The Aspiring CMO

In this episode, I will sit down and talk to Chris Panteli about Haro (Help a Reporter Out) and link building. Chris shares his journey from running a fish and chip shop to starting his own online business. He explains how he discovered the importance of link building and how he got his FIRST LINK on the New York Times through Haro. Chris also discusses the difference between Haro and digital PR, the process of crafting a pitch for journalists, and the role of AI in the pitch process. He emphasizes the importance of good content and good links for SEO success. More than that, you can explore how the latest Google core update emphasizes the importance of high-quality content backed by valuable links, further discouraging the use of AI-generated content and low-quality backlinks. This episode is a must-listen for anyone who wants to understand the power of link building and leverage platforms like Haro to boost their online presence. So stay tuned and listen to our story now. ✨ Episode Topics: 03:05: Importance of Link Building and Haro 07:31: Crafting the Perfect Pitch for Journalists 11:09: Should you rush your pitch? 12:53: Steal Chris Pitch Process using AI 15:09: What’s best? GPT vs Gemini 16:46: Whats a perfect pitch for journalists? 21:16: Reactive vs Proactive Linkbuilding 24:21: What’s the ROI on HARO link building strategy? 26:32: The Google Core Update and the Importance of Good Content and Links 28:59: Overcoming hardship of an entrepreneur 🔗 CONNECT WITH CHRIS PANTELI: 👥 Linkedin: https://www.linkedin.com/in/chris-panteli/?originalSubdomain=uk 💻 Website: https://marketmoverspod.com/ 🎧 Facebook: https://www.facebook.com/chrispanteli ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO: Facebook https://www.facebook.com/theaspiringcmo Instagram https://www.instagram.com/theaspiringcmo/ YouTube https://www.youtube.com/@theaspiringcmo/featured

Sales vs Marketing…I’d say the most common love-hate relationship in businesses, right after the workaholic Boomers vs self-loving Gen Zs 🤪 This episode is all about the art of SALES and the basics of SALES Psychology! I found this piece a critical part of any career and entrepreneurship journey because no matter what you do, YOU. NEED. TO. SELL. Glen was a Director of Sales before he launched his online business, and he was kind to join the show and put his YEARS OF experience into just 30 minutes. This episode is recommended for everyone. So, stop scrolling and hit the play button ⏯️ ✨ Episode Topics: 01:14 - 05:30: Starting in sales and overcoming fear 05:31 - 07:50: Sales and Marketing: Differences and Similarities 07:51 - 09:44: The Role of Numbers and ROI in Sales 09:45 - 18:30: Sales Techniques: Having Conversations and Listening 18:30 - 24:00: Traits of Great Salesperson 24:00 - 26:55: Advice for Aspiring CMOs ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Connect with Glen Ingram Linkedin: https://www.linkedin.com/in/gleningramseoexpert/ Website: https://www.websearchpros.com/ Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ YouTube: https://www.youtube.com/@theaspiringcmo/featured

Meet Kyle and 350+ SEOs at the SEO Mastery Summit from April 7-11,2024 😃 https://seomasterysummit.com/ Can you ipsum dolor sit amet, consectetur WIN in life semper venenatis, with lorem ipsum? Wasn’t this just a dizzy sentence to read? Not for Google! Search engine optimization is math, no matter how you view the world or digitial marketing. In this episode, Kyle Roof, Founder of Page Optimizer Pro and IMG Courses joined The Aspiring CMO show to share his approach to scientific SEO testing (like ranking sites with Lorem Ipsum)! You’ll learn about running agencies, building different businesses, and embracing a better mindset for life! I mean, what’s the point of doing all that hard work if you can’t enjoy life a little? ;) ✨ Episode Topics ✨ 00:00 Introduction and Background 01:00 The Unwilling Client and Dealing with Stakeholders 05:10 SEO is just Foot Traffic 06:49 why is Kyle successful? 👁️👄👁️ 09:05 Advice for Aspiring CMOs: Be Present and Active in Relevant Groups 14:35 how to Run SEO Tests and Experiments 23:32 Balancing Work and Enjoying Life 29:15 Applying On-Page Best Practices to AI 31:34 Building Businesses from Scratch You can watch full episode on Youtube now: https://www.youtube.com/watch?v=viDdU975bTg ASK Anything on the Aspiring CMO and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Connect with Kyle Roof: Website: https://kyleroof.com/ LinkedIn: https://www.linkedin.com/in/kyle-roof-seo/ Subscribe to The Aspiring CMO: Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ Youtube: https://www.youtube.com/@theaspiringcmo/featured #searchengineoptimization #theaspiringcmo #seotips

