The DRINKS.com Podcast: The Business of Online Alcohol-logo

The DRINKS.com Podcast: The Business of Online Alcohol

Business & Economics Podcasts

Your go-to source for everything related to the world of the alcohol business. Hosted by Brandon Amoroso, Founder and President of Electriq, DRINKS’ ecommerce agency, this series dives deep into the evolving landscape of the alcohol ecommerce industry. Navigating the multifaceted realm of wine, beer, and spirits, Brandon takes you behind the scenes, unearthing the key components that make this industry tick. Each episode features in-depth interviews with key players in the industry. From alcohol producers, retailers, and distributors to online DTC brands, marketers, and cutting-edge technology leaders, no stone is left unturned. The conversations are insightful and engaging, providing listeners with a firsthand look into the strategies and tactics that are shaping the industry. Listeners will also delve into the nitty-gritty details of the business of alcohol. Learn about compliance and regulation, unravel the latest industry trends and challenges, and discover innovative solutions that are pushing the boundaries of what's possible in the alcohol world. Join Brandon Amoroso as he uncorks the bottles of wisdom, pours out the strategies, and toasts to the future of the alcohol business.

Location:

United States

Description:

Your go-to source for everything related to the world of the alcohol business. Hosted by Brandon Amoroso, Founder and President of Electriq, DRINKS’ ecommerce agency, this series dives deep into the evolving landscape of the alcohol ecommerce industry. Navigating the multifaceted realm of wine, beer, and spirits, Brandon takes you behind the scenes, unearthing the key components that make this industry tick. Each episode features in-depth interviews with key players in the industry. From alcohol producers, retailers, and distributors to online DTC brands, marketers, and cutting-edge technology leaders, no stone is left unturned. The conversations are insightful and engaging, providing listeners with a firsthand look into the strategies and tactics that are shaping the industry. Listeners will also delve into the nitty-gritty details of the business of alcohol. Learn about compliance and regulation, unravel the latest industry trends and challenges, and discover innovative solutions that are pushing the boundaries of what's possible in the alcohol world. Join Brandon Amoroso as he uncorks the bottles of wisdom, pours out the strategies, and toasts to the future of the alcohol business.

Language:

English

Contact:

3104694371


Episodes
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Heritage and Craft: Jota Tanaka’s Story of Blending at Fuji Whisky - 13

5/23/2024
In this episode of the Drinks.com podcast, host Brandon Amoroso speaks with Jota Tanaka, the master blender of Fuji Whisky. They delve into Tanaka's remarkable journey from brewing and winemaking in California and Kentucky to his role at Fuji Gotemba Distillery. Jota shares his insights into whiskey blending, market trends, and the impact of global demand on Japanese whiskey. He also discusses the delicate balance between tradition and innovation while introducing the special 50th-anniversary single malt blend. Listen in to uncover the artistry, legacy, and global vision that define Fuji Whisky's approach to crafting spirits. Topic timestamps: 🎙️ Introduction to the episode and guest introductions (00:00:00) 🌏 Jota Tanaka shares his background and journey into the alcohol industry (00:00:40) 🕰️ Changes in the alcohol industry over the past few decades (00:06:02) 📈 Popularity and pricing issues with Japanese whiskey (00:07:45) 🥃 Whiskey production process and differences from wine (00:09:26) 🏭 Production capacity of the Fuji Gotemba Distillery (00:14:17) 🍶 Other products Fuji Whisky produces (00:15:20) 🌍 Fuji Whisky's export markets and expansion strategy (00:16:48) 🪵 The types of barrels used in aging and the differences between age labels (00:17:09) 🧪 The factors that affect the aging process and exclusivity of high-quality whiskeys (00:18:11) 🤖 Role of technology in whiskey blending and production (00:21:12) 🔮 The future of the whiskey market and changing consumer interests (00:25:02) 📜 Importance of legacy and tradition in whiskey making (00:32:42) Jota Tanaka: LinkedIn - https://www.linkedin.com/in/jota-tanaka-a19a37146/ Brandon Amoroso: LinkedIn - https://www.linkedin.com/in/brandonamoroso/ Web - https://brandonamoroso.com/ Instagram - https://www.instagram.com/bamoroso11/ X - https://twitter.com/AmorosoBrandon

Duration:00:35:51

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Wine Industry Innovations: Navigating Challenges, Trends, and Consumer Preferences with Johan Eide - 12

