Damn Good Interior Designer
Business & Economics Podcasts
Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you on a roller coaster of discovery, considering success from a different lens, breaking free from groupthink, and encouraging you to embrace your own authentic designer self. There is not much they will not say “out loud”. In this podcast, you'll find no room for conformity as they shatter the mold of one-size-fits-all business practices. Cheryl's fearless attitude showcases a refusal to follow the conventional wisdom, ask “why” repeatedly and reject what no longer makes sense in today’s world. If you're seeking a dose of inspiration, a splash of unconventional wisdom, and a refreshing perspective on the entrepreneurial world, the Damn Good Designer is your go-to podcast. Tune in and let Cheryl and Liz, along with their expert guests in the fields of designers, architects, landscapers, and other creative professionals, guide you toward building a remarkable business that defies norms and sets you on a path to unparalleled success."Get ready to challenge the ordinary and embrace the extraordinary! About the hosts: Cheryl Kees Clendenon- 2021 KBB Person of the year 2022 Design Studio winner Dallas Arts Awards 2021 Changemaker Design Hounds 200 or so years ago a child came roaring into the world feet first ready to show up and argue a cause. Just because. Her mother still maintains the story is- she was screaming-“why”- from the minute she landed wrong side up and slapped the doctor for disturbing her afternoon nap And to this day does not give “it” a rest except when she is sleeping. Which is where you will find her only between the hours of 2am and 7:30am. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles “normal” or desired by the masses, Cheryl is a natural born contrarian who talks faster than 2x speed on a podcast She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes, lose earrings impossibly frequently, fall off of platform shoes and are unapologetically saucy. Relaxing is not in the skill set. Life begins and ends with family. Her sacred words are: Why, Percipient, Whizbang and Profit. But please do not say the words: Package, Blocks, Red Flag, Overwhelm or Picked. Hives break out and it gets ugly. Liz Lapan VP of Everything, Interior Designer, Work Wife, Team Cook, Unicorns People ask, when did you KNOW you had found your ideal work wife- Cheryl will reply ” When she drew me 8 different cacti on her 3rd day because I said -find me a damn cactus” The woman who has never been through an airport without being extended an invitation to stop and play show and tell with the contents of her backpack, can single handedly plow snow with a rake and rescue her boss in a snowstorm in Arizona.–yes, I said Arizona–after sleeping all night in a tuna can of a rental car. An accomplished designer in her own right with an amazing sense of color and pattern, Liz can wear the designer hat in the morning, the project manager hat at noon and return to the office being the ultimate manager of all the things. Client’s love her, Subs respect her and the team adores the woman who gets “it” done-whatever “it” may be. RESOURCES: www.damngooddesigner.com https://www.theinteriordesignparadigm.com/ Want to be a guest? Apply here: https://forms.clickup.com/8404193/f/80f71-613517/PFK3QDSALZ30VONMTP
Location:
United States
Description:
Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you on a roller coaster of discovery, considering success from a different lens, breaking free from groupthink, and encouraging you to embrace your own authentic designer self. There is not much they will not say “out loud”. In this podcast, you'll find no room for conformity as they shatter the mold of one-size-fits-all business practices. Cheryl's fearless attitude showcases a refusal to follow the conventional wisdom, ask “why” repeatedly and reject what no longer makes sense in today’s world. If you're seeking a dose of inspiration, a splash of unconventional wisdom, and a refreshing perspective on the entrepreneurial world, the Damn Good Designer is your go-to podcast. Tune in and let Cheryl and Liz, along with their expert guests in the fields of designers, architects, landscapers, and other creative professionals, guide you toward building a remarkable business that defies norms and sets you on a path to unparalleled success."Get ready to challenge the ordinary and embrace the extraordinary! About the hosts: Cheryl Kees Clendenon- 2021 KBB Person of the year 2022 Design Studio winner Dallas Arts Awards 2021 Changemaker Design Hounds 200 or so years ago a child came roaring into the world feet first ready to show up and argue a cause. Just because. Her mother still maintains the story is- she was screaming-“why”- from the minute she landed wrong side up and slapped the doctor for disturbing her afternoon nap And to this day does not give “it” a rest except when she is sleeping. Which is where you will find her only between the hours of 2am and 7:30am. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles “normal” or desired by the masses, Cheryl is a natural born contrarian who talks faster than 2x speed on a podcast She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes, lose earrings impossibly frequently, fall off of platform shoes and are unapologetically saucy. Relaxing is not in the skill set. Life begins and ends with family. Her sacred words are: Why, Percipient, Whizbang and Profit. But please do not say the words: Package, Blocks, Red Flag, Overwhelm or Picked. Hives break out and it gets ugly. Liz Lapan VP of Everything, Interior Designer, Work Wife, Team Cook, Unicorns People ask, when did you KNOW you had found your ideal work wife- Cheryl will reply ” When she drew me 8 different cacti on her 3rd day because I said -find me a damn cactus” The woman who has never been through an airport without being extended an invitation to stop and play show and tell with the contents of her backpack, can single handedly plow snow with a rake and rescue her boss in a snowstorm in Arizona.–yes, I said Arizona–after sleeping all night in a tuna can of a rental car. An accomplished designer in her own right with an amazing sense of color and pattern, Liz can wear the designer hat in the morning, the project manager hat at noon and return to the office being the ultimate manager of all the things. Client’s love her, Subs respect her and the team adores the woman who gets “it” done-whatever “it” may be. RESOURCES: www.damngooddesigner.com https://www.theinteriordesignparadigm.com/ Want to be a guest? Apply here: https://forms.clickup.com/8404193/f/80f71-613517/PFK3QDSALZ30VONMTP