Every brand needs video content nowadays. Not going it lie, video editing and the demand for video editors boomed since TikTok and the rise of short form content! Youtube channels are one of the highest converting assets for businesses yet many of them haven’t gotten over the hurdle of creative video production. That’s why i invited Milan Smets, the Co-Founder of Playstack that helps companies built their online brands through VIDEOOO! Milan started out of the video editor and today he’s hiring, training, and managing multiple video editors to create high converting YouTube videos. In this episode, you will learn how to find great talents for your video production, and how to get started with content, marketing as a brand or other individual 😉 🔗 CONNECT WITH MILAN: Linkedin: https://www.linkedin.com/in/milan-smets/ Website: https://www.playstack.co/ Youtube: https://www.youtube.com/@PlaystackAccelerator/videos ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO: Facebook https://www.facebook.com/theaspiringcmo Instagram https://www.instagram.com/theaspiringcmo/ YouTube https://www.youtube.com/@theaspiringcmo/featured

In today’s episode, we will dive in Moon’s story a successful SEO turned entrepreneur and find out how she got started in affiliate marketing and her career journey in digital marketing. Moon will also share her take on recent Google updates and how community building and social media will help your brand stand out and stay unique! If you are thinking of switching careers, get started in an online side hustle, this episode is for you! Lets get into the episode! Start your affiliate marketing career with this gift from Moon https://affiliatephoenix.com/freebie/ 🔗 CONNECT WITH Moon 👥 https://www.facebook.com/groups/affiliatephoenix/ 💻 https://affiliatephoenix.com/ ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ YouTube: https://www.youtube.com/@theaspiringcmo/featured

Do you know how much it cost for companies to be featured on magazine like Forbes or BBC? I invited Fery Kaszoni the brain behind Search Intelligence, a Digital PR company that just crossed 1million dollar revenue last December. If you have not heard about him, well him and his team are putting together creative case studies like… which video game character would make the most amount of money in real life? or would Elon Musk or Mark Zuckerberg win a boxing fight? BTW, it would be Mark Zuckerberg 🤠 So in today’s episode we’ll dive in Fery’s Digital PR process and his main advice for entreprenerus, and aspiring CMOs! So lets get into the episode! 🔗 CONNECT WITH FERY KASZONI Linkedin: https://uk.linkedin.com/in/ferenczkaszoni Youtube: https://www.youtube.com/@FeryKaszoni Website: https://search-intelligence.co.uk/ ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO: Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ YouTube: https://www.youtube.com/@theaspiringcmo/featured

Meet Julian and 400+ other SEOs and Online Entrepreneurs at the SEO Mastery Summit April 7-11! Grab your tickets: https://seomasterysummit.com/ In this episode, Julian Goldie joined the show!! Julian grew his YouTube channel to 60K+ subscribers while breaking every conventional rule that YouTubers tell us to do! 😲 Julian will walk us through his method of staying focused and finding the one thing that brings in direct ROI! Check out Julian’s YouTube channels https://www.youtube.com/@JulianGoldieSEO https://www.youtube.com/@JulianGoldieAgency ✨ Episode Topics: Stop drinking and start working 3 Skills that bring you Success (even if you work full-time in a dead-end job) From your first $400 to 7-figures! How to set up your first funnel? Views vs revenue 🤑 Finding your “one thing” Is Public Speaking For Everyone? 🔗 CONNECT WITH Julian 💻 https://juliangoldie.com/ ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ YouTube: https://www.youtube.com/@theaspiringcmo/featured

