The Edward Show

E310: So many marketers focus on top-of-funnel content, but bottom-of-funnel is way more effective. #digitalmarketing #socialmediamarketing #marketingstrategy #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E309: An endless well of interesting subject matter for anybody who wants to get Internet Famous. Steal it like an artist - not like a thief. #contentmarketing #contentcreation #digitalmarketing #socialmediamarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E308: A million-dollar ad to YouTube nurture funnel with a 50% close rate. Ad to landing page with YouTube embed. Next is Typeform. Then prospect sets up a call. Then Typeform info is used to send prospect ideal YouTube video from their channel. The YouTube video matches the archetype created by the Typeform. There's a 50% close rate here. If prospect doesn't close, they get a 24 hour discount along with 3 more videos. #digitalmarketing #mediabuying #entrepreneurship #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy. + 3 pricing hacks anybody can do in under 2 seconds to "drastically" increase chances of people buying. 0:00 Introduction to Pricing Tricks and JCPenney's Fail 0:56 Deep Dive into JCPenney's Pricing Misstep 2:18 Psychological Impact of Pricing Strategies 3:46 Additional Pricing Tricks 7:36 Final Thoughts and Tips #pricingstrategy #entrepreneurship #advertising #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E306: Making $250,000/month profit breaking Meta ad rules. The trial and error this guy had to do, what he's selling, how he creates new Meta accounts, how he gets around bans, how he dodges the ToS, and his advice to people interested in copying him. This episode of the Edward Show features a deep dive into a user's success story shared on the Entrepreneur subreddit, highlighting how they bypassed Facebook's advertising restrictions to rake in $250,000 a month in profit through selling consumable goods on Shopify. The story details the user's journey of trial and error, their strategies for sourcing products and repackaging them for sale, and the ingenious methods employed to avoid Facebook's ad bans. Additionally, the podcast includes a segment from Chris Koerner on importing goods from China and offers practical advice for online selling, marketing, and avoiding potential legal issues. Episode 306 wraps up with insights on achieving trust and profitability in online marketing, underlining the importance of belief in one's product. 00:00 Unlocking Facebook's Ad Secrets for Massive Shopify Profits 00:36 The Entrepreneur's Dilemma: Success and Isolation 01:51 From $320,000 a Month to Shopify Strategies: A Deep Dive 03:14 The Art of Affiliate Marketing and Building Trust 04:29 Navigating the Complexities of Product Sourcing and Importing 07:36 Mastering Facebook Ads: Strategies and Workarounds 09:42 The Challenges of Digital Marketing and Platform Restrictions 12:38 Wrapping Up: Insights from Episode 306 of the Edward Show #blackhat #facebookads #entrepreneur #mediabuying The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E305: How to succeed with founder-led sales. This is from Sam Blond giving advice to a Y Combinator cohort preparing for Demo Day. The most common topic was founders figuring out how to close the first set of customers in time for DD. This was Sam's advice. #ycombinator #startups #sales #andreessenhorowitz The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E304: 20 common mistakes when building startups and doing businesses. Sharing mistakes, failures, and successes - as well as living them - is the best way for everybody to grow. #startups #buildinpublic #entrepreneurship #solopreneur The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E303: I reflect on my experiences working with various talented designers, highlighting Alexander Vilinskyy as the designer who has the cleanest style. Vilinskyy, a former Head of Design at Grammarly, does many well-performing projects and often hangs out with high-net-worth individuals. He recently successfully leveraged a small Instagram following to sell a networking course, demonstrating the efficacy of well-crafted design and targeted content. I also share insights on the simplicity and impact of regular content creation on platforms like TikTok and Instagram, emphasizing consistency and the sharing of one's work and learnings. Furthermore, the concept of the 'curious learner bias' and the importance of exponential growth in learning and audience building are discussed. This episode offers advice and motivation for content creators at any level to start leveraging their knowledge and interests to build a monetizable audience and create impactful content daily. 