuine emotions, aspirations and concerns 👥 By tapping into emotions and crafting authentic narratives, B2B marketers have the power to cut through the noise and speak directly to the hearts of their audience ❤️ This is precisely why this week’s podcast guest, Serge Alboyhayre joins Katie to delve into why B2B Marketing has to get more emotional! Serge is the Head of Partnerships & Business Development for EMEA at Apply Digital who work with global brands like Coca-Cola, Kraft Heinz and The Very Group to thoughtfully connect strategy to execution. In this episode of Marketing In The Madness you’ll discover: 👥 How to simplify your buying process with less RFP’s circling. 📖 Tactics for diversifying your marketing tactics - from short virtual events tailored to drive engagement to long-form white papers. 🚀Methods to showcase your agency’s capabilities to build trust with potential clients. ❤️ How to craft campaigns that connect on an emotional level. Plus don’t miss Katie & Serge’s bonus discussion on driving equality in tech, live NEXT week on the Marketing in the Madness Channels. Serge Albohayre Head of Partnerships & Business Development for EMEA at Apply Digital https://www.linkedin.com/in/serge-albohayre-09b65778/ Humanizing B2B by Paul Cash & James Trezona https://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251X Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

We’re back with the second installment of our BRAND NEW podcast partnership with MAD//Fest Female Leaders Club! And it is getting better and better… As you know, we are on a mission to change the game when it comes to equality across the industry - to do that successfully, we need to get more people behind the cause, and who better to help us shout about some of the leading issues when it comes to inequality than those who have/are experiencing the impacts of it firsthand. So, with that in mind, Katie has welcomed another incredible industry leader in her own right, Carol Howley, CMO at Exclaimer, to join her on this week's episode of Marketing In The Madness where they dig deeper into Carol's own unique experiences and share invaluable advice on the ever-evolving landscape of gender equality. There are so many eye-opening takeaways from this episode highlighting the need for change, and the importance of advocating, championing and supporting not only females in business but all - as the true answer for change is found in Allyship and not an ‘Us vs Them’ mentality. And if you don’t think inequality still exists, maybe this stat will change your mind… “We estimate it will take 300 years for the gap between men and women in the workplace to even out when it comes to the opportunity men have vs women” We’ll leave you with that thought… The Female Leaders Club: https://www.madfestlondon.com/female-leaders-club MAD//FEST: https://www.madfestlondon.com/ Carol Howley: https://www.linkedin.com/in/carolhowley/ McKinsey Women in Workplace 2023 Report: https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplace Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

📩 Did you know that while 68% of marketers actively engage in email marketing campaigns, only half have ever considered harnessing the valuable real estate at the bottom of their emails? 🤔 Yes, we're talking about email signatures - those tiny yet mighty spaces that often go overlooked. And with thousands of emails sent a day across an organisation, marketers are missing out on a gold mine of opportunities by neglecting this crucial channel. But fear not, the clever people over at Exclaimer have now enabled these to feed into other marketing channels such as your Facebook Feed, and updated across your organisation at just the click of a button. And this week’s Marketing in the Madness podcast guest is just the person to help you uncover this untapped potential. 🎙🎥 Carol Howley is the Global Chief Marketing Officer at Exclaimer, a Forbes Member AND Founding Member of Chief - a private network built to drive more women into positions of power and keep them there! 💁🏽‍♀️✨ There is so much juicy stuff in this episode, as Katie and Carol also amplify the lack of businesses creating cool, compelling, fun, interesting content and remembering the people behind the businesses that they are trying to engage with. They also reveal the exact places that marketers should be investing when building a customer centric business, and you’ll find out why community marketing and review sites are game changers for B2B Marketing in 2024. 🚀 Discover: 🌟How Carol transformed Exclaimer’s marketing from traditional tactics to cutting-edge demand-gen strategies. 👫 How to strengthen brand awareness, foster trust and nurture customer relationships through content marketing. 📩The secrets to leveraging email signatures as a unique lead generation channel. 📈 Strategies to improve alignment between sales and marketing teams through collaboration and data sharing. Tune in now to join the conversation and unlock the full potential of email signatures in your marketing! 📩 🚀 Carol Howley https://www.linkedin.com/in/carolhowley/ Exclaimer: https://www.linkedin.com/company/exclaimer/ https://exclaimer.com/ Chief: https://www.linkedin.com/company/joinchief/ https://chief.co.uk/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Drum-roll please. Introducing our brand new FLC podcast episodes - Female Leader's Club that is! Crafted by the ingenious minds behind MAD//Fest, the FLC club burst onto the scene in 2023, to inspire positive change in the industry. Now Katie has the privilege of bringing this directly to your ears - each week she will be digging a little bit deeper with all of our MITM guests on their own unique experiences, personal anecdotes and offering invaluable advice on the ever-evolving landscape of gender equality. This week, Katie welcomes back Jasmin Guthmann from Contentstack & MACH Alliance who unravels the vital importance of advocacy in our quest for equality. The Female Leaders Club: https://www.madfestlondon.com/female-leaders-club MAD//FEST: https://www.madfestlondon.com/ Jasmin Guthmann: https://www.linkedin.com/in/jguthmann/ MACH Alliance: https://machalliance.org/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Embracing technology in marketing is no longer a choice - it's a necessity! 