5/16/2024
Step into the world of wine innovation with host Brandon Amoroso and special guest Johan Eide, the mastermind behind Region and Sampl. Together, they unravel the complexities of wine production, the power of direct-to-consumer sales, and the future of tasting room experiences. Join them as they uncork the secrets to authentic wine engagement and toast to a future where tradition meets innovation. Topic timestamps: 👨‍💼 Introduction to Johan Eide's Background (00:00:00) 📜 Transition from Law to Wine Industry (00:01:07) 🦠 Challenges During the COVID-19 Pandemic (00:02:37) 🌱 Evolution of Region and Sampl (00:03:05) 🍷 Exploration of Wine Industry Trends (00:04:30) 💼 Application of Patent Experience (00:06:05) 🔒 Compliance in the Alcohol Industry (00:08:54) 💡 Innovation in the Wine Industry (00:09:44) 🛠️ Challenges and Opportunities in Technology (00:11:52) 📱 Digital Platforms Reshaping the Wine Market (00:13:53) 🍇 Challenges for Small Wine Producers (00:18:03) 🏠 Importance of Direct-to-Consumer Sales (00:19:45) 📬 Enhancing Post-Visit Communication (00:21:56) 💳 Making Wine Purchases Approachable (00:24:07) 👧 Demystifying Wine for Younger Consumers (00:25:32) 🤖 Impact of Technology on Consumer Preferences (00:28:17) 🔍 Significance of Transparency (00:29:39) 🏷️ Private Label Practices in Wine (00:32:59) 🍷 Favorite Wines and Companions (00:34:52) Johan Eide LinkedIn - https://www.linkedin.com/in/johan-eide-8191b9114 Brandon Amoroso: LinkedIn - https://www.linkedin.com/in/brandonamoroso/ Web - https://brandonamoroso.com/ Instagram - https://www.instagram.com/bamoroso11/ X - https://twitter.com/AmorosoBrandon

Duration:00:37:02

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Crafting Your Wine Experience with Firstleaf Founder Philip James - 11

5/9/2024
Join Brandon Amoroso as he explores the dynamic world of online alcohol sales with Philip James, the visionary founder of Firstleaf, on The DRINKS.com Podcast. Delve into Philip's journey from the UK to pioneering the digital wine industry in the US, and uncover the innovative approach of Firstleaf in personalized wine recommendations. From discussing wine production intricacies to navigating the challenges of brand loyalty and the impact of the pandemic on the industry, Brandon and Philip offer invaluable insights. Discover the transformative role of technology, including Firstleaf's mobile app and the use of generative AI, in reshaping industries and adapting to evolving market dynamics. Gain a profound understanding of the intricate interplay between technology, consumer behavior, and industry evolution in this captivating episode. Topic timestamps: 🍇 Introduction to Firstleaf and Philip James (00:00:00) 🍾 Simplifying Wine Selection for Consumers (00:02:40) 🧪 Personalization and Recommendation Algorithms (00:06:24) 🍇🔬 Science Behind Wine Personalization (00:08:01) 🍷🔒 Challenges of Brand Loyalty in Wine (00:18:04) 📦 Future Trends in Wine Packaging and Retail (00:16:36) 🚀 Exciting Prospects for 2023 Amidst Pandemic Recovery (00:20:00) 💼 Effects of the Pandemic on Consumer Behavior and Supply Chains (00:26:39) 💪 Resilience and Adaptation of Businesses During the Pandemic (00:28:43) 🔄 Rapid Shifts and Technological Advancements Shaping Industries (00:30:57) 🤖 Utilization and Implications of Generative AI in Business Operations (00:35:00) 📱 Ways to Connect with Philip James and Closing Remarks (00:36:21) Philip James LinkedIn - https://www.linkedin.com/in/philipjames/ Firstleaf - https://www.firstleaf.com/ Brandon Amoroso: LinkedIn - https://www.linkedin.com/in/brandonamoroso/ Web - https://brandonamoroso.com/ Instagram - https://www.instagram.com/bamoroso11/ X - https://twitter.com/AmorosoBrandon

Duration:00:37:18

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Wine Access and the Art of Personalized E-commerce with Joe Fisch - 010

