Running Industry Alliance (RIA) Podcast

Matt and Becs are in conversation with Hannah Beecham MBE, Founder of RED January. "When RED January began it was at the point in time when we were really on the cusp of talking about the relationship between movement and mental health. Now we know the benefits it is really around empowering and supporting people to move in a way that works for them" Hannah Beecham MBE In this episode we discuss with Hannah the foundations and beginnings of RED. Hannah's inspiration from trying to find resources to help her mum through to celebrating RED's 10 year anniversary with the REDers and the community! We discuss supportive and collaborative partnerships and how to get involved in RED, and why RED is working closely with RIA. A decade of movement accumulating to the launch of an additional RED resource on the 13th May, launching as part of Mental Health Awareness Week and establishing further good habits around movement and the benefits to mental and physical health. Find out more about this in this episode as we announce and talk through with Hannah. Mental Health Awareness Week 2024 takes place from 13th to the 19th May, with the theme this year of “Movement: Moving more for our mental health”. Thanks for listening! Host & Guest: LINKEDIN LINKEDINLINKEDINUseful links: WEBSITEDOWNLOADSCommunityWEBSITEON INSTAGRAMON TWITTERON YOUTUBEWEBSITEThe Running Industry Alliance Podcast is produced by Supersonic Podcasts and presented by Matt Ward. We’d be SO grateful if you could subscribe and follow us wherever you get your podcasts. And if you want to find out more about RIA and how you could be a member, just head to our website at www.runningindustryalliance.com Thanks for listening and we’ll be back with another episode soon, see ya!

Matt and Tom are in conversation with Charlie Allen, founder of Run Social. ‘RUN SOCIAL is a free after work weekly networking event designed to create a healthy, fun, and alcohol free platform for socialising, networking and exercising. It is a social running club where people can enjoy their running, improve the health, and meet new friends and expand their professional networks all at the same time.’ In this episode we hear all about the rapid growth of Run Social, Charlie’s own journey with running from being stood on London Bridge by himself hoping others would show up to run with him to what is today a network of events across the UK, international trips and the healthiest night out in London! Having come from the worlds of professional sport and recruitment, Charlie is refreshingly not hampered by traditional views and ways of working and his entrepreneurial spirit and drive to succeed have sparked a community where people feel safe, are willing to share experiences and return time after time. We hear about Run Socials grand ambitions for the future, why partnerships with brands are working and how being a member of Running Industry Alliance has worked for Run Social. Charlie is a fascinating person with a wealth of ideas and creativity; listeners will get the sense that Run Social will only grow and grow and become a community highly valued and sort after by many. Go to https://www.linkedin.com/company/run-social/ to find out more or pop along to one of the 15 free Wednesday night run clubs and join in. Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry. Host & Guest: LINKEDINLINKEDINLINKEDINUseful links: WEBSITEON INSTAGRAMON TWITTERON YOUTUBEWEBSITERunning Industry Alliance (RIA) Co-Leads: LINKEDINLINKEDIN

Welcome to Episode 10 of the Running Industry Alliance Podcast in association with supersonic! Matt is in conversation this month with James Vickers, CMCO of Muuvr. "Muuvr is much more than a sports rewards app. It is the heart and soul of a new breed of visionary sports community that is committed to independence, inclusiveness, transparency and the transformative power of sport to move the human race forward". JOIN THE REVOLUTION, JOIN THE MUUVMENT In this episode we discuss the fast development of technology and Muuvr, an endurance sports application that motivates athletes to be more active through rewards and community. We discuss the benefits for community members and also for businesses to get involved. This episode not only gives you an understanding of Muuvr and what they want to achieve for everyone through the transformative power of sport to move the human race forward, but also what is coming and the benefits of technology application to achieve new world experiences. Empowering active people to take ownership of their active lives. "Our community athletes trade get rewarded for their activities with Muuvs, a virtual currency, these Muuvs can then be exchanged for a huge range of rewards in the Muuvr Marketplace, from the latest sports gear to exclusive event access to funding for health and wellness R&D for the benefit of the wider world". James is a seasoned CMO with in-depth knowledge and experience of the endurance sports marketing landscape, the fast moving pace of technology, data deep dive to understand product requirements and growing communities members. At the close of the episode we appreciate the honest discussion of why Muuvr joined Running Industry Alliance (RIA) and the interesting benefits they got from attending The Running Conference. Go to muuvr.io for further details about Muuvr and links to download the app. Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry. Host & Guest: LINKEDINLINKEDINUseful links: WEBSITEON INSTAGRAMON TWITTERON YOUTUBEWEBSITERunning Industry Alliance (RIA) Co-Leads: LINKEDINLINKEDIN