Meet successful entrepreneurs, SEOs at the SEO Mastery Summit for a 5-day conference and party! Grab your tickets: https://seomasterysummit.com/ In today’s episode, I’m going to sit down and talk to Taylor Kimball, the Director of Marketing at GetMeLinks SEO Agency. Taylor switched his career from a private chef to become a digital marketer three years ago, and today, he is managing multiple marketing teams and building two different websites in languages that he does not speak! So, I’m going to pick his brain how he manages to do so many projects at once and how he’s taken charge as a marketing director in a short period of time. His journey is truly inspiring so if you want to get into marketing this episode is 100% for you. Now lets get into the episode! ✨ Episode Topics: SEO in foreign languages Taylor’s marketing journey in the past three years Marketing is All about People How to get started in marketing to achieve remarkable results Why is Chiang Mai the best place to grow Team Communication is critical to get it right “My downtime is doing marketing, so what’s the problem?” Why Digital Marketing is a great career path 🔗 CONNECT WITH Taylor 💻 https://www.linkedin.com/in/taylor-kimball/ ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ YouTube: https://www.youtube.com/@theaspiringcmo/featured

Meet Tim and 400+ other SEOs and Online Entrepreneurs at the SEO Mastery Summit April 7-11! Grab your tickets: https://seomasterysummit.com/ In today’s episode, you will get to learn how to get started and SUCCEED in PPC! I invited Tim Sutton, Founder of Launcpresso, which is a PPC agency that helps Shopify stores scale! 😃 Tim is also living the ideal digital nomad life while running multiple client campaigns and his coffee brand! Learn PPC and Google Analytics for FREE: https://youtube.com/@launchpresso?si=9XvQNN9tTpv3kuuc ✨ Episode Topics: 🔗 CONNECT WITH TIM SUTTON: Facebook: https://www.facebook.com/tim.sutton1 Youtube: https://www.youtube.com/@launchpresso ASK Anything on The Aspiring CMO show and get your questions answered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 🔗 Subscribe to The Aspiring CMO: Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ YouTube: https://www.youtube.com/@theaspiringcmo/featured

Meet Chris and 400+ other SEOs and Online Entrepreneurs at the SEO Mastery Summit April 7-11! Grab your tickets: https://seomasterysummit.com/ In this episode I got to talk to Chris Tzitzis, the Co-Founder of SirLinksALot a 7-figure link building agency. Chris and his business partner, Nick have been active on Facebook and YouTube to share SEO advice for site owners and built a community of 5000 members! Chris turned his life around with SEO, so in this episode we will 100% focus on career change, mindset, and entrepreneurshi to go from $0 to $1M per year! ✨ Episode Topics ✨ How to get out of teaching English to SEO? Competitors are not your enemy Backlinks are KING Untapped Potential in a 7-figure agency Do things “Okay” but do great customer service Podcast and Branding Get on Video Agency Structure Branding for SEOs EEAT It’s never too late. Learn a skill! 📔 Resources mentioned Hire your first assistant at https://aristosourcing.com/ 🔗 CONNECT WITH Chris 👥 https://www.youtube.com/@SirLinksalotSEO 💻 https://sirlinksalot.co/ SEO Round Table Community ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 🔗 Subscribe to The Aspiring CMO Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ YouTube: https://www.youtube.com/@theaspiringcmo/featured

Meet Kevin Meng in-person at the SEO Mastery Summit! Grab tickets today: https://seomasterysummit.com/ When Kevin Meng decided that college wasn’t for him, he threw caution to the wind and set out on an adventure in Europe to teach English... After a few years of teaching he found his way to get into online work and entrepreneurship as a writer. This year Kevin has traveled to multiple countries as a conference speaker to to teach others how to write better sales copy and webcopy! Do you want to be a successful copywriter? Take the Webcopy Masterclass today: https://webcopymasterclass.com/ ✨ Episode Topics: ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6 🔗 CONNECT WITH KEVIN MENG: Facebook: https://www.facebook.com/KevinMengSEOCopy 🔗 Subscribe to The Aspiring CMO: Facebook: https://www.facebook.com/theaspiringcmo Instagram: https://www.instagram.com/theaspiringcmo/ YouTube: https://www.youtube.com/@theaspiringcmo/featured