💥 For marketers hungry to embrace technology this latest episode of the Marketing in the Madness podcast episode will guide you through the maze of innovation. This week Katie Street welcomes Jasmin Guthman, a trailblazing figure in SaaS and Digital Transformation Marketing with more than a decade's track record of driving massive results. 📈 Jasmin has built and nurtured the Corporate Communications department at Contentstack, one of the pioneering companies in the composable digital experience platform space and served as the VP and Head of Marketing for the MACH Alliance, a non-profit industry body advocating for future-proof, open and best-of-breed enterprise technology ecosystems. In this riveting conversation you’ll… 👩‍💻 Discover Contentstack’s ingenious approach to creating a harmonious playground for marketers and developers. 🌐 Dive into the intricacies of their revolutionary tools like the Automation Hub and Launch features, unravelling a world where innovation is not just fast but is an integral part of the workflow. 🎧 Learn the power of composable platforms in adapting to evolving business landscapes through gradual, low-risk implementations. 🖥️ Discover the seamless fusion of marketing, sales and technology. Katie and Jasmine delve into topics like vendor collaboration in the tech industry and how industry body’s like the MACH Alliance are making integration seamless. They also address how progressive companies are tackling issues like skills gaps and job security in an AI-driven world. Don't just survive; thrive in the age of digital transformation and discover valuable insights on composable architecture in today’s marketing landscape. Tune in now. Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Marketing in the Madness is back LIVE in London with a panel of industry leaders on the frontlines of the AI revolution! Let’s give a warm round of applause for… 👏 🤖 Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Products 🌐 Gavin WIlliams, Creed Fragrances, Global Digital Director 🖥️ Charlie Bell, Contentful Senior Director Solution Engineering Discover the AI tools our expert panel are utilising to accelerate their productivity and creativity; 🎨📈 From revolutionising customer service communications to designing captivating social media ads, streamlining diary admin, crafting compelling content, and conducting target audience research – you name it, there's an AI tool for that! The opportunities in sales and marketing are mind blowing! 🤯 But with great power comes great responsibility 🕷️🕸️ How do we get our teams on board with this transformative technology? What processes should be in place for the ethical use of AI tools? How can we ensure compliance and navigate the increasingly complex regulatory landscape? With the New York Times now filing a lawsuit against Open.AI and Microsoft, the landscape is getting messier than ever and more difficult to navigate. But have no fear, our expert panel has the answers you need. In this episode you’ll learn; 👤 Practical advice on preparing your teams for AI integration 👩‍🔬Guidance on conducting your own AI experiments 🎥 Insights into challenges of AI in the creative industry 📝 Tips for implementing a robust AI policy within your organisation 🚀 Discover AI tools to fill skills gaps and improve overall efficiency This is a must-listen for any marketer, creator or entrepreneur who wants to harness the power of AI! 🤖 Deepfake takeover! https://www.youtube.com/watch?v=BnUNVjwNm68 Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Products https://www.linkedin.com/in/abdul-khaled-digital/ Gavin WIlliams, Creed Fragrances, Global Digital Director https://www.linkedin.com/in/gavinjwilliams/ Charlie Bell, Contentful Senior Director Solution Engineering https://www.linkedin.com/in/crbuk/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

This week Katie welcomes the dynamic Laricea Ioana Roman-Halliday to the “Marketing In the Madness” hot seat 🔥 Laricea is a seasoned Head of Marketing in EComm Fashion at Boohoo and the gambling realm of Party Casino, plus author of “A Brand’s Purpose…Less Unicorn, More Zebra” 🦓 Laricea unravels her extensive career and experience working with major brands and curating and groundbreaking marketing campaigns under the pressure of small budgets and limited resources - providing crucial tips for navigating the 2024 Marketing Landscape. In this episode you’ll learn: 💰 How to thrive amid tighter budgets and limited resources 📈 The best tools and platforms to track marketing performance 🚀 How to build profitable brands with purpose 🦸‍♀️ How to overcome imposter syndrome This episode is a roadmap for marketing professionals seeking fresh perspectives, innovative strategies and progression. Tune in now! 🎙 Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Ready to Level-up your LinkedIn Strategy in 2024? 🚀 Buckle up for an exhilarating ride as Marketing In the Madness brings you a true social media wizard and marketing legend, Luan Wise, to help you do just that! 🧙 In this podcast episode, Luan reveals her organic, yet strategic approach to elevate your LinkedIn presence from mundane to mesmerising. Discover the wizardry behind optimising your profile to attract new connections and actionable tips that will not only boost engagement but also conjure leads out of thin air 🪄 Learn about the importance of content diversity; creating a blend of thought leadership, personal updates and visual posts. Then how to maximise the reach of this content by navigating LinkedIn’s unique features to get in front of those all-important eyes 👀 (…and ears!) of your target audience. This podcast episode is a magical journey you cannot afford to miss! ✨ Brace yourself to unravel: 🌐 The art of playing the long-game in B2B content creation. 