Direct with Corrina & Taylor

How can brands stand out with virtual events? For Jon Mazza, Head of Growth at Pitchfire, it's to be the antithesis of them. Jon shares the ins and outs of building Conference Con—the online go-to-market (GTM) conference to end all online GTM conferences. From live debates on controversial talking points to interactive backgrounds, Conference Con broke the mold for virtual events. Listen to get the blueprint for creating a virtual event that challenges the status quo. Follow Jon on LinkedIn Watch Conference Con Connect with Direct's hosts, Corrina & Taylor

Partnerships can be the backbone of any business and it's no different for Grove Cookie Company. Corrina and Taylor are joined by Kalen Olson, Director of Partnerships at Grove Cookie Company. From being recognized as one of Sendoso's top vendors to partnerships with top customers and influencers, Kalen breaks down some of the more strategic campaigns that have fueled growth and enhanced brand visibility. Learn how cookies as a service has helped Grove Cookie Company come out on top. Follow Kalen on LinkedIn Check out Grove Cookie Company Connect with Direct's hosts, Corrina & Taylor

Have you heard of the 80/20 rule? Corrina and Taylor's guest, Jolie Shapiro, might have. It's the idea that 20% of your work can get you 80% of your results. Jolie breaks down her proactive method to job hunting which incorporates things most marketers incorporate in their jobs today—AI and the highly-targeted and personalized outreach. She shares several strategic plays that have not only landed her first interviews but also job offers! If you're feeling overwhelmed with job hunting, this episode is one to listen to and bookmark! Follow Jolie on LinkedIn Check out the LinkedIn post Jolie references Connect with Direct's hosts, Corrina & Taylor

Corrina and Taylor are joined by Sue Keith, Corporate Vice President of Ceres Talent, for a special episode. Given the challenges marketers face in today's competitive job landscape, Corrina and Taylor sought to spotlight an expert to share her perspective on how to stand out in a crowded field. Sue provides practical tips that any job seeker can implement immediately to separate yourself from the pack and secure the position. If you're seeking a concise guide on how to emerge as a leading candidate in the current job market, this episode is tailored for you. Follow Sue on LinkedIn Check out Ceres Talent Connect with Direct's hosts, Corrina & Taylor

86% of buyers have already made their decision before ever filling out a form. Corrina and Taylor are joined by Dilara Cossette, practitioner turned founder of Focus Image Pro, for a chat on how she transformed a client's lead and demand generation strategies. By adopting a holistic approach and closely collaborating with the sales and executive team, she gained a comprehensive understanding of the lead sources and their quality. This collaborative strategy enabled her to make effective changes in the campaigns, leading to a substantial increase in Marketing Qualified Leads (MQLs) and closed revenue opportunities. Follow Dilara on LinkedIn Check out Focus Image Pro Connect with Direct's hosts, Corrina & Taylor

You might be wondering, why are we chatting about ebooks still in 2024? Corrina and Taylor are joined by Lee Moskowitz for a chat about how ebooks can still be effective lead-generation assets and how to get the most out of them. Lee talks through the creation of the RevOps Salary Guide, which came by way of social listening and research. He recognized this was a topic that his audience was craving but wasn't being served. Lee's strategic approach involved both gated and ungated content, as well as how to nurture them effectively. Follow Lee on LinkedIn Catch up on the SaaSiest B2B Podcast Connect with Direct's hosts, Corrina & Taylor

Corrina and Taylor are joined by Ben Regier, who heads up Community Marketing at Commsor. You've likely heard of Ben or at the very least seen him around LinkedIn. He's the Networking Guy, often dressed head to toe in Dino gear. Ben shares his journey through his career shift from sales to marketing—unpacking his values and principles when it comes to building his personal brand and his approach to building relationships in B2B. He shares how his time as a US Marine to being a Starbucks store manager has shaped his perspective on community marketing. Much like Commsor, Ben's purpose is tied to changing the way we network today. Follow Ben on LinkedIn Connect over a coffee (or matcha) chat with Ben Connect with Direct's hosts, Corrina & Taylor

