The SEO Sprint Podcast

This week I interview Gus Pelogia an SEO Product Manager at Indeed. Gus has worked both in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services. In this podcast, we talked about: Getting into SEO Getting into product Product Requirement Documents Engineering Buddy Discovery with developers Cross-team collaboration tips Insight into working on projects Why future-proofing ideas get buy-in Product and engineering team structure Delivery process and procedure Importance of ownership in teams Conways Law in large organisations Raising problems is also about raising solutions Writing effective SEO tickets Importance of planning tickets Prioritising SEO initiatives and bets MVPs in SEO Learning from Product Managers SEO Forecasting and SEO A/B Split Testing Listen now on Apple, Overcast and Spotify. Recommended top three skills: Gus would recommend the following skills to learn: Business AcumenTechnical literacyOwnership Where to find Gus: WebsiteTwitterLinkedIn Note: Gus is speaking at BrightonSEO in September 13th / 14th.

This week I interviewed Abby Gleason, an SEO Product Manager at Scribd. Abby leads the organic search strategy for Scribd, a reading subscription service with millions of ebooks, audiobooks and more. Abby has a wealth of experience working with content, business and technical teams working in agencies. As an SEO moving into a product role, Abby has learned to adapt and embrace many engineering practices to get things done. In this podcast, we talked about: In this podcast, we talked about: Listen now on Apple, and Spotify. Recommended top three skills: Abby would recommend communication broken down into three parts: Clear written communicationShow your personalityInternal networking

This week I spoke to Malte Landwehr, the Head of SEO at idealo internet GmbH who has been the VP of Product at Searchmetrics and a former management consultant. Malte has A LOT of experience working and getting things done in product teams. He climbed the career ladder in the product team at Searchmetrics and became the VP of Product in a successful B2B enterprise SaaS company. Now he works in an SEO leadership role at idealo, the largest European comparison website, applying what he learned in product and business consultancy to get SEO initiatives executed. In this podcast, we talked about: Listen now on Apple, and Spotify. In this podcast, we talked about: Recommended top three skills: For product managers: Learn to say noLearn how to say noSales-led is key For SEOs working with product managers: Problems > Solutions:Always bring a solid why:WHY Where to find Malte: LinkedInTwitter References: SEO Strategy StackNow/Next/Later RoadmapFeature Flagging Explained

This week I speak to Areej AbuAli the founder of Women in Technical SEO & an Independent SEO Consultant who has worked at companies like Zoopla and Papier. In this podcast, we talked about: Areej’s recommended top three skills: Keep recommendations conciseFuture-proof a websiteFight to move SEO into tech Where to find Arrej Website:Website: References The RPI FrameworkProduct ManagersRetrospectivesWriting ticketsSprints

This week I speak to Pedro Dias a Technical SEO Consultant & Product Manager who has worked with companies like eBay, Dell and Reach PLC. He has a wealth of experience working in engineering and product teams, including working at Google in the Web Spam team building internal tools, and as the Director of Web Development at apis3, building websites for enterprise organisations. Recently, he’s worked at Reach as the Head of SEO, and with eBay working with engineering and product teams. In this podcast, we talked about: Pedro’s recommended top three skills: Don’t wait to fix thingsOver-communicateDaring especially if you think you are not good enough, everyone is bumping around Where to find Pedro https://en.pedrodias.net/https://twitter.com/pedrodiashttps://www.linkedin.com/in/pedrodias References Objectives and Key ResultsMoSCoW methodSEO & UX LibraryReach PLCeBay

This week I spoke to Tory Gray, the CEO of Gray Dot Company, and Heather Kaeowichien the Product Management Director at Gray Dot Company. They both have a wealth of experience working in product and engineering at companies like Craftsy, Custom Song and YourMembership. They now use their experience in product and engineering teams to get SEO strategies and roadmaps executed at organisations like Spark, Strapi and Uncorked Kitchen. In this podcast, we discuss: Tory’s recommended top three skills: Data analysisCommunicationStorytelling Heather’s recommended top three skills: Minimal Viable Products (MVP)Showcase your work Insert yourself Where to find Gray Dot Company Website: https://thegray.company/ Twitter: https://twitter.com/GrayDotCo LinkedIn: https://www.linkedin.com/company/graydotco YouTube: https://www.youtube.com/@GrayDotCo

Welcome to episode 1 of The SEO Sprint Podcast. A podcast that interviews SEOs who work in product and engineering teams to uncover actionable and practical advice on how to get things done. This podcast isn’t about SEO tactics or strategies. Instead, I want to understand the lessons that other SEOs have learned from working in product and development teams. For now, this podcast is an experiment. So it is just a limited series for now. Let me know if you find it useful! Website: https://www.theseosprint.com/