The Ecomm Manager

Ever feel like you're on a constant treadmill of trying to understand how to maximize the benefits of Facebook advertising for your ecommerce business? Cut through the digital clutter with this episode's guest—fractional marketer Stacy Zeal—who brings 11 years of experience and a keen understanding of Facebook's algorithms to our conversation. We zero in on the power of Facebook for ecommerce, explore effective ad formats, and dive into the nitty-gritty of ad fatigue.

Ever wondered why your ecommerce business isn’t soaring to greater heights? It could be time for a marketing agency. In this episode, we have Jonathan Naccache, the head honcho at Webistry, one of the top digital marketing agencies, to shed light on this. We dig into the factors you should be considering as a business: the potential risks if your first hired agency fails to deliver, whether your business has hit a plateau, and if the margins can bear the cost per acquisition hike.

We've all had good and bad delivery experiences purchasing products online. For ecommerce businesses, providing a good delivery experience will often lead to a repeat purchase. While a bad one will lead to repeat calls to customer service, and that creates a drag on your staff, and hurts your bottom line. Host Francois Marchand is joined by Anders Ekman—Co-Founder & COO at Ingrid—to talk about how to optimize your business's delivery experience for your customers and your team.

There are so many options when it comes to shipping your products to your customers. Do you offer free shipping? Same day shipping? Do you offer shipment tracking? Are you using the right shipping products? And are you making sure your packaging is optimal for warehousing and returns? That is a lot to consider. Host Francois Marchand is joined by Teddy Smith—Lead Ecommerce Analyst at Investors Club—to talk about how to optimize your shipping processes and customer experience and reduce costs associated with shipping.

Surya Sanchez—Founder of DeepIdea Lab—shares about how AI is transforming ecommerce and how ecommerce managers can implement AI and automation in their online stores.

What are some of the best ways to get your business and your brand in front of potential customers who spend more and more time on social media? In this episode, host Francois Marchand is joined by Monica Warren—Founder of Pretty Perfect Style—to talk about how to take your social following from zero to thousands.

How can ecommerce businesses build brand communities, loyalty, and long-term success by aligning with customers' values? In this episode, host Francois Marchand is joined by Katie McCourt—Co-Founder of Pantee—to talk about how to align your customers' values and your own brand values within your ecommerce business strategy. Tune in to learn how to build a values-based community around your brand and your products, how to promote those values in your marketing campaigns, and if it's possible to stick to those values as your ecommerce business grows.

In this episode, host Francois Marchand is joined by Sam Thomas Davies—Growth Marketing Manager at Drip—to talk about why community marketing is such a hot topic for growth in ecommerce and beyond, and why it matters now more than ever.

In this episode, host Francois Marchand is joined by Dayu Yang—CEO at EcommOps—to talk about the best practices for shipping direct to consumers from China and everything in between, including: cultural differences, risks, rewards, quality control, and a whole lot more.

In this episode, host Francois Marchand is joined by George Moulos—CEO at Ecommerce Brokers—to dive deep into buying and selling ecommerce businesses. Learn what to look at when you're considering buying an ecommerce business, how to get your business ready when it's time to sell, and how a broker can help facilitate both sides of the transaction.

In this episode, host Francois Marchand is joined by Leah Tu'inukuafe—Head of Digital and eCommerce at Motto Fashions—to talk about how to reach new customers and personalize their journey with your brand.

In this episode, host Francois Marchand is joined by Jessica Postiglione—CEO & Founder of Bonny—to talk about how to use humor to make your ecommerce product fun to sell and sell a lot.

Francois Marchand is joined by Matt Ranta—Head Of Practice at Nimble Gravity—to discuss why you should trust the data and not your gut for ecommerce success.

Francois Marchand, the Editor and new host of The Ecomm Manager Podcast, shares his career journey and what to expect from future episodes of The Ecomm Manager Podcast.