She Leads First
Business & Economics Podcasts
Are you so stuck in the day-to-day of your business that you feel like you have no time or energy to think bigger? That you’ve unknowingly lost the passion and purpose behind why you’re an entrepreneur in the first place? It sounds like you’ve been owning your role of “founder”, but haven’t quite embraced the “CEO” title that will catapult you into the dream life you’ve always envisioned. She Leads First is your safe space to build confidence and take the steps toward creating an iconic brand that no one will forget. I’m Emily Cincotta, a branding and business strategist who, along with my guests, will give you the motivation and knowledge to book those speaking gigs, write that book and scale the impact of your brand (and your bank account)! Each week, you’ll hear the stories of fellow female entrepreneurs who have learned the hard lessons and built the courage to become the successful entrepreneurs they’ve always imagined for themselves. I’ll also be sharing my expertise in how to clearly and confidently share your message in a way that will turn your social media presence into a revenue-generating machine. Think about the businesses that you personally love, follow and support. What about their brand has kept you loyal? It’s time for you to embody that energy and start leading first. You’re creating more than a business; you’re creating a movement. Follow me @itsemilycincotta. And let’s build our empires together.
Location:
United States
Description:
Are you so stuck in the day-to-day of your business that you feel like you have no time or energy to think bigger? That you’ve unknowingly lost the passion and purpose behind why you’re an entrepreneur in the first place? It sounds like you’ve been owning your role of “founder”, but haven’t quite embraced the “CEO” title that will catapult you into the dream life you’ve always envisioned. She Leads First is your safe space to build confidence and take the steps toward creating an iconic brand that no one will forget. I’m Emily Cincotta, a branding and business strategist who, along with my guests, will give you the motivation and knowledge to book those speaking gigs, write that book and scale the impact of your brand (and your bank account)! Each week, you’ll hear the stories of fellow female entrepreneurs who have learned the hard lessons and built the courage to become the successful entrepreneurs they’ve always imagined for themselves. I’ll also be sharing my expertise in how to clearly and confidently share your message in a way that will turn your social media presence into a revenue-generating machine. Think about the businesses that you personally love, follow and support. What about their brand has kept you loyal? It’s time for you to embody that energy and start leading first. You’re creating more than a business; you’re creating a movement. Follow me @itsemilycincotta. And let’s build our empires together.
Language:
English
Episodes
How To Productively Handle Negative Customer Feedback
5/9/2024
I know that getting negative feedback can feel like the world is literally ending! But I'm here to remind you that customer feedback is actually a fantastic opportunity for you to grow as a leader and improve your offer. In this episode, I guide you through my step-by-step process of productively handling negative feedback. You’ll hear my tips on how to separate your emotions from the feedback, respond to it in a way that benefits both you and your client, and use it to uplevel your business. Trust me, with a positive mindset and approach, you'll be able to turn any negative feedback into an opportunity for growth!
IN THIS EPISODE:
- (3:48) Tips for viewing the situation objectively
- (5:49) Why you need to look at all of the facts behind the feedback and reflect on it
- (10:29) How to acknowledge and respond to feedback with fairness to yourself and the client
- (13:44) Tips for using the feedback to update your program or offer
- (15:50) The importance of learning from constructive criticism and growing as a leader
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Dive into my courses HERE
Duration:00:18:20
A Simple Hack To Speed Up Your Content Marketing
5/7/2024
Do you ever feel like you spend way too much of your valuable time and energy crafting marketing content? And I totally get how frustrating it is when you hit a wall trying to come up with ideas for reels, emails, sales pages, etc. In this episode, I reveal a super simple hack I use to get inspiration for my marketing and build my toolbox of content blueprints. That way, when it's time to create your materials, you'll have everything you need to drive potential customers to take action. Trust me – being able to quickly put together a sales page that converts or write an email that grabs attention will completely set you apart as an entrepreneur!
