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Geronimo Unfiltered

Business & Economics Podcasts

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.

Location:

United States

Description:

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.

Language:

English


Episodes
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ANSWER: 3 Steps to Save Your Studio and Get BACK on Top

5/15/2024
So you listened to the last episode and you are READY to GET OUT of the death spiral and BACK into making a profit and LOVING your studio. The good news is that there are THREE things, you can work on TODAY that will get you back on track and become a LEADER in your field, just like Liv. The even better news? It only takes 6 weeks. You’ll hear: Why following the advice of your HQ is LOSING YOU MONEY and what to do instead The investment you NEED to make to INCREASE your profit (and they’ll pay for themselves) A REAL story about a client who followed these steps and is the owner of TWO successful studios growing month-on-month … and a whole lot more Watch along at home with the video version here. Get your FREE GROWTH GAME PLAN for your gym or fitness studio here. DO NOT MISS THIS. WANT MORE: Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:21:15

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QUESTION: Are You on the Brink of Burnout and Studio Closure?

5/14/2024
I just got off a call with INCREDIBLE studio owners who have a heart of gold but they are almost done…. They’re mentally and PHYSICALLY exhausted and they know their studios are months away from closing down. Feel like you? Listen to this episode if you: Have tried everything you can think of but are still not making a profit Have stopped paying yourself to pay your trainers STILL have the fight you and you’re just missing the HOW Watch along at home with the video version here. Get your FREE GROWTH GAME PLAN for your gym or fitness studio here. DO NOT MISS THIS. WANT MORE: Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:18:00

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Are Gyms Still Making Money?

5/7/2024
“Is it profitable to own a gym in 2024?” “Is a gym a good business to start?” “Is the fitness industry growing?” These are some of the MOST searched questions on Google about gyms and their profitability. The reality is… YES. Gym owners ARE making money right now and YES it can be profitable. The fitness industry is valued at around $244 billion and is expanding at a rate of 5% to 10% PER year. “Okay, but those gym owners are just LUCKY.” That’s where you’re wrong. They’re not lucky, they’re not mythical creatures, and it's certainly not due because of the network they’re a part of. They’ve put in the work. They’ve stopped blaming external circumstances and put PROCESSES into place so that they can GROW their business. In this episode, I’m diving deep into how successful the fitness industry can be IF you can only think and work like a BUSINESS OWNER. You’ll hear: Stats that PROVE the profitability of the fitness industry The net margin that you can EASILY reach in your studio What the SUCCESSFUL studios are doing that sets them apart from their competition Why you’re earning money but your studio has STOPPED growing … and a whole lot more Queue up these episodes next: 🎧The Four Levels of Business: The Path to Owning MULTIPLE 7-Figure Studios 🎧You Will NOT Grow With a Team Full of Casuals 🎧Structure Your Week Like This and You Will Make MORE Money 🎧 Triple Your Growth by Hiring THIS Staff Member WANT MORE: To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:24:22

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How They Did It: Alex & Alita from Soul Fit’s 18 Year Success Story

4/30/2024
On today’s podcast, we are introducing a brand new series, where we interview REAL gym owners with the focus of bringing their stories and experiences to the pod so that you can know EXACTLY what is possible for you. Kicking off this series is the dynamic duo Alex and Alita who have owned Soul Fit for an impressive 18 YEARS. Alex and Alita have curated a studio with an incredible bond, so much so that when their gym flooded a few weekends ago, members immediately drove down to the space to help clean up the studio. They know all of their members INDIVIDUALLY and yet are still in a position to be able to work 4x days a week, and they aim to reduce that even further. How did they achieve this balance, and what lessons can you learn from their success? Tune in to find out. You’ll hear: How they created incredible relationships with their members The motivation that has kept them going for 18 YEARS The steps they took to get OUT of the dark moments in their business and get back on their feet Why the size of your studio will impact your business in ways you haven’t considered How they were able to get their TIME back and reduce their hours in the business … and a whole lot more Want to learn more about Soul Fit? Check out their IG @soulfitwoonona or over on Facebook and their website https://soulfitwoonona.com/ In this episode, we mentioned our mindset episodes with NLP Coach Kylie Ryan. Check out Part One and Part Two to learn more about what might be holding you back. WANT MORE: To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here. Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:39:48

