M Path

Have you ever felt the well of your creativity run dry, leaving you staring blankly at a canvas or, worse, a spreadsheet? Fear not, as I guide you through rejuvenating your imaginative spirit with lessons drawn from my own quest to harness creativity at will. In this episode, I share ten potent methods to keep your ideas flowing like a perpetual spring. Disconnect to reconnect - that's the mantra when stepping away from the digital clamour and into nature's embrace, a practice I swear by for refilling the creative reservoir. And these aren't one-off tricks; they're habits to infuse into your daily ritual, ensuring the muse never strays far. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Unlock the secret to a visually stunning Instagram grid that's as strategic as simple. In this episode, I share the transformative power of the nine-grid strategy that encapsulates your brand's essence at first glance while giving you the upper hand over the constant pressure to produce on-the-fly content. A well-planned feed is not just a visual treat, but a carefully choreographed balance of consistency and originality. And remember, behind-the-scenes content isn't just filler—it's the golden thread that weaves your brand's narrative. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Learn how to succeed in the competitive photography industry without resorting to the overused social media and email marketing tactics. Instead, use strategies beyond simple promotion, price, and personal marketing. In this episode, I share how you can captivate potential clients by weaving your journey into your professional work and forming lasting connections. I also discuss the crucial element of vulnerability in marketing, which can help you establish trust and set yourself apart from the rest. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Have you ever wondered how a name can capture the very soul of a brand or a burlesque persona? In this episode, I weave through the vibrant corridors of creativity, where crafting a name becomes an intimate act of self-discovery and expression. I share honest insights into the importance of letting a name organically reveal itself, much like how a business’s true identity can unfold over time. Alongside, I offer six golden tips to guide you in crafting an authentic name that speaks volumes, whether it's for the stage or the marketplace, a name that holds an echo of your vision and the unique essence you wish to project to the world. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Have you ever wondered why your palms sweat at checking your bank balance or why a windfall feels less like a blessing and more like an anxiety attack? In this episode, I explore the intricate world of finance, sharing real-life stories of my clients' journeys. These stories will show you how they've reshaped their money mindsets and how you can do the same. I also discuss the relationship between self-worth and salary and why making intentional financial decisions can be the most rewarding investment you'll ever make. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Have you ever received a lead magnet that felt more like a bait-and-switch than a cherished gift? I share that frustration with you today as I unpack the transformation of lead magnets from mere email collection tools into invaluable gifts that resonate with the soul. As a seasoned copywriter, I know the disappointment of shallow content all too well, and in this episode, I wholeheartedly oppose this norm. Together, we'll explore the essence of what makes a lead magnet effective and deeply meaningful—something that mirrors the expertise and passion you pour into your work, fostering genuine connections from the get-go. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

I once believed that a corner office and a six-figure salary were the epitome of success, only to find that my true joy sprang from the stillness of early mornings and the laughter shared with loved ones. That revelation has led me to a deeper understanding of what success really means, an understanding I'm eager to share with you. In this episode, prepare to be inspired as I recount my transformation from a high-powered entrepreneur to a champion of soulful living. This journey has taught me that true accomplishment is not measured in the alignment of accolades but with our deepest values. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

