The PPC Mastery Podcast

Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years. In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around. Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success"). Follow Kirk here: - Follow Kirk on LinkedIn - Follow Kirk on X - Read his blog at ZATO Marketing - Grab his book "Stop the Scale, Building a Digital Agency You Actually Like" Subscribe to The PPC Edge Get advanced Google Ads tips in your mailbox every Monday: https://www.ppcmastery.com/blog Subscribe to The PPC Mastery Podcast 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🔍 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAuc3ByaW5nY2FzdC5mbS9wb2RjYXN0LXhtbC8xODgyOA 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Let’s face it: working in PPC is stressful. In this episode, we discuss how we deal with stress in PPC and give our tips to prevent burnout at all cost. Thanks to Thomas Eccel for submitting his question!

Miles answers a question from Thomas Eccel: “What are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn from each other, and how do you leverage the powerful community knowledge/news/strategies for your clients?”

In this episode, Bob discusses how to create high-converting landing pages for Lead Gen & SaaS clients, incorporating the DREAM framework.

In this episode, we discuss how to prioritize your Google Ads tasks. Think about regular optimizations, one-off improvements, and experiments.

Recently, Google announced 12 new pMax updates. In this episode, Miles will run you through all of them!

In this episode, we dive into how you can craft irresistible offers with our DREAM framework - Land your dream clients by focusing on their dream outcomes.

In this episode, we dive into how our free Google Ads Discord community came about.

Miles answers a question from Thomas Eccel: “Why do you only work with Ecom accounts and not Lead Gen? And what’s your favorite ecom target metric to optimize towards?”

In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen and the current best practices.

In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen. What is it, how does it work, and for whom is it for? Let's find out!

Miles answers a question from Bernt Muurling: “What do you want to achieve? What goal are you working towards?” Got a question? Submit here and we might answer it in a future episode: https://www.ppcmastery.com/podcast

Miles explains how he intentionally plans out his day for maximum results for his clients and PPC Mastery and why his morning routine is so important. Own the morning, own the day.

In this episode, we discuss how to retain your clients in the best ways possible, including a lot of personal examples and 'best-practices'.

In this episode, we give you some high-impact first-party data segment ideas for Lead Gen, SaaS, and Ecommerce that can be used for your audience signals.

Welcome to E3 of The PPC Mastery Podcast! In this episode, we zoom in on how Miles and I got our first clients and how we grew our freelance business.

Welcome to the second episode of The PPC Mastery Podcast! In this podcast we'll touch on how it all started, how we became Google Ads specialists, how and when we started freelancing, how we met and how PPC Mastery was born. Let's dive in!

Welcome to the first episode of The PPC Mastery Podcast! In this short episode we'd like to explain what you can expect from us in the near future. Let's roll!