Let's Talk Marketing

On this episode, Katya Allison delves into the world of marketing with Daniel Schotland, Chief Operating Officer of Linqia. Daniel shares his insights on the pivotal role of email marketing and influencer strategies in today’s digital landscape. Key Takeaways: (03:19) The underestimated value and impact of email marketing. (04:03) Generational shifts in email marketing usage. (04:32) Daniel Schotland talks about his current role as COO of an influencer marketing technology company. (06:48) The integration of influencer content across digital platforms. (09:42) Creating great experiences in marketing. (12:58) The necessity of human interaction in marketing. (19:16) Translating technical aspects into compelling marketing narratives. (26:34) The interaction between upstream and downstream marketing. (34:30) The importance of adopting a test-and-learn approach in marketing initiatives. Resources Mentioned: Daniel Schotland - https://www.linkedin.com/in/dschotland/ Linqia - https://www.linqia.com/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison sits down with Caroline Crawford, Founder and CEO of Cultiveight Communications, to discuss the counterintuitive yet effective strategy of cutting back marketing efforts to achieve greater results. Dive into a discussion that challenges traditional marketing norms and offers insights into the power of focused, streamlined strategies. Key Takeaways: (05:00) Challenges in marketing and misunderstanding its value. (07:08) Using social media networks for both inspiration and education. (11:24) LinkedIn is a key platform for Caroline for both inspiration and professional content. (15:40) Advocating for a strategic cut in marketing efforts to enhance engagement and results. (19:27) The importance of focusing on marketing activities that the individual enjoys and excels in. (20:54) The oversaturation of marketing tactics and the necessity of authenticity. (23:34) The pitfalls of non-strategic, widespread marketing efforts. (26:18) Closely integrating marketing with business strategy produces better alignment and results. (29:40) The strategic role of marketing in translating business ideas into effective campaigns. (32:03) The misuse of advertising without a strategic foundation as a supposed quick solution. Resources Mentioned: Caroline Crawford - https://www.linkedin.com/in/ccrawford22/ Cultiveight Communications | LinkedIn - https://www.linkedin.com/company/cultiveightcomms/ Cultiveight Communications | Website - https://www.cultiveightcommunications.com/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison is joined by Dasha Arzhanik, Influencer Marketing and Product Director of HypeFactory. They delve into the fast-paced world of influencer marketing, discussing the strategies and insights necessary to keep up with the rapid changes. Key Takeaways: (02:36) Recounting the start and growth in influencer marketing. (05:05) Creativity and dynamism in influencer marketing. (07:34) The importance of work-life balance to prevent burnout. (12:02) Appreciation for the creative and dynamic aspects of influencer marketing. (15:34) Personalized and respectful communication with influencers is a must. (18:24) Have transparent communication and respect influencer feedback in international campaigns. (22:09) Strategies for using influencers in new markets. (24:17) Insights on selecting the right influencers and optimizing campaign outcomes through detailed analysis. (30:36) Stay updated with new platforms, formats and marketing techniques to remain competitive. (32:16) Stay open to new ideas and quickly adapt to changes. Resources Mentioned: Katya Allison - https://www.linkedin.com/in/katyaallison/ Dasha Arzhanik - https://www.linkedin.com/in/dasha-arzhanik-0b707289/ HypeFactory | LinkedIn - https://www.linkedin.com/company/hypefactory/ HypeFactory - https://hypefactory.com/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison sits down with Corey Perlman, Owner, Social Media and Digital Marketing Speaker of Impact Social, to explore the nuanced world of social media and its impact on marketing. Corey brings a wealth of knowledge and insight to digital engagement and shares his expert advice on how businesses can harness the power of social media to stay top-of-mind with their audiences. Key Takeaways: (03:01) The significance of focusing on the audience's needs over personal nerves. (03:21) The challenges of running a business and maintaining client relationships. (04:12) Strategies for engaging with different social media platforms. (08:46) The role of content diversification in engaging a broad audience. (13:15) The balance between professional content and personal interests on social media. (15:42) The impact of video content in creating engaging and memorable social media posts. (17:30) Challenges and solutions in managing social media burnout. (19:45) Insights into the future of social media marketing and emerging platforms. (24:40) Strategies for small businesses to make a big impact