Language:
English
Website:
https://sites.libsyn.com/484662
Episodes
(TRAILER ONLY!) The Ultimate Win Win Ep 28
5/7/2024
In this episode, we discuss the significance of project pricing and minimum spend requirements for achieving profitability in your design firm. But what exactly do these terms mean, and how can you integrate them into your design business? Today, they will discuss the strategy of implementing this business model and explain why this can be a major win/win for both you–and your clients if you are going about it with intention.
Make a one time purchase to listen now! Click HERE
Click here to listen to our EXCLUSIVE podcast on "The Ultimate Win Win"
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
RESOURCE LINKS:
The Design Paradigm is now enrolling!
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Join our free Facebook group - Small Business Think Big and get to know Cheryl better!
Duration:00:02:15
Why is your client ghosting you? Ep 27
4/30/2024
Are your clients dragging their feet, hemming and hawing after the presentation and maybe even ghosting you--what do you do? In this episode we discuss five considerations when a client is not making decisions and how to handle them. Designers need to ask themselves certain questions to help determine exactly where the problem lies and if the indecision rooted in something deeper than uncertainty. There may be more than meets the eye and it is up to us, as the expert, to come up with a solution rather than blaming a client's indecision.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
RESOURCE LINKS:
The Design Paradigm is now enrolling!
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Duration:00:51:36
(TRAILER ONLY!) Creating the Game Changer Ep 26
4/23/2024
What exactly is a visual scope of work? Cheryl and Liz discuss how theirs has become a game changer not only for In Detail but many other designers Cheryl has coached over the years. In this episode they dive into strategies for creating a successful scope of work and how it can be a powerful marketing tool for your business, how useful they are in setting expectations with clients, showcases the services offered by the design firm, and how this serves as a guide for both the client and the designer, ensuring that everyone is on the same page throughout the project.
Make a one time purchase to listen now! Click HERE
Click here to listen to our EXCLUSIVE podcast on "Stay in Your Lane"
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
AND
Join our free Facebook group - Small Business Think Big and get to know Cheryl better!
Duration:00:03:27
(TRAILER ONLY!) Stay in your lane Ep 25
4/16/2024
How can you be team player without giving up your own rights?
Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all of that is so important. We discuss how important positioning to the client about it being win-win-win and how to sell this to the client and they actually need both components of this is because we do different things and we focused on different things.
Make a one time purchase to listen now! Click HERE
Click here to listen to our EXCLUSIVE podcast on "Stay in Your Lane"
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
AND
Join our free Facebook group - Small Business Think Big and get to know Cheryl better!
Duration:00:04:04
Are you talking too much? Ep 24
4/9/2024
Our firm, In Detail Interiors, gets a lot of leads and I am grateful for every single one of them. However, that doesn't mean we take on every job of every size and every type--and neither can you. You must have guidelines (NOT A SCRIPT) on how you determine what will work for your set up of your firm, your bandwidth and your resource capacity. Learn how we focus on asking the lead questions, listening to their needs, and finding the key talking point to help us qualify our lead. This is what will set the stage for a successful initial consult meeting.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
RESOURCE LINKS:
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Duration:00:48:10
What is the best investment you can make for your business? --Special Guest Tammy Covington Nagem Ep 23
3/29/2024
Going to High Point Market and learning about what you sell is the BEST investment you can make for your business! After 29 markets Cheryl had the honor of talking with Tammy Nagem, CEO of High Point Market authority, to tell you why market is still one of the best business investments you can make. Learn how Tammy and her team help optimize the experience for designers and why it is important for all of you to attend. We discuss vendor relationships, the experience, the events, and how networking is important in this industry. Hear how Tammy and her team are striving to meet the needs of the designer and adapting to the industry. If you want to talk about the cost of doing business, Cheryl believes High Point Market is a MUST.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
RESOURCE LINKS:
Be a guest on our podcast!
