Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Join Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for. Key Takeaways: (02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth. (06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement. (08:35) The challenges of implementing simplicity in marketing, and the need for courage and decisiveness. (11:32) The financial benefits of simplicity in marketing, including customer willingness to pay more for simpler experiences. (15:19) Simplifying the workplace enhances employee innovation and brand advocacy. (20:09) Effective ways to measure the impact of simplicity on marketing efforts, including differentiation and customer perception. (27:29) Margaret’s favorite marketing quote by Coco Chanel on simplicity and elegance in branding. (31:48) Common mistakes CMOs make when trying to simplify marketing, and the balance between clarity and surprise. Resources Mentioned: Margaret Molloy - https://www.linkedin.com/in/margaretmolloy/ How CMOs Commit Podcast - https://podcasts.apple.com/us/podcast/how-cmos-commit-with-margaret-molloy/id1528378875 Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. *Since recording the interview, Margaret has left this role and has founded the Molloy Marketing Advisory #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

In this episode, Matt Wareham, Director of Depictar, delves into the transformative power of video marketing in today's digital landscape. Drawing from his extensive experience in content creation, particularly for younger audiences, Matt shares valuable insights on utilizing video to engage hard-to-reach demographics effectively. The conversation explores various strategies, including the use of video FAQs for mobile interactions, the importance of storytelling in marketing and the strategic placement of hooks and calls-to-action in video content. Key Takeaways: (03:03) The importance of video for personal connection and narrative control. (04:05) Video's role in pre-filtering potential clients before actual interactions. (07:35) The significance of storytelling in video marketing. (13:38) The effectiveness of video marketing in genuine customer engagement. (19:38) The potential of video content to maintain customer engagement and loyalty. (25:20) Rapid-fire Q&A segment focusing on essential marketing insights. (26:04) The preference for cost per client acquisition as a marketing metric. (27:10) The disciplined use of social media for work to enhance productivity. (31:07) The need for strategic audience transfer from video platforms to podcast listening. (34:15) The importance of consistent, value-driven content to foster audience growth and retention. (35:40) Challenges of converting viral video viewers into podcast subscribers. (37:05) The impact of targeted, niche content versus broad, viral marketing approaches. (38:33) Strategies for effective call-to-action placement in videos to optimize viewer conversion to podcast subscribers. Resources Mentioned: Matt Wareham - https://www.linkedin.com/in/mattwareham/ Depictar - https://www.linkedin.com/company/depictarstudio Resonate® - https://www.duarte.com/resources/books/resonate/ Insightful Links: https://abmatic.ai/blog/role-of-video-marketing-in-growth https://www.openreel.com/benefits-video-marketing-revenue-growth/ https://www.domatters.com/video-marketing-for-business/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Dotun Babatunde, Head of Digital Marketing (B2C) at Olam Agri. They dive into the evolving landscape of digital marketing. Dotun shares insights from his extensive experience, exploring effective strategies for navigating multi-channel marketing environments and discussing the future of digital consumer engagement. Key Takeaways: (03:27) Future trends in digital experiences and consumer engagement. (06:07) Challenges of digital marketing adoption in Nigeria. (09:32) Strategic technology adoption tied to business objectives. (15:14) The necessity of precise measurement tools in marketing. (19:00) The convergence of brand awareness and performance marketing. (27:05) Initiating multi-channel marketing campaigns. (38:32) Convincing stakeholders about marketing strategies is a challenge. (48:21) Integration challenges and strategies in marketing analytics. Resources mentioned: Dotun Babatunde - https://www.linkedin.com/in/dotun-babatunde-2752026/?originalSubdomain=ng Olam Agri - https://www.linkedin.com/company/olam-agri/ Insightful Links: https://www.bcg.com/en-ca/publications/2019/dividends-digital-marketing-maturity https://www.deloittedigital.com/content/dam/deloittedigital/us/documents/alliances/keys-to-marketing-in-the-moment.pdf