Welcome to Episode 9 of the Running Industry Alliance Podcast in association with supersonic! Matt & Becs are in conversation this month with David Birch, CEO & Founder of Endurance Zone and Creator of CEO Unplugged. “The rewarding way to engage, retain and learn about your customers” We are keeping the conversation going in this episode looking at areas like: > Fast growth of a business and how to manage that > Funding tips and business learnings > Finding a key focus on rewards and what that means > Managing a business in challenging business times > What is the secret source to business success ...... We close the episode discussing how Endurance Zone can help the running industry and events more and the launching of CEO Unplugged! Value, insight, education and business learnings are all happening on this podcast, don't miss it! Go to www.endurancezone.com for further details about Endurance Zone, Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry. Hosts & Guest: LINKEDINLINKEDINLINKEDINUseful links: WEBSITEON INSTAGRAMON TWITTERON YOUTUBEVIDEOWEBSITE

Welcome to Episode 8 of the Running Industry Alliance Podcast in association with supersonic! “Getting more women on start lines and making racing better for women” Matt & Tom are in conversation this month with Sophie Power, Founder of SheRACES. Sophie Power, GB Ultramarathoner famous for running the UTMB 106 mile race whilst breastfeeding her 3 month old as she was denied the opportunity to defer her place, founded SheRACES to get more women on start lines, improve their experience and value the competitive female race equally. In this powerful and educational episode Sophie chats about how to actively remove the barriers for women, the importance to understand that a woman’s experience is different to a man’s from language used through to imagery and logistics at events, and how the interaction between women and different parties, brands and event organisers can work positively on many levels. Go to www.sheraces.com for further details about SheRACES and to download the guidelines for races that Sophie talked about, email hello@sheraces.com for more information and follow @she.races on Instagram. Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry. Hosts & Guest: LINKEDINLINKEDINLINKEDINUseful links: WEBSITEON INSTAGRAMON TWITTERON YOUTUBEVIDEOWEBSITE

Welcome to Episode 7 of the Running Industry Alliance Podcast in association with supersonic Today is World Mental Health Day, a day to talk about mental health and remind everyone that mental health matters. It’s also a day to let people know that it’s okay to ask for help, no matter what you’re going through. An appropriate day to release the latest Running Industry Alliance (RIA) Podcast, episode #7 “Men's Mental Health - A Personal Journey and now a career” with Andy Caine. An honest and open discussion. “Men's Mental Health - A Personal Journey and now a career” Andy Caine (former Nike, Puma, Foot Locker, Athlete Manager and International Athlete), Founder of In The Now How, a company which specialises in connecting to the best versions of ourselves and others. Focusing on mental fitness and resilience practices to remain centred, healthy and happy in a frantic society that pulls us off centre at every turn. Andy runs workshops, off-site, retreats for businesses and on the other side he supports men as individuals and groups to cultivate healthy masculinity, discover purpose and redefine their leadership as men. Andy holds a monthly free to attend men’s online group called “not having my shit together” aimed at men who just need a space to be seen and heard , to feel it’s ok to talk. Details about In The Now How Men's Online GroupPlease contact Andy directly for more details. Email InstagramWebsite ------------------------------------------------------------------------------------------------------------- Samaritans are waiting for your call. Whatever you're going through, a Samaritan will face it with you. Contact a SamaritanWe're here 24 hours a day, 365 days a yearIf you need someone to talk to, we listenWe won't judge or tell you what to doHow to contact Samaritans HERESamaritans’ strategy: Tackling suicide together "Samaritans’ 2022-27 strategy, "Tackling suicide together", outlines our main priorities for the next five years and how we’ll be working towards our vision that fewer people die by suicide". ------------------------------------------------------------------------------------------------------------- Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry. Hosts & Guest: LINKEDINLINKEDINUseful links: WEBSITEON INSTAGRAMON TWITTERON YOUTUBEVIDEO

Welcome to Episode 6 of the Running Industry Alliance Podcast in association with supersonic! The Future of Recruitment Matt & Jonathan are in conversation this month with Wayne and Sophie of Drayton Partners. Dayton Partners are a bespoke executive search firm, with a specialism in the Consumer Goods. Including sectors such as Apparel & Footwear, Food & Drink, Lifestyle and Consumer Tech. Drayton’s vast industry experience and deep search expertise combine to produce nuanced and intelligent results, allowing them to recruit across all disciplines, from senior management to board-level, executive to non-executive. Drayton have also over the last 18months established DraytonAssess®, a 360° assessment provision, which delivers unparalleled insight and feedback for in-depth candidate assessment. The output reports provide an unbiased yet highly detailed understanding of the work styles of candidates and their preferred way of behaving. This enables Drayton Partners to build a holistic view of the people that they recommend. “Round pegs for round holes” Sophie and Wayne had a lot to discuss in this domain, with the primary points of focus including: · Career Expectations. · Employee’s changing priorities. · How AI can impact on roles and hiring. · Cultural ‘Fit’ vs. Cultural “Add” · Psychometrics to be able to find the perfect fit We close the episode discussing the Future of Recruitment and setting yourself apart on your new career adventures! Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry. Hosts & Guest: LINKEDINLINKEDINLINKEDINLINKEDINUseful links: WEBSITEON INSTAGRAMON TWITTERON YOUTUBEVIDEOWEBSITE

