In Growth We Trust: Marketing | Growth | Startups

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry. Chapters 📌 [00:00:00] Intro [00:01:23] The death of UGC. [00:06:01] App experts community at App Promotion Summit. [00:10:31] Marketing in martial arts and music. [00:16:33] Attribution challenges for app clients. [00:18:32] App campaign budget challenges. [00:22:19] Mobile App Advertising Strategies. [00:26:00] Unrealistic expectations from investors. [00:30:01] Payback period and business models. [00:35:28] Attribution challenges in mobile apps. [00:38:26] The importance of looking at the macro results. [00:41:22] Customer research for funnel optimization. [00:43:59] Paywall optimization strategies. [00:48:59] AI integration in feedback process. [00:50:28] UGC and Creative Mix. [00:56:30] Move fast and break shit. [01:00:08] Influencer marketing challenges. [01:01:45] Influencers impact on consumer behavior. 🖇 Follow links 🖇 👉 Nathan Hudson on Linkedin: https://www.linkedin.com/in/nathan--hudson/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break. Chapters 📌 [00:00:00] Introduction [00:00:31] Crowdfunding in the podcast industry. [00:06:12] Crystal ball logo discovery. [00:07:57] Sauna experiences in different cultures. [00:14:19] Building marketplace supply and demand. [00:17:29] Crowdfunding strategies for businesses. [00:20:10] Crowdfunding strategy insights. [00:23:51] Funding for startups and traction. [00:26:33] Crowdfunding and marketing strategies. [00:31:04] Crowdfunding as a marketing channel. [00:33:18] Co-owners driving more referrals. [00:36:20] Loyalty programs in business. [00:40:50] AI in cancer detection. [00:45:36] Marketing strategies for growth. [00:49:09] Creative Direct Mail Strategies. [00:51:53] The impact of macro events. [00:53:48] Doubling down on owned media. 🖇 Follow links 🖇 👉 John Hills on Linkedin: https://www.linkedin.com/in/john-hills/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day. Tune in for a chance to snag a limited edition hat and witness the hosts' quirky way of restarting the podcast. Chapters 📌 [00:02:23] App Promotion Summit - User acquisition panel discussion. [00:06:47] Screen time awareness. [00:10:16] The story of Blackberry. [00:16:17] Gymshark and Nike comparison. [00:19:44] Cult brands in niche markets. [00:24:15] Yardsale: Skateboarding brand success secrets. [00:26:47] The impact of venture capitalism. [00:28:31] Carving out a niche. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion. Chapters 📌 [00:00:00] Introduction [00:00:50] App marketing and tracking insights. [00:07:47] Music as part of daily life. [00:09:00] Transitioning from full-time work. [00:14:46] Transitioning from free to paid. [00:18:29] Focusing on creative post 2021. [00:22:34] Sneaky ways around data tracking. [00:24:54] Privacy vs. Apple's intentions. [00:29:12] App Tracking Transparency challenges. [00:31:21] Spotify vs. Apple pricing. [00:36:49] App installation to open drop rates. [00:40:53] Optimizing app installation strategies. [00:43:44] Facebook's aggregated event measurement optimization [00:47:55] App acquisition campaign changes. [00:49:32] Adapting to changing advertising strategies. [00:55:48] UGC and advertising trends. [00:59:25] AI-generated UGC ads. [01:00:13] AI in content creation. [01:04:22] Information overload and app campaigns. 🖇 Follow links 🖇 👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your notepad, join the conversation, and maybe even enjoy some chocolate buttons and beer along the way. Tune in for valuable insights and a casual chat about the journey of business growth. Chapters 📌 [00:00:00] Introduction [00:01:54] The challenge of growth strategies. [00:05:35] A growth experimentation team. [00:08:25] Growth team challenges and biases. [00:12:25] Understanding North Star metrics. [00:15:48] Four Core Pillars for Scaling. [00:20:33] Importance of sales funnels. [00:24:17] Core funnel events. [00:28:01] Focus on impactful changes. [00:30:21] Prioritizing experiments based on insights. [00:34:13] Utilizing existing customers effectively. [00:36:22] Leveraging Snapchat for growth. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked about the future of marketing, including the existence of search results pages, brand awareness campaigns on Instagram, and the evolution of online and offline shopping. Tune in for a mix of engaging discussions and valuable takeaways from this episode. Chapters 📌 [00:00:00] Introduction [00:00:56] Future of marketing trends. [00:04:28] Full-stack growth marketing strategies. [00:10:12] The future of ad platforms. [00:14:25] Always be testing. [00:19:34] Push notifications and advertising. [00:20:21] Google as the new God. [00:27:02] Is Organic Dead in SEO? [00:30:11] The future of fashion shopping. [00:31:53] DTC brands facing challenges. [00:35:35] Moving towards omni-channel marketing. [00:39:16] Subscription overload in marketing. [00:44:04] Creative use of organic content. [00:47:15] Humor in Social Media Marketing. [00:52:17] Building brand awareness in feeds. [00:56:49] Direct response TV advertising. 🖇 Follow links 🖇 👉 Jake Madoff on Linkedin: https://www.linkedin.com/in/jake-madoff-8a191070/https://www.linkedin.com/in/jake-madoff-8a191070/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