on social media. (26:30) Measuring the success of social media efforts. (30:00) Advice to businesses looking to improve their social media presence. Resources Mentioned: Corey Perlman - https://www.linkedin.com/in/coreyperlman/ Impact Social - https://impactsocialmedia.com/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison is joined by Mike Maynard, Owner of Napier and Deputy Chairman of Eurocom Worldwide, to explore account-based marketing and its vital role in today's business strategies. They unpack the complexities and common misconceptions about ABM, emphasizing the importance of simplicity and focus. Mike shares insights from his extensive experience on both the client and agency sides of marketing, highlighting the critical value of time management and the distinct approaches between working for a client versus an agency. Key Takeaways: (03:03) Tailoring marketing strategies to audience segments enhances effectiveness. (03:42) Challenges and rewards of a tech agency CEO's role. (04:55) Marketing's perpetual challenge: balancing resource allocation. (06:06) LinkedIn's pivotal role in B2B marketing for education and networking. (09:18) The underestimated value of networking with fellow marketers. (11:38) The foundational importance of starting ABM with a strategic campaign. (13:53) ABM's core principle: focus and simplify by targeting specific accounts. (17:12) Understanding the unique customer journey over traditional funnels. (20:04) The variance in a "manageable number" of ABM targets. (23:36) Budget considerations for starting ABM. (26:17) Improved ROI through targeted efforts and simplified result tracking. Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison is joined by Philip Blackett, Investor and Growth Advisor of Seed Stewardship, a leading authority on leveraging AI in business growth and efficiency. They discuss how AI can be a game-changer for businesses of all sizes, from startups to established enterprises. Philip shares invaluable insights on AI’s evolving landscape, its impact on marketing and sales strategies, and practical advice for businesses aiming to integrate AI into their operations effectively. Key Takeaways: (00:00) AI’s potential for businesses. (03:15) AI is leveling the playing field for small businesses. (04:28) Philip is passionate about developing and implementing growth strategies using AI. (05:31) The challenge of non-expert tasks and the strategy of outsourcing such tasks to focus on areas of expertise. (06:41) Selecting the right social media platforms for engagement is crucial. (13:14) The continuous evolution of AI and its future implications. (18:31) AI is streamlining marketing teams, reducing the need for large teams by automating tasks. (24:12) Automating sales calls using AI saves time and increases efficiency. (31:01) The critical role human oversight plays in AI applications to ensure outputs align with brand standards and objectives. (35:10) AI’s future role in content creation. (39:02) Embrace AI early to stay ahead in the rapidly changing business landscape. Resources Mentioned: Philip Blackett - https://www.linkedin.com/in/philipblackett/ Seed Stewardship - https://www.linkedin.com/company/seed-stewardship/ Philip Blackett | Website - https://www.philipblackett.com/ "Future-Proof: How to Adopt and Master Artificial Intelligence (A.I.) to Secure Your Job and Career” by Philip Blackett - https://www.amazon.com/dp/B0CWH86TBQ/ “The Unfair Advantage: How Small Business Owners can Use Artificial Intelligence (A.I.) to Boost Sales, Outsmart the Competition and Grow their Dream Businesses without Breaking the Bank” by Philip Blackett - https://www.amazon.com/dp/B0CWF4ZN9H/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison talks with Josías De la Espada, CEO of Pirsonal. They explore personalized video marketing and strategies for finding and engaging a brand’s audience. Josías shares his insights on the importance of segmentation, personalization and storytelling in creating meaningful connections with audiences. Key Takeaways: (00:39) Josías’ journey from early marketing roles to becoming the CEO of a leading personalized video marketing platform. (02:40) The transformative power of understanding and engaging with your audience. (04:54) The role personalized content plays in the digital age. (10:58) Strategies for leveraging technology to create meaningful connections with target audiences. (18:15) Consistent, value-driven communication is crucial for building brand loyalty. (24:36) How brands can differentiate themselves by adopting a customer-centric approach in marketing. (33:00) The impact of technology and its role in enhancing customer experiences. Resources Mentioned: Josías De la Espada - https://www.linkedin.com/in/josiasdelaespada/ Pirsonal | LinkedIn - https://www.linkedin.com/company/pirsonal/ Pirsonal | Website - https://pirsonal.com/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison talks with Nick Klingensmith, inspiring keynote speaker and best-selling