As I looked at old photographs, I was amazed at my journey to where I am now. In this episode, I want to share that journey with you and explore the passage of the enigmatic rite of midlife, particularly from a woman's perspective. This episode is about having the courage to pursue forgotten dreams and revive ambitions we set aside for practical reasons. I share personal stories while touching on topics like the gender pay gap and societal expectations that limit us, as I create a space for those brave souls who are transitioning from lucrative careers to vocations that are closer to their hearts, like a lawyer trading in briefs for shears and the freedom of a hairdresser's life. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Are you tired of the same old, pushy marketing tactics that leave you feeling icky? In this episode, I challenge traditional strategies and open a world where marketing meets empathy and integrity. I share my 10 transformative tips that will change how you view and execute marketing. As creatives and empaths, we often struggle to find our place in the aggressive world of marketing, but who says it has to be a battlefield? By showing your true face and building personal connections, you can create a marketing strategy that feels as comfortable as chatting with an old friend. I'll explain why the noisy social media battleground isn't the only place to make your mark and how journaling could be your secret weapon for unearthing profound marketing insights. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Have you ever felt like you're on a hamster wheel, trading time for money in your creative business? Say goodbye to the grind as I share my ten game-changing strategies to transform your expertise into a blooming garden of passive income streams. In this episode, I explore the practicalities of monetising your know-how into digital products, from the allure of Skillshare to the community spirit of Patreon. Discover how live donation Q&As can create an interactive and profitable experience and why crafting an online magazine or diving into the world of micro-groups might be your silent sales force. Through my personal tales and insights, learn how you can craft a sustainable income that continues to reward you long after the paints dry and the camera stops rolling. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Unlock the secrets to connecting with your true clientele as I unravel the myth of the 'ideal customer avatar' and introduce you to 'Clare.' In this episode, I share stories and wisdom from my 'Contented' course to help you identify and attract the real, authentic customers you're meant to serve. Say goodbye to chasing after the perfect customer and hello to creating content that resonates deeply with the Clare's of your world. You'll learn the power of targeted hashtags, the art of authentic interactions, and the magic of testimonials that strike a chord with your audience. It's not just a numbers game; it's about forging meaningful connections that help your business flourish. We'll reveal how polling and engaging with your customers can provide both qualitative and quantitative data that's pure gold for your marketing strategies. This episode is a treasure trove of insights for anyone tired of cookie-cutter marketing approaches and eager to embrace the intricate reality of their customer base. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Have you ever uncovered a hidden treasure in the least expected place? That's what happened to me when I realised that the simple act of journaling could revolutionise the way I approached business strategy and personal growth. In this episode of M Path, I share 10 powerful journaling prompts tailored to unlock the entrepreneurial spirit within you. Together, we'll explore the bedrock of your mission and unravel the emotional tapestry that connects you to your customers. Each prompt is a stepping stone towards ensuring that your professional journey aligns with your true intentions and resonates deeply with your aspirations. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Have you ever opened your Instagram app and felt like you've stumbled into a digital maze? Do you think Instagram stories are just for casual updates? Think again! In this episode, I share my secrets on how you can turn your Instagram into captivating mini brochures for your brand. I'll share how, by utilising Instagram stories, you can build genuine connections and bring your audience into your daily rhythm. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Who says you can't mix business with soulful storytelling? In this episode, I share my trials and triumphs in content creation. I reveal how a solid plan can come to the rescue when life throws curveballs, proving that foresight in content planning does not suffocate creativity but gives it wings. Packed with ten actionable tips, I share how striking the right chord between being sales-y and sincere can be a tightrope walk, but I'm here to guide you across with grace. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

As I gazed upon the night sky, I wondered what if the stars held the blueprint to entrepreneurial prowess. This revelation led me down a path where astrology and business intertwine. In this episode, I uncover the magic of new moons, particularly when they grace the 10th and 6th houses of our astrological charts, domains of career milestones and daily grind, respectively. However, this episode isn't just about starry insights; it's a practical guide to navigating the often-turbulent waters of career transformation. Feel the raw, regenerative power of Pluto transits and learn to ride the wave of change they bring. I'll share how you can tackle the surprises that Uranus might throw into your path and reveal why the stern lessons of Saturn's transits could become your ultimate tool for achieving your long-term objectives. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

When a respected brand in the creative world undercut its message of support by asking artists for free work, it struck a resonant chord with me. As a seasoned copywriter with a heart rooted in genuine storytelling, in the episode, I bring to light the often unnoticed connection between integrity and lasting achievement, all while offering guidance on aligning your actions with your values. I share insights for anyone striving to embed honesty and integrity into their life's fabric, professionally and personally, while scrutinising the need for truthfulness, the repercussions of disingenuous conduct, and why owning up to our blunders is non-negotiable. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

I'll never forget that first taste of success when my humble home-baked cookies became a neighbourhood sensation; it wasn't just the sugar and spice that won hearts, but the stories each batch told. That's precisely the authenticity and emotional connection I aim to help you bring to your marketing in this episode. Together, we'll navigate the heart space of creativity, uncovering how to blend the perfect mix of message, emotion, and clear calls to action to create marketing content that resonates deeply with your audience. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

As the marketing world hurtles toward a future brimming with AI-generated content, I find myself caught between the thrill of innovation and a yearning for the human touch that's always been the heart of great marketing. In this episode, I'm navigating the anticipated dominance of artificial intelligence in content creation for 2024 while also shining a light on the increasingly valuable endorsements from micro-influencers. As a staunch advocate for genuine connections, I'll also share insights into why staying true to the soul of marketing could still be your trump card in a landscape awash with ones and zeros. I also look into the electrifying realm of customer-generated content and the formidable rise of video marketing. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Each one of us has come across an 'About' page on the internet that we instantly connected with, feeling as if we found a kindred spirit. This moment of authenticity is something that we all aspire to create. In this episode, I'll be sharing how you can achieve this by being sincere and vulnerable. I'll discuss how a well-thought-out narrative can draw your audience closer and turn them into loyal customers. I'll reveal the secret to maintaining professional conciseness while still retaining the essence of who you are, crafting content that's not only about selling but telling the unique story that only you can tell. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.

Have you ever wondered if every pound you put into marketing truly works in favour of your business goals? Well, this week's episode is your treasure map to ensure your marketing budget is wisely crafted and perfectly aligned with your strategic objectives. I unveil ten pivotal tips to help you scrutinise your current spending, carve out crystal-clear objectives for the year, and harmonise your budget with your revenue flow. I'm taking you beyond the basics—into a realm where every investment is not just an expenditure but a deliberate step towards your 2024 vision for your business and the personal milestones you want to achieve. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.