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Creating a Superstar Trainer That BOOKS Out Classes with Pete Day

4/23/2024
Studios constantly tell us that their group sessions are a massive “vibe”. But if you don’t have any way to quantify the quality of their sessions… how do you know if your trainers are ACTUALLY creating a community in your studio rather than just wandering around with an iPad? The studios that don’t know, are the same studios going broke. We say it time and time again… your members don’t give a shit about your ski erg. Most of them don’t really care about your program either. What they DO care about - is being part of a community. And the BEST way to do this, is to have trainers that are actively building relationships with the members because then guess what? They’ll keep coming back. But how do you implement this? Joining me on today’s poddy is the one and only Pete Day. Pete Day (PD or Pedro to some) is known for being a 3x time F45 Playoffs Fitness Competition Champion and World Record Holder AND owning two of the most successful F45 gyms in Sydney. Suffice it to say, he knows his stuff. Join us as we talk about how to get your trainers NAILING their group sessions, how you can measure the success of your trainer's programs AND the most common problems members face at studios so you can make sure you’re not part of the problem. You’ll also hear: The 3 pillars that will transform your ‘good’ trainer into one that people LOOK FORWARD to training with How to get the member who HATES feedback to engage in your classes How to create ‘coachable experiences’ that will stay with your members for a LIFETIME … and a whole lot more Download our 5* Trainer Scorecard and get those trainers to memorable status ASAP. WANT MORE: To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here. Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:50:48

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You Will NOT Grow With a Team of Casuals

4/16/2024
Do you feel like you’re constantly pushing but still not getting results? OR maybe you don’t have the team yet and want to know how to even begin to structure the studio? OR maybe… you’re scared that if you have all of these staff members… what will you do? On today’s poddy, Soph and I are tackling some of our studios' most commonly asked questions - how to find AND grow a high-performing team. And let me tell you, we’ve never met a happy owner of a 7-figure studio with a team full of casuals. When we owned a studio that had a line out the door for our classes… We had created a team that was built like a sports team and EVERYONE had a role on the field that was optimised for their strengths. It’s all about having your staff understand their unique role within your business. This is the Million-dollar Team Structure. You’ll hear: The EXACT team members and positions we recommend hiring The BEST thing that you can do to build relationships with your members A case study of a studio that made 88 sales in its first month using this structure… Two key roles that practically pay for themselves … and a whole lot more Queue up these episodes next: ➡️Triple Your Growth by Hiring THIS Staff Member ➡️How to Be a BETTER Leader ➡️How You Can Support Your Manager - From a Gym Manager ➡️You Will Hit Your KPIs CONSISTENTLY if You Do This ONE Thing WANT MORE: To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here. Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:29:14

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Structure Your Week Like This and You Will Make MORE Money

4/9/2024
If you want to become the top 2% of fitness studios you can’t waste time like average people do. So many gym owners don’t have any weekly structure. They roll into the week and go from fire to fire with a hose. There is no game plan, no strategy, just survival. But that doesn’t have to be you. Today I am walking you through the EXACT structure you need to get results and the best part? It’s only going to take you the time it takes to drink a double espresso. Once you’ve listened to this episode, not only are you going to feel MORE confident but feel like you can actually get shit done - so that you can get to the next level in your business. This is what we call the Calendar of a CEO. You’ll hear: Four daily tasks proven to boost your sales Strategies to MAXIMISE your time (we all have the same 24 hours…) so that you can work on making money The 3 time slots that you should be calling your clients - they will pick up. … and a whole lot more If you do the 30-Day High Sales Converter Challenge, every day for 30 days… send me a message at @hey.doza and I will throw in a FREE customised roadmap for you + so much more. Are you still struggling with time management? Go back and queue up the episode You Will Hit Your KPIs Consistently if You Do This One Thing. We talk about the 4 step framework that is going to get you 40% of your time back. WANT MORE: To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here. Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:16:53