Click here to tell us all about your epic subject you want to discuss!
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Duration:00:38:58
(TRAILER ONLY!) To Charge or Not to Charge Ep 22
3/19/2024
In the way of the word today you need to be able to stay competitive and take into consideration allowing clients to use credit cards. Cheryl and Liz discuss the importance of this for anyone who sell products if you want to grow.
Are you analyzing your costs effectively with the cost of doing business? You should be--here we deep dive into the cost of making the sale and creating a reasonable profit.
Some episodes are too bold for public consumption!
Make a one time purchase to listen now! Click HERE
Click here to listen to our EXCLUSIVE podcast on Why you're not getting the project!
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
AND
Join our free Facebook group - Small Business Think Big and get to know Cheryl better!
Duration:00:02:16
Unmasking the fear Ep 21
3/5/2024
Successful businesses, do not operate on a basis of having to trick people--so why are businesses doing this? Fear. We have to consider where we are as an industry if we are so fearful of clients finding something out about the names of our vendors or comparison shopping. Interior design is about creativity, expertise, and creating unique spaces that reflect the client's personality and needs. It's a service, not just a shopping list. But as long as you do things that makes clients see you as the person holding a shopping list and not delivering a creative vision, you are going to be in the middle of these issues. Hear what Cheryl and Liz have to say on how they have their clients see their value.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full year? The Business Model section will be open soon for enrollment!
RESOURCE LINKS:
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
The Damn Good Designer Magazine is here! Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Duration:00:38:41
(TRAILER ONLY) Roadblocks to Closing the Sale Ep 20
2/27/2024
Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing that contract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your website. Take the time to understand your leads, who you are selling to and put yourself in their shoes in how you would want to be treated.
Some episodes are too bold for public consumption!
Make a one time purchase to listen now! Click HERE
Click here to listen to our EXCLUSIVE podcast on Why you're not getting the project!
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
Duration:00:03:19
Is it me?? Ep 19
2/20/2024
We are not holding back this week - the term "red flag" is banned! (at least in my book) Stop the mob mentality that a client is a "red flag" for asking questions about your contract or process. Your mindset must shift from "run, run, get out now!" to "they do not know, what they do not know". You must be educating your client and positioning your company for your ideal client.
This episode will have you take a look in the mirror at your business to be sure you are refining your senses and messaging to your ideal client.
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full year? The Business Model section will be open soon for enrollment!
RESOURCE LINKS:
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
The Damn Good Designer Magazine is here! Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Duration:00:42:35
(TRAILER ONLY) What does the client get when they buy your creative vision? Ep 18
2/13/2024
Some episodes are too bold for public consumption!
Click here to listen to our EXCLUSIVE podcast on reinventing your client presentation!
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
How do you determine what your client is really entitled to when they are buying your creative skills? We are discussing the value of an intellectual property, what it is, why it’s important and how to deal with clients with the finish deliverables, and the work that goes along behind it.
You need to think about how you are presenting what it is that you were selling to the client. You are selling the creative vision, not the parts and pieces. That is what you own as your own intellectual property. The key idea here is to make sure you are outlining at much as possible what your work product for your firm looks like.
Duration:00:01:52
Get your sh!t together! Ep 17
2/6/2024
It is a choice to be professional. One you make to uphold professional standards and practice in such a way that you are advancing your firm. No one is going to do it. In order to advance as a strong contender in the marketplace and someone that is respected and viewed as a serious business owner, then you must be aware of what is happening in the industry. Hear what makes Cheryl’s Top Ten Troublesome Transgressions list and how to make sure YOU are not doing one of these!
Want to hear more podcasts that are too juicy for public ears?
Click here to sign up for our private podcast!
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full year? The Business Model section will be open soon for enrollment!
RESOURCE LINKS:
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
The Damn Good Designer Magazine is here! Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design Business Coach since 2017
Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorns
Duration:00:39:27
(TRAILER ONLY!) 5 Ways to Disrupt Your Presentation Process Ep 16
1/30/2024
Some episodes are too bold for public consumption!
Click here to listen to our EXCLUSIVE podcast on reinventing your client presentation!
3 ways to join us on this journey. No need to wait. There is a price point for everyone!