In this episode, the hosts discuss tips for dealing with losing your job and the concept of redundancies. They also touch on the topic of website cookies and the EU legislation surrounding them, highlighting the confusion and challenges it presents. Tune in for a casual chat with no guests and insightful commentary on these timely issues. Chapters 📌 [00:00:00] Introduction [00:02:11] Cookies and online tracking sucks. [00:07:36] Redundancies in the tech world. [00:12:18] The reality of being made redundant. [00:17:00] Building a personal brand for success. [00:22:59] Diversifying Income Streams. [00:25:50] Prepare for potential redundancy. [00:29:20] Networking and career development. [00:37:47] Keeping notes and networking. [00:42:07] Job hunting challenges. [00:45:14] Career transitions and choices. [00:50:06] Ideal senior marketing lead role. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

This episode features a discussion with Cien, a seasoned growth product founder in fintech. Cien shares insights on her experience at Zilch, a successful BNPL company, and her new startup ventures. The conversation delves into Cien's emphasis on automation and AI in business processes, as well as her transition to fractional growth advising. The host also touches on his job search as a marketer, exploring the possibilities of full-time roles versus freelance work. Don't miss this insightful exchange between two professionals navigating the world of entrepreneurship and career transitions. Chapters 📌 [00:00:00] Introduction [00:00:37] Entrepreneurial journey and automation. [00:07:18] Bridging financial and AI literacy. [00:13:32] Collaboration between marketing and product. [00:19:26] Evolving roles in fintech. [00:23:32] Building AI assistants. [00:31:29] Taking every shot in life. [00:32:56] Passion for Startup Founding. [00:41:56] Adding value in marketing. [00:43:37] Multiplying opportunities through connections. 🖇 Follow links 🖇 👉 Cien on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ciensolon/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

In this episode, we welcome a very special guest, Dave Gerhardt. We discuss various topics including B2B marketing, his career, community building, and podcasting. Tune in for an insightful discussion and valuable insights! Chapters 📌 [00:00:00] Introduction [00:02:20] Podcast reviews and rankings. [00:08:03] Interview podcast as content strategy. [00:10:43] Consistency in growing podcasts. [00:15:27] Building a Founder Brand. [00:21:01] Building an audience through podcasts. [00:23:18] The niche can be you. [00:26:44] Unique Startup Pitching Strategies. [00:33:11] Embracing failure and validation. [00:35:04] Building products and customer interviews. [00:40:16] What's important for B2B marketers? [00:42:40] Best time to post. [00:46:47] Building engaging communities. [00:51:27] Sometimes it's just us. [00:55:27] Final marketing strategy insights. [00:58:45] Trusting online recommendations dilemma. 🖇 Follow links 🖇 👉 Dave on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/davegerhardt/ 👉 Join Exit Five: https://www.exitfive.com/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