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Triple Your Growth by Hiring THIS Staff Member

4/2/2024
You will NOT grow your studio if you are doing everything yourself. Let me paint you a picture. You’re the one answering the phone, calling the lead, making the sale, meeting them at the studio, all the while other leads have dropped in and you don’t even have the TIME to nurture them. Is this you? Then you need STRUCTURE. This episode is all about getting two key staff members into your business and once you get these two members in place, you will TRIPLE the acceleration of your growth. This means that soon enough, you’ll be playing 4 rounds of golf a week and spending MORE time with your family. It’s an absolute goldmine of an episode. You’ll hear: The ROLES of each sales converter and what makes them different How to ENSURE that your converters are meeting their sales targets EVERY WEEK How I would go about setting this up in my OWN studio Even what to do if you don’t have the staff to implement this … and a whole lot more Check out our other episodes that will help you level up and get MORE time back this year: ➡️ You Will Hit Your KPIs Consistently if You Do this ONE Thing ➡️ How to be a BETTER Leader ➡️ Why Outsourcing Your Confidence is the FASTEST Way to Close Your Business WANT MORE: To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here. Find out more about working with Geronimo at thegeronimoacademy.com. Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza.

Duration:00:21:24

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The REAL Reason You Can't Bring Yourself to Call The Leads with Mindset Coach Kylie Ryan

3/26/2024
You’ve got the list of phone numbers from people who have enquired to train with you, and you’ve even got the script of what to say when they answer the phone but for some reason you can’t bring yourself to pick up the phone. Why? It’s not you … it’s your brain. This is part two of our interview with Kylie Ryan.. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives and athletes. Kylie helps her clients to overcome imposter syndrome, internal blocks and self-sabotage so that they can UNLOCK their potential and get their businesses to the NEXT level. And today we’re giving you the science behind why you can’t do it … and three tactical ways you can implement today to help you to get out of your own way and get those new members in the door. You’ll hear: What you need to make sure you have in place FIRST so you can succeed Why so many business owners can’t focus on growth The exercise that will help you not just call the leads BUT build a business you love that makes you sh*tloads of money as well … and a whole lot more If you haven’t listened to the previous episode with Kylie where we go deeper into what makes a high performer queue it up next. Apple Spotify Want to work with Kylie? You can find her on IG @kylieryan.mymindcoach, Facebook or her website mymindcoach.com.au WANT MORE: To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here. Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza.

Duration:00:42:09

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THIS is What’s Stopping You From Being a High Performer with NLP Coach Kylie Ryan

3/19/2024
Why is it that you could have the literal BLUEPRINT for success, and yet you STILL don’t do it? In our hunt to find out exactly what makes high performers tick, we have our next guest: Kylie Ryan. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives, athletes - you name it, which makes her the PERFECT guest for the poddy. Through her mindset training, Kylie helps her clients to overcome imposter syndrome, internal blocks and self-sabotage so that they can UNLOCK their potential and get their businesses to the NEXT level. We’re talking all about what’s holding you BACK and the habits we can learn from high performers to integrate into our own lives. It’s unfiltered, it’s candid and it’s going to completely change your mindset. You’ll hear: The shocking factor that MOST high performers have in common… Whether high performers are BORN that way or if it is a skill that can be developed The ONE change you need to make that will kickstart your success Exactly how Kylie UNLOCKS the potential in her high-performing clients Bonus: How to set up your children to be high performers … and a whole lot more Want to work with Kylie? You can find her on IG @kylieryan.mymindcoach, Facebook or her website mymindcoach.com.au WANT MORE: To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here. Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:51:49

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How You Can SUPPORT Your Manager - From a Gym Manager