In today’s episode, I am going to talk to Gordana, the Co-Founder of Workello. Her company has been growing client websites from 0 to 1 million organic traffic per month without any backlinks! In this episode, I will dive into how she managed to scale her agency from a two-member start-up to a 45-member content agency and still have the time to co-found a new company that helps big firms like Copy.ai and Workweek. So keep listening because Gordana will tell you how to go from a simple editing job to growing a full company in just a year without any leadership experience. Let's not wait any further, and let's get into the episode. 🔗 CONNECT WITH GORDANA 👥 LinkedIn: https://www.linkedin.com/in/gordanasretenovic923/ 💻 Facebook: https://www.facebook.com/gordana.sretenovic 🎧 Website: https://workello.com/ ASK Anything on the Aspiring CMO and get your questions asnwered right on the show! https://forms.gle/jswoQq8dy8u2oisT6

I was featured on NextStand.io’s live podcast! I had an amazing time chatting with Nicole Copestake, talking about building a brand, time management, remote marketing work, and our traveling lifestyle!!! Get your lightweight NextStand here!! https://bit.ly/3Hk2tQA Join the SEO Mastery Summit and meet 400+ online entrepreneurs and SEO experts https://seomasterysummit.com/ Tune in and find out more about: 🔗 Order Next Stand! The Best Laptop Stand: 💻 Website:https://ordernexstand.com/ 👥 Instagram: https://www.instagram.com/nexstand.io/

Meet Koray in-person and learn SEO from the BEST ones in the industry on our 5-day conference and networking event: Get tickets to the SEO Mastery Summit in April 7-11, 2024 https://seomasterysummit.com/ ✨ Episode Topics: In today’s epsiode, I am going to sit down and talk to Koray Tugberk! If you have not heard of his name before, well, let’s just say that we have got a pretty big deal with us today. Koray has worked immensely on the concept of Topical Authority using data science, machine learning, and entity-based contextual search and more. He worked with over 200 clients and traveled to multiple countries as a conference speaker, including the SEO Mastery Summit. I’m not gonna stop here, Koray also built the perfect community that any creator and business wants. Koray’s community welcomes over 10,000 members on facebook, more than 1000 students in this course. So, in this epsiode we will dive in how he got to his level of success, his life as an SEO and entrepreneur and most importantly his lessons for aspiring cmos and online entrepreneurs. So lets go! 🔗 CONNECT WITH Koray 👥 LinkedIn: https://www.linkedin.com/in/koray-tugberk-gubur/ 💻 Website: https://www.holisticseo.digital/ 👥 Instagram: https://www.instagram.com/koraytugberkgubur/ Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo Instagram https://www.instagram.com/theaspiringcmo/ YouTube https://www.youtube.com/@theaspiringcmo/featured

In today’s episode, I invited Isabel from Belaroundthe world. Bel has been a full-time travel blogger and digital nomad for the past 9 years. She built a large following on Instagram with over 16k followers and 80,000 organic traffic per month on her website. She’s going to share her journey on how she’s become a travel blogger and how to break free from traditional life and find the lifestyle that makes you happy and successful. Get Bel’s Gift to aspiring bloggers and travelers: https://bit.ly/3QHU5Az ✨ Episode Topics: 🔗 CONNECT WITH Bel 💻 https://belaroundtheworld.com/ 👥 https://www.instagram.com/belaroundtheworld_/ sub: https://youtube.com/c/belaroundtheworld Subscribe to The Aspiring CMO Instagram https://www.instagram.com/theaspiringcmo/ YouTube https://www.youtube.com/@theaspiringcmo/featured

In today’s episode I invited Matt Tran, former Chief Marketing Officer of AMZ Pathfinder to help us become better marketers. Matt has been a marketer for over 10 years, so I am going to pick his brain on how he became a chief marketing officer and how to differentiate between B2C and B2B marketing. Believe me, there are a lot of explanations out there, but it is best to ask someone who’s been there and done it. ✨ Episode Topics: 01:13 From Film to Marketing 05:34 What did Matt do as Chief Marketing Officer? 09:30: B2B and B2C Marketing 15:11: Leadership in Marketing 18:30 Marketing usually FAILS. Why? 21:20 Marketing is a muscle!? 34:17 Projection Explained 40:00 BEST Advice for Aspiring CMOs 📚 Pages Mentioned: Kill Soma: https://www.youtube.com/@KillSomaSaigon 🔗 CONNECT WITH MATT Tran https://www.linkedin.com/in/1matthewtran/ Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo Instagram https://www.instagram.com/theaspiringcmo/ YouTube https://www.youtube.com/@theaspiringcmo/featured