https://www.wordstream.com/blog/ws/2013/10/15/multi-channel-marketing https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/ Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this engaging conversation, Mark Yeramian, Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UGM). Key Takeaways: (1:35) Mark Yeramian discusses his career background and the evolution from a digital services agency to creating Moast. (3:10) Insights into how 80% of consumers are influenced by user-generated content in their purchasing decisions. (7:11) The importance of storytelling in UGC to create authentic shopping experiences. (14:32) Leveraging UGC for not just acquisition but also retention and advocacy to enhance revenue from within. (20:14) Exploration of innovative ways to integrate UGC into e-commerce platforms, enhancing user engagement and trust. (22:59) Discussion on integrating UGC effectively on e-commerce platforms to enhance authenticity and customer trust. (23:32) Future plans for Moast, including the development of a Shopify app to facilitate UGC integration for e-commerce brands. Resources Mentioned: Mark Yeramian - https://www.linkedin.com/in/markyeramian/?originalSubdomain=ca Moast | LinkedIn - https://www.linkedin.com/company/moasthq/ Moast | Website - http://www.moast.io/ Insightful Links: https://getflowbox.com/blog/user-generated-content-strategy/ https://sproutsocial.com/insights/user-generated-content-guide/ https://www.linkedin.com/pulse/rise-user-generated-content-marketing-blueticksocial/ https://cloudinary.com/guides/user-generated-content/strategies-for-user-generated-content-seven-key-steps Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing. Key Takeaways: (01:46) Ross’ journey from selling do-rags in high school to becoming a revered content marketing strategist. (03:53) "Content user fit" and the need for marketers to understand their audience deeply through market research tools like SparkToro and Audience. (09:03) "Content market fit": Ross discusses identifying content themes that resonate with target audiences on specific platforms. (13:40) The strategic importance of generating backlinks through tools, proprietary research, and a stats roundup for enhancing SEO. (20:05) A discussion on the future of SEO and SEM in the face of evolving digital marketing landscapes. (22:44) Ross encourages marketers to diversify their strategies, likening AI tools to an "Ironman suit" for marketers To achieve greater efficiency and creativity. (24:06) Ross underscores the timeless essence of storytelling in human connection and marketing. (29:46) Ross suggests focusing on generating customers and revenue over complex marketing metrics. Resources Mentioned: Ross Simmonds - https://www.linkedin.com/in/rosssimmonds/?originalSubdomain=ca Foundation Marketing | LinkedIn - https://www.linkedin.com/company/foundationmarketing/ Foundation Marketing | Website - https://foundationinc.co/ Ross Simmonds' Personal Website - https://rosssimmonds.com/ SparkToro - https://sparktoro.com/ Buzzsumo - https://buzzsumo.com/ Insightful Links: https://www.coseom.com/b2b-saas-marketing-the-future-is-now-embracing-modern-strategies-and-trends-2/ https://www.beacondigitalmarketing.com/blog/b2b-content-strategy-new-era https://foundationinc.co/lab/modern-distribution-playbook/ https://divbyzero.com/blog/saas-content-marketing-strategy/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he welcomes Purna Virji, Principal Consultant of Content Solutions at LinkedIn, for an in-depth discussion on high-impact B2B content marketing and leveraging thought leadership narratives. Discover the strategies and insights Purna has garnered through her extensive career in marketing, from journalism to digital marketing and beyond, to enhance your content marketing efforts. Key Takeaways: (00:38) Introduction to Purna's expertise in B2B content marketing and thought leadership. (01:23) Purna's transition from journalism to a leading role at LinkedIn. (02:34) Overview of Purna's book on strategic, actionable content marketing insights. (05:03) The shift from marketer-focused to audience-needs content creation. (06:27) Emphasis on understanding the audience beyond basic personas. (09:32) The challenge of engaging B2B audiences over long sales cycles. (13:50) Importance of inclusivity in reaching a diverse audience. (21:37) Selecting the most effective channels for content distribution. (35:58) The value of using multiple voices for broader thought leadership impact. (38:35) Amplifying content through employee engagement as brand evangelists. Resources mentioned: Purna Virji - https://www.linkedin.com/in/purnavirji/ LinkedIn - https://www.linkedin.com/company/linkedin/ High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective - https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432 Insightful Links: koganpage.com/marketing-communications/high-impact-content-marketing-9781398608436 https://hub.uberflip.com/uberflip-blog-posts/5-psychological-hacks-for-high-impact-content-marketing https://contentmarketinginstitute.com/articles/thought-leadership-content-strategy https://nytlicensing.com/latest/methods/getting-started-thought-leadership-content-marketing/ https://www.postbeyond.com/blog/guide-how-to-create-thought-leadership-content/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he welcomes Michelle Khouri, CEO and Founder of FRQNCY Media and Recordical, to dive into audio marketing and its impact on brand lift. Michelle brings her extensive experience in sound and marketing to explore how brands can leverage audio for deeper engagement. Key Takeaways: (01:25) Michelle's journey from a sound enthusiast to leading a podcast production company for major brands. (02:55) The inception of Recordical as a unique membership platform for audio creators. (04:20) The significance of authenticity in audio content and its intimate connection with the audience. (09:26) The shift towards incorporating video in podcasting and its acceptance as a norm. (15:32) The importance of content over technical SEO in podcast discoverability and engagement. (18:58) The value of niche targeting in podcasting for creating meaningful and engaged listener bases. (25:24) The compelling ROI of podcasting when executed strategically by brands. (42:32) The essential role of professional production in achieving podcast success for brands. Resources Mentioned: Michelle Khouri - https://www.linkedin.com/in/michellekhouri/ FRQNCY Media | LinkedIn - https://www.linkedin.com/company/frqncymedia/ FRQNCY Media | Website - https://frqncy.media/ Recordical | LinkedIn - https://www.linkedin.com/company/recordical/ Recordical | Website - https://recordical.com/ Insightful Links: https://www.servers.com/news/whitepapers/rise-of-audio-advertising https://brandequity.economictimes.indiatimes.com/news/marketing/5-opportunities-that-brands-are-missing-on-audio/76741860 https://www.eskimi.com/blog/programmatic-audio-advertising https://www.thedrum.com/insight/2023/08/02/audio-booming-how-can-brands-add-it-the-mix Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he welcomes Harry Morton, Founder of Lower Street Media, to discuss the intricate world of enterprise-branded podcasts and how they can unlock potential in the marketing sphere. Key Takeaways: (01:22) Harry shares his childhood fascination with audio, leading to his career in podcasting. (03:56) Enterprise-branded podcasts have a unique potential to engage niche audiences. (07:49) Why podcasting’s strength lies in resonance rather than broad reach. (11:26) Identifying and tailoring podcast formats to specific enterprise objectives. (14:38) Strategies for increasing podcast listenership by focusing on content quality and targeting. (18:55) Effective channels for promoting podcasts within the listener’s existing habits. (24:58) Relevance in podcasting can be based on topic or demographic targeting. (32:20) Operational strategies for diverse teams in creating impactful brand podcasts. Resources Mentioned: Harry Morton - https://www.linkedin.com/in/harrymorton/?originalSubdomain=uk Lower Street Media - https://lowerstreet.co/ Brand Podcast Summit - https://www.brandpodcastsummit.com/ Insightful Links: https://castdesk.com/blog/7-tips-for-starting-a-successful-corporate-podcast/ https://www.forbes.com/sites/forbesagencycouncil/2021/11/09/14-essential-tips-for-sta rting-a-branded-podcast-target-audiences-will-love/?sh=2de265506ec2 https://www.bcast.fm/blog/podcast-marketing-strategy Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he speaks with Geoffrey Colon, Senior Director of Digital Marketing at Dell Technologies and Founder and Creative Director of Creative Studies. Geoffrey shares his insights on the evolution of marketing media and the fusion of creativity with revenue generation in the modern marketing landscape. Key Takeaways: (02:00) The importance of finding joy in the marketing aspects you’re genuinely interested in to deepen expertise. (07:05) Global brand identity remains consistent, but regional marketing managers should adapt the messaging to fit local market nuances and cultural contexts. (10:18) The shift toward sustainable marketing from disruptive marketing tactics. (15:15) The significance of owned media properties in controlling narrative and user experience. (19:19) Utilizing generative AI for creative processes, enhancing