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Everything is sales

Business & Economics Podcasts

B2B buying has changed and sales approaches need to catch up! Listen to key conversations with sales leaders and get actionable insights you can use everyday to improve your skills.

Location:

United States

Description:

B2B buying has changed and sales approaches need to catch up! Listen to key conversations with sales leaders and get actionable insights you can use everyday to improve your skills.

Language:

English


Episodes
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Searching for a new role in sales (Ellie Twigger)

5/2/2024
In this episode, Shabri and Ellie take a look at what the current job market is like in sales, giving advice for both candidates and hiring managers. Ellie also shares her top advice on personal branding from the work she is doing advising sales teams. 01:00 - Ellie T intro 2:00 - How Ellie got into the consulting piece 3:00 - what she focuses on with the personal branding play + focus on being human 5:00 - Getting past the humble brag on LinkedIn 8:00 - Exec posting and how they can be more vulnerable 12:00 - Ellie’s view on the job market currently 15:00 - the changing nature of sales and how that’s impacting teams and hiring (shrinking SDR teams, experienced hire only, automation etc.) 20:00 - Shabri’s commentary on the state of the market 22:00 - issues with interview process 29:00 - advice for people in a similar position, red flags to look out for 33:00 - conclusions and final suggestions

Duration:00:35:58

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SDR manager deep dive (Nia Woodhouse @ MySalesCoach)

3/26/2024
In this epsiode, Shabri and Nia break down Nia's experience as an SDR manager, the importance of coaching and what she's doing as a result of the most recent SDR survey MySalesCoach have published. Show notes:

Duration:00:31:35

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What do top-performing reps do differently?

3/15/2024
Recently Shabri Lakhani has been a juudge for the Wiser awards for top performing reps. In this weeks Friday Sales memo we break down what is standing out most.

Duration:00:05:45

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SDRs: 10 ways to book more meetings this year

3/1/2024
In this webinar, Shabri gave 10 ways SDRs can book more meetings this year. Going into mindset changes, along with more tactical ideas to book more meetings.

Duration:00:35:23

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Building a successful SDR team in 2024 (Elaine Tyler @ Venatrix)

2/20/2024
In the pod, Shabri and Elaine break down how to build out a successful SDR team in 2024 SDR role. Key areas include: hiring strategies, the importance of adaptability and potential in candidates, offering insights into future trends and effective team building.

Duration:00:26:55

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Why are SDRs leaving? (Friday Sales Memo, Mark Ackers)

2/16/2024
Almost half of the SDRs surveyed didn’t think they would be with their current employer in 12 months’ time. What's causing this and how can orgs fix this? Taken from the full podcast with Mark, listen to Shabri and Mark breakdown this finding.

Duration:00:08:49

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Let's talk about cold call anxiety (Friday Sales memo, Mark Ackers)

2/2/2024
Taken from the full episode with Mark Ackers, this breaks down why cold calling anxiety occurs and how you can address it through training and coaching.

Duration:00:08:11

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What SDRs are really thinking (Mark Ackers @ MySalesCoach)

1/30/2024
28% of reps never get coached. That's just one of the shocking results that came out of the MySalesCoach SDR survey. In this epsiode, Mark and Shabri break down the results and make recommendations to managers on SDRs on next steps. Timestamps: Introduction and Background of Mark Ackers: [00:00:00 - 00:03:00] Discussion on 'Problem Prospecting' and the Impact of AI: [00:03:00 - 00:05:00] Origins and Mission of My Sales Coach: [00:05:00 - 00:09:00] Challenges Faced by Sales Managers in Coaching: [00:09:00 - 00:14:00] Improving Sales Coaching Skills: [00:14:00 - 00:17:00] SDR Survey Insights and Impact on Sales Professionals: [00:17:00 - 00:21:00] Factors Contributing to SDRs' Fulfillment and Career Aspirations: [00:21:00 - 00:28:00] Cold Calling Anxiety and Overcoming Fears: [00:28:00 - 00:38:00] Effective Prospecting Examples and Personal Stories: [00:38:00 - 00:50:00]

Duration:00:51:12

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Friday sales memo: How to get started on your personal brand + influence sales

1/19/2024
This is taken from my recent conversation with Tom Boston,Brand Awareness Manager @ Salesloft and Top Social Selling Voice on LinkedIn.We went into detail on how he built his personal brand and what sellers can do to build theirs.

Duration:00:02:30

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Social selling deep dive (Tom Boston @ Salesloft)

1/16/2024
How often have you been told you need to build a personal brand? That’s because it works, and it’s only getting more important.But the hardest part is getting started: Everyone you see posting now has experienced these before.So how can you overcome this?In this episode, Shabri and Tom deep-dived into the how and why sellers need to start building their online presence. Not one to miss.

Duration:00:30:03

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Friday sales memo: Breaking down great outreach W/ Richard Smith

12/15/2023
Every podcast, I ask a guest what is the best piece of outreach they have received recently. It has to be something that has stood out and actually led to a result. Let’s break down what stands out for Richard Smith, Author of ‘Problem Prospecting!?’ and VP of Sales EMEA @ Allego.

Duration:00:02:50

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Friday sales memo: Activity should not be your north star

12/8/2023
We need to change the way we think about metrics. The majority of reps aren’t hitting targets. Why? Companies are still using the same playbook from 15 years ago. I covered this in a lot more detail with Richard Smith in the recent podcast episode.

Duration:00:02:45

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Standing out in outbound with Richard Smith

12/7/2023
In this episode, Shabri is joined by Richard Smith, VP Sales EMEA @ Allego and Co-author of Problem Prospecting. The episode breaks down some key learnings from the book and what both leaders and individuals should be focusing on when it comes to outbound.

Duration:00:40:14

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Friday sales memo: How to write an email that will get replies

12/1/2023
In the recent podcast, I asked Lewis Gadsdon, Founder at SDRs of London what email outreach he actually replies to. He gets tons of emails and DMs per day, so felt like a great person to ask. Pens and notepads at the ready

Duration:00:01:51

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Friday sales memo: If I was an SDR today

11/24/2023
We asked Shabri what her approach would be if she was an SDR today. Focus on quality, have fun with the role, A/B test and pick up the phone!

Duration:00:02:19

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Friday sales memo: FAO: New SDR managers

11/17/2023
The SDR role is in a tricky spot right now. Most reps are not hitting targets. In a recent podcast, we covered the reasons for this in more detail with Owen Richards, but as an SDR manager, what can you do?

Duration:00:02:34

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Friday sales memo: What's working in outbound?

11/10/2023
Taken from the recent episode with Lewis Gadsdon. We talk about what the SDRs of London community are seeing success with in the current market.

Duration:00:01:47

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Insights from the SDR community

11/8/2023
We sat down with the Founder at SDRs of London to ask why he first created the group. In this episode, we touch on what the key themes are in the SDR community right now.

Duration:00:30:09

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Friday sales memo: Hiring Experienced SDRs only

11/3/2023
From Shabri's recent conversation with Lewis Gadsdon and the trends he is seeing at SDRs of London. A lot of companies are now only hiring experienced SDRs. What's caused this change and what are the results?

Duration:00:01:16

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Friday sales memo: Advice to new SDRs (and managers)

10/27/2023
In the recent pod with Owen Richards, we discussed the key issues with the current SDR org. Here's some tips to new SDRs addressing some of these issues.

Duration:00:01:20