3/12/2024
Are your studio numbers inconsistent, week after week? What if I told you it’s because you’re not supporting your managers to get those results? They’re capable of doing it, and they WANT to do it. But they need your SUPPORT to achieve them. Today we are talking about how you can support your manager, so that they can hit their KPIs and smash their targets. And what better person to have than Soph, the former manager of our BIGGEST studio, to take the lead on this one. Soph is giving insight into the 5 KEY things that helped her feel empowered as a manager, what motivated her to work hard for the company and most importantly: how she got incredible results (and Doza even learns a thing or two). But this is not just from our experience but based on what we have seen through COUNTLESS studios in our program. This one’s a tactical episode so stay tuned to the end when we tell you the next steps you need to take. You’ll hear: What your manager ACTUALLY needs from you to succeed How to stop CONSTANTLY chasing your manager and get RESULTS instead The one thing you MUST do every single week if you want your business to grow … and a whole lot more Want to be a better leader but don’t know where to start? Line up our episodes on leadership, delegation. Bonus points if you listen to our interview with OUR leadership coach. Rohan Dredge. Download our meeting agenda here. WANT MORE: To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here. Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:41:16

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Are You Ready for Your Second Studio? Listen to this first.

3/5/2024
Multis, multis, multis. Everyone wants one, but most people aren’t ready. Are you? Today I am joined by my co-founder Benny to talk all about the time we bought a second studio and it was an absolute rollercoaster. I’m talking 50% of the profiles were ghosts… And yet, Benny and I brought it up to be the MOST popular gym in Sydney. So much so that it looked like a night club with a line out the door at 6 am. This episode is invaluable if you’re starting to think about being a multi-business owner because we are walking you through all of the mistakes we made so that YOU don’t have to make them too. First things first: copy and paste WON’T work for your second, third OR fourth studio. Okay? Let’s go. You’ll hear: How we went from being the WORST studio in Sydney to being SOLD OUT Why your second studio will NEVER grow if you don’t do this ONE thing What SUCCESSFUL multi-studio owners all have in common Would we buy another studio again? (The answer will surprise you). … and a whole lot more Don’t miss next week’s episode where Soph and I are talking about how you can support your managers PROPERLY. Do you know what level you are at in your business? Find out here. WANT MORE: To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here. Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:21:35

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NEVER Have a Problem With Churn Again

2/27/2024
If your churn is higher than than 5%, then you NEED to listen to this episode. We’ve had a lot of new listeners since dropping our episode on increasing your retention last year, so we wanted to bring it back because we know IT WORKS. It’s short and sweet so in the time it takes you to order your coffee, you’re going to have fixed your churn problem. BOOM. And remember: if you reduce your churn, you DOUBLE your profit and it costs nothing. If you did this last year…It’s something that our most successful studios do every single quarter so this is your reminder to get it in your calendar this week. And if you’re new, just you wait. It’s going to be so easy, you’ll be wondering why you didn’t do it sooner. You’ll hear: The two questions you need to answer to solve your churn problem The one thing 50% of owners DON’T DO and why they fail … and a whole lot more WANT MORE: To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here. Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:09:09

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The One Thing That ALL Successful Business Owners Have in Common

2/20/2024
Do you know the MAIN difference between the successful and the struggling owner? Most studios think that all they need to be successful is to run ‘vibey’ sessions but that couldn’t be FURTHER from the truth. In today’s episode, I’m breaking down the top THREE skills that every single successful studio and business owner has mastered. But the first two won’t matter if you don’t nail the third one. So make sure you stick around to the end. You’ll hear: The three skills that WILL make you the owner of your dream business in 2024 What we can learn from Elon Musk and Jeff Bezos The thing most owners avoid (and why it’s holding them back) The speech from a movie that changed how I lead … and a whole lot more The good news is - you are not born with these skills, you learn them. Here are my top recommendations to help get you started on becoming a successful owner. Check out a list of books you MUST read here. Ted Talks: How Great Leaders Inspire Action - Simon Sinek Grit: The Power of Passion and Perseverance - Angela Lee Duckworth Videos: Any Given Sunday Speech - Al Pacino Speech - US Navy Admiral William H. McRaven Ben Lionel Scott’s YouTube Channel Have a listen to our episodes on How to Be a Better Leader and The Four Levels of Business. WANT MORE: To say thank you for listening to the pod we’re offering a FREE GROWTH GAME PLAN for your gym or fitness studio, which you can book in here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:30:26