In this episode, we chat with Kevin Adom about team management and the marketing industry. We discuss Kevin's career journey to Head of Growth, as well as his experience working in various cool companies like HEAT, the mystery box fashion company. LYST, the fashion marketplace, and CUVVA, car insurance. We also touch on Kevin's current role at DROOL, an art marketplace and e-commerce company. The conversation flows naturally and covers interesting insights and funny moments. Tune in to hear about Kevin's expertise in paid media, CRM, and performance marketing. Chapters 📌 [00:00:00] Introduction [00:00:37] Team management and industry insights. [00:06:13] Finding a career in marketing. [00:11:17] Delegating creative marketing tasks. [00:15:04] Hiring and managing teams. [00:19:11] Not wanting people management. [00:24:11] CRM being underutilized. [00:27:38] Attribution and marketing channels. [00:35:08] SMS marketing and automation. [00:38:41] Lead gen and marketing channels. [00:42:23] SEO potential in businesses. [00:46:08] Web shopping and revenue growth. [00:51:08] A product management tool. [00:54:59] Snobby discussion about job titles. [01:00:26] Nonfiction books and information overload. 🖇 Follow links 🖇 👉 Kevin on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/kevin-adom-5a8b53a4/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

Carrie Rose is in the house ladies and gents! And she delivered! In this episode, we chat with Carrie Rose, from Rise at Seven, about the fascinating world of digital PR and SEO. Carrie shares insights on TikTok SEO and how it can benefit content creators. She is known for her attention-grabbing strategies and understanding of how people search online. Whether you're interested in SEO or content creation, there's plenty to learn from this conversation. Tune in to gain valuable insights and discover new perspectives in the world of digital PR and SEO. Chapters 📌 [00:00:00] Introduction [00:04:45] The social search angle. [00:07:30] The shifting search behavior on TikTok. [00:08:45] SEO and social platforms. [00:12:26] TikTok algorithm optimization. [00:15:53] TikTok search bar rankings. [00:19:21] TikTok SEO and CTR. [00:23:07] Generating demand for SEO. [00:27:16] Building trust with Ecom size guides. [00:31:29] The power of word of mouth. [00:35:39] Brand guidelines and creativity. [00:37:24] Grabbing attention with QR codes. [00:43:10] "Sex toy" hair product campaign. [00:45:36] Print vs Digital PR. [00:50:09] Leveraging Local news. [00:54:01] The most engaged topic. [00:56:08] Squid Game and sneakers. [01:00:38] PR frustrations and solutions. 🖇 Follow links 🖇 👉 Carrie on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/carrieroseballoch/ 👉 Rise at Seven's website: ⁠https://riseatseven.com/⁠ 👉 Jake on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

In this episode, we speak with Priyanka and Shannon, co-founders of Volv, a media company and app that delivers AI-curated and summarized '9-second' articles. We discuss their journey of creating the app and how they successfully pivoted their branding based on user feedback. The importance of reaching out to celebrities and not being afraid to cold approach potential partners is also highlighted. We also touch on their experience as part of the Snapchat incubator group and meeting with Evan Spiegel. Lastly, we announce the upcoming release of podcast merchandise and a giveaway for our listeners. Chapters 📌 [00:00:00] Introduction [00:01:11] The importance of speaking to your users. [00:05:37] Cold emailing celebrities. [00:12:49] Average number of swipes on Volv. [00:14:36] Short-form vs. long-form content. [00:19:09] Gen Z's desire for neutrality. [00:24:46] Growth via YouTube tech bloggers. [00:27:16] Referral program and user acquisition. [00:32:38] Understanding target audience better. [00:37:37] Different cohorts using the product. [00:39:15] Indie Hackers newsletter partnership. [00:43:07] Podcasts as effective marketing. [00:50:11] Capturing data for user recommendations. [00:55:12] Cold approaching and networking. [00:57:26] Interesting interview techniques. 🖇 Follow links 🖇 👉 Priyanka on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/priyanka-vazirani/ 👉 Shannon on Linkedin: https://www.linkedin.com/in/shannon-almeida/ 👉 Volv's website: https://volvmedia.com/ 👉 Jake on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