In today’s episode, I invited Stephanie Solheim, founder of Grow with Meerkat, a digital marketing agency that helps local businesses get more clients and leads through search engine optimization, conversion rate optimization, and web design. Stephanie is also the founder of the largest female SEO group, called Sisters in SEO, which welcomes over 12 thousand female digital marketers. Today, we will dive into how she keeps multiple businesses running while also balancing her life as a mother. ✨ Episode Topics: 00:00 - Introduction 00:41 - Stephanie’s companies and groups 05:35 - How to test different channels? 09:21 - How to optimize social media channels? 14:10 - Ton of content isn’t going to win 19:50 - Humanize Algorithms 25:35 - SEO Community is FUN 28:30 - Balancing Parenthood and Business 32:36 - Stephanie’s crazy story 🔗 CONNECT WITH Stephanie 👥 Sisters in SEO Group https://www.facebook.com/groups/sistersinseo 💻 https://growwithmeerkat.com/ Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo Instagram https://www.instagram.com/theaspiringcmo/ YouTube https://www.youtube.com/@theaspiringcmo/featured

Rish has been building online businesses since 2009. Since then, he has built an e-commerce store to $1M in revenue! Rish will also share the main difference between digital marketing vs growth hacking vs growth marketing… I know those terms can sound very interchangeable, but believe me…they are not! He is also the managing director of Mapplinks, which helped over 50 clients, including companies such as Nestle and Phillips. So stay tuned and lets get into the episode! Today’s topics: How did Rish start his online business? The 5 Types of Online Businesses Growth Marketing vs Digital Marketing What’s Growth Hacking How do start-ups actually make money? Rish’s advice for content marketing in the AI world Focus on things that NEVER change Balance business and family time 🔗 CONNECT WITH RISH 👥 https://www.linkedin.com/in/rishabhdev/ 💻 https://www.youtube.com/@realrish Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo Instagram https://www.instagram.com/theaspiringcmo/ YouTube https://www.youtube.com/@theaspiringcmo/featured

I invited Natalia Kalinska, YouTuber (93K subscribers) and Content Marketer, to talk about growth strategies, content marketing mistakes, and her journey from being a photographer to a YouTuber and Vertified CANVA Expert! Her journey is immensely inspiring to any marketer and content creator out there! Small businesses should also tune in because Natalia will share some of the most commonly asked content marketing and social media marketing questions too! If you don’t know how to put your marketing strategy together, keep listening and learn about today’s topics: ✨ Episode Chapters: 00:46 Why limiting beliefs held Natalia back from YouTube 03:50 Natalia’s Social Media Agency / Start-up 05:46 How does it feel to go from Zero to close to 100k subscribers 07:35 Natalia as a certified CANVA ambassador 11:06 FAQs from Small businesses 15:15 Content Marketing Mistakes, Tips, and Strategy! 20:00 What to do if you have zero audience? 22:45 Growth Hacking < Growth Strategy Resources Mentioned How to create carousels on Canva https://youtu.be/D126KH5e2k0?si=_oXEczXlODKKReGT 🔗 CONNECT WITH NATALIA 👥 https://www.instagram.com/nataliakalinska/ 💻 sleek.bio/nataliakalinska 📸 https://www.youtube.com/@NataliaKalinska Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo Instagram https://www.instagram.com/theaspiringcmo/ YouTube https://www.youtube.com/@theaspiringcmo/featured

Did you know Facebook can easily delete your community group and never tell you about it? In today’s episode, you will learn the most important components to create a highly engaged community for your brand and company. Plus, you will get to learn about AJ’s exciting journey from going from a rock band to a business consultant and brand manager of a marketing SaaS tool! Episode Topics: Day to Day of a Brand Manager How hard is it to build a brand? Transitioning from sales to brand manager Ani Diving into AJ’s business coaching life How to build a community? 3 pillars Facebook is NOT a good community builder Content marketing is HARD BUT worth it ✨ 🔗 CONNECT WITH AJ 👥 https://socialglow.com/ Subscribe to The Aspiring CMO Facebook https://www.facebook.com/theaspiringcmo Instagram https://www.instagram.com/theaspiringcmo/ YouTube https://www.youtube.com/@theaspiringcmo/featured