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You Will Hit Your KPIs CONSISTENTLY if You Do This ONE Thing

2/13/2024
Have you been stuck at the same member number for more than two weeks but still feel like you’re constantly busy? Always hustling? You do everything from admin to cleaning the toilets? Your whole life is spent between the hardware and stationary stores every day? Great, this episode is for you. I have been looking at the data reports of our high performing studios and have uncovered a crucial difference between those who are doing well, and the studios that are struggling. It’s their ability to CONSISTENTLY hit their KPIs. Not just one week every now and then, not fluking two in a row. They hardly ever miss. And it’s because they actually have the time to spend on nailing their goals, rather than bouncing from fire to fire. If this sounds like you… we need to get you out of the admin and into MONEY-MAKING activities. You’ll hear: The 4 step frame-work that will help you gain 40% off your time BACK The secret to achieving your KPIs that ALL high performing studios do The mindset that is stopping you from COMMITTING to your business … and a whole lot more Want to learn more about delegating? Listen to our episode here. Looking to be a better leader in 2024? Listen here. WANT MORE: To say thank you for listening to the pod we’re offering a FREE GROWTH GAME PLAN for your gym or fitness studio, which you can book in here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:22:09

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The Four Levels of Business: The Path to Owning MULTIPLE 7 Figure Studios

2/6/2024
Can you step away from the studio, without having to put out 100 fires on your return? Can you go on holiday and turn your phone off? Today, I’m sitting in front of the mic to chat about a powerful concept that has transformed so many of the studios that we work with - The Four Levels of Business. The Four Levels of Business is a strategy that helps you identify why you’re NOT getting ahead, EVEN when you’re hitting your goals. This year we are getting you out of the HUSTLE and back into ENJOYING your studio. You’ll hear: Why revenue alone won’t get you to a 7 figure studio Why you still have a JOB and not a BUSINESS The key ideas and pain points that make up each level so that you can NAIL them and move forward Why I fired 3 out of 4 staff AND banned 15 MEMBERS from using my gym … and a whole lot more Want to know more? Click here to access our Four Levels Notion Checklist. Are you a multi-studio owner? Reach out to us here. Episodes to kick start your 2024: New Year Goal Setting - But Not as You Know It How to Turn Your 7-Day Trials Into LIFETIME Members 6 Profit Levers to Pull in 2024 (& They're NOT What You're Thinking) How to be a BETTER Leader WANT MORE: To say thank you for listening to the pod we’re offering a FREE GROWTH GAME PLAN for your gym or fitness studio, which you can book in here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:25:28

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How to be a BETTER LEADER

1/30/2024
Do you feel like your team never takes initiative? Or do the tasks you delegate to your standard? Leadership has been a hot topic among the studios that we worked with last year, so today I am sitting down and telling you EXACTLY how to go from pushing your team, to actually leading it. Real talk, I used to burn my staff out and it’s because I wasn’t delegating effectively. And if I was, I had unreasonable expectations which easily feed into the internal narrative of “no one cares about my business as much as I do.” No, they don’t. And they shouldn’t. It’s YOUR business and it’s your job to provide your staff members with the SKILLS to step up so that they actually WANT to meet you at your level. Luckily for you, it’s an easy fix. Tune in to hear the three elements you need to work on to get your team to work WITH you and not FOR you. You’ll also hear: The exact reason why your staff AREN’T engaging in critical thinking How to get the BEST out of your staff The three things that every high performer needs to succeed My top 5 book recommendations that will take your leadership skills from 0 to 100 How to know when it’s time to pull the plug on a staff member … and a whole lot more Check out the leadership books I recommended here: Multipliers: How the Best Leaders Make Everyone Smarter Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Legacy: What The All Blacks Can Teach Us About The Business Of Life Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire Traction: Get a Grip on Your Business Want more tips on leadership? Listen to this episode on How to be a Leader I did with my personal leadership coach Rohan Dredge. Listen to our episode on Building a Business You LOVE, not Hate. Looking to make 2024 the best year yet? Listen to our episode on the Triple Bottom Line. WANT MORE: To say thank you for listening to the pod we’re offering a FREE GROWTH GAME PLAN for your gym or fitness studio, which you can book in here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:20:43