In this episode, we have a fascinating conversation with Andy Carvell, co-founder of Phiture, a mobile growth agency, and former SoundCloud senior product manager. We dive into his mobile growth stack, retention strategies, and the exciting things they did at SoundCloud to improve retention. We also learn about Andy's early days developing mobile games on Nokia 3310s and reminisce about classic games like 'Snake'. Tune in for an insightful discussion on app growth and gaming nostalgia. 🎧 Chapters 📌 [00:00:00] Introduction [00:01:10] Retention and improving app growth. [00:10:01] SoundCloud growth and mobile presence. [00:15:42] MBA's impact on career growth. [00:18:14] The mobile growth stack. [00:23:04] Impactful mobile web traffic. [00:27:00] ASO testing and growth strategies. [00:32:35] Success stories from SoundCloud. [00:37:31] Power-user notifications. [00:42:24] Reach, Relevance, and Frequency in Mobile Growth. [00:47:32] Personalized user engagement scoring. [00:52:31] Developing custom widgets for growth. [00:57:16] Apple Pay and App Store features. [01:02:16] Mobile advertising attribution and tracking. [01:05:14] Product market fit. 🚨 Andy's hot links 🚨 Phiture's website www.phiture.com Mobile Growth Stack framework: https://phiture.com/mobilegrowthstack/what-is-the-mobile-growth-stack-426c6e474329/ Mobile Growth Blog: https://phiture.com/mobilegrowthstack/ App Store Optimization Blog: https://phiture.com/asostack/ Other resources (including our Slack communities): https://phiture.com/growth-resources/ RRF Framework: https://phiture.com/mobilegrowthstack/rrf-a-framework-for-building-impactful-notifications-73c7b91c45a7/ An update to the RRF framework that was published more recently - we use this version with a lot of our growth prioritization work at Phiture: https://phiture.com/mobilegrowthstack/create-a-scalable-prioritization-process-with-the-krrfc-framework/ 🖇 Follow links 🖇 👉 Andy on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/andycarvell/ 👉 Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠ 👉 Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠ 📺 Follow us on Youtube: ⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠ 📧 Our weekly newsletter: ⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

Brands need to think about their influencer strategy like a basketball team 🏀. The year is your season and contracts should run the entire length to build brand affinity. In Q4, Black Friday, and Christmas, that's your playoffs. You have a starting lineup of creators who are being very well paid to continually represent the brand. One to three of those are major hitters with real influence. These are your stars. Surround them with a few role players that are excellent in their niche. Then you have a bench lineup. Another five that you're taking bets on that are going to be bigger throughout the year. Then you have a few rookies, two-way contracts, etc. that you're testing with a few posts to see if they can work for you. You need a coach and a support team to help organize and train. The salary recap is your budget. And you rotate and shift each year to meet your needs based on what your brand needs to succeed. This concept can be scaled up and scaled down in size and cost, depending on the size your brand operates in. Overall, brands should radically reduce one-off influencer posts in 2024. Everything should be longer-term contracts and they should make enough fiscal sense that creators are willing to rep you across every avenue with which they promote. This goes for D2C, Retail, B2B, Software, everything. -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠ 🔔 Yoann on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠ -------------------- MORE IN GROWTH WE TRUST For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel: ⁠⁠https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1⁠⁠ -------------------- For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/ 📧 Or subscribe to the weekly newsletter: ⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠ -------------------- Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️ ------------------- ✌️ --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff. Chris is a fractional growth lead, ex Onto and Patch Plants. 🪴 Join us as we explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaigns. Tune in for insightful discussions and real-life examples that showcase the changes happening right before our eyes. Chapters 📌 [00:00:00] Introduction [00:03:24] We tried LinkedIn auto DMs [00:09:48] Differentiation for businesses. [00:13:46] Stories from Patch Plants. [00:19:02] Personalised shopping experiences. [00:24:03] Creative differentiation in performance marketing. [00:27:09] Listening to customers. [00:31:05] Ad effectiveness on TikTok. [00:35:09] Implementing insights during customer interviews. [00:39:28] A/B testing. [00:44:33] Customer research through ads. [00:48:00] Creative driving performance marketing. [00:51:04] Crafting a compelling story. [00:55:20] Understanding customer needs. 🖇 Useful links 🖇 👉 Chris on Linkedin: ⁠https://www.linkedin.com/in/chris-winterhoff/ 👉 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠ 👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠ 📺 Follow us on Youtube: ⁠https://www.youtube.com/@InGrowthWeTrust⁠ 📧 Our weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share with it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