IN THIS EPISODE:
- (4:14) How to analyze viral reels and identify the structure that made them successful
- (8:20) Tips and tricks for collecting blueprints for your marketing structure
- (12:35) Why this is a fair practice
- (16:15) Advice for hiring people who understand how to position your marketing
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Dive into my courses HERE
Duration:00:18:15
How To Gain The Trust Of Your Potential Clients
5/2/2024
Let me guess – lately, you're finding it super challenging to get your ideal client to buy your incredible online product or offer? Don't worry, you're not alone! With so many online businesses emerging in the past couple of years, it's more important than ever to be super transparent in your marketing strategy and gain the trust of your audience. In this episode, I share my top tips for crafting your offer to stand out in this saturated online market, clearly communicating the value of your offer, and designing a sales page that will help your customers know exactly what they're buying into.
IN THIS EPISODE:
- (4:18) What does transparent marketing actually mean?
- (8:03) Why you need to clearly communicate the “vehicle” of your offer in your marketing
- (12:33) How to design the features of your offer to be super marketable
- (16:01) Tips and tricks for upleveling your sales page to make it an easier "yes" for potential clients
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Dive into my courses HERE
Duration:00:19:31
Why You Need To Slow Down To Speed Up
4/30/2024
Do you ever feel like you're constantly making the same mistakes, struggling to make ends meet, or hustling every day without seeing any real results? Trust me – when you're in the hustle, you should feel grounded and fulfilled, not burnt out and overwhelmed! Which is why, in this episode, I'm here to remind you that sometimes, you need to slow down to speed up. I share my tips and actionable strategies for eliminating that chaotic hustle energy, embracing a more strategic approach to your work, and prioritizing what's truly important for your business.
IN THIS EPISODE:
- (3:43) How to create a rock-solid foundation for your business
- (6:24) Understanding the dangers of being in an anxious hustle
- (10:03) Tips and tricks to simplify and streamline your launch calendar
- (14:48) Key questions to ask yourself when deciding where/what to dedicate your time to
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:20:49
How To Create An Unstoppable Marketing System
4/25/2024
I'm telling you – this episode is jam-packed with real-deal digital marketing magic! We're talking all about finding the perfect balance between building your personal brand on social media and using strategic marketing systems to sell your offer. When you know how to leverage both of these strategies, you'll be able to sell faster than you ever thought possible, and your audience will fall in love with you even more! Today, I explain what each of these marketing strategies means, their pros and cons, and reveal how to combine them for unstoppable success.
IN THIS EPISODE:
- (2:59) Understanding the different types of digital marketing
- (6:50) The pros and cons of using organic content, brand building, and attraction marketing
- (15:22) The pros and cons of using strategic marketing and funnels
- (21: 47) How to leverage both systems
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:25:38
Adding Bonuses To Your Launch: A Ninja-Level Marketing Hack!
4/23/2024
In this episode, we're talking about a super effective and high-level marketing strategy that will skyrocket your program or course sales – bonuses! Let's face it, people love getting freebies. So, adding extra goodies to your launch can attract more customers and create excitement around your offer. Today, I explain why bonuses can be a game-changer for your launch, share tips for making the perfect bonus that resonates with your ideal customer, and offer advice on how many bonuses you should have to align with your program.
IN THIS EPISODE:
- (3:57) Why bonus are the best way to sway a potential customer towards your group course or program
- (5:07) Tips for establishing the value of your package to motivate more purchases
- (7:08) How to create bonuses that are actually useful to your ideal clients
- (10:27) An exercise for using bonuses to strategically handle objections
- (17:07) Advice for avoiding an overwhelming amount or length of bonuses
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:22:00
How To Free Yourself From Unrealistic Timelines, Comparisons & Expectations
4/18/2024
When I turned 30, I truly felt like a massive weight had been lifted off my shoulders! I realized that I had been putting so much pressure on myself to achieve certain things by a certain age, and it was really taking a toll on me. Since then, I've started to enjoy entrepreneurship so much more! So, if you've been feeling behind in entrepreneurship, let this episode be your reminder that your journey is your own, and it's not fair to you to compare yourself to others. Today, I share my strategies and tips for letting go of those unrealistic expectations and focusing on your own accomplishments. Trust me – you're doing great right where you are!