Corrina and Taylor are joined by Molly Bruckman, Head of Growth Marketing at Mutiny, to chat about her first campaign as a marketer, Surv-ai-vor, a binge-worthy content game series created for B2B marketers to learn more about AI. Molly breaks down how this campaign came to life, as well as the ins and outs of creating a digital game for B2B marketers, from how to promote it, how to design it, how to drive sponsorships, and how to repurpose it. Mutiny tries not to think like a B2B company, and as a result, they've become known in the space as a brand that delivers binge-worthy and engaging content. Want to gamify your content? This episode is for you. Connect with Molly Experience the game, Surv-ai-vor Learn more about Mutiny's Community, M2 Connect with Direct's hosts, Corrina & Taylor

Corrina & Taylor welcome Madeleine Work, Product Marketing Manager at Chili Piper, to the pod for a chat about all things positioning. Madeline dives into the core of Chili Piper's marketing ethos—experimentation. This approach not only fosters a culture of creativity but also serves as a testament to the company's commitment to transparency and community engagement. This also inspired her to create an entirely new way to collect feedback on Chili's upcoming product release, which narrows the parameters to which you can provide feedback, empowering the individual to be more creative and direct. Connect with Madeline Check out Madeline's Post on Getting Consensus on Messaging Learn more about Chili Piper's Experiments Connect with Direct's hosts, Corrina & Taylor

It's a podcast crossover! This episode mash-up features female B2B podcast hosts for a recap on how they met at a recent GTM 2023 event hosted by Pavilion. Hear from these women in B2B marketing on how they're planning on elevating their event strategy in 2024 and what they expect to see more of from communities in the New Year. Connect with 2 Pizza Marketing hosts, Melissa Moody & Ashley McGovern Connect with Women in B2B Marketing host, Jane Serra Connect with Direct's hosts, Corrina & Taylor

Corrina and Taylor are joined by Ryan Quindlen of Laudable for a chat about how to punch above your weight when it comes to creating compelling content that breaks through the noise. They share how empowering employees to take risks and advocating for a culture of innovation and creativity can lead to groundbreaking ideas and strategies. As we all know, B2B doesn’t have to be boring. Get inspired and walk away with ideas on how to shake up traditional content strategies and adopt unconventional approaches to connect with their audience more effectively. Connect with Ryan Check out Ryan’s winning campaign, Grade My Case Study Learn more about Laudable Connect with Direct’s hosts, Corrina & Taylor

Get ready to TikTok and roll in the latest episode of Direct with Corrina & Taylor! They're joined by the TikTok trailblazer Chris Lazo from HG Insights, who dishes out his journey from YouTube to the land of snappy content. Hold on tight as they navigate the TikTok challenge of storytelling in a bite-sized format where every second counts, in contrast to the YouTube long-form scene. They also explore TikTok's untapped potential in the realm of B2B marketing! Connect with Chris FollowChris on TikTok Watch the Video that Made Chris Go Viral: Follow BermudaDad on TikTok Connect with Direct's hosts, Corrina & Taylor

Get ready for a data-driven marketing extravaganza in this episode of Direct! Sydney Lawson, the Product Marketing Manager at Rally, spills the beans on their secret recipe: interactive demos that reveal user preferences and supercharge sales strategies. But this isn't your ordinary data; it's the golden ticket to uncover hidden buyers and accelerate the sales cycle. Join the trio as they unravel the ever-expanding world of product marketing and Sydney's infectious excitement about an upcoming conference. Connect with Sydney https://www.linkedin.com/in/sydney-lawson-09380ab9/ Follow Rally https://www.linkedin.com/company/rallyuxr/ Learn more about Syndey's success with Navattic https://www.navattic.com/blog/customer-interview-series-pqls-with-sydney-lawson Check out the Athennian Demo Center https://www.athennian.com/athennian-demo-center