author for Stride Motivation, LLC. They explore the complexity of imposter syndrome, ego and personal growth in the professional setting. Nick shares his journey to overcoming toxic ego-driven behaviors. Key Takeaways: (00:36) The universal struggle with imposter syndrome and its impacts on professionals across industries. (01:18) Nick reflects on his journey redefining his perspective on challenges and personal growth. (02:58) Embracing discomfort in determining true potential. (04:18) Overcoming physical obstacles and battling imposter syndrome. (10:29) Shifting from a victim to a victor's mindset. (15:43) Vulnerability and openness: transforming personal adversity to a source of strength. (25:02) Advice for people struggling with imposter syndrome and the importance of action, purpose and self-belief. Resources Mentioned: Nick Klingensmith - https://www.linkedin.com/in/nklingensmith/ Stride Motivation, LLC - https://www.linkedin.com/company/stride-motivation-llc/ Through the Fire (Nick Klingensmith’s book) - https://www.amazon.com/Through-Fire-survivor-recovering-alcoholic/dp/B0948JY598 Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison welcomes Lauren Ryan, Founder and Chief Marketing Nerd of Coastal Consulting, to explore advancements in marketing through effective database management, and the synergistic use of HubSpot and Salesforce. Lauren offers her expertise on the transition of marketing strategies to a data-centric model, underscoring the essential role of technology in achieving targeted customer engagement. Key Takeaways: (07:00) How businesses are moving towards marketing that speaks directly to what people want, inspired by big online stores. (08:40) Using HubSpot to help companies understand which marketing actions are making money. (11:08) How to create a strong marketing database by balancing time, tests and budget. (14:00) Lauren stresses the importance of adhering to laws that keep customer information safe, like GDPR and CAN-SPAM. (17:06) Tips on how to reconnect with customers who've stopped engaging and improve email marketing effectiveness. Resources Mentioned: Lauren Ryan - https://www.linkedin.com/in/laurennkennedy/ Coastal Consulting - https://www.linkedin.com/company/coastal-consulting/ HubSpot Salesforce Integration - https://www.hubspot.com/products/salesforce GDPR Compliance Guidelines - https://gdpr.eu/ NeverBounce - https://www.neverbounce.com/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison talks with Shailesh Ghimire, VP of Client Strategy at New Wine Digital about the impact of digital marketing. Shailesh shares his career journey, stressing the need for problem-solving in all areas. Key Takeaways: (03:19) Shailesh's move from engineering to marketing. (06:04) Handling client challenges. (14:29) Using LinkedIn and Twitter for growth. (19:25) Strategies for B2C and B2B marketing. (27:09) Podcasts in marketing. (34:04) Learning from affiliate marketing. Resources Mentioned: Shailesh Ghimire - https://www.linkedin.com/in/digital-marketing-shailesh/ New Wine Digital - https://www.linkedin.com/company/newwinedigital/ LinkedIn Learning - http://tinyurl.com/mpmyxvb7 Semrush - https://www.semrush.com/ HubSpot - http://tinyurl.com/455j7fwt Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison talks with Nicole Grinnell, Founder of Bosun and Mic’d Up Booking. They explore Nicole's journey from starting a staffing company to creating a niche in the podcasting world while emphasizing the strategic impact of podcast visibility and engagement through expert guest bookings. Key Takeaways: (03:08) Nicole discusses starting Mic'd Up Booking and its purpose. (08:11) The value of podcasts for storytelling and brand growth. (12:46) Overcoming doubts for podcast guests and the power of genuine stories. (14:31) The benefits of networking after podcast appearances. (20:33) The effective length for podcasts to keep listeners engaged. Resources Mentioned: Nicole Grinnell - https://www.linkedin.com/in/nicole-grinnell-b6190515/ Bosun - https://www.linkedin.com/company/bosunsolutions/ Mic’d Up Booking | LinkedIn - https://www.linkedin.com/company/mic-d-up-booking/ Mic'd Up Booking | Website - https://www.micdupbooking.com/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison talks to MaryAnn Long, Agency Director of Cultivate Communications. They explore the evolving dynamics of marketing, focusing on the importance of customer-centric strategies and the integration of data analytics in marketing campaigns. MaryAnn offers valuable insights into effective marketing practices and the role of digital platforms in reaching target audiences. Key Takeaways: (4:12) How growth marketing and managing money work together in tech. (6:39) Difficulties in making new technology popular and why knowing your audience is important. (10:02) How to mix careful planning and creativity in marketing. (15:43) How LinkedIn works well for business-to-business marketing and helps with making connections. (20:06) Ways to create detailed descriptions