IN THIS EPISODE:
- (2:57) The unconscious goals I set for myself that I haven’t reached yet
- (5:08) How to let go of your obsession with timelines
- (8:01) Tips for releasing the pressure of milestones and validation from others
- (9:28) Why you need to enjoy every step of entrepreneurship
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:12:35
The Quickest (& Easiest!) Way To Increase Your Sales
4/16/2024
Today, we're talking about something we all love: increasing our sales! The good news is that it's not as complicated as we tend to make it. In fact, I'm keeping it extra simple by looking at your sales system from a bird's eye view to figure out exactly what's working and what's not. In this episode, I share my step-by-step guide on improving your sales process and reveal my top tips and tricks to help you boost your follower-to-client conversions. Plus, you'll hear my strategies for upleveling your messaging through your proactive copywriting, client testimonials, and tactile data. If you've been looking to up your sales game, this episode is a must-listen!
IN THIS EPISODE:
- (2:41) How to identify your current (or lack of!) sales system
- (4:45) 2 strategies for turning your followers into clients
- (7:30) Tips for improving the effectiveness of your sales system
- (11:40) Advice for managing client objections and predicting common questions
- (15:14) The importance of having proof that what you offer works through testimonials, statistics, or data
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:18:10
The 4 Key Phases Of Scaling Your Offers In Your Online Business
4/11/2024
I had an incredible planning session with a new client last week where we designed a solid plan for her business to make it more scalable over the next year! If you’re looking to take on a big planning phase like this, it can be tricky to figure out exactly where to start and what to focus on. So, in this episode, I'm excited to share with you the four phases of building an online business that scales. Once you know what phase you're in, you can allocate your energy and resources more effectively. As you start executing your plan, things may change, but understanding your phase will absolutely help you make the right adjustments!
IN THIS EPISODE:
- (6:20) Tips for nailing down your niche
- (7:45) How to optimize the offer ideation phase by rolling out a beta launch
- (10:43) Advice for choosing your official launch strategy
- (15:15) Understanding the final phase – scaling
RESOURCES:
- Check out Elevated Xchange HERE
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:20:37
5 Proven Strategies For Crafting A High-Converting Webinar
4/9/2024
If you've ever wondered how to design a free webinar that keeps your audience engaged and motivated to take action, this episode is just for you! Today, I share the top 5 things to pay attention to when crafting your webinar, from creating a desirable title to optimizing the structure of your webinar to cleverly incorporating your offer throughout. These are the strategies I use to make webinars and masterclasses that captivate, educate, and convert like crazy! Listen in, because you’ll walk away with everything you need to ensure your incredible offers don’t get overlooked.
IN THIS EPISODE:
- (3:46) How to create a passive webinar funnel to make money on autopilot
- (6:27) Strategies for crafting a clear and desirable title
- (9:09) Tips for seeding your offer throughout your webinar
- (14:21) Optimizing the structure of your webinar for high-conversion rates
- (16:27) The importance of separating the problem of your webinar from your offer
- (20:35) Finding a balance between teaching too much and not enough
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:28:35
Feeling Overwhelmed With Marketing? Here Are 3 Simple Ways To Simplify Your Process
4/2/2024
My entire brand has always been focused on helping entrepreneurs like you implement efficient marketing strategies in their businesses. Why? Because I totally understand that, as an entrepreneur, you're too busy crafting your incredible offers to prioritize your marketing. If this sounds like you, don't worry! In this episode, I share three simple things that you can focus on to simplify the process and make your marketing go so much smoother. Marketing can feel a bit overwhelming, but it doesn't have to be! With these strategies, you will uplevel your business in no time.