12/14/2023
In this episode of the Drinks.com Podcast, Brandon Amoroso sits down with Joe Fisch, the CEO of Wine Access, a premier platform for expertly curated wines. Joe shares his journey from working in retail and consumer-focused roles, including Ghirardelli Chocolate Company and TWC, to his passion for e-commerce, retail, and wine, leading him to Wine Access. Wine Access, a direct-to-consumer e-commerce platform renowned for sourcing the world's finest wines, offers not only exceptional wines but also rich narratives that reveal the stories behind each bottle. Joe emphasizes the essence of delivering a high-quality product, as wine transcends categories by connecting people through shared moments and cherished memories. Brandon and Joe delve into various facets of the wine industry and customer preferences. They discuss Joe's surprises when transitioning into the wine industry, the importance of building relationships within the wine sector, and the gradual adoption of digital tools in the wine business. Trust and relationships with vintners play a pivotal role when representing premium wine brands on platforms like Wine Access, as Joe underlines. He also sheds light on the slower pace of digital adoption within the wine industry compared to other sectors, emphasizing the need for modern e-commerce practices. The discussion also touches on wine trends, including the popularity of grower Champagne, affordable white wines, and high-end Bordeaux. Joe explains Wine Access's approach to serving customers with varying wine expertise and introduces strategies for introducing customers to higher-priced wines. They wrap up the conversation with insights into customer budgeting for wine, including the potential for customers to explore more expensive bottles and different wine regions and varieties. Tune in to this episode for a deep dive into the world of wine, personalization in e-commerce, navigating regulatory challenges, and unforgettable wine experiences. Topic timestamps 🎙️ Joe Fisch's Introduction (00:00:00) 🍷 Wine Access: Unlocking E-commerce (00:04:14) 🍇 Quality's Role in Wine (00:05:47) 🥂 Wine: An Unforgettable Experience (00:06:08) ❤️ The Emotional Bond with Wine (00:09:19) 🍾 Three Tiers of Wine Sharing (00:11:05) 🚀 Transitioning to Wine (00:11:28) 🤝 Wine Industry Relationships (00:11:41) 💻 Slow Digital Adoption (00:13:40) 🌐 Challenges in Online Wine Orders (00:14:45) 👶 Younger Generations & Wine (00:16:02) 🍹 Non-Alcoholic Drinks & Trends (00:17:15) 📈 Wine Category Trends (00:20:05) 🍷 Customer Preferences & Pricing (00:21:23) 📈 Graduating to Higher Price Points (00:23:45) 💰 Budgeting for Wine (00:25:44) 💎 Personalization in E-commerce (00:26:12) 🌍 Capturing Time & Place with Wine (00:26:21) 🍷 Navigating Alcohol Shipping Regulations (00:26:50) 📚 Complexity of Alcohol Rules (00:29:45) 🧒 Generational Consumer Behavior (00:31:23) 📱 Tech's Impact on the Wine Industry (00:32:45) 🍷 Memorable Wine Experiences (00:34:48) 🥂 Favorite Wine Memory (00:35:17) 🍷 Discovering Unique Wines (00:38:31)

Duration:00:40:47

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From Liquor Licenses to Liquid Assets: Brian Rosen's Story - 009

12/7/2023
In this episode of the Drinks.com Podcast, host Brandon Amoroso chats with Brian Rosen, Chairman of Growth Beverage, whose rich background as a scion of Chicago's first post-Prohibition liquor license holders sets the stage for an enlightening discussion. Discover the keys to success in this competitive landscape, from sustainable business models to the role of e-commerce. Plus, learn Brian's investment criteria, emphasizing financial acumen and receptive leadership. Through this conversation you will gain valuable insights into evaluating potential investments in the beverage alcohol industry, where financial acumen and strong leadership qualities intersect with the ever-evolving landscape of consumer preferences and market dynamics. Topic timestamps 🎙️ Introduction and Brian Rosen's Background (00:00:00) 🚀 Founding Bev Strat and Role in Brand Sales (00:02:10) 🌱 Introduction to Growth Beverage Ecosystem (00:03:12) 🚫 No and Low Alcohol Alternatives (00:05:38) ❌ Challenges in Seltzer Market (00:07:56) 🌿 Sustainable Business Models (00:08:24) 👥 Building Direct Customer Relationships (00:10:01) 🔍 Regtech and Compliance (00:14:27) 🌟 Strategies for New Brands (00:15:32) 🌎 Expanding Distribution (00:16:07) 🌑 Challenges in the Gray Area of Alcohol (00:17:08) 💼 Capitalization for New Brands (00:18:04) 💡 What Investors Look for in Beverage Alcohol Businesses (00:25:55) 👔 The Importance of a Good and Active Leadership Team (00:26:45) 📊 Key Metrics Investors Want to Know (00:27:02) 🛠️ The Role of Expertise and Resources in Investment (00:29:25) 🍻 Favorite Alcohol Memory (00:30:22) 🎤 Wrapping up the Interview (00:33:04)

Duration:00:35:49

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Mastering the Wine Industry with Quinton Jay - 008