Leaders are going to grow their business by continuously assessing what might need to be disrupted in their current business--what might need to be reinvented or what might need to be reimagined in a different way.
We are starting with the disruptive reinvention of your presentation process! We never knew we did things so differently than many--until I started coaching and helping people reframe their business into being a win/win--meaning client centric---but making money at the same time!
Duration:00:00:33
Disrupting the Status Quo to get back on track Ep 15
1/16/2024
Liz and I have decided that the holidays need to be further spread apart. How do we talk to Congress about making that happen? Just kidding! We don’t need to go down that rabbit hole--we are already busy enough. This is about being in control and how we are going to respond to certain situations that are going to come up in your business. What actions can you take and be prepared for when it affect our clients, subs and ourselves? This means hitting the reset button now so you can be ready for anything 2024 throws at you!
The Design Paradigm is now enrolling!
Disruptive Reinvention. Are you ready?
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full year? Click below for our marketing section!
Marketing, Sales & Mindset Class - Website
Master the art of guerilla marketing from a devout marketing ninja starting in January 2024
Change your business for the better and make marketing part of your DNA. I will teach how this works and with ideas on how we incorporate this everyday. Don't pretend to be the complete solution, but the driving force of the solution to a client's problem and be creative about it! This is about making the first impression stick and providing them with value--this will want them to know more.
RESOURCE LINKS:
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
The Damn Good Designer Magazine is here! Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design Business Coach since 2017
Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorns
Duration:00:47:59
Passion Rules, Mediocrity Sucks Ep 14
1/2/2024
Are you giving clients the yearning for more? Showing passion is one of the most important things you can do as a business to demonstrate to your clients what it is that you are bringing to the table.
Passion for my work is why I get up in the morning and being excited about what the day holds---and have an eagerness to jump into it. It’s not always roses and mai tais but still--I am passionate about what we do so it keeps me going.
Do not be afraid to be excited about what is happening in your business. Clients feel this energy and will gravitate to you if you embrace it authentically.
We discuss the need to bring your A-game every day because you want to cultivate that enthusiasm and excitement for your clients as you begin their project.
Stay tuned for my damn good truth and make sure to leave a review OR a voice message if you love it! Leave a message here!
Have a question for Cheryl about this episode? Ask it here!
The Design Paradigm is now enrolling!
Disruptive Reinvention. Are you ready?
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Not ready for the full year? Click below for our marketing section!
Marketing, Sales & Mindset Class - Website
Master the art of guerilla marketing from a devout marketing ninja starting in January 2024
Change your business for the better and make marketing part of your DNA. I will teach how this works and with ideas on how we incorporate this everyday. Don't pretend to be the complete solution, but the driving force of the solution to a client's problem and be creative about it! This is about making the first impression stick and providing them with value--this will want them to know more.
RESOURCE LINKS:
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
The Damn Good Designer Magazine is here! Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design...
Duration:00:53:34
Why your clients should not hire you Ep 13
12/12/2023
Cheryl the “easy-chair” psychologist is back today and we are going to throw a little reverse psychology at you!
Have you ever thought about throwing all the negatives on the table to reinforce positive thoughts in your client? Whoa--I know it seems a little crazy. BUT disarming people with an approach that is not expected can work beautifully, if done right, to relax your potential client with you honesty and sincerity. This helps them be able to truly listen to what you are saying and you will gain more respect from telling the truth. Being up front gives you this easy confidence and as I always like to say “Confidence is the currency to success.”
Stay tuned for my damn good truth and make sure to leave a review OR a voice message if you love it! Leave a message here!
Have a question for Cheryl about this episode? Ask it here!
The Marketing, Sales & Business Mindset is now enrolling!
Marketing, Sales & Mindset Class - Website
Master the art of guerilla marketing from a devout marketing ninja starting in January 2024
Change your business for the better and make marketing part of your DNA. I will teach how this works and with ideas on how we incorporate this everyday. Don't pretend to be the complete solution, but the driving force of the solution to a client's problem and be creative about it! This is about making the first impression stick and providing them with value--this will want them to know more.
RESOURCE LINKS:
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
The Damn Good Designer Magazine is here! Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
Sponsored by: The Design Paradigm
Disruptive Reinvention. Are you ready?
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design Business Coach since 2017
Liz Lapan
VP of Everything, Interior...
Duration:00:35:04
What got you here isn't going to keep you here in 2024 Ep 12
12/5/2023
Are you really considering where the interior design industry (and market) are going today? How you got started in this business is NOT what is going to keep you relevant.