IN THIS EPISODE:
- (3:35) The biggest reason entrepreneurs struggle with their marketing
- (8:56) The importance of getting clear on the “who” for your messaging
- (11:57) Tips for simplifying your offer into a single sentence
- (14:25) How to collect proof that your offer works
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:17:04
How To Use Your Failures As Opportunities For Growth
3/28/2024
Here's the truth – failure is pretty much guaranteed to happen when you're running a business. But the good news is, if you can learn how to use those failures as opportunities for growth, you'll be on your way to even greater success! Consider this episode your reminder that failure is a completely normal part of your journey, and I have some tips to share on how you can use it to your advantage. I also share advice for crafting a solid launch strategy and turning your failures into valuable data. If you're going through a challenging time right now because of a failure, know that we have ALL been there!
IN THIS EPISODE:
- (2:24) Why we’re so afraid of launch failures
- (6:24) How to embrace failure as a necessary step towards your success
- (8:13) Understanding that your greatest opportunities will come from your biggest failures
- (9:28) A simple mindset shift for finding strength in your failures
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:14:41
If I Had To Start My Business Over, Here’s What I Would Do Differently
3/26/2024
I've been so busy building my new company, Elevated Xchange, and it's got me feeling quite nostalgic. Looking back on my journey of becoming a business owner, I realized there are a few things I would have done differently if I knew then what I know now. In this episode, I lift the curtain on my past experiences and reveal 3 things I would do again and 3 things I would do differently if I were starting from scratch. Now, I don't believe in regrets, but I absolutely do believe in sharing my knowledge to help you be as successful as possible!
IN THIS EPISODE:
- (4:40) The importance of prioritizing content and audience growth before a launch
- (7:37) Why I started with 1 on 1 coaching before doing group work
- (11:10) Tips for crafting a strategic launch strategy, offering freebies, and joining masterclasses
- (21:23) Advice for deciding when to leave your 9-5
- (24:26) How to launch and improve your first group program
- (30:40) Understanding your unique timeline and plan
RESOURCES
Check out Elevated Xchange HERE
Join the waitlist for our next LIVE event HERE
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:35:49
Challenges I’m Currently Facing In My Business And How I'm Overcoming Them
3/21/2024
I'll be honest – lately, I've been feeling the pressure in my business, and it's been super tough trying to figure out how to navigate these challenges. As an entrepreneur, I'm pretty sure you can relate! So, in this episode, I want to have a heart-to-heart and let you know that you're not alone. If you're experiencing some of the same struggles as me, like managing your time, feeling uninspired with your content creation, or just wanting to find more fun with your business, listen in for my tips, and know we're in this together!
IN THIS EPISODE:
- (3:56) My top time management, prioritization, and organization tips
- (11:25) Understanding your daily needle moving actions
- (13:27) Strategies for overcoming procrastination and creative blocks
- (20:11) How to invite more fun into your business
RESOURCES
Check out Elevated Xchange HERE
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:28:21
How To Bridge The Gap Between Your Current Business And Your Desired Business
3/19/2024
As an online entrepreneur, I'm pretty sure you’ve heard of the energetic mindset advice "show up as the six-figure version of yourself that you want to be TODAY." It's a great strategy, and I've used it myself, but to see actual change in your business just isn't that simple. In this episode, I share my tips and advice to help you translate this energetic mindset shift into a tangible, actionable business strategy. It's all about bridging the gap between where your business currently stands and where you want it to be. And trust me – it takes a little bit more than a fresh manicure and new clothes!
IN THIS EPISODE:
- (3:07) Advice for closing the gap between your current self and your desired self
- (5:22) How to translate this energy into your business strategy
- (9:01) The qualities I see in the seven-figure version of myself
- (12:16) Tips for overcoming the challenges of making the changes
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:14:44
When To Move From One-to-One To One-to-Many Service Model!
