Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers. You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends. Best Moments: (01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average (04:03) These emails work well because they prompt inactive subscribers to re-engage and also clean up email lists by removing non-responsive contacts that hurt deliverability (05:10) Doing a two-step "is this goodbye?" campaign works even better, yielding overall save rates around 15% (07:42) Absolutely no discussion of politics or personal achievements (08:10) Gossip, TV, movies, and new restaurants should be the only conversation topics allowed Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay Schwedelson gives you the latest insights from LinkedIn's Global Marketing Jobs Report, new features coming to platforms like X (formerly Twitter) and LinkedIn, and his opinions on various TV shows. Best Moments: (01:00) LinkedIn's Global Marketing Jobs Report found that the most in-demand marketing skills are social media marketing, SEO, Adobe Photoshop, email marketing, and market research (01:44) Communication skills are the #1 sought after skill across all functions (how ironic) (02:07) An understanding of AI generative tools is one of the fastest growing skills hiring managers are seeking (02:32) X (formerly Twitter) is launching a YouTube-like TV app for smart TVs (03:19) Grillo Pickles went viral on TikTok when they announced they were changing their impossible-to-open pickle jars (04:14) LinkedIn launched LinkedIn Games, with new daily games similar to Wordle. (05:01) The Netflix show "Baby Reindeer" has over 87 million hours viewed. Jay thinks it's disturbing and not worth the hype. (06:06) Jay recommends the Amazon show "Fallout" instead. Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

The PODCAST COLLAB – BATHROOM BREAK! The Marketing Millennials + Do This, Not That – TOGETHER! This new limited time series will cover specific marketing topics with rapid tips you can test immediately! Make sure to connect with Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it). And I hope you check out our other regular Do This, Not That episodes as well! In this special episode featuring Jay Schwedelson and Daniel Murray from the Marketing Millennials podcast, they take 10 minutes to share their best tips for increasing webinar attendance and engagement. They also divulge proven tactics for driving higher registration and participation rates that they seen work. Best Moments: (00:52) Use "Add to Calendar" buttons and reminders to get people to ACTUALLY attend (01:46) Send multiple day-of reminder emails, including a final one 30 minutes before the event starts (02:18) Offer exclusive Q&A time with speakers to increase active participation (03:21) Create FOMO and legitimate scarcity for the event by making it unavailable on-demand afterwards (04:06) Write copy that emphasizes scarcity (06:13) Test different days/times to find what works best for YOUR particular audience (07:49) Give your webinar series a unique name to build consistency and brand Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaigns. He also shares stats showing increased engagement from anniversary emails, birthday emails, and content tied to those unofficial holidays. You'll also get tips for finding unofficial holidays to build campaigns around using the free tool, Gemini, from Google. Best Moments: (02:54) Anniversary emails for newsletter subscriptions and customer purchases lift open and click rates by over 30% (04:27) Birthday emails boost open rates by over 30% for consumer marketing and 20% for business marketing (06:01) Mentioning an unofficial holiday in an email subject line increases open rates by over 35% (06:37) Tying an unofficial holiday to a content offer increases download rates by over 40% Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley, VP of Growth Marketing at Vericast. They discuss effective marketing tactics for reaching consumers, building brand loyalty, the importance of treating people like actual humans, and more! Best Moments: (05:54) The importance of using data to understand consumers while also respecting their privacy and humanity (07:48) Balancing consumer desire for privacy with desire for personalized messaging (11:10) Going beyond discounts to provide real value to consumers (14:13) Letting marketing guests share failures as well as successes resonates with podcast listeners (16:44) Matthew's goal to complete a 50 mile run by age 50, with his longest run so far being 20 miles Guest Bio: Matthew Tilley is the Vice President of Growth Marketing at Vericast, a leader in using data to influence consumers and drive commerce. Vericast works with over 15,000 clients and reaches 130 million households. Matthew also hosts the podcast "Business to Human" which recently reached #1 marketing podcast in the US on Apple Podcasts out of over 50,000 shows. Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns. Best Moments: (03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average (04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days (04:52) Examples of upgrading CTAs from phrases to sentences (05:10) Ideal CTA length is less than 12 words (07:29) Fictional high schools that Jay would and would not want to attend Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this week's "What’s Up THIS WEEK" episode, host Jay Schwedelson discusses the latest marketing news, including Google delaying the removal of third-party cookies again, the hype around new social media app NoSpace, and the continued growth of Threads. He also shares some personal updates about going to the movies again and his movie theater snack preferences. Best Moments: (01:04) Google delays the depreciation of third-party cookies until at least 2025 due to feedback from industry groups (02:24) NoSpace is a new text-based social media app focused on Gen Z with 5.1 million people on the waitlist and a controversial "top friends" (remember from Myspace) (03:30) Threads continues to grow in popularity, potentially passing Twitter in US daily active users in April 2022 with 28 million DAUs vs Twitter's 22 million (although Twitter still leads globally) (04:46) Jay enjoyed seeing the movie, Challengers (starring Zendaya), and says he wants to start going to the theater more often Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