efficiency from ideation to execution. (24:46) The potential of organic media and leveraging creator talent for innovative marketing solutions. (30:04) Personalized marketing through conversational and contextual engagement. Resources mentioned: Geoffrey Colon - https://www.linkedin.com/in/geoffreycolon/ Dell Technologies - https://www.linkedin.com/company/delltechnologies/ Creative Studies - https://www.linkedin.com/company/creative-studies/ Insightful Links: https://www.ibm.com/watson-advertising/thought-leadership/what-is-dynamic-creative-optimization https://www.linkedin.com/pulse/future-social-media-marketing-innovation-authenticity/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/ Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Raul Hernandez Ochoa, the Founder of Do Good Work, joins Dots Oyebolu to delve into the dynamics of marketing positioning and its pivotal role in securing market share. Key Takeaways: (01:23) An introduction to Raul and his professional background. (07:41) Utilizing customer psychology to navigate pain points and drive action. (14:11) How perceived value can redefine the price-value equation for your services. (25:35) Raul advocates for strategic, data-driven investments in marketing and sales, focusing on efficiency and scalable growth. (31:22) Creating a new category around a solution can significantly impact market perception and position a company as a leader. (37:10) The importance of understanding a project's core objectives and client needs to effectively develop and implement a growth strategy. (46:57) Making a product or service "sticky" to retain customers by offering multiple interconnected services or benefits. Resources Mentioned: Raul Hernandez Ochoa - https://www.linkedin.com/in/dogoodwork/ Do Good Work | LinkedIn - https://www.linkedin.com/company/dogoodwork/ Do Good Work | Website - https://www.dogoodwork.org/ ”Productive Profits” book - https://www.amazon.com/Productive-Profits-Founders-Scaling-Impact/dp/B085K5S5XZ Insightful Links: https://www.masterclass.com/articles/positioning-strategy https://blog.hubspot.com/marketing/network-effects https://www.productmarketingalliance.com/your-guide-to-positioning/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he welcomes Sara Taher, SEO Manager, for a conversation on the intersection of SEO and e-commerce, leveraging automation in content creation and the vital role of quality in driving immediate product revenue. Sara shares her journey from launching an online magazine to becoming a renowned SEO specialist, her transition across countries and industries, and how she navigates the complex world of e-commerce SEO. Key Takeaways: (03:09) Effective e-commerce SEO strategies that drive immediate product revenue, and the critical importance of long-tail keywords. (07:14) The value of knowing your limits in marketing and entrepreneurship, plus the benefits of collaboration across different business units. (11:32) Entity SEO and how it represents a fundamental shift in SEO by understanding and structuring content around entities. (14:52) The impact of e-commerce platforms on UX and SEO, and whether investment in premium features like Shopify Plus is essential for a brand's digital maturity. (23:28) Sara shares her personal and impactful marketing KPI: execution speed in project management within the SEO context. (29:40) Sara's best marketing KPI is execution, emphasizing the speed of implementing and closing the loop on SEO strategies. (32:24) The necessity for e-commerce brands to support their SEO strategies with content media platforms, like blogs, for sustained success. (39:54) SEO automation's role and potential pitfalls, with a focus on the importance of quality over quantity in automated content creation. Resourced mentioned: Sara Taher - https://www.linkedin.com/in/sara-seo-specialist/?originalSubdomain=ca Insightful Links: https://play-media.org/seo-for-e-commerce/ https://developers.google.com/search/docs/specialty/ecommerce https://www.bigcommerce.com/articles/ecommerce/ecommerce-seo/ https://www.searchenginejournal.com/ecommerce-product-page-seo-dos-donts/386068/#close Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he welcomes Katya Allison, marketing specialist and host of the Let's Talk Marketing Podcast. This episode delves into the nuances of B2B influencer marketing, offering insights into building effective strategies and talking about the importance of authenticity in brand representation. Key Takeaways: (01:21) Katya discusses her journey into marketing and the non-linear path that led to her current role as Head of Marketing. (04:33) The importance of being of service in building