Join Corrina and Taylor on a content creation adventure with Courtney Duprey from Insightly! Dive into the world of podcasting secrets, time management wizardry, and AI tools that turbocharge content creation. Discover the craft of versatile content creation and the magic of SEO-optimized landing pages. Connect with Courtney Follow Insightly Check out Insightly's podcast for quick insights from sales & marketing experts, Closing Time Insightly CEO's Lessons Learned as a Stand-In CMO Forbes Article Connect with Direct's hosts, Corrina & Taylor

Corrina and Taylor chat with Joe Hader, Founder of Preframe, about his journey from freelancer to business owner. Joe spills the beans on the magic of systematization and focusing on a single problem to create an efficient and effective service. The trio also explores the mental hurdles that solo founders face as Joe offers up valuable insights in a nutshell. It's entrepreneurship with a twist – don't miss it! Follow Preframe. Connect with Joe. Listen to Joe's podcast, Moving Upmarket! Connect with Direct's hosts, Corrina & Taylor.

Tune in as Corrina and Taylor chat with Brenna Zenaty, a Senior Solutions Partner Professor at HubSpot Academy and a horror movie buff. Despite her non-traditional background in learning development, Brenna's HubSpot and Terminus work has significantly impacted the field. She dives into the value of speedy, effective content creation and the human-centered approach to top-tier education. Discover her insights on enhancing tech companies' learning offerings and overcoming hurdles to showcase program impacts. Follow Brenna Connect with Corrina Connect with Taylor Bing Brenna's Latest Horror Favorite: Midnight Mass

Corrina and Taylor dive into the world of integrated marketing with Sofia Silva, a B2B marketer at Reachdesk. Sofia spills the beans on bridging the marketing-sales gap, emphasizing the importance of shared goals and Account-Based Marketing (ABM) campaigns. Her fascinating career pivot from HR to marketing provides valuable lessons on prioritization and the art of saying "no," both personally and professionally. Plus, Sofia's work-life balance tips, including scheduling breaks and personal activities, will revolutionize your time management! Connect with Sofia Follow Reachdesk Connect with Direct's hosts, Corrina & Taylor

Corrina and Taylor explore the fascinating world of AI-powered processes with Jeff Cypher, the Productivity Professor at ZenPilot. Jeff shares insights on the importance of documenting processes and how AI can boost productivity. The trio unpacks the topic of the human side of AI, discussing the potential for AI to learn from human inputs and develop personality traits, and sprinkle in some humor as they touch on manners when interacting with AI. Follow ZenPilot Check out & engage with Jeff's LinkedIn AI Viral post Grab Jeff's AI-Powered Process Builder Connect with Jeff Jeff's Favorite Clip from "The Office" Connect with Direct's hosts, Corrina & Taylor

Corrina and Taylor dive into the topic of burnout with Hana Jacover from Hype House Coaching, following ICF (International Coaching Federation) standards. Hana highlights the current challenges of burnout in the remote work era and emphasizes the need for proactive steps to address them. Tune in for a treasure trove of lessons on overcoming burnout, mastering leadership, and celebrating the unique, unfiltered you! Listen to Hana's podcast, "The Hype Within: Unleash Your Inner Badass" Hana's Hype House Coaching LinkedIn ICF International Coaching Federation Article - "The Dubious Rise of Impostor Syndrome" Connect with Hana Connect with Direct's hosts, Corrina & Taylor

Corrina and Taylor welcome Danny Luu, Catalyst's Community and Events Manager, to the show. Danny shares his insights on community building, emphasizing the significance of creating safe, non-salesy spaces for learning and networking. Discover his journey from being a Catalyst customer to becoming a key player in community management as he unravels their unique two-fold approach - from the scale CSM for existing customers to the Coaching Corner, providing one-on-one mentorship to CS leaders. Follow Danny Luu Danny's favorite Boba place