Welcome to Episode 5 of the Running Industry Alliance Podcast in association with supersonic! Diversity, Equity, Inclusion and Belonging (DEIB) Matt & Becs are in conversation this month with Pinky Ghadiali, CEO of Netwomen Netwomen helps organisations increase profits by retaining and elevating talented female leaders to bridge the gender and ethnicity gap and keep them there. Workplace diversity is listed as an important factor by 67% of job seekers when choosing an employer, with GenZ looking for employers who are culturally and gender diverse. Together we talk about inclusive leadership coaching, creating an inclusive workplace and fostering equity, women becoming leaders and connection between culture and gender. "How to get comfortable with being uncomfortable" We close the episode discussing the launch of the RIA Education Hub with learning for actionable change and more! Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry. Hosts & Guest: LINKEDINLINKEDINLINKEDIN Useful links: WEBSITEON INSTAGRAMON TWITTERON YOUTUBEVIDEOWEBSITE

Welcome to Episode 4 of the Running Industry Alliance Podcast in association with supersonic! Participation and Women's Running : Gateway into Ultra and more Matt & Becs are in conversation this month with Nick Tuppen, CEO of Threshold Sports; a company that lives and breathes their mantra of #MoreIsInYou. Their purpose is to help people realise their potential by creating world-class events that make the seemingly unobtainable, obtainable. Providing this platform has seen them inspire hundreds of thousands of runners at all levels. and helped to raise millions for charity in the process. In this episode, we carry on the conversation from episode 3 around what drives participation and whether the facts and stats discussed in episode 3 apply to all "new" experiences. We discuss what "A Happening" is, the changing ways brands are engaging via online communities and offline events and their plans to make the UK's largest Ultramarathon over 50% women in 2024. We close the episode discussing collaboration and the benefits of this being inbuilt into what we all do and love! (Running in case we haven't mentioned that enough!). Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry. Hosts & Guest: LINKEDINLINKEDINLINKEDINUseful links: WEBSITEON INSTAGRAMON TWITTERON YOUTUBEVIDEOWEBSITE

Welcome to Episode 3 of the Running Industry Alliance Podcast in association with supersonic! Women's Running and Participation : Addressing Challenges and Fostering Collaboration. Matt & Becs are this month with inspiring guest Holly Woodford, the Co-Founder along with Mel Berry of Her Spirit, which is on a mission to make it easier for 1 million women to get active and healthier together. Holly is also the presenter of the Women’s Sport Disrupt series which launched in April. "Uncomfortable conversations often lay the groundwork for positive transformation. By fearlessly embracing these discussions, we create an environment that nurtures and propels change for the betterment of the running industry, promoting active participation, and enhancing the holistic health and well-being of all”. Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry. Hosts & Guest: LINKEDINLINKEDINLINKEDINUseful links: WEBSITEON INSTAGRAMON TWITTERON YOUTUBEVIDEOWEBSITE

Welcome to Episode 2 of the Running Industry Alliance Podcast in association with supersonic! Tom Kerry, an industry expert in mass participation events with over 25 years in the Running Industry, has joined Matt and Becs to co-host episodes that focus around mass participation events, services, technology and more that help to advance the sector. Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry. Hosts: LINKEDINLINKEDINLINKEDINUseful links: WEBSITEON INSTAGRAMON TWITTERON YOUTUBEVIDEOWEBSITE

Welcome to Episode 1 of the Running Industry Alliance Podcast in association with supersonic! · Welcome intro and chat with Matt, Becs and Jonathan · Chat about The Running Conference by Running Industry Alliance in December 2022 and Running Industry Alliance · Matt chats to Tom Kerry, Head of Sport - LimeLight Sports Group · Matt chats to Dean Swingler, Senior Sales Account Manager for Scimitar Sportswear · Matt chats to Pete Cooper, Co-Founder & CCO of Coopah · The Running Conference 2023 “save the date” is unveiled! Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry. Hosts: · Matt Ward LINKEDIN · Rebecca (Becs) Richardson LINKEDIN · Jonathan Midwood LINKEDIN Useful links: · Running Industry Alliance WEBSITE · Running Industry Alliance ON INSTAGRAM · Running Industry Alliance ON TWITTER · Running Industry Alliance ON YOUTUBE · The Running Conference #TRC23 WEBSITE