🎉 Our top LinkedIn features, including events, lives, and ads. 🎭 Tips to create engaging and authentic content that resonates. 🔍 How to optimise your LinkedIn profile, making it a beacon that beckons others to find and recognize you. Tune in now to transform your LinkedIn strategy 🎙️✨ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Brave Voices. Bold Moves. Introducing the women pioneering the marketing revolution. 💪 Calling all female leaders. This one's for you! This episode is an exclusive collaboration between Marketing in the Madness & MAD//Fest. Marketing in the MAD//Fest? Mad Marketing? Who knows! But what we do know is that this episode content is SO important. It's not just a chat; it's a rallying cry for change! This episode is so close to my heart. As a female founder and women in the industry, I have experienced and witnessed so much throughout my career. We want more for the future generations. It’s time for true gender equality. I’m joined by two incredible women from the MAD//Fest team, Bindi Houghton and Aoife Diamond, who share my burning desire for women to be heard!! Ever wonder why 60% of junior positions are filled by rockstar women, but when you hit the C-suite, it drops to 37.5%? Us too. Let's get real about why the industry needs to make some serious changes and bring in more non-white women and badass individuals from the LGBTQ+ community. Come on guys, Its’ nearly 2024. WHY is there still a gender pay gap? And not even just a gender pay gap, but an ethnicity pay gap too. Shout out to all the women working up until Christmas. Due to the gender pay gap, we are essentially working for the rest of the year…for free :) This episode isn't just a listen; it's a movement. So join us and get ready to shake things up. Brave Voices. Bold Moves. 🌟 This episode covers: Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

It is no secret that lots of marketers have been using AI to help with content generation. (I mean, you’ve only got to take a look on LinkedIn to spot a few) But content creation is only half of the battle. If you haven’t got a smooth process for getting it in front of your prospects, then you’re still stuck! This is where the V’s of Content comes in. Velocity, Volume, and Value. 📈 Like a finely tuned engine, they must work seamlessly together to help you get further, faster. Charles Bell, Senior Director Solution Engineering EMEA at Contentful, dropped some serious insights on the latest episode of Marketing in the Madness. From the broken promises of MarTech and SAAS technologies to the threats of AI. In a world of automation, authenticity is the real key to success. Your brand tone of voice is what separates your content from the mass of copy & paste. When the debate of copyright ownership in generative AI becomes more prevalent, you’ll want to know that your branded content is safe! We even touch upon the broken promises of MarTech and SAAS solutions, debunking the myth of a one-click personalization. This episode is jam-packed with great insights across so many interesting topics - I think you’re going to love it! This episode covers: Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Why LinkedIn is the Key to Winning Your Next Client! We've teamed up with the brilliant Anthony Leung, founder of Mean Write Hook, LinkedIn GURU and former social media manager for giants like Pret and Just Eat. Anthony knows his stuff when it comes to successfully using LinkedIn to win and retain new business and grow an engaged audience. He explains the power of storytelling, using the right content and being smart enough to repurpose content specifically for the channel. You have to know your audience’s behaviours in order to appeal to them. Together, we discuss how LinkedIn can be a game changer for your business and for your personal brand. Let’s be honest, LinkedIn was never the coolest social platform on the block. But recently it’s fair to say it’s had a major glow up. LinkedIn is the channel I spend most of my time and energy on when it comes to attracting new leads and building genuine relationships with my audience. LinkedIn isn't just a platform; it's a powerhouse for B2B marketing and personal branding. If you start using LinkedIn as your go to marketing tool, I promise you it will be the key to unlock your next client's door. To find out HOW and WHY you should be using LinkedIn, you’ll need to listen to the episode. You won’t regret it! This episode covers: Anthony Leung https://www.linkedin.com/in/meanwritehook/ https://meanwritehook.com/ Natalia Talkowska https://www.natalkadesign.com/ https://www.linkedin.com/in/nataliatalkowska/?originalSubdomain=uk Harry Mack https://www.harrymackofficial.com/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Want to find out exactly how Vodafone skyrocketed their bottom line by switching up their technology? This episode is with Sam Billett, the Senior Communications & Digital Solutions Manager at Vodafone Group! He shared all of the juicy insights as to how and why composable tech gives Vodafone cost saving superpowers. And you can learn more about how it can help boost your bottom line too. 🚀🚀🚀 Don’t be one of those businesses that are afraid of change. We need to harness the power of innovative technology to help us all move faster and ultimately increase our profit margins. I know it’s a massive sticking point for businesses at the moment. Should we invest in new technology? Will the benefits outweigh the costs? Which platform provider is the best? Well, look no further because this episode has all the answers you need. Not only does Sam go into detail about the cost saving benefits but he also recognises the impact it’s had on their ability to storytell, to communicate with customers and stakeholders and ultimately to be more creative. It’s a no brainer. This episode covers: Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/