00:00 Celebrating The Top Designers I Worked With 00:45 Discovering Alexander Vilinskyy: A Design Genius 01:42 The Power of a Small Instagram Following 03:21 Content Creation: Making It Easy and Effective 04:59 The Infinite Scroll Experiment and Its Impact 08:12 The Curious Learner Bias: Becoming an Expert by Sharing 08:47 Building Momentum: The Daily Content Creation Journey 10:22 Paul Graham's Quote 11:53 Encouragement #startups #entrepreneurship #digitalmarketing #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E302: The article The Verge did to troll Google is still ranking #1 for the main keyword "best printer" in the US... Even after the recent algorithm updates. "Parasite has gotten even better. Games the same, even though the players may change." "The Verge is available for Parasite SEO posts." Shoutout to Charles Floate for the quality SEO content, as always. 0:00 Introduction: The Verge Trolls Google 0:22 Explaining Domain Authority and Its Impact 1:59 The Verge's Article: A Case Study in SEO 3:11 The Humorous Approach of The Verge's Article 4:43 The Importance of Domain Authority in SEO 7:19 Strategies for Leveraging Domain Authority 9:24 Personal Approach to Boosting Domain Authority 10:24 The Bigger Picture: Domain Authority as a Game 11:44 Conclusion and Encouragement #searchengineoptimization #seo #digitalmarketing #blackhat

E301: This episode covers a popular thread from the entrepreneur subreddit, emphasizing the pitfalls of 'stealth mode' in entrepreneurship and advocating for building in public to validate ideas early. I discuss a post titled 'I Worked Hard All My Life. I Regret It,' highlighting the author's journey from hard work without success to finding effective strategies like killing one's ego, validating ideas before execution, and leveraging external resources instead of reinventing the wheel. The post and subsequent commentary discuss the balance between hard and smart work, the importance of enjoying what you do, and learning from failures to build successful ventures. The episode is a reflection on entrepreneurship, the value of sharing failures, and learning from them to work smarter, not harder. 00:00 Introduction to a Viral Entrepreneurial Wisdom 00:33 Breaking Down the 'I Worked Hard All My Life, I Regret It' Post 01:34 Key Lessons from the Post: Ego, Validation, and Efficiency 05:35 Engaging with Community Feedback and Personal Reflections 08:45 Concluding Thoughts and Podcast Sign-off #entrepreneurship #solopreneur #buildinpublic #indiehackers The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E300. The reality of how people purchase products when they're not looking to convert. And how you can both: - Circumvent this with bottom-of-funnel SEO. - And optimize for this with organic social. #entrepreneurship #startups #hustle #business The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E299: Brex ran the most successful billboard campaign of any tech startup in history. Massive for inbound demand gen, near 100% brand awareness in their target market, improved outbound conversions, and more. Here is what they did and how you can do it too. #startups #ycombinator #marketing #advertising The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E298: My exact social media posting strategy, learned from posting for the last 545 consecutive days, over 1,100 posts. I never missed a day of posting. How I shoot, edit, and the settings I use to upload on all social media platforms. Instagram, TikTok, TwitterX, LinkedIn, Facebook Reels, Pinterest, and Snapchat. Organic social media marketing is my second favorite acquisition channel. SEO is first. This is exactly how I post; learned from years of obsessed daily repetition and distilled to under 4 minutes. #marketing #socialmediamarketing #digitalmarketing #socialmediatips The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E297: The invention nobody wanted that became one of the top-selling office products of all time. This story has everything: - Complete perseverance. It took 12 years for this to be successful. - Spinning in marketing. The ideal use case was right under the inventors' noses. - Multiple tries with marketing before dominating. And valuable marketing lessons learned. People think if they are not successful immediately, they should give up. The story of Post-it Notes shows why that is not true. Legendary. #entrepreneurship #marketing #business #buildinpublic The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E296: What the CEO of Instagram says about high-frequency posting. And... How one brand new Instagram account used it to grow to 650K followers in less than two months. How another has 1.2M followers with it. And yet another got 135K followers in a month through doing it. Real followers who I know IRL. #digitalmarketing #socialmediamarketing #instagrammarketing #marketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E295: Nick Gray might be the most brilliant marketer. He asked his female followers to apply to go on a blind date with him to Japan and is sharing updates and pictures every day. This stunt will almost certainly get him: - Tons more top-of-mind awareness - Conversions - Fun And might get him: - A great