Yoann and Jake are getting you ready for 2024 with their marketing predictions. A curation of 6 trends they think are going to explode next year. Predictions to get you thinking about your marketing planning for the new year 🎆 -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠ 🔔 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠ -------------------- MORE IN GROWTH WE TRUST For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1 -------------------- For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/ 📧 Or subscribe to the weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠ -------------------- Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️ --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

In this episode, Jake and Yoann discuss why marketers should care about the US presidential election in 2024. Even if they are not in the US. They highlight the impact of presidential candidate advertising on platforms like Meta and TikTok, and how it can affect CPM. The election will have an impact on advertising budgets and strategies. Tune in to learn more about the connection between politics and marketing. 🎧 -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠ 🔔 Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠ -------------------- MORE IN GROWTH WE TRUST For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1 -------------------- For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/ 📧 Or subscribe to the weekly newsletter: ⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠ -------------------- Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️ -------------------- Related keywords 📌 podcast episode, keywords, Jake, Christmas,businesses, meta ads, CPM, click through rate, conversion rate,difference, amount, spent, channel, Instagram,revenue positive, CPM, diversify, Meta, first party content,impact, dropping, thousand pounds, sale, wasted money,competition, ads, Quora, Spotify, targeted, interest, locations, powerful, localized, Snapchat, channel, deep up, CPM, conversions, payback period, supply and demand, Meta, YouTube, cost per views, shots, shorts, TikTok, QnB, LinkedIn ads, right hand side, cheap impressions, Reddit, X, Facebooks, Googles, brand, creative testing, product, hook, message, buying intent,billboards, powerful offer, Snapchat, organic, TikTok clips, TikTok, Twitter X, organic, paid drought, IGWT account, reach, algorithm, Instagram feed, organic reach, audience, channels, content, TikTok, lottery, monetization, marketing, platform, homepage, famous, gamification, first party initiatives, social platforms.,newsletter, podcasting, long-form content, first-party data, paid media, FinTech, florist, free flowers, couples, app --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo. Some key takeaways: The Future of Work: Raffi shares his vision of a future where freelancers can thrive without being tied to a traditional company structure. Passionfruit's Journey: Raffi takes us through the journey of Passionfruit, from its inception to becoming the fastest-growing marketing freelancer platform. Challenges in Freelancing: We touch on the challenges of finding and hiring freelancers and how Passionfruit is making the process easier for companies, while also creating opportunities for individuals who may not have a vast network to leverage. Company Culture and Growth: Raffi emphasizes the importance of building a team that cares deeply about the domain and shares how Passionfruit has been strategic in its growth by initially targeting startups before moving on to larger enterprises. Supply and Demand Dynamics: The conversation covers the balance between supply (freelancers) and demand (businesses) in the marketplace and how Passionfruit is navigating the shift from being demand-constrained to potentially becoming supply-constrained as they scale. Chapters 📌 [00:00:00] The future of work. [00:04:57] Passionfruit: the best marketing freelancer platform. [00:06:42] Rethinking agency models. [00:09:30] Finding YOUR growth path. [00:13:11] Freelancers vs. agency dynamics. [00:16:52] Measuring freelancer progress and compensation. [00:20:22] Going freelance and fractional work. [00:24:01] Real captains of industry. [00:28:11] Occupying a customer's mind. [00:32:55] Referrals and freelance growth. [00:35:44] Understanding the needs of enterprise. [00:38:39] Shield of Legitimacy. [00:43:24] Navigating potential fuck ups. [00:47:00] Marketers on the platform. [00:52:05] How we would grow Passionfruit: Starting a podcast [00:53:26] Distribution of podcast content. [00:55:56] Diversity in decision-making. [00:57:31] CMOs buying behavior. [01:03:33] Plugging a podcast into a cold email. [01:07:01] Helping people figure out. 🖇 Useful links 🖇 👉 Raffi on Linkedin: https://www.linkedin.com/in/raffisalama/⁠ 👉 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠ 👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠ 📺 Follow us on Youtube: ⁠https://www.youtube.com/@InGrowthWeTrust⁠ 📧 Our weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠ Small ask from us, please follow the pod, leave us a 5* review, and share with your network 👍 --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