11/30/2023
In this episode, Brandon sits down with Quinton Jay, the founder and managing director of Bacchus Consulting Group and a seasoned expert in the beverage alcohol industry. Throughout their conversation, Quinton Jay shares a wealth of insights and experiences, making this episode a valuable resource for anyone interested in the wine industry. Together, they delve into a wide range of topics, including the evolving consumer trends impacting the wine industry, the profound influence of technology, and the numerous challenges and opportunities that wineries face in today's dynamic landscape. Quinton Jay's extensive knowledge and perspective offer listeners a deeper understanding of the wine business. Throughout the episode, you'll also discover the importance of storytelling and customer engagement in the wine industry, the complexities of inventory management and distribution, the evolving role of e-commerce with a focus on platforms like Shopify, the significance of marketing and legal compliance for wine businesses, and Quinton's personal favorite wine memories and standout bottles. Whether you're a seasoned professional in the beverage alcohol industry or simply curious about the world of wine, this episode provides valuable takeaways and a comprehensive view of the industry's challenges and opportunities. Don't miss this enlightening conversation with Quinton Jay. Timestamps Website

Duration:00:36:56

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Redefining Wine, One Can at a Time with Kristin Olszewski - 007

11/16/2023
Kristin Olszewski is the visionary founder and CEO of Nomadica Wines. Kristin's journey from being a sommelier to becoming an entrepreneur in the wine industry is not only inspiring but also a testament to her unwavering passion for wine and her mission to redefine how we perceive and enjoy it. Throughout the episode, Kristin shares her experiences, challenges, and triumphs in the world of wine. From the inception of Nomadica Wines to navigating the tumultuous waters of the COVID-19 pandemic, she offers invaluable insights into what it takes to build a successful wine company. One of the key takeaways from this episode is Kristin's commitment to making wine more accessible and approachable, especially for younger generations. She recognizes the importance of authenticity in branding and marketing, a concept that resonates deeply with today's savvy consumers. As she aptly puts it, consumers now possess a "B.S. detector" that can instantly detect inauthenticity. The discussion also touches on sustainability, a core principle of Nomadica Wines, and the exceptional quality of canned wine. Kristin's passion for sustainability and her dedication to offering a top-notch product are evident in every aspect of her business. Overall, this episode of The DRINKS.COM Podcast is packed of wisdom for wine enthusiasts, aspiring entrepreneurs, and anyone interested in the intersection of wine, marketing, and authenticity. Kristin Olszewski's passion, authenticity, and dedication shine through, making this episode both informative and truly enjoyable. Tune in to discover the fascinating world of wine through Kristin's eyes and uncover the secrets to building an authentic and successful brand in today's competitive market.

Duration:00:41:07

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Challenging the Old Guard in Alcohol: Insights from Michael Bowen - 006

8/24/2023
Michael Bowen is co-founder and COO of Speakeasy, the platform that's revolutionizing the world of online alcohol and e-commerce. He shares his journey, from working with digital first companies to e-commerce startups, and how his passion birthed Speakeasy. Learn about how his move to Shopify entirely transformed their business, allowing them to manage a staggering 300+ brands more effectively and enable these brands to tell their own story. We unravel how challenging the 'old guard' can create opportunities in the digital world. Michael unpacks the power of Shopify's network effect and how it aids alcohol merchants in customer acquisition. Michael shares insights on the power of collaboration, the importance of execution, and the benefits of sharing your playbook. He also gives us a glimpse into his experience of working with large agencies and the impact it had on customer experience as he scaled his business. So, pull up a chair, pour yourself a drink, and prepare for the blueprint on disrupting business of online alcohol.

Duration:00:45:16

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Delving into the Art of Hospitality with Geoffrey Zakarian - 005

8/23/2023
We sit down with acclaimed Michelin-starred chef and industry legend, Geoffrey Zakarian. Geoffrey invites us into his fascinating world, sharing business insights, entertaining anecdotes, and a wealth of knowledge from his years at the Food Network and managing his own restaurant empire. You'll also get to hear about his love for wine and cocktails, and how they add that touch of magic to any dining experience. We'll transport you to the charming and simplistic dining scenes of Italy and France, as Geoffrey shares his own experiences and perspectives, drawing parallels and teaching us the subtle art of hospitality. We also talk about his unique approach to guiding the customer through the daunting task of wine selection and maintaining consistency in his restaurant's presentation and service. Grab a seat at the table and have a listen!