girlfriend/wife And it's super authentic and on-brand. I'm so impressed. This is so fun. #viralmarketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E294: From the Instagram Marketing subreddit: "Many years back, I made my first ever Instagram account solely to be a personal one and got to ~200 followers consisting of friends, family, and acquaintances. I then decided to create a fresh account based around fitness to see just how much I could assert myself on social media. I never went viral and never had a single moment where I gained a bunch of followers at once. I grew my account slowly, but constantly. I learned about online coaching a while back and decided to implement that through fitness to start. Once I got that going, I was able to use my Instagram as my main platform for getting online coaching clients and expanded to doing dating coaching as well. Here are the main takeaways for how I got there: Followers > everything else Followers are the only thing that matter on Instagram to me. Everything else are vanity metrics. I’ve made posts that got thousands of views, hundreds of likes, and double digit shares, but only a handful of followers. It was clear to me that making content as a small account was not going to be my most consistent and reliable method for getting followers, which leads to the next point. Follow/unfollow is goated I hear a lot of controversy about this method, but after trying out a bunch of different ones, this is the one I always fall back to because it’s consistent and reliable. Everyone on Instagram will always appreciate having more followers and if you play the numbers game, a good number of them will return the favor. The main complaint people have on doing this is the ethics of rug pulling after getting followers, but here’s the deal. If you want to use Instagram for business purposes, then you need to be tactical about it. Although you will definitely be in the ground to start, having a high follower to following ratio is vital to being perceived as an authority figure. And a lot of people on Instagram abandon their accounts over time so not every follower you get will be active anyways. That doesn’t mean you should unfollow every single follower you get through this method, but you should try to keep your following limited to supporters of your content and people you value. I look for people who actively support creators similar to me as they will be more loyal and active in supporting my content. Numbers wise, most followers will be fans, and a small number of them will be potential clients that can be converted as described in a later point. Create content for social proof and reach Even though I’ve been getting most of my followers from follow/unfollow, it’s still crucial for me to post a bunch of content to demonstrate who I am and what I’m about. I mainly use photo posts and reels for my page. I use visuals and copy written captions on photo posts to create relatability and reels to increase visibility to my profile. If you make good reels, they will get pushed out to a lot more non-followers which means more eyeballs on your profile. My profile is a personal portfolio and anyone that takes the time to go through it should know who I am, what I’m about, and what I can provide. Sell something through Stories and DMs I make it very clear that I sell coaching on my profile. But I’m also a micro-influencer that’s actively trying to grow. In order to maintain goodwill with my followers while also taking initiative for my business, I promote my services every once in a while through a post or story and then try to convert interested prospects into sales calls in the DMs. Like I said before, don’t focus on the vanity metrics. These instances will receive very low engagement compared to my other content but that’s where the business is and it gets handled in private through DMs. Cross-promote wherever you can I am active on numerous other social media platforms and try to cross-promote content whenever I can to build up social proof and visibility to myself and my services. I may get clients that were referred by a piece of...

E293: My self-talk and philosophy about being in front of a camera, failing in public, eventually succeeding in public, and then having everybody seek your validation. #socialmediamarketing #organicsocial #gotomarket #startups The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E292: Growing a new Instagram from scratch in a competitive niche. Two reels a day with a newly created faceless account. This is what happens. #seo #searchengineoptimization #blackhat #contentmarketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E291: I've seen these marketing blind spots cost people their entire businesses. Whether it's startups, funded companies, or even seasoned entrepreneurs, I've seen these blind spots ruin people. #seo #searchengineoptimization #blackhat #contentmarketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/