of ideal customers to improve marketing. (25:00) Using data to make content that really speaks to certain groups of people. Resources Mentioned: MaryAnn Long - https://www.linkedin.com/in/longmaryann/ Cultivate Communications - https://www.linkedin.com/company/cultivate-communications/ HubSpot - http://tinyurl.com/2unpf7vk Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison is joined by Jesse DeBear, Chief Growth Architect at DeBear Direct, for an engaging discussion on the evolution and current trends in digital marketing. Jesse not only shares valuable insights but also offers listeners a comprehensive understanding of the digital marketing landscape. Key Takeaways: (04:15) The transformative impact of digital marketing on business practices today. (10:30) The critical role of SEO as a cornerstone in successful online marketing strategies. (15:45) The importance of an innovative and adaptable mindset within the marketing industry. (22:20) Navigating the differences and benefits of boutique versus full-funnel marketing agencies. (30:05) The effective use of platforms like Google, YouTube, Amazon and TikTok for marketing success. (37:50) Staying abreast of evolving marketing strategies and trends. Resources Mentioned: Jesse DeBear - https://linkedin.com/in/jesse-debear/ DeBear Direct homepage - https://debeardirect.co/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, Ashley Gross, Global Campaigns Manager, joins Katya Allison to explore the dynamic intersection of AI and marketing, delving into how AI is reshaping the marketing landscape. They discuss the importance of embracing AI for enhancing marketing strategies, content creation and the overall effectiveness of marketing campaigns. Key Takeaways: (02:14) The benefits and challenges of using advanced technology in marketing. (08:27) Using AI to understand and meet customer needs and to enhance marketing content. (14:33) The future role of AI in marketing and the creation of new AI-related jobs. (19:55) The importance of using AI responsibly, with a focus on protecting privacy. (22:32) How to select AI tools for specific marketing problems. (26:51) Steps to implementing AI in marketing: identify a problem, choose a tool, test and record what works. (28:45) The importance of thoroughly understanding a product for effective marketing. Resources Mentioned: Ashley Gross - https://www.linkedin.com/in/ashley-a-gross/ Marketing AI Institute - https://www.marketingaiinstitute.com/ Jasper AI's podcast "The Prompt" - https://www.jasper.ai/the-prompt/the-prompt-meet-your-hosts The Marketing Millennials newsletter - https://workweek.com/discover-newsletters/marketing-millennials/ Neil Patel's “Marketing School” podcast - https://marketingschool.io/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison talks to William Ault and Clara Agnes Ault, the visionary co-founders of Curtsy. They explore the blend of marketplace dynamics with community and technology to enrich customer experiences. William and Clara share their experiences at Curtsy, focusing on user engagement and retention strategies. They discuss the importance of data-driven personalization and the role of community in creating a unique shopping journey. Key Takeaways: (03:15) Embracing community through direct customer engagement and responsive support. (07:30) Personalization through data, with style quizzes and machine learning. (12:05) The art of gamification in marketing for enhanced engagement and community building. (16:50) Retention marketing with personalized communication for customer return. (21:40) Timely adaptation to feedback for rapid app enhancements based on customer suggestions. (26:25) Balancing data and privacy to use user data responsibly and improve experience. (31:10) Sibling synergy and the advantages of familial collaboration in a startup. Resources Mentioned: William Ault - https://www.linkedin.com/in/william-ault-3121a585/ Clara Agnes Ault - https://www.linkedin.com/in/clara-agnes-ault-b23057105/ Curtsy App - https://www.curtsyapp.com/ Machine Learning Today (Blog) - https://www.tableau.com/learn/articles/blogs-about-machine-learning-artificial-intelligence Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison explores branding and visibility strategies with Aria Leighty, an accomplished Community Strategist and Networking Consultant, and Host of the Glitter Mindset Podcast. Aria discusses the details of branding, stressing the importance of developing a deep understanding of and improving the unique aims of pioneering brands. She points out how forming a close connection with a brand’s mission can significantly change its market impact. Key Takeaways: (02:41) How early work in recruiting helped shape branding strategies. (04:00) Deep involvement is needed to bring out a brand’s special features. (17:00) Defining brand visibility as combining networking, marketing and PR. (19:10) The idea of a ‘magic mission and message’ is crucial for a brand’s story. (23:38) Why building communities, not just audiences, in marketing is vital. (24:21) The role networking plays in creating trust and personal connections for brands. (27:11) The difference between having followers and building a community. Resources Mentioned: Aria Leighty - https://www.linkedin.com/in/aria-leighty-410b63265/ Glitter Mindset | Podcast - https://glittermindset.simplecast.com/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, Megha Singh, Content Creator and Founder of Creator World, joins Katya to discuss influencer marketing and the rising trend of content creators earning money. They talk about the importance of being genuine, how influencer marketing is changing and the details of brand-creator collaborations. Key Takeaways: (06:11) Balance personal creativity with audience expectations; stay true to your brand. (09:00) Be a trendsetter, especially in the beauty industry, to be a unique presence. (11:29) Organic, creator-driven content resonates more with audiences. (16:39) Challenge beauty standards; normalize insecurities to promote self-acceptance. (23:24) Utilize simple tools effectively for content creation. (24:44) Choose partnerships with established brands and ensure proper compensation. (31:15) Creators need transparency on ad performance from brands. (33:28) Start creating early, be bold and don't try to please everyone. Creator World Website - https://www.creatorworld.co/subscribe Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode of the "Let's Talk Marketing" podcast, Meredith Dennis, Fractional Marketing Leader, discusses the nuances of strategic marketing with Katya Allison. Meredith shares insights on the balance between patience and perfectionism, effective brand storytelling and staying updated in today's digital landscape. Key Takeaways: (04:05) The essence of marketing is connecting with people and simplifying the complexities to focus on solving real problems. (08:52) Continuous learning and awareness are vital in the ever-evolving field of marketing, with platforms like LinkedIn offering valuable conversations and insights. (11:20) Networking is valuable not just for connections but to understand challenges faced by marketers and how they tackle them. (14:40) Product marketing is distinct from content and advertising, acting as a key communicator and problem solver in modern marketing. (24:11) In larger organizations, tiering go-to-market plans can effectively establish priority, but for startups or smaller teams, tiers might not be as relevant. (31:18) The key to an effective go-to-market strategy is to always prioritize the customer's needs and problems over metrics or product goals. (36:46) Be brave, speak out, and live without regrets. Meredith Dennis - https://www.linkedin.com/in/meredithdennis/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

In this episode, Evie Bickes, a member of the Product Marketing Alliance, joins host Katya Allison to unravel the art of storytelling in marketing. Evie emphasizes the pivotal role of narrative in connecting with customers on a deeper, more emotional level. She shares her expertise, shedding light on how marketers can harness storytelling to create compelling brand messages. Key Takeaways: (05:19) Understanding new business areas and using personal stories to boost growth. (12:54) How storytelling’s emotional touch and memorability make it a powerful marketing tool. (19:26) The importance of getting close to customers to identify their issues for impactful storytelling. (25:39) How to make the customer the hero in your brand’s narrative. (34:02) How allowing pauses in discussion can encourage individuals to share more. Resources Mentioned: Evie Bickes - https://www.linkedin.com/in/eviecarpenter/ Product Marketing Alliance - https://www.productmarketingalliance.com/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia

On this episode, Dustin Tysick, VP of Revenue of Testimonial Hero, joins Katya Allison to explore the world of customer interviews and how they can supercharge your marketing strategy. Dustin, a seasoned sales and marketing professional, shares his expertise on harnessing the power of customer interviews — emphasizing their role in building trust, fostering customer relationships and driving revenue growth. Key Takeaways: (06:21) How customer interviews add value to an effective marketing strategy. (12:42) Tailoring strategic questions based on the customer journey’s different stages, from awareness to renewal, to gather relevant content. (17:36) How to inspire customer participation by integrating incentives. (25:31) Using sortable databases or links to make customer interview content easily accessible and repeatable. (26:55) Empowering your sales team to present customer stories with a personal touch to engage potential clients effectively. Resources Mentioned: Dustin Tysick - https://www.linkedin.com/in/dustintysick/ Testimonial Hero’s | Website - https://www.testimonialhero.com/ Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Marketing #Branding #Advertising #SocialMedia