This is one of the fastest growing and ever-changing industries out there and we as business owners must be thinking about and asking your clients for feedback.
Feedback should be considered a gift in how to understand and meet the client where they are. You must take it in stride and use it to grow. The balancing act is REAL, but if you continue to show your passion (even 23 years later) this will become your key ingredient to success. If you give your clients an experience worthy of telling their friends--they will.
Mic drop.
Oh--wait, you haven't even heard my damn good truth yet! Don't miss it!
Have a question for Cheryl about this episode? Ask it here!
The Damn Good Designer Magazine is out!
Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
RESOURCE LINKS:
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Marketing, Sales & Mindset Class - Website
Master the art of guerilla marketing from a devout marketing ninja starting in January 2024
Change your business for the better and make marketing part of your DNA. I will teach how this works and with ideas on how we incorporate this everyday. Don't pretend to be the complete solution, but the driving force of the solution to a client's problem and be creative about it! This is about making the first impression stick and providing them with value--this will want them to know more.
Sponsored by: The Design Paradigm
Disruptive Reinvention. Are you ready?
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design Business Coach since 2017
Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorns
Duration:00:46:39
What is the Cost of Doing Business? Ep 11
11/28/2023
Today's episode is about the cost of doing business.
Optics matter. Client's trusting you know how to manage money--matters. Understanding there is no free lunch--matters.
Here is the drum roll take away.
It takes money to make money. Ta da!
Professional designers understand that it costs money to travel to market to learn about the products they specify ( and usually sell for a profit) -- or how important it is to pay for a good attorney in your state to develop a contract to suit your needs--or to get a CPA help to know when to become an S corp. -
- Yes Virgina! it costs money to do these things.
Who sold people the fairy tale this is a cheap business to get into?
It is not. There are money and time costs.
If it were a cake walk, everyone would do it.
And by the grace of all intelligent creatures--- anyone who balks at pay to play, orders 9.99 contracts off Etsy, crowd sources tax advice---- and then has the huevos to complain about clients shopping them or not wanting to pay their 200 buck an hour fees??? Are ya kidding me with this?
Stay tuned for the Damn Good Truth!
The Damn Good Designer Magazine is out!
Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
RESOURCE LINKS:
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Sponsored by: The Design Paradigm
Disruptive Reinvention. Are you ready?
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design Business Coach since 2017
Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorns
Duration:00:47:01
The Price is the Price - Selling products for the win. Ep 10
11/21/2023
Why are selling products a win? Cheryl and Liz delve into the balance between selling design services and products and unveil key strategies for successful navigation of the procurement process. Selling product is not for the faint of heart - you will face challenges in managing inventory, shipping and managing vendor relationships but is worth it in the long run.
And here is the biggest win of all---Creating a dynamic where "the price is the price". We rarely have issues with pricing. In fact we never have issues with pricing-- because we create the win for the client too. This is the biggest secret of a business like yours and ours---making the process a win for all involved. How? Listen to this episode and get a kick start!
The Damn Good Designer Magazine is out!
Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
RESOURCE LINKS:
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Sponsored by: The Design Paradigm
Disruptive Reinvention. Are you ready?
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design Business Coach since 2017
Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorns
Duration:00:46:14
Charging What You Are Worth Is a Crock of Cheese Curds Ep 9
11/14/2023
Today, Cheryl and Liz focus on the difference between the calls to "charge what your worth" vs charging your value. Are you choosing to engage with a client simply because they are willing to pay your hourly rate, or is it because their project will bring real currency in terms of value to your firm? Have you set an hourly rate arbitrarily with no concrete reason? Cheryl underscores the significance of the “education of experience” in accepting a job that might not be your typical project. Still, it allows you to solve problems and build value for your business. Don’t miss Cheryl’s damn good truth at the end of this podcast.
The Damn Good Designer Magazine is out! Click here to read it!
Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.
KEY TAKEAWAYS FOR THIS EPISODE:
RESOURCE LINKS:
RESOURCE LINKS:
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
The Business of Kitchen & Bath
Sponsored by: The Design Paradigm
Disruptive Reinvention. Are you ready?
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, Small Business Think Big is a free Facebook group for designers who need honest talk and a place to work on the business, marketing, promotion, and the realities of owning a business that sells products along with services. No cry babies!
ABOUT THE HOSTS:
Cheryl Kees Clendenon
2021 KBB Person of the Year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
Interior Design Business Coach since 2017
Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorns
An accomplished designer in her own right with an amazing sense of color and pattern, Liz can wear the designer hat in the morning and the project manager hat at noon and return to the office as the ultimate manager of all things.
Duration:00:44:51