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6 Profit Levers to Pull in 2024 (& They're NOT What You're Thinking)

1/23/2024
Over the last 12 months, most people have taken a hit on their profit because of interest rates and the cost of living rising … but YOU don’t have to. In 2024 I want to help you to make MORE profit but not the type where you are hustling and working for it every single day … the type of money that you make in your SLEEP. So in this episode, I’m sharing 6 profit levers (plus a bonus one) that you can pull, and it’s not adding protein bars to the shelves or selling more merch - these levers are things that will give you more revenue and more profit every single month. Ready? You’ll hear: New offers that increased our profit by $120,000 A MONTH The one thing that NEEDS to change if you want to make a profit How to make money off your challenges (AND get better results) The goldmine you already have in your gym, that’s currently costing you $78,000 a year … and a whole lot more Download the Labour Efficiency Rate calculator. And Listen to How to Make $250K in 90 Days Part One and Part Two. WANT MORE: To say thank you for listening to the pod we’re offering a FREE GROWTH GAME PLAN for your gym or fitness studio, which you can book in here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:29:42

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You Don't Need More Leads - The Answer is In This Episode 💰

1/16/2024
How many leads do you have right now? If your answer is not enough I want to instead ask you, how many people are on your email list that you haven’t converted to be members yet? Every single one of those people are leads that you paid for at some stage but you just haven’t activated them … yet. And the best part is that email marketing is something hardly any of your competitors will be doing well right now AND IT GETS TO BE EASY (especially if you listen to this episode). In this week's solo episode, I’m giving you tactical advice and the actual tools, templates and structure you need to convert this goldmine into members TODAY. You’ll hear: Why writing your Emails has felt HARD in the past Six BEST PRACTICE principles that will make writing emails as easy as having a conversation The one excuse you’ve been using to AVOID email marketing and why its NOT VALID anymore Four Frameworks ACTUAL marketers use to get results (and the one I’ve found that actual BILLIONAIRES use) … and a whole lot more Download the templates and frameworks here. WANT MORE: To say thank you for listening to the pod we’re offering a FREE GROWTH GAME PLAN for your gym or fitness studio, which you can book in here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:26:44

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How to Turn Your 7 Day Trials Into LIFETIME Members

1/9/2024
The New Year's Resolutioners are here and it's up to YOU whether you are the studio they’re going to fail at OR if your studio is the one they are going to stick to for life. You’ve heard us talk about this before but this time of year is the time that sets apart the RICH studios and the POOR studios. Those people who are walking in your door starting their trials and setting their New Year's Intentions is where it all begins. This year we’re giving you everything to make sure it’s the LAST TIME that your members need to start again. On today’s poddy, we’re talking all about how to transfer that signature offer and turn it INTO a rollover. Forget the 20-30% retention rate myth, we’re getting you to 80 PERCENT. You’ll hear: How to reverse engineer and attract your PERFECT member The FOUR activities we created to ensure that our newbies were COMMITTED to our studio How to keep your TEAM motivated to KEEP your members on board as well … and a whole lot more Download our customisable STARTER PASS here. If you want to do some reading over the summer be sure to check out Hooked and Atomic Habits. Want to find out more about our onboarding process that helps KEEP retention? Listen here. WANT MORE: To say thank you for listening to the pod we’re offering a FREE GROWTH GAME PLAN for your gym or fitness studio, which you can book in here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Duration:00:17:57