3/14/2024
Do you find that people constantly ask you to teach them how to do something you've mastered? Or are you seeing a pattern of questions in your one-on-one work that you're tired of teaching over and over again? It might be time to convert your strategies into a course or group program and teach everyone at once! Trust me, this transition can unlock a whole new level of freedom and scalability, but it's important to make sure your business is ready for it. That’s why, in this episode, I share three key questions that you need to ask yourself before transitioning from one-on-one work to one-to-many work.
IN THIS EPISODE:
- (5:22) Why you need to audit your profit timeline before transitioning
- (10:23) Advice for converting a repeatable strategy from 1:1 work to group work
- (12:18) Tips for testing your process before bringing it to market
- (13:48) How to meet your cash flow needs
RESOURCES MENTIONED:
Download the “10 Prompts to Sell Your Coaching Offer On Your Instagram Stories” Freebie HERE
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:19:30
How My Student Catapulted Her Launch Results By 7x Using These Simple Strategies!
3/12/2024
As an online business owner, I know you're always looking for ways to streamline your program so you can enjoy more of your free time! So, in this episode, I share an incredible story about one of my students who was able to 7x her launch results by making a few simple changes to her original program. I walk you through the exact steps she took to achieve these amazing results with tips on refining your messaging, simplifying your launch strategy, and designing a masterclass that attracts your ideal clients. Trust me, all it takes is a few minor tweaks to see some massive results!
IN THIS EPISODE:
- (3:16) Tips for refining your messaging on your sales page, social media, and emails
- (7:17) How to simplify your launch strategy
- (9:12) Designing a masterclass that educates and preps clients to hear your pitch at the end
- (12:14) Advice for optimizing your copy using solution-awareness content
- (14:28) The importance of a strong email sequence
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:22:08
How To Craft The Perfect Sales Pitch
3/7/2024
We all know how challenging it can be to make your offer stand out from the crowd. Simply presenting what you're selling just isn't enough anymore. That's why, in this episode, I'm excited to share a copywriting framework that will have your potential clients adding your offer straight to their cart! Plus, I share my top tricks and tips for crafting your unique style of voice, style, and storytelling that will make your clients fall in love with you and your incredible offer.
IN THIS EPISODE:
- (1:33) Why you need to set the context of your offer
- (3:05) How to craft a sales pitch using the "before-after-bridge" framework
- (8:04) Integrating the framework into your all areas of your marketing
- (10:33) Tips and tricks for developing your unique copywriting style
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:11:45
Everything You Need To Know To Have A Successful Launch
3/5/2024
I know that many of you lovely listeners are currently going through some exciting launches, so of course, I'm here to help you make them as successful as possible! In this episode, I share all of my tips and the top four essential components of a successful launch. Consider this episode your starting guide for crafting your launch marketing content, understanding the different phases of a launch runway, and tightening up your email strategy. So grab a pen and paper, take some notes, and get ready to equip yourself with all the resources you need for a game-changing launch!
IN THIS EPISODE:
- (4:42) The three main phases of a strategic launch runway
- (10:41) Four styles of content you should be sharing before your launch
- (14:17) Why you should have a waitlist or a conversion event
- (20:47) Strategies for creating disappearing bonuses to incentivize purchases
- (24:22) Tips and tricks for upleveling your email strategy
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Dive into my courses HERE
Duration:00:31:14
How To Sell Your Offer Without Testimonials
2/29/2024
When selling your offer, customer testimonials can be such a powerful tool. But, if you're new to the game or just launching a product, you might not have any testimonials to share just yet. Don't worry! There are still plenty of ways to pull in potential clients without them. In this episode, I explain how testimonials can help you market your offer, give you practical tips for gathering testimonials for the first time, and share some ideas for what you can use in place of them. Implementing these tools into everything you do will only strengthen your sales page and make customers more comfortable with that initial purchase!
IN THIS EPISODE:
- (2:10) What are testimonials and why you can still sell an offer without them
- (6:45) How to collect testimonials for the first time
- (9:59) Guidelines, structures, and prompts to use when requesting testimonials
- (15:30) Tips for what to use in place of a testimonial
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Duration:00:21:44