Marketing, Demystified The Podcast

The next generation of marketers is upon us and it’s looking way different from previous generations. Expectations of results are higher. Everything can be measured and now there’s AI. How are they getting ready? To discuss that topic, Jenn Mancusi is joined by global marketing leader in SaaS and high-tech Cheryl Rodness, Area Vice President, Marketing & Strategic Growth Initiatives at Calix. She is developing next-gen marketers through intern programs and early-career growth programs. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Sure, everyone can create content, and many do, but truly aligning content with the right stages of the customer journey is a bit of an art and a science. To dive into that topic and learn how to get started, "Marketing, Demystified" host Jennifer Mancusi chats with Sara Giddens, MBA, Director of Growth Marketing & Strategy at Kahua, a capital program and construction project management software, and expert on the topic. Join us. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Change, change, change - it’s the only constant nowadays, it seems, but how can you navigate the need for change to keep thriving as a business. To discuss that topic, Jennifer Mancusi is joined by Megan Bowen, the CEO of Refine Labs, a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. Join us. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Let's talk about making the most of your marketing and sales funnel! It's important to focus on creating a smooth and enjoyable experience for your potential customers and determine how to streamline your funnel. In part, that can happen through conversion rate optimization. Jennifer Mancusi talks to world-renowned conversion rate optimization expert Talia Wolf, founder and CEO of Getuplift, a company that helps marketers become customer-driven. She is a globally recognized conversion expert and has spoken on stages such as Google, MozCon, CTAconf, Search Love, and many more. Join us for Episode 31 of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠http://growgetter.io

We'll share an early look at Google's new AI Search, and discuss how it will impact your SEO and SEM strategies. Join Jenn Mancusi for this episode of “Marketing, Demystified.” "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠http://growgetter.io

You know we are fans of storytelling to drive growth here at Growgetter. But what separates storytelling from strategic storytelling? On this episode of "Marketing, Demystified," Jenn Mancusi is joined by Bill Harper, chief creative officer at BrandBoss HQ, to discuss the topic. Bill has created brand strategies and creative campaigns for more than 300 global brands, and will share his top tips. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠http://growgetter.io

Marketing consists of several areas of focus - demand, brand, content, and product marketing. In this episode of "Marketing, Demystified," let’s dive into the role of product marketing and why it’s important. Host Jennifer Mancusi is joined by Morgan Lehmann, senior director and head of product and solutions marketing at SurveyMonkey, to discuss the topic. She’s been named a Top 100 product marketing mentor by Sharebird. They discuss: Join us. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠http://growgetter.io

On this episode of "Marketing, Demystified," host Jennifer Mancusi chats with Guy Kawasaki, a longtime business leader who got us to put the links into our LinkedIn comments. He’s on a quest to help people transform their lives, and his new book “Think Remarkable: 9 Paths to Transform Your Life and Make a Difference” is out now. Join us and grab a copy of his book here: https://amzn.to/3IKL2Kh "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠http://growgetter.io

Once companies understand their target buyers, offerings and have found their place in the market, it’s crucial to get the brand positioning right. But how? It’s definitely a process and includes four critical components. Jenn Mancusi discusses those pieces on this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠http://growgetter.io

Does B2B marketing really need to be so dull and dry? That’s the key question we’ll be exploring in this episode of "Marketing, Demystified" with Elliott Curry, a B2B marketing expert with over 15 years of experience working with major brands. Elliott is an advocate for injecting more creativity, emotion, and even humor into B2B campaigns to capture attention and connect with decision-makers on a more human level. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io

Artificial intelligence can be used in a variety of ways in marketing, and you can even find a list of 27 AI-powered marketing tools on our blog at growgetter.io. That’s also true for search engine optimization, which is a great way to drive marketing results. To get a deeper look at how to use AI specifically in your SEO strategy, Jennifer Mancusi is joined by digital marketing guru Neil Patel on this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Work with Growgetter at http://growgetter.io.

Plenty of companies grapple with developing B2B marketing strategies that deliver real impact and ROI. But with the right approach, it's possible. Guest Nirosha Methananda, who unlocks growth for B2B brands through creative marketing strategies rooted in analytics and innovation, shares what goes into a good B2B marketing strategy. Let's find out what a successful B2B marketing strategy looks like and how companies can use it to drive results. Connect with Nirosha here: https://www.linkedin.com/in/nirosham/ "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Connect here: http://growgetter.io

Do you struggle to prove the value of your marketing efforts? Discover how to demystify marketing success and deliver quantifiable results with our guest Ali Jawin, SVP and Head of Global Marketing at Outreach. Tune in as she shares strategies for making marketing more measurable and driving growth at your organization. Join us for this conversation. "Marketing, Demystified" is presented to you by Growgetter, your growth marketing partner.

Do you struggle to prove the value of your marketing efforts? Discover how to demystify marketing success and deliver quantifiable results with our guest Ali Jawin, SVP and Head of Global Marketing at Outreach. Tune in as she shares strategies for making marketing more measurable and driving growth at your organization. Join us for this conversation. "Marketing, Demystified" is presented to you by Growgetter, your growth marketing partner.

We’ve all heard that people make emotional decisions, not rational ones - even in B2B - as today’s guest and author Nancy Harhut discusses in “Using Behavioral Science in Marketing.” But how can teams make their marketing campaigns more of a science while still keeping the art of creativity in the mix? "Marketing, Demystified" Host Jennifer Mancusi is joined by Nancy on today’s episode to discuss the topic. Join us and grab a copy of Nancy's book. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner.

Predictions for the new year in business have been an annual thing for experts, podcasters, and others out there. But which ones do we think will hold, and what are our predictions for the new year? Host Jennifer Mancusi dives into that topic on this episode of "Marketing, Demystified." "Marketing Demystified" is presented to you by Growgetter, your growth marketing partner.

More and more brands have started podcasts - including in the market research space. So the questions arise: Do you need a branded podcast and how do you make it a success? To discuss the topic, Host Jennifer Mancusi is joined by Lara Varlamova, B2B consulting partner at Poddster and an expert in B2B podcasting. Poddster is a leading podcasting studio in Dubai where about 500 creators and B2B companies are recording their successful shows. Join us to learn what's involved in making your company's podcast a success. Looking to launch a podcast for your company? Use this checklist to get going on the right track: https://go.growgetter.io/podcast-checklist

LinkedIn provides a goldmine of professional data and intent signals for marketers. How can you leverage LinkedIn's massive business network to generate more leads and revenue? To discuss cracking the code on getting conversions from LinkedIn Ads, we are excited to be joined by AJ Wilcox, LinkedIn Ads fanatic and host of The LinkedIn Ads Show podcast. Join us for this episode of "Marketing, Demystified," which is presented to you by Growgetter, your growth marketing partner.

The winding road to revenue. It certainly can be a trip, which makes it so much more important to understand the path to purchase of your prospects. To discuss the topic, Host Jennifer Mancusi is joined by Michael Nevski, director of global insights at Visa. Join us for this episode of "Marketing, Demystified." Catch previous episodes wherever you listen to podcasts. This episode is presented to you by Growgetter, your growth marketing partner.

The roads to growth are plenty, which leads us to think about measurement and even auditing whether or not things are working and where improvements might be necessary. To discuss the topic, Host Jenn Mancusi is joined by Asia Orangio, a SaaS growth analyst, speaker and previously a board member at Moz. She’s CEO and founder at DemandMaven. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is presented to you by your growth marketing partner, Growgetter. Connect with DemandMaven here: https://demandmaven.io/