business relationships. (08:13) The differences between B2B and B2C influencer strategies. (16:41) The importance of selecting the right influencers in B2B, with a focus on quality over quantity. (25:36) The nuances of affiliate marketing in B2B, and how it should be viewed as a referral program. (31:40) The potential in leveraging prospects as future influencers. (36:42) Effective communication and the importance of sharing goals rather than dictating messages. (42:39) A caution against viewing influencer marketing as a numbers game and an emphasis on the need for realistic expectations with a focus on genuine connections. Resources Mentioned: Katya Allison - https://www.linkedin.com/in/katyaallison/ Let's Talk Marketing Podcast | LinkedIn - https://www.linkedin.com/company/lets-talk-marketing-podcast/ Let’s Talk Marketing Podcast | YouTube - https://www.youtube.com/@LetsTalkMarketingpod Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

On this latest episode, Chris Do, CEO, Chief Strategist and Executive Creative Director of Blind, Inc., and Founder and CEO of The Futur, shares his insights on personal and professional growth, the essence of branding and the impact of social media on self-perception. Through his stories and experiences, Chris emphasizes the importance of authenticity, continuous learning and the power of helping others. Key Takeaways: (01:34) Chris’ journey from graphic design to founding The Futur, and its mission to teach 1 billion people how to make a living doing what they love. (05:52) A brand's purpose is to serve and build relationships with customers, leading to mutual value and advocacy. (09:08) Performance marketing focuses on short-term revenue while branding builds long-term value. Modern marketing balances both to help others achieve goals. (15:33) The impact of social media on self-worth and the pursuit of authenticity. (17:01) Chris' perspective on criticism, feedback and the importance of self-improvement. (20:15) The metaphor of the ‘hole’ and the lesson on completeness and self-acceptance. Resources Mentioned: Chris Do - https://www.linkedin.com/in/thechrisdo/ Blind, Inc. - https://www.linkedin.com/company/blind/ The Futur | LinkedIn - https://www.linkedin.com/company/the-futur/ The Futur | Website - https://thefutur.com/ The Futur Pro - https://thefutur.com/pro-group Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

On this episode, Dots Oyebolu is joined by Talar Malakian, CMO of Phonexa, to dive into the impact of emerging technologies in marketing. Key Takeaways: (01:34) Talar outlines her diverse career path leading to her present role at Phonexa. (07:25) The need for startups to educate their market, especially when introducing novel solutions in emerging spaces. (11:31) The transformative role of AI in content creation and the strategic importance of integrating AI tools into marketing efforts for efficiency and innovation. (18:26) Exploring the potential of IoT and digital twins in marketing, from enhancing customer experiences to creating virtual representations of products. (25:42) The potential for innovative applications of technology to transform mundane tasks into rewarding activities. (32:00) The evolving realm of affiliate marketing, its misconceptions and its significant role in providing choices and democratizing access to products and services. (37:45) The need for transparency and honesty in affiliate marketing. Resources Mentioned: Talar Malakian - https://www.linkedin.com/in/talar-malakian/ Phonexa | LinkedIn - https://www.linkedin.com/company/phonexa/ Phonexa | Website - https://phonexa.com/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he talks with Cheryl Rodness, RVP of Strategic Growth Initiatives at Calix, about nurturing the next generation of marketing professionals. They explore building a robust marketing bench, emphasizing the integration of diversity, mentorship and alignment with sales, for a holistic marketing approach. Key Takeaways: (01:53) Cheryl's global marketing experience and transition to broader business roles. (04:37) The importance of CMOs in developing future marketing leaders. (06:51) Starting with interns for building the marketing bench from the ground up. (12:27) Understanding and impacting business goals and outcomes, not merely completing tasks. (18:37) Learning and seeking opportunities for growth within the organization. (21:47) The evolving role of marketing into a more commercial, customer-centric approach. (26:29) Diversity's critical role in understanding and connecting with varied market segments. (32:03) Career ladders and mentorship as key strategies for developing marketing professionals. (36:00) Emphasizing