The PODCAST COLLAB – BATHROOM BREAK! The Marketing Millennials + Do This, Not That – TOGETHER! This new limited time series will cover specific marketing topics with rapid tips you can test immediately! Make sure to connect with Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it). And I hope you check out our other regular Do This, Not That episodes as well! In this special episode featuring Jay Schwedelson and Daniel Murray, they discuss tips for promoting and running successful webinars. They cover best practices around webinar length, titles, promotion tactics, and more. Best Moments: (01:27) How you can best promote your webinars — be up front about the time commitment (02:39) Viewing your webinar guests as a distribution network AND giving them assets to make it easy (05:49) When promoting the webinar make the promotion entertaining to consume like a meme (07:06) If someone engages with your promo of the webinar, DM them the registration link to ensure they cross that finish line (08:54) Have something of value you will give that you can tease as an extra nudge to register Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this episode of Do This, NOT That, host Jay Schwedelson shares tips you NEED that will drastically improve your public speaking skills. He also draws from his experience of 300+ conference speeches and explains key techniques to grab attention, connect personally, and handle questions confidently. Best Moments: (02:48) Don't preview or tell the audience you have more points coming — jump into your most compelling stat or story instead (04:21) Share personal anecdotes and pictures to connect HUMAN-to-HUMAN (05:20) You must EARN the right to be funny (05:48) Share recent examples from the last 6 months so that they are relevant (06:14) Relate to pain points the audience shares to prove you understand their problems (07:08) Be comfortable saying "I don't know" (08:02) Move around — use gestures to engage your audience (10:46) Since You Didn't Ask — new shows that Jay has STRONG opinions on Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation. Best Moments: (01:06) Alex Lieberman on building a content subscription business (02:12) Improving email newsletters: insights from an email expert (04:17) The value of email newsletters for B2B SaaS (06:09) Making email newsletters engaging for non-product companies (07:51) The importance of investing in quality content for business growth (11:19) Copywriting as a Service for companies and marketers (14:03) Building a personal brand from scratch (17:33) Creating compelling content for credibility and networking (20:14) Creating a content strategy for Linda Boff at GE (23:12) Creating personalized content for niche audiences (25:05) Discussion on trashy TV shows and reality TV (26:47) Building successful companies through content marketing Guest Bio: Alex Lieberman - Co-founder and Executive Chairman of Morning Brew, a media company delivering business news via email and more. Also founded StoryArb, a subscription copywriting service. Host of the Founders Journal podcast. Morning Brew - Popular email newsletter delivering business news in a conversational style. Reached millions of subscribers before being acquired in 2021. Check out StoryArb - A subscription copywriting service matching founders with writers to create social media content, website copy, newsletters and more: https://www.storyarb.com/ Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay Schwedelson shares tips on running effective A/B tests and also discusses cringey slang terms he uses (and gets made fun of for by his kids). Best Moments: (01:03) Avoiding pitfalls when setting up A/B tests to improve conversions (02:17) How much differentiation is enough for A/B tests? (05:14) 7 Tips To Reduce Spam Complaints (free downloadable) (06:30) Do you use cringey terms in your regular life? Final Notes: Don't forget to register for Guru Conference 2024! And MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

This is a short weekly episode of the "Do This, Not That" marketing podcast hosted by Jay Schwedelson. In this episode, Jay provides updates on Outlook sending limits, TikTok's new app they created, LinkedIn's premium company page offering, Taylor Swift's new streaming records, and more. Best Moments: (00:55) Changes coming to email from Microsoft Exchange/Outlook, including new 24 hour sending limits starting in 2025 (02:22) TikTok launching a separate app called TikTok Notes that copies Instagram (03:12) LinkedIn announcing $99/month premium company pages with more features like automatically inviting engaged people to follow (04:27) Stats on Taylor Swift's new album breaking streaming records on Spotify (05:50) Jay's disdain for the reality show "MILF Manor" returning for a second season Don't MISS THIS: Don't forget to register for Guru Conference 2024! And MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay Schwedelson shares three under-utilized marketing tactics that ALL marketers should be testing: - Web push notifications - Expert host contributors - Interactive quizzes Listeners will learn EASY, low-cost ways to drive more traffic, subscribers, and engagement. Best Moments: (01:05) Web push notifications — the marketing tool you're probably overlooking (04:04) FREE ways to connect with TOP experts in your field (05:38) Engaging salespeople and consumers with quizzes (08:54) Concert memories and Coachella insights Don't Forget: Register for Guru Conference 2024! And a MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield, an online marketing expert who has built multiple 8-figure businesses. They discuss common myths and pitfalls when it comes to marketing and building an audience, with a focus on the importance of creating original and consistent content through platforms like podcasts. Amy shares insights on strategic "less is more" approaches to offers and products, being laser-focused on what you want to be known for, and planning out promotions in advance. Best Moments: (03:18) Amy Porterfield on the highs and lows of her entrepreneurial journey (04:14) How the "Less is More" mentality drove her business to 9 figures in revenue (06:05) Building a profitable business with few offers (08:28) Amy's unique take on a "No Agenda" marketing strategy (09:45) Digging into content marketing strategies (10:09) Why original content matters and how it drives business growth (11:51) Podcasting, list-building, and some undiscovered ways they can build your career and business (16:45) Why Amy creates a 12 month promo calendar, and how it CHANGED her business Guest Bio: AMY PORTERFIELD - Director of Content for Tony Robbins Companies (2009) - Founded Digital Course Academy (earned over $100 million in revenue) - Host of top-ranked marketing podcast, Online Marketing Made Easy - 89,000+ students through her courses - 50+ million podcast downloads AND MAKE SURE TO LISTEN TO AMY'S FANTASTIC PODCAST!! #1 in U.S.! AMY’S PODCAST: Online Marketing Made Easy with Amy Porterfield https://www.amyporterfield.com/amy-porterfield-podcast/ FOLLOW Amy on INSTAGRAM! @AmyPorterfield www.instagram.com/amyporterfield and for all things AMY - www.AmyPorterfield.com and REGISTER for the FREE - VIRTUAL - EMAIL EVENT to see Amy! www.GuruConference.com