Duration:00:42:16

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Demystifying E-Commerce in the Alcohol Industry with Blake Moore - 004

8/22/2023
E-commerce and alcohol is intersecting and Blake Moore, Director of E-Com at RNDC and our guest for this episode, is here to demystify the complexities around that. Blake brings his unique understanding of the traditional three-tier system and the role of marketplaces like Instacart to the table, emphasizing on the absolute necessity of having a hefty budget for investing in the right channels. He also shares RNDC's e-commerce strategies during the trying times of the pandemic and their plans for the future. We dive deep into the rise of B2B e-commerce and the importance of merging it with traditional e-commerce tactics for an effective omni-channel strategy. Blake emphasizes on the need to restructure team incentives to go in line with the overall sales goals. As a cherry on top, we wrap up by sharing our favorite alcohol memories and our choice of wines for a perfect evening. Grab a glass and tune in!

Duration:00:32:13

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Exploring the Journey of Wine: Insights from Joe Megabow of Bright Cellars - 003

8/21/2023
Let’s explore the journey of a wine bottle - from a vineyard to your table. Joe Megibow, the mastermind behind Bright Cellars, shows us the way. Raised in the company of wine, Joe sought to disrupt the exclusivity of the industry and make it accessible to the younger generation. His data-driven approach analyzes customer preferences, from their favorite type of coffee to sweets, and curates wines that match these tastes. The wine industry has its fair share of challenges, but Joe believes they're nothing but opportunities waiting to be seized. With the advent of the internet, it has become more important than ever for wineries to bridge the gap between themselves and consumers. Joe shares his experience with Shopify, emphasizing that outsourcing certain tasks can only reach a certain level of efficacy - having the expertise in-house is key to achieving remarkable success. Looking ahead, Joe predicts a wave of new trends sweeping the industry. From customer-centric approaches to novel products and packaging, he sees a “bright future,” especially for low alcohol or zero-proof products. He stresses the importance of keeping pace with evolving customer needs and the need for authenticity in everything we do. With Joe's insights, get ready to explore the fascinating world of wines from an entirely new perspective! So grab your glass and join us!

Duration:00:44:37

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Revolutionizing Spirits with Guillaume Cuvelier - 002

8/16/2023
Dive into the world of beverage alcohol branding and market innovation with our latest episode, featuring the industry trailblazer, Guillaume Cuvelier. As the driving force behind powerhouse brands like Svedka, Aviation Gin, and Davos Brands—and co-owner of Cuvelier Los Andes—Guillaume’s contributions to the world of alcohol are nothing short of iconic. Hosted by Brandon Amoroso, founder and President of Electriq, this episode is a deep dive into Guillaume's illustrious journey. He shares the origins and aspirations behind the birth of Svedka and how, with innovative branding strategies, they managed to stand out and redefine the vodka marketplace. It's a tale of passion, intuition, and disruptive thinking. One of the episode's highlights is the exploration of the burgeoning private label market, especially for industry titans like Amazon and Target. Guillaume and Brandon delve into the strategies vodka brands employ, especially in a market often steered by competitive pricing. From this, they transition into the art and science behind effective ad campaigns, shedding light on what truly resonates with audiences today. A focal point of the conversation revolves around celebrity partnerships. As someone who's leveraged star power to enhance brand visibility, Guillaume unveils the dynamics of celebrity endorsements and how they can propel a brand into the limelight. He emphasizes the crucial role of branding in building enduring relationships with consumers, discussing its power to foster loyalty and drive brand recognition. As the conversation progresses, both host and guest turn their attention to the evolving nature of branding, especially in the face of the TikTok generation. Understanding how Gen Z and young millennials engage with alcohol brands, their unique preferences, and the platforms they frequent offers invaluable insights into the future of alcohol marketing.

Duration:00:42:13

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Embracing Technology in the Wine Business - 001

8/8/2023
Technology and wine are well on the way toward an entirely new era. The DRINKS.com Podcast launches with an in-depth chat with our esteemed guest, Jessica Kogan, the Chief Growth and Experience Officer of Vintage Wine Estates and the founder of Cameron Hughes Wine. Jessica is at the forefront of blending tech with tradition, leveraging AI and other technologies to better connect with customers. From the vineyards to the glass, the journey of wine is changing dramatically. The heavily regulated US alcohol market has found an ally in technology and Jessica shares fascinating insights on how the sands of the marketplace are going through a fundamental shift. She delves into how the pandemic has influenced retail partners to adopt technology, and also discusses the role of Gen Z and millennials in shaping the wine industry. Reshape your ideas about what is possible in the world wine. Pour yourself a glass and join us in this exploration of technology's influence on the alcohol industry.

Duration:00:35:15