humanity and building trust within marketing teams. (41:19) Balancing technical skills with strategic thinking in the fast-paced evolution of marketing tools. Resources Mentioned: Cheryl Rodness - https://www.linkedin.com/in/cherylrodness/ Calix | LinkedIn - https://www.linkedin.com/company/calix/ Calix | Website - https://www.calix.com/ Insightful Links: https://emarsys.com/learn/blog/next-generation-digital-marketing-strategy/ https://www.linkedin.com/pulse/how-next-generation-transforming-marketing-genz-shubham-pal/ https://www.jcarcamoassociates.com/building-marketing-bench-strength-through-training/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he welcomes Chima Mmeje, a seasoned Content Strategist at Zenith Copy and an SEO Expert, in a comprehensive discussion on SEO content clusters and their pivotal role in digital marketing strategies. The conversation explores the intricacies of creating effective content clusters, the significance of diversifying content types and the use of various tools and methodologies to enhance SEO performance. Key Takeaways: (03:24) Introduction to SEO content clusters and their importance in marketing. (09:36) Understanding audience psychographics is crucial for tailoring content to different stages of the buyer’s journey. (14:57) Structured content creation and regular audits are essential for effective content marketing, beyond merely filling volume. (17:18) The importance of viewing each keyword as a topic to create more holistic and comprehensive content clusters. (21:54) Using Google Autocomplete and Keywords Everywhere can expedite the process of identifying and evaluating potential subtopics. (23:56) Effective internal linking within content clusters enhances the authority of pillar content and guides user navigation. (30:28) Utilizing AI tools like ChatGPT for content creation and optimization. (36:45) Content clusters should focus on depth and diversity, not breadth, incorporating various formats and platforms to enrich the topic's coverage. Resources Mentioned: Chima Mmeje - https://www.linkedin.com/in/chima-mmeje/?originalSubdomain=uk Zenith Copy - https://www.linkedin.com/company/zenithcopy/ Ahrefs - https://ahrefs.com/ SEMrush - https://www.semrush.com/ Moz - https://moz.com/ Link Whisper - https://linkwhisper.com/ ClearScope - https://www.clearscope.io/ Insightful Links: https://blog.aspiration.marketing/en/how-topic-clusters-impact-your-content-marketing https://sitecare.com/blog/how-do-content-clusters-strengthen-seo/ https://inboundjunction.com/content-clusters Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he welcomes David Bain, Founder of Casting Cred and author of "Marketing Now," to the Marketing Leadership Podcast. On this episode, they delve into the pump and funnel performance marketing model for B2B brands and offer a wealth of insights for marketers looking to refine their strategies. Key Takeaways: (01:50) David’s journey into content marketing and the founding of Casting Cred. (03:39) Insight into transforming podcasts into books for B2B brands. (07:27) The evolution of digital marketing tactics and the importance of a tailored marketing model. (11:33) Introduction of the pump and funnel model, and its relevance to B2B marketing. (16:37) How hub content serves as a demand generation tool outside the traditional funnel. (22:10) The role of account-based marketing within the pump and funnel strategy. (27:41) Long-form content producers have time to ensure quality, but AI tools offer efficient ways to repurpose and share content across platforms. (37:04) Balancing SEO and EAT (Expertise, Authoritativeness, Trustworthiness) in content strategy. Resources Mentioned: David Bain - https://www.linkedin.com/in/davidbain/?originalSubdomain=uk Casting Cred | LinkedIn - https://www.linkedin.com/company/castingcred/ Casting Cred | Website - https://castingcred.com/ Insightful Links: https://www.linkedin.com/learning/b2b-foundations-content-marketing/why-you-need-to-bend-the-traditional-marketing-funnel https://blog.hubspot.com/marketing/content-for-every-funnel-stage https://moz.com/beginners-guide-to-content-marketing/marketing-funnel https://publer.io/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he engages with Siew Ting Foo, Global Head of Brand and Insights at HP, in a dynamic discussion on customer-centric marketing and its impact on organizational culture. Siew Ting shares her extensive experience in multinational marketing and dives into the essence of end-to-end marketing strategies. Key Takeaways: (01:46) Siew Ting's extensive marketing background in consumer goods and her role at HP. (04:02) The fundamental concept of