In this short, weekly episode, Jay Schwedelson talks about the emerging role of prompt engineers in AI and whether it's a viable long-term career path. He also shares updates on X, formerly Twitter, giving away $2,000 in ad spend to qualified accounts. You'll also hear about Instagram's new notify sticker and how you can leverage it for your audience, as well as official news for the reboot of classic TV show, The Office. Best Moments: (01:03) The Rise of Prompt Engineers and Jay's prediction on what will become of them (03:00) X, formerly Twitter, is giving away $2,000 in free ad spend (04:01) Instagram launches Notify sticker for Reels to help users get notified of posts (06:07) Reboot of 'The Office' confirmed and The Golden Bachelor divorce Don't forget to register for Guru Conference 2024! And MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable. Key Discussion Points: Don't forget to register for Guru Conference 2024! And MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/

In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing. He also stresses the importance of "no agenda marketing" - sending emails with no call-to-action that provide value to the recipient. Listeners can expect to learn specific email cadences that have shown to increase engagement and click-through rates. Main Discussion Points: - The importance of "no agenda marketing" and how it builds brand loyalty - For business marketing: Send 3 emails over 10 days - Give, give, then ask (offer). This structure led to 55% higher CTR on the offer email - For consumer marketing: Send 3 emails over 7 days - Give, then ask (offer), then ask (offer) again. This structure increased average CTR on the offer emails by 35% - Example of effective "no agenda" emails from ShopBop eCommerce brand Here is your reminder: Don't forget to register for Guru Conference 2024! And MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! If you want to check out their latest piece of content, "Email Always Comes First," click here!

In this lighthearted episode, host Jay answers listener questions about whether they should start their own podcast and shares a funny story about getting sick after overindulging at a celebrity chef burger tasting event. Key Discussion Points: - The main benefit of starting a podcast is that it allows you to easily connect with and interview people you want to meet, like potential new clients or business partners. - You can use your email newsletter in a similar way by featuring different people each month or week. - Jay recently met one of the Property Brothers from HGTV who was incredibly nice. - At the South Beach Wine & Food Festival's Burger Bash event with celebrity chefs, Jay got overly excited and ate 15 mini burgers, getting sick on the car ride home shortly after. DON'T MISS OUT! Head on over to Guru Conference 2024 and get registered! And MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! If you want to check out their latest piece of content, "Email Always Comes First," click here!

In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connected TV ad offering, Meta's expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel. Main Discussion Points: - LinkedIn launched connected TV (CTV) ads, allowing video ads to appear on TVs and devices during streaming video content. This merges digital and connected devices and expands LinkedIn's capabilities for both B2B and consumer marketing. - Meta (Facebook) is expanding its AI labeling policy to append "made with AI" labels to any content detected as using AI, similar to YouTube's recent changes. This helps users identify what content is real vs. AI-generated. - You can text yourself or others just an airline's two-letter code plus your flight number to get a link with real-time flight updates on gate, baggage info, delays, etc. - A Legally Blonde TV series is coming to Amazon Prime. - Adam Sandler confirmed a Happy Gilmore sequel is happening. SNAG A SPOT WHILE THEY'RE STILL AVAILABLE! Register for Guru Conference 2024! And MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! If you want to check out their latest piece of content, "Email Always Comes First," click here!

In this episode solo episode, Jay Schwedelson shares some easy new email and social media test ideas that can help boost engagement. He discusses leveraging "imposter syndrome" with the number "101" to indicate "basics", using testimonials as email subject lines, and using words like "true" and "real" to stand out from hyperbolic marketing claims. Main Discussion Points: - Putting "101" in emails and social posts signals you're covering the basics people think they should already know - Using testimonials as email subject lines has increased open rates 25% - Words like "true" and "real" in subject lines stand out from overused superlatives Don't forget to register for Guru Conference 2024! And MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/