After Cody's 1st appearance on the pod, you know we had to run it back in 2024. Also Happy New Year y'all, we missed you. 🎉 In this episode, we welcome back Cody Schneider, friend of the pod, to discuss the latest happenings in his world. We dive deep into the use of AI for personal branding, creating agencies, and supercharging content for marketing teams. Cody also shares some exciting business ideas that will make you want to quit your job. We explore various rabbit holes and empower listeners with inspiring ideas for the new year. So grab a drink (maybe a Negroni) and join us for a lively start to 2024. Chapters 📌 [00:00:00] Intro. [00:02:30] Sacrificing the party for podcasting. [00:06:38] Using voice messages for interaction. [00:07:57] Podcast network structures. [00:10:05] Content repurposing and distribution. [00:17:11] Building content as a brand. [00:19:21] AI-generated influencers. [00:25:31] The rise of AI-generated content. [00:26:46] AI for personal branding. [00:28:16] Personal brand building. [00:33:11] Brands becoming media companies. [00:34:25] For You Page content. [00:40:11] Moments of marketing arbitrage. [00:42:04] Surveys powered by AI. [00:45:01] Public product roadmap and feedback. [00:48:01] Customer retention and subscriptions. [00:49:30] Podcast network competition. [00:52:12] Social media scheduling powered by AI. [00:55:10] Account bans and ad frustration. [00:58:14] Side hustles and dropping out. [01:02:18] Podcast agency potential. [01:08:18] Marriage for tax incentives. [01:10:07] DTC and E-commerce. [01:12:26] Software as a Service costs. [01:14:41] Short-form video content for consumer-based businesses. [01:19:42] Simple websites making big money. [01:20:46] AGI and capitalizing on technology shifts. [01:25:59] Going back to real-life connections. 🖇 Useful links 🖇 👉 Cody on Linkedin: https://www.linkedin.com/in/codyxschneider/ 👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️ --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

2023 that's a wrap! We mainly want to say a BIG THANK YOU to all of you who listened to the pod and all our guests 👏🏆 Stats of the pod so far - 7 months in👇 - 37 episodes - 23 guests - 13,065 plays across all platforms - 971 followers on Spotify - 383 followers on Apple Podcasts - Listened in 63 countries - Often Top 10 marketing Apple Podcasts in the UK In this episode, we talk about: Once again, thank you, and see you in 2024 🎇 -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠ 🔔 Yoann on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠ -------------------- MORE IN GROWTH WE TRUST For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel: ⁠https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1⁠ -------------------- For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/ 📧 Or subscribe to the weekly newsletter: ⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠ -------------------- Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️ ------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message