human-centric growth in business. (08:08) The art of crafting global brands with local relevance. (12:24) Balancing brand purpose with profit in challenging economic times. (18:01) The evolving role of CMOs in blending creativity and data for effective marketing. (22:13) Utilizing customer-centric culture to develop new brand categories. (29:05) Best practices for fostering a customer-centric culture within organizations. (33:59) Measuring marketing success through business metrics and employee engagement. Resources Mentioned: Siew Ting Foo - https://sg.linkedin.com/in/siewtingfoo HP | LinkedIn - https://www.linkedin.com/company/hp HP | Website - https://www.hp.com/ Insightful Links: https://www.mckinsey.com/capabilities/operations/our-insights/the-human-touch-at-the-center-of-customer-experience-excellence https://www.qualtrics.com/experience-management/customer/customer-centric/ https://www.reforge.com/blog/customer-centric-culture https://www.coveo.com/blog/build-customer-centric-strategy/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he engages in a thought-provoking discussion with Andrew Davis, Founder and Lead Trainer at Talk Dygital. Andrew is widely recognized for his expertise in content marketing and his insights into the future of performance marketing strategies. Key Takeaways: (01:41) Andrew shares his extensive background in digital marketing, starting from his early days in online forum moderation. (07:09) The need for adaptable marketing frameworks tailored to specific business contexts in B2B and B2C sectors. (12:07) Andrew discusses the pivotal role of storytelling in marketing and its influence on brand equity and customer engagement. (16:58) An analysis of the overwhelming success of Barbie’s 2023 marketing campaign. (21:11) The importance of being flexible and having contingency planning in place. (27:20) Insights into the evolving world of influencer marketing, including the rise of micro and nano influencers. (31:32) Exploring the potential of generative AI in marketing, focusing on the importance of prompts and imagination. (38:56) Andrew outlines key components of a successful marketing operation, highlighting content management, promotional strategies, and conversion focus. Resources Mentioned: Andrew Davis - https://www.linkedin.com/in/andrewmdavis/?originalSubdomain=uk Andrew Davis | Website - https://andrewmilesdavis.com/ Pixar's Free Storytelling Course - https://www.khanacademy.org/computing/pixar/storytelling Insightful Links: https://www.wrike.com/digital-marketing-guide/digital-marketing-strategy-frameworks/ https://www.wpromote.com/blog/digital-marketing/performance-marketing-framework https://www.workamajig.com/blog/marketing-project-management/marketing-framework https://www.khanacademy.org/computing/pixar/storytelling Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he talks with Neil Patel, Co-Founder of Neil Patel Digital, renowned for his expertise in digital marketing and as a New York Times best-selling author. In this episode, Neil shares his vast experience in digital marketing, discussing trends, strategies and the evolution of content formats in the fast-paced digital landscape. He emphasizes the importance of focusing on customer-centric approaches and leveraging diverse channels for brand building and audience engagement. Key Takeaways: (02:10) Neil Patel’s journey as a serial entrepreneur and digital marketing expert. (04:45) Building brand equity ethically in the digital age. (07:12) Embracing international marketing strategies and understanding diverse markets. (09:18) Shifts in social media trends and the rise of Instagram in B2B marketing. (11:11) Popular content formats and their effectiveness in social media engagement. (15:03) Neil’s favorite marketing metrics and their significance. (17:57) The importance of E-E-A-T guidelines in content creation, especially with AI integration. (21:04) Strategies and insights on promoting and marketing podcasts effectively. (22:00) Choosing between starting a blog or a podcast for small businesses. Resources Mentioned: Neil Patel - https://www.linkedin.com/in/neilkpatel/ Neil Patel Digital | LinkedIn - https://www.linkedin.com/company/npdigital/ NP Digital | Website - https://npdigital.com/ Neil Patel’s Blog - https://neilpatel.com/blog/ Insightful Links: https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2024/ https://www.brandwatch.com/blog/top-digital-marketing-trends/ https://marketinginsidergroup.com/content-marketing/the-future-of-digital-marketing-predictions-trends/ https://digitalmarketinginstitute.com/